Presentation done by Australian Tourism Data Warehouse

1. Tourism e kit
Making e-knowledge simple for the Tourism Industry

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Tourism e kit
The Tourism e kit is a self learning
educational resource which offers a series
of step-by-step, easy to use tutorials
designed to enable tourism operators to
instantly apply online marketing
knowledge to their business.

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The Tourism e kit
 Over 65 tutorials
 Online | Print | Video/ Workshops
 Relevant content
 Simple and easy to follow
 Over 350,000 downloads
 3 x QLD Tourism Awards Winner
and Hall of Fame inductee

4. 12 Topics covered In the Tourism E-Kit
 Web strategy & Security
 SEO
 Website Content &
Design
 Images, Video, Usability
 Analysis and Statistics
 Mobile Technology and
Applications
 Travel & Tourism links
 E-Marketing
 Online Bookings
 Online Distribution
 Social Media
 Online in China

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Attributes &
Benefits of the
Tourism E Kit

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Up to Date Content
Regularly updated
Through collaboration with Travel
Industry & stakeholders for ideas
on new topics
Remains relevant
Recent Tutorials added include:
 Instagram for Tourism
 Social Media & the Law
 Online Recruitment

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Tourism e kit is Adaptable

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Training Organisations Can Use the Content

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Summary
1.Tourism e kit has assisted thousands of
tourism operators to build digital capacity
2.It is based on high quality, up to date
content, written by experts for the tourism
industry
3.It is available for licensing and is easily
adaptable into other destinations’
educational programs

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How to Access the E Kit
 For Training Institutions the e kit is available
for licencing and can be adapted for your own
resources
 For International Individuals, the e kit can
purchased for $A 49.95
http://tourismekit.atdw.com.au/internationaltuto
rials/
 To register go here
http://tourismekit.atdw.com.au/member/registe
rasamember/
 To find out information about the e kit
http://tourismekit.atdw.com.au/

12. www.tourismekit.com.au
Thank You!