1. © 2013 IBM Corporation
IBM SmartCloud
Managing the New Era of Computing

2. © 2013 IBM Corporation2 IBM Confidential
Fuels investments in
innovation
Drives need for continuous IT
optimization
Optimization Innovation
Today’s leaders are leveraging Cloud to balance optimizing their
existing systems with Innovation

3. © 2013 IBM Corporation3
Leaders are using new technology, process models and business
models to achieve their goals
Focus on Speed and Agility
• Assemble solutions from verified software
components & services
• Dev / Ops process enables fast iterative
development
• Fast deployment & redeployment of
infrastructure resources using Software
Defined Environments
Software Defined
Environment
Software Defined
Environment
Cloud Operating
Environment
API
Economy
API
Economy
Focus on Operational Costs
• Consolidation (solutions & infrastructure)
• Operations Automation (reduce skills &
risk)
– Move from manual policy
enforcement to analytics driven
enforcement & optimization
Optimization Innovation
Reduce Cost & Minimize Risk Rapidly Add Business Value

4. © 2013 IBM Corporation4
Evolving IaaS to a more dynamic, analytics based Software Defined
Environment
Infrastructure
as a Service
Workload definition, Optimization, & OrchestrationWorkload definition, Optimization, & Orchestration
Software
Defined
Environment
Software
Defined
Environment Software Defined
Compute
Software Defined
Storage
Software Defined
Networking
Resource Abstraction & Optimization
CapabilityValue
Embedded analytics
Workload-aware optimization
Integrated security & governance
Simplified & standardized management
Agile infrastructure
Understanding & programming workloads
OSLC
Workload definitionWorkload definition OptimizationOptimization OrchestrationOrchestration
Integrated
Workload

5. © 2013 IBM Corporation5
Standardized infrastructure enables an open platform
OpenStack Compute (core)
OpenStack Object Store (core)
OpenStack Network (core)
OpenStack Dashboard (core)
OpenStack Image (shared service)
OpenStack Identity (shared service)
Platinum Sponsors Gold Sponsors
TODAY
50
Sponsors
50
Sponsors
8,600+8,600+ Individual
Members
189+ Orgs

6. © 2013 IBM Corporation6
Multiple pattern types enable an open ecosystem
• Highly automated deployments
using expert patterns
• Business policy driven elasticity
• Built for the cloud
• Elastic workload management
services
Best TCO
cloud applications
• Automated deployment of
middleware topologies
• Traditional administration &
management
• Application & infrastructure
driven elasticity
Improved TCO
virtualized applications
Standard TCO
existing applications
• Standard software installation
and configuration
• Images created through
extend/capture
• Traditional administration and
management
• Infrastructure driven elasticity
Virtual Appliance
Metadata
Software
application
Operating
system
Virtual Appliance
Virtual Appliance
Metadata
Application
Server
Operating
system
Virtual Appliance
Metadata
Application
Server
Operating
system
Virtual Appliance
Metadata
HTTP
Server
Operating
system
Virtual Application PatternsVirtual System PatternsVirtual Appliances
Software
application

7. © 2013 IBM Corporation7
A substantial improvement in agility, flexibility and efficiency through
a programmable shared infrastructure
Before Software Defined Environment Software Defined Environment
Physical Server
Hypervisor
VM VM VM VM
Physical Server
Hypervisor
VM VM VM VM
Physical Server
Hypervisor
VM VM VM VM
Physical Server
Hypervisor
VM VM VM VM
Physical Server
Hypervisor
VM VM VM VM
Physical Server
Hypervisor
VM VM VM VM
Physical Server
Hypervisor
VM VM VM VM
Physical Server
Hypervisor
VM VM VM VM
Software Defined
Infrastructure
Software Defined
Infrastructure
+
+
+
+
+
+
PolicyPolicyPolicy
Policy
+
+
+
+
+
+
Policy & automation
• Static IT deployments inhibit fast response to
business needs
• Manual optimization and reconfiguration drive
costs up
• Manual compliance checking adds to
business risk
• Dynamic IT deployments improve response to
business needs on existing infrastructure
• Analytic based optimization improves efficiency
• Analytics based compliance checking reduces
security exposure
Manual Patterns Analytics
Policy
Enforcement

8. © 2013 IBM Corporation8
Achieving cost effectiveness, simplicity and scale with
Cloud services
Installation Installation
Storage Storage
Servers Servers
Configuration Configuration
Integration Integration
Maintenance Maintenance
Runtime Runtime
Data Queries Data Queries
Composition Composition
Traditional
SW package
Cloud Service
Clientmanages
VendorManagesinCloud
ClientManages
Service delivers:
 Installation
 Core configurations
 Infra management
 Automatic scaling
 Integration
 Tuning
 Built in security
 Self service
 Pay as you go
Standardization
OPEX savings + faster time to value

9. © 2013 IBM Corporation9
Developer centric platform, marketplace and services in a Cloud
Operating Environment
Platform
as a
Service
Infrastructure
as a Service
Cloud
Operating
Environment
Cloud
Operating
Environment
datastoredatastore mobilemobile devdevopsopsmiddlewaremiddleware ServicesServices
Traditional
Middleware-based
Workloads
Traditional
Middleware-based
Workloads
Services & Composition PatternsServices & Composition Patterns
API & Integration
Services
Workload definition, Optimization, & OrchestrationWorkload definition, Optimization, & Orchestration
Software
Defined
Environment
Software
Defined
Environment Software Defined
Compute
Software Defined
Storage
Software Defined
Networking
Resource Abstraction & Optimization
CapabilityValue
Fast, automated composition of services
Differentiated service plans
Repeatable patterns-of-expertise
Open ecosystem of composable
services
Optimized workload deployment
Integration with systems of record TOSCA

10. © 2013 IBM Corporation10
1. Create /
Deploy app
2. Add
database
service
3. Extract social
media data into
database
4. Add social
analytics service
5. Add
Monitoring
service instance
Minimizing complex tasks with repeatable, optimized service
composition and deployment
Iterate
Task:
Create application that
analyses sentiment about
certain topics in social media

11. © 2013 IBM Corporation11
Speeding time to market with innovative new services
Define
Infrastructure
Patterns
Define
Process
Model
Integrate with
Internal &
External Services
Request
Service
Create a New
Cloud Service
CLOUD ADMIN END USER
Publish
Service
Compose
Workload
Import or define the
structural model of the
Cloud Service
Define images &
patterns for
deployment and
lifecycle mgmt
Import or define
the process
model of the
Cloud service
Integrate app data,
monitoring &
security with
internal & external
services
Publish the
service in he
catalogue
Request the
service, fully
automated, with an
intuitive user
interface

12. © 2013 IBM Corporation12
Accessible business services available to third-party innovators via
API Economy and an end user empowered Marketplace
External
Ecosystem
External
Ecosystem
MarketplaceMarketplace
SolutionsAppApp
APIAPI
API
Economy
API
Economy
servicesservices
APIAPI
analyticsanalytics
APIAPI
commerc
e
commerc
e
APIAPI
collaborationcollaboration
APIAPI
locationlocation
APIAPI
datadata
APIAPIAPIAPI
Software
as a
Service
Platform
as a
Service
Infrastructure
as a Service
Cloud
Operating
Environment
Cloud
Operating
Environment
datastoredatastore mobilemobile devdevopsopsmiddlewaremiddleware ServicesServices
Traditional
Middleware-based
Workloads
Traditional
Middleware-based
Workloads
Services & Composition PatternsServices & Composition Patterns
API & Integration
Services
Workload definition, Optimization, & OrchestrationWorkload definition, Optimization, & Orchestration
Software
Defined
Environment
Software
Defined
Environment Software Defined
Compute
Software Defined
Storage
Software Defined
Networking
Resource Abstraction & Optimization
CapabilityValue
Rapid application development & delivery
API-accessible applications
Multi-channel integration
Composition of services
Marketplace of internal &
external services
OAuth

13. © 2013 IBM Corporation13
IBM SmartCloud capabilities in tune with our clients needs to deliver
rapid value
External
Ecosystem
External
Ecosystem
MarketplaceMarketplace SolutionsAppApp
APIAPI
API
Economy
API
Economy
servicesservices
APIAPI
analyticsanalytics
APIAPI
commercecommerce
APIAPI
collaborationcollaboration
APIAPI
locationlocation
APIAPI
datadata
APIAPIAPIAPI
Software
as a
Service
Platform
as a
Service
Infrastructure
as a Service
Cloud
Operating
Environment
Cloud
Operating
Environment
datastoredatastore mobilemobile devdevopsopsmiddlewaremiddleware ServicesServices
Traditional
Middleware-based
Workloads
Traditional
Middleware-based
Workloads
Services & Composition PatternsServices & Composition Patterns
API & Integration
Services
Workload definition, Optimization, & OrchestrationWorkload definition, Optimization, & Orchestration
Software
Defined
Environment
Software
Defined
Environment
Software Defined
Compute
Software Defined
Storage
Software Defined
Networking
Resource Abstraction & Optimization
Analytics Commerce Collaboration
IBM Marketing CenterIBM Digital Analytics
IBM Sterling B2B
Collaboration
IBM Emptoris Spend Analysis
IBM DemandTec Price
Optimization
IBM SmartCloud for Smarter
Commerce
IBM SmartCloud Engage
IBM Intelligent Water
IBM Smarter Workforce
Optimized Workload Deployment Integration with
Systems of Record
IBM Application Patterns
IBM SmartCloud Continuous Delivery
IBM SmartCloud Orchestrator
IBM PureApplication System
IBM Cast Iron Cloud Integration
Embedded Analytics Workload-aware
Optimization
Integrated Security
IBM PureFlex System
IBM SmartCloud Monitoring IBM SmartCloud Security
IBM SmartCloud Storage IBM SmartCloud Entry
IBM SmartCloud Cost Management
IBM DataPower Integration

14. © 2013 IBM Corporation14
IBM Next Generation Hybrid Architectures
A next era open architecture is fundamental to your cloud journey

15. © 2013 IBM Corporation15
So are those key 9 steps that many of our clients shared with us ..
1. Assemble your (cloud consumer) decision team
2. Develop business case and an enterprise cloud strategy
3. Select cloud deployment model(s)
4. Select cloud service model(s)
5. Determine who will develop, test and deploy the cloud services
6. Develop a proof-of-concept before moving to production
7. Integrate cloud solution(s) with existing enterprise services
8. Develop and manage Service Level Agreements (SLA)
9. Manage the cloud environment

16. © 2013 IBM Corporation16
Get Started Today
Learn & engage
openstack.org cloud-council.org bit.ly/10GCW7n
ibm.co/10huGZV ibm.co/10tE3Ha
TOSCA
ibm.co/10GTW4y
Take a test drive !
Project ICAP
Technology Preview
Project ICAP
Technology Preview
IBM SmartCloud
Orchestrator
IBM SmartCloud
Orchestrator
SmartCloud Monitoring
Application Insight

17. © 2013 IBM Corporation17