Presentation done by Bernard Lukey, during "When e-commerce meets tourism: the news frontiers of eTourism in the swiss and international market" round table discussion of the ENTER2015 eTourism conference.

2. Market overview
“Travel services”
category

3. User interest in category
 Query dynamics
 User interest growth in air tickets
 User interest in air tickets in regions

4. 4
User interest in “Travel” vs Queries share related
to Travel in total amount of Yandex queries
The relative share of requests related to traveling reduced in 2014.
0.0%
0.1%
0.2%
0.3%
0.4%
0.5%
0.6%
0.7%
0.8%
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
45,000,000
Travel. Все запросы Доля Travel от всех запросов ЯндексаTravel. All queries Share of “Travel” in total amount of
Yandex queries

5. 5
User interest in Category (Autumn 2014)
Moscow Russia except capitals
Queries on air tickets make a significant part of total amount of queries
related to traveling in Moscow. At the same time in non-capital regions the
biggest part of travel queries is on package tours.
31%
38%
31% Авиабилеты
Отели
Туры
22%
38%
39%
Air tickets
Hotels
Package
tours

6. 6
Moscow Russia except capitals
In non-capital regions interest in hotel almost duplicates interest in package tours
(users look for information about hotel (reviews, photo etc.) and then book package
tours). In Autumn 2014 interest in package tours reduced (-8% compared with
autumn 2013), also interest in hotels reduced (-5%), interest in air tickets increased by
15%.
In Moscow region users are more interested in booking air tickets and hotels by
themselves. In Autumn 2014 there was considerable reduce in interest in tours (-25%)
and hotels (-13%), interest in air tickets increased by 5%.
User interest in “Travel”
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
Dec2012
Jan2013
Feb2013
Mar2013
Apr2013
May2013
Jun2013
Jul2013
Aug2013
Sep2013
Oct2013
Nov2013
Dec2013
Jan2014
Feb2014
Mar2014
Apr2014
May2014
Jun2014
Jul2014
Aug2014
Sep2014
Oct2014
Nov2014
Air tickets Hotels Tours
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
9,000,000
10,000,000
Dec2012
Jan2013
Feb2013
Mar2013
Apr2013
May2013
Jun2013
Jul2013
Aug2013
Sep2013
Oct2013
Nov2013
Dec2013
Jan2014
Feb2014
Mar2014
Apr2014
May2014
Jun2014
Jul2014
Aug2014
Sep2014
Oct2014
Nov2014
Air tickets Hotels Tours

7. 7
Total amount of queries on package tours reduced from 42% to 36%. Share of
queries on air tickets increased from 19% to 25%.
User interest in “Travel”
19% 18% 18% 21% 21% 22% 23% 25%
38% 40% 41%
39% 39% 41% 41% 38%
42% 42% 41% 40% 40% 37% 37% 36%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Winter 2012-
2013
Spring 2013 Summer 2013 Autumn 2013 Winter 2013-
2014
Spring 2014 Summer 2014 Autumn 2014
Tours Hotels Air tickets

8. 8
Interest towards category in Russian regions
The total share of Moscow dropped from 44% to 42%. The share of queries
from non-capital regions rose to 58%.
44% 42% 44% 44% 43% 41% 43% 42%
56% 58% 56% 56% 57% 59% 57% 58%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Winter 2012-
2013
Spring 2013 Summer 2013 Autumn 2013 Winter 2013-
2014
Spring 2014 Summer 2014 Autumn 2014
Russia (except Moscow) Moscow region

9. Domestic destination
popularity
 Variation in air ticket interest
 Leading domestic flights

10. 10
Domestic vs non-domestic destinations
+51%
User interest in domestic flights grew significantly more than interest in
international flights.
*From March 2014 Crimea is a part of Russian Federation and is determined as domestic destination
+1%
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
Domestic Non-domestic

11. 11
Top-5 domestic destinations
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
Other Domestic flights
Krasnodar
St-Petersburg
Sochi
Simferopol
Moscow

12. 12
Interest in Moscow as destination make up 25% of all domestic flights.
Interest in Simferopol increased by +510% during the 12 months. (User interest in
Crimea was particularly determined by news and advertisement campaigns on TV.)
Interest in Sochi also grew significantly (+53%).
TOP-20 domestic flights
36%
28%
33%
10%
28%
21%
22%
9%
19%
30%
21%
43%
31%
22%
33%
25%
53%
510%
22%
0 500,000 1,000,000 1,500,000 2,000,000 2,500,000
Gelendzhik
Samara
Kazan
Khabarovsk
Ufa
Surgut
Irkutsk
Vladivostok
Krasnoyarsk
Kaliningrad
Rostov
Ekaterinburg
Mineralnye Vody
Anapa
Novosibirsk
Krasnodar
St. Petersburg
Sochi
Simferopol
Moscow
Dec'2013 - Nov'2014
Dec'2012 - Nov'2013
0%

13. International destination
popularity
 Destination rating
 Seasonal variations
 Seasonal fluctuations structure
 Leading destinations

14. 14
Seasonal popularity of destinations
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
Croatia
Portugal
Spring
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
Bulgaria
Spain
Montenegro
Summer
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
Thailand
Tajikistan
Autumn
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
United Arab
Emirates
Maldives
Vietnam
Winter

15. 15
Seasonal popularity of destinations
Winter 12-13 Spring 2013 Summer 2013 Autumn 2013 Winter 13-14 Spring 2014 Summer 2014 Autumn 2014
Ukraine Ukraine Ukraine Ukraine Ukraine Ukraine Ukraine Ukraine
Thailand Spain Spain Thailand Thailand Bulgaria Armenia Uzbekistan
Spain Bulgaria Bulgaria Uzbekistan Spain Uzbekistan Uzbekistan Armenia
Uzbekistan Armenia Uzbekistan Germany Uzbekistan Spain Kyrgyzstan Thailand
Armenia Italy Armenia Armenia Armenia Turkey Bulgaria Kyrgyzstan
Italy Turkey Kyrgyzstan Spain Italy Armenia Turkey Turkey
Germany Uzbekistan Thailand Italy Germany Kyrgyzstan Spain Italy
Turkey Germany Turkey Turkey Kyrgyzstan Italy Italy Tajikistan
Kyrgyzstan Kyrgyzstan Italy Kyrgyzstan Turkey Kazakhstan Kazakhstan Kazakhstan
Tajikistan Thailand Germany Czech Republic Bulgaria Belarus Belarus Germany
Bulgaria Montenegro Montenegro Tajikistan Tajikistan Germany Montenegro Spain
France Kazakhstan Kazakhstan Kazakhstan Kazakhstan Moldova Georgia Belarus
Czech Republic Azerbaijan Tajikistan France United States Thailand Germany Czech Republic
China France Azerbaijan Israel Czech Republic Tajikistan Thailand United States
Kazakhstan Tajikistan Belarus United States Israel Georgia Tajikistan France
Israel Israel Georgia China France Azerbaijan Moldova Georgia
United States China France Bulgaria Belarus Montenegro Azerbaijan Azerbaijan
Azerbaijan United States United States Azerbaijan Azerbaijan Israel Greece Moldova
Montenegro Czech Republic China Belarus China France Czech Republic China
Belarus Belarus Israel Georgia Georgia United States France Egypt

16. 16
TOP-20 non-domestic destinations
Over the past year especially interest in Moldova has significantly
increased (+134%).
134%
2%
37%
48%
12%
25%
5%
6%
23%
16%
18%
10%
0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000
Israel
United States
France
Moldova
Czech…
Azerbaijan
Georgia
Belarus
Tajikistan
Germany
Kazakhstan
Bulgaria
Thailand
Italy
Kyrgyzstan
Turkey
Spain
Armenia
Uzbekistan
Ukraine
Dec'2013-Nov'2014
Dec'2012-Nov'2013
-10%
-15%
-12%
-5%
-32%
-8%
-3%
-8%

17. 17
TOP-20 non-domestic destinations (cities)
Over the past year especially interest in Kishinev has significantly
increased (+136%).
13%
29%
11%
58%
16%
17%
3%
136%
13%
48%
30%
15%
22%
0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000 200,000
Khujand
Rome
Tel Aviv
Bangkok
Tbilisi
Dushanbe
Voronezh
Paris
Osh
Burgas
Baku
Barcelona
Prague
Kishinev
Istanbul
Minsk
Bishkek
Kiev
Tashkent
Yerevan
Dec'2013-Nov'2014
Dec'2012-Nov'2013
-1%
-4%
-14%
-6%
-5%
-22%
-15%

18. Thank you!