2011.04.04. Les partenaires IBM et le Cloud Business - Loic Simon


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Deck sur les Partenaires IBM et le Cloud Business préparé par Loic Simon à l'occasion de sessions de Formation délivrées aux responsables de la relation partenaires chez IBM.

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  • Thank you, Kerem. I want to take a few moments to thank you all for coming to our event, I hope you found the sessions, breakouts, and discussions to be interesting and enlightening as you move forward on your own path with Cloud. I'd like to close by recapping a few key points. Cloud is clearly enabling companies to reinvent the way they do business. From an IT perspective, cloud delivers services faster b/c of automation and standardization, enables integration across clouds with pre-built templates, and increases efficiencies with virtualized, scalable, consolidated resources From a business perspective, it's enabling clients to capture new business value from existing IT and consume new higher value products and services faster. The benefits are impactful: Cloud drives down overall cost of running business applications, has a lower TCO, can force us to conform to better ways of running tasks / business functions, and empowers business to access best in class applications, quickly that we never could have in past. Thank you.
  • The IBM Smart Cloud platform focuses on how optimally enable this type of transformation. One of the strengths of IBM Smart Cloud is it’s underpinnings. It is build on a Cloud Reference Architecture and Common Cloud Management Platforms that embody the collective strength and expertise of IBM Technology – Software and Hardware, along with the unique IBM know-how and expertise garnered from 1) implementing thousands of Cloud infrastructures world-wide and 2) managing IT environments for some of the most demanding companies around the world for decades. It’s a combination that no other vendor can match. The IBM Smart Cloud becomes a platform that spans deployment options from Private, to Public, to Hybrid. It’s a platform that we use to deliver other services, along with applications that come from IBM (Software Group), Industry solutions meant to address specific challenges across a broad array of industries. Additionally it is a platform for Eco-systems to exploit and leverage – whether as a solution platform in the case of integrators or as a platform for ISVs. Additionally ISVs can integrate at the platform level – providing their value-add to applications and solutions on top
  • This chart is an attempt to summarize the features of the IBM Smart Business Development & Test on the IBM Cloud offering. The image on the left is a screen capture of a portion of the offering Internet site, and highlights a “View demo” function. The “View demo” graphic is a link to a demo pop-up. The site itself and additional offering information can be found using the links at the bottom left. The list on the right summarizes the elements of the offering: There are nine 32- and 64-bit configuration options that allow you to pick the virtual machine (VM) instance sizes that best fit your needs. These can be configured with either a Linux operating system (Redhat or Novell SUSE) or Windows Server 2003 or 2008. There are dozens of preconfigured and tested software images that you can use as the basis for building and saving customized private images to suit your needs. Private images can be shared by users within an account. With the persistent storage option, you can order extra blocks of persistent storage to use with a virtual machine instance for longer term storage of content. Small (256 GB), medium (512 GB) and large (2048 GB) blocks are available. You can attach up to 3 blocks to each server at provisioning time, assuming instance and blocks all are located in the same Cloud center. A customer may clone un-attached persistent storage block (included clones) to a block of the same size located in the same cloud center. The system will not allow a user to clone a storage block if the user thereby exceeds his entitlement The offering provides a virtual private network option which isolates your instances on a private virtual LAN. In addition, servers can be configured with up to 4 IP addresses which enables you to build more robust systems by implementing fallback strategies. IBM standard and add-on support services consist of: Standard services: Technical support for all services—available through the web portal and by checking the online Cloud Service forum pages after log-in. Around-the-clock monitoring and management of the IBM cloud infrastructure, including: Security activities for the IBM Cloud Center base infrastructure to govern access to and use of our services Scheduled maintenance for the IBM Cloud Center base infrastructure to maintain our services Fee-based add-on services: Remote on-boarding support to help account managers and end users learn how to navigate and use the self-service web portal Premium support—around-the-clock telephone support with a web-based service request ticketing system Add-on operating system assistance on top of premium support for Linux as well as Windows Server. From a payment perspective, all of the standard features are available on a pay-as-you-go model. Virtual servers, selected software images, persistent storage and static IP addresses are charged for by the hour. Persistent storage charges include charges for storage blocks as well as for storing private images. Virtual private network options are charged for per month. Use of certain software images require a prepaid license. Operating system charges are included in the virtual server per hour charge. IBM provides network bandwidth for inbound and outbound data transfers between the IBM Cloud Center and the Internet for you to access and use the services. IBM tracks and measures the amount of data transferred. Data transfer is charged for on a GB-transferred basis. Reserved capacity packages consist of pools of resources from which customers can provision as required. They carry a monthly charge but also offer preferred (discounted) rates on the virtual servers provisioned. Premium support is charged for as an uplift to pay-as-you-go charges.
  • New in Workload Deployer V3: Ability to construct integrated workload patterns based on IBM middleware Time-saving IBM Workload Deployer Pattern for Web Applications enables end-to-end management of web applications Added support for Red Hat Enterprise Linux in z/VM environments Main Point: Built upon proven WebSphere CloudBurst Appliance technology to further enhance the deployment and management of on-premise cloud environments with new Hypervisors, and best practice workload patterns, and more. Overview IBM Workload Deployer V3.0 dispenses and manages WebSphere Application Server to virtualized servers and private cloud computing environments. Workload Deployer dispenses patterns of virtual images into a pool of virtualized resources running on a supported hypervisor. For your convenience, a set of virtual images including WebSphere Application Server Hypervisor Edition and DB2 is preloaded on Workload Deployer. Licenses to use these virtual images must be purchased separately. In addition to existing support for IBM AIX in PowerVM environments, Novell SUSE Linux Enterprise Server in z/VM environments, and Novell SUSE Linux Enterprise Server and Red Hat Enterprise Linux in VMware ESX environments, Workload Deployer now supports Red Hat Enterprise Linux in z/VM environments. For additional information, refer to Software Announcement ABC-123, (RFA-XXXX) dated April 30, 2010. Workload Deployer V3.0 offers exciting new capability: Support for automated elasticity of environments which make use of the WebSphere Application Server Hypervisor Edition Intelligent Management Pack More robust hardware platform, with more compute power and storage capacity Support for a new IBM Workload Deployer Pattern for Web Applications which provides end-to-end management of web applications Ability to initiate virtual machine mobility to more efficiently place workloads Support for Computer Associates ’ VM Secure product in z/VM environments Microsoft Excel readable usage reports Finer grained control of IP address assignment and node naming in pattern deployments A new type of pattern is available in Workload Deployer V3.0. These patterns are referred to as “workload patterns.” Workload patterns are tailored for a specific use case, and contain all the capability required to serve that use case. The more familiar “topology patterns” (which are composed of Hypervisor Edition images and have been available since WebSphere CloudBurst v1.0) have become more dynamic in Workload Deployer V3.0. When the Intelligent Management Pack is enabled in a deployed environment, users may enable automated elasticity to allow patterns to grow and shrink without manual input. Workload Deployer also adds support for the new WebSphere Application Server Hypervisor Edition for Red Hat Enterprise Linux for System z virtual image to support Red Hat Enterprise Linux for z/VM. The ability to initiate virtual machine mobility, coupled with finer grained control of IP address assignment and node naming makes it easier to use Workload Deployer in association with production environments. Workload Deployer delivers value in several ways: Helps lower costs, as higher hardware utilization rates are reached in virtualized environments, reducing power consumption. Increases agility and reduces time to value. It empowers individual application managers, developers, and testers to manage IT infrastructure in a more autonomous and agile fashion by leveraging a shared self-service, multi-tenant environment. As a result, your company can quickly adapt to changing business needs. Workload Deployer delivers value by factoring out repetitive, time-consuming manual tasks, such as hardware approvals, operating system installation and configuration, middleware installation and configuration, application installation and configuration, and maintenance applications, and replaces them with a single interaction on the administrative console. Increases repeatability and helps reduce costly errors by allowing you to customize environments once (in the way familiar to WebSphere Application Server users), capture them, and redeploy them at the click of a button. This gives application managers, developers, and testers a standard, known starting point from which to make exploratory changes, evaluate development fixes, apply maintenance, and install applications. Provides a physically secure hardware appliance. It manages a shared, multi-tenant environment, where isolation and security are of utmost importance. The secure nature of the appliance is rooted in a self-disabling switch, triggered if the appliance cover is removed. This physical security allows Workload Deployer to serve as a secure vault for credentials, which can be tied to virtual images throughout their entire lifecycle (in storage, being dispensed, running in the cloud, or being removed from the cloud). Manages users and groups and their access. It tracks and reports usage statistics based on user and group information. These reports can be used for internal chargeback purposes. Workload Deployer is targeted for on-premise production, staging, development, and test environments, and can also serve as the foundation for hosted software-as-a-service environments. Specifications: Processors: 2 units; 2 x 6c 95w, 12 cores; 2.93 Ghz, 24 threads Memory: 12 units; 6 x 8GB, 48 GB total Disk RAID10: 4 units; 4 x 1TB; 4TB (2 TB avail) Network: 2 units; 1 x 8x1GB, 8 1GB total; 1 x 2x10GB, 2 10GB total XG5: 1 unit Cavium 16XX: 1 unit Fusion ioDrive: 320 GB; 1 unit Flash drive: 16 GB eUSB; 1 unit Cloud Standards Customer Council (http://www.cloudcustomercouncil.org/ ): Join your colleagues to drive user requirements into standards development process.
  • Challenges: Takes too long to create middleware infrastructures Average lead time to get a new application environment up and running is 4-6 weeks Creating middleware infrastructures is a manual and error-prone process 30% of bugs are introduced by inconsistent configurations, emerge when moving btw dev/test, QA, and production Poorly utilized resources driving up hardware & labor costs Because it’s so expensive to set up an environment, there is an incentive to hold onto them even when no longer needed “just in case.” Capabilities: Hardware appliance that provides access to software virtual images and patterns that can be used as is or easily customized, and then securely deployed, managed and maintained in a private cloud Deploy and manage images, workloads, and patterns in cloud computing environments Run in virtualized hardware server environments including IBM zVM, IBM PowerVM on AIX and VMware ESX Benefits: Seeds application deployment and dramatically reduces setup time for WebSphere environments from weeks to minutes Increases agility through removal of manual processes that hinder productivity Ensures security in a shared environment serving as a secured, tamper-resistant vault for images and credentials Reduce set up time of WS environments – weeks to minutes (1) 13x-15x faster time to market (1) IT benefits: 1.5x more compute, 6.8x more storage capacity, 6x more memory (2) Sources: Haddon Hill Case Study - http://www-01.ibm.com/software/success/cssdb.nsf/CS/CPOR-8CVJTW?OpenDocument&Site=corp&cty=en_us Design Specs
  • Panasonic Corporation is a market and technology leader in consumer and industrial electronics. As part of its globalization efforts, the company embarked on an IT initiative to improve competitive advantage and overall business results by helping its multiple business units work together more efficiently. Panasonic selected IBM for its global e-mail and collaboration platform to help them transform their workforce into a globally connected and integrated team. Panasonic chose IBM LotusLive for Web conferencing, file sharing, instant messaging and project management. The company will implement LotusLive Connections for business social networking between employees, partners and suppliers to find and share the right insight when needed. Panasonic will also migrate employees from Microsoft Exchange or other collaboration software to LotusLive for e-mail, calendaring and contact management. The Fashion Institute of Design and Merchandising (FIDM), a private college in California specializing in the fashion design, interior design and entertainment industries, has purchased LotusLive iNotes to provide 7,500 students with low-cost, reliable Webmail that they can access anywhere on or off campus.  FIDM's goal was to offer all incoming and current students email accounts with a consistent FIDM domain so the administration and faculty could communicate with the student body more effectively.  In FIDM's eLearning program, where most of the interaction between students and teachers happens electronically, LotusLive provides a consistent and reliable user experience for the entire class which facilitates focused and effective communication.  FIDM also wanted to ensure that its students had a professional email account to use when applying for internships or jobs after graduation.   Prior to moving to LotusLive iNotes, students used their free, personal email accounts and the administration did not always have the correct email address for every student on campus. General Milling Corporation (GMC) is one of the largest integrated food companies in the Philippines with offices and plants located throughout the country. In business for 50 years, the company was looking for a reliable and cost-effective collaboration platform as a foundation for growth as they aim to become one of the top food producers in Philippines. The company acquired LotusLive's complete collaboration suite to provide its employees with cloud-based e-mail and advanced collaboration tools. Moving e-mail to the cloud with LotusLive Notes allows the company to expand IT resources while still having access to business-class messaging and the latest technologies from IBM. GMC also purchased LotusLive Engage to promote greater collaboration among its widely dispersed work-force and its partners and vendors. Zoo and Aquarium Association of Australia links over 90 zoos and aquariums across Australia, New Zealand and the South Pacific in a network for wildlife conservation, environmental education and wildlife research. Its main activity is the Australasian Species Management Program (ASMP) which has a mission "to plan and manage animal collections cooperatively, in ways that promote sustainability and contribute to species conservation." The Association has adopted LotusLive Engage as its collaboration platform and is using it to support more than a 100 ASMP species programs that involve teams implementing best practice policy across the region. The Association has found the platform to be secure and easy to use and a good way of disseminating current information and collecting feedback. The Australian Bureau of Statistics (ABS), with a mission that states "assist and encourage informed decision making, research and discussion within governments and the community, by leading a high quality, objective and responsive national statistical service," has adopted LotusLive Engage for increased project collaboration with other international statistical agencies. LotusLive Engage provides an integrated suite of collaboration tools including Web conferencing and collaboration capabilities, like file storing and sharing, instant messaging and activity management. The ABS are members of several international networks developing standards and applications for statistical processing. The ABS has led formation of one of these international communities, and through using LotusLive Engage, the international project teams have been able to quickly share skills and intellectual property and assets, design and co-develop statistical standards and applications -- all within a secure, cost-effective environment that LotusLive provides. SIT La Precisa S.p.A. is an Italian-based company that specializes in the design and manufacturing of electronic controls and equipment for natural gas powered appliances, heating systems and vehicles. Headquartered in Padua, Italy, the company operates in over 40 countries and has more than 1,400 employees. SIT La Precisa wanted to find a better way to communicate and collaborate with its global workforce and needed to provide its employees with web conference services and e-mail without having to build a new IT infrastructure. SIT La Precisa S.p.A. chose IBM LotusLive Engage and LotusLive iNotes to connect operations between its headquarters in Italy to external branches throughout the world. aatranslations is a fast-growing, innovative translation services company founded in 1994 with corporate clients in the United Kingdom, Germany, Austria, Switzerland and other European markets. aatranslations needed a more efficient way to work with clients and translators in different organizations and in diverse geographic locations while reducing costs and improving productivity. Managing the translation and editing process via e-mail took a significant amount of project management time and often led to confusion about the changes required and the correct version of the document. aatranslations chose IBM LotusLive together with Vondle Live to share documents, host online meetings and provide web-based e-mail to staff who are not office based. The company can create free guest accounts for customers and freelance translators to collaborate more easily. LotusLive Engage and Vondle Live allow the company to share translations with clients and translators without compromising version control, and without the need to work with diverse desktop software packages because the Vondle Live viewer supports more than 70 file formats. Crawford & Company, based in Atlanta, Georgia, is the world's largest independent provider of claims management solutions to the risk management and insurance industry as well as self-insured entities, with a global network of more than 700 locations in 63 countries. Crawford purchased LotusLive iNotes to provide cost effective email services to catastrophe adjusters. With LotusLive iNotes the company can provide their adjusters in the field with a consistent email domain and a security rich environment to share information with clients as well as internal communication. This enhances Crawford & Company's ability to maintain continuity, consistency and professionalism over email use by its catastrophe adjusters. Crawford & Company also found it was more cost-effective to provide web mail to catastrophe adjusters who may only work for the company for a short period of time during a disaster and then not again until another event occurs. Signature Mortgage Corporation is a fast-growing mortgage company that provides thousands of customers with creative, low-cost, and hassle-free mortgage solutions. Founded in 1996, the company has closed more than US $2 billion in residential mortgages. Signature Mortgage needed to replace its manual, paper-based application process that required customers to either go to a retail branch to sign documents or wait for documents to be delivered to their homes. Signature Mortgage worked with IBM Business Partner Silanis Technology Inc. to implement a solution based on Silanis e-SignLive integrated services and IBM LotusLive Engage collaboration services. The solution enables customers to complete, review, initial and sign mortgage applications electronically through services delivered via the cloud. Canderel has become one of Canada’s largest real-estate development and property management companies with landmark projects across Vancouver, Toronto, Montreal and beyond. In response to the real estate market meltdown in 2008, Canderel decided to eliminate manual, paper-based processes to increase efficiency and convenience as well as to reduce costs. Canderel was able to reduce the time and money needed to close deals by using LotusLive Engage with the e-SignLive integrated electronic signature service offering from IBM Business Partner Silanis Technology Inc. The eSignLive and LotusLive solution enables all parties to come together in LotusLive to negotiate and sign deals electronically using the integrated e-SignLive e-signature services. The company can hold online meetings with all parties during the negotiation and contracting phases and use e-SignLive to electronically sign all closing documents, and remotely monitor the progress of signing activities in real-time. C &D Foods, based in Longford, Ireland, is one of Europe's leading high quality pet food manufacturers. In operation since the late 1960’s, C&D Food produces more than 150,000 tons of pet food annually including dry, cans, and single serve in pouches and aluminium and has facilities in three countries in Europe. Last year when C&D acquired a canning facility in the Netherlands, the company needed a quick and cost-effective way to move e-mail users at that facility off Microsoft Exchange. Instead of bringing those users onto its current Domino servers, they decided to move them to the cloud using LotusLive iNotes. With its simple administration tools and user-friendly interface, LotusLive iNotes helped take pressure of the company's migration team. C &D Foods was able to move users to iNotes quickly and easily without any interruption to its network or IT infrastructure. And with LotusLive iNotes, users can access their e-mail, anytime, any place. The Horton Group is a privately held insurance brokerage firm in the US and ranks as one of the 50 largest insurance brokers in the country. With 300 insurance professionals located in 13 offices throughout five states and two countries, The Horton Group needed to find a more efficient way to train new and existing employees on their privacy policy while keeping current with changing government regulations. They worked with IBM Business Partner Silanis Technology Inc. to implement a solution based on Silanis e-SignLive integrated with IBM LotusLive Engage to create a faster, more convenient, and less costly solution for training employees on the company’s privacy policies for protecting customer data. Using e-SignLive and LotusLive, Horton makes the privacy policy document available online so that employees can then take the time needed to carefully review and accept the privacy policy at their own pace from any location in the country. Akojaya is a multi-level marketing company in Malaysia that distributes tableware, serveware and glassware to its members as well as to department stores. The company was established in 1981 and is one of the industry market leaders in the country. Akojaya needed a way to improve its sales cycle by getting marketing information out more quickly to its members, many of whom have full-time jobs. They chose IBM LotusLive Engage to collaborate with their best performing members to make selling their products easier. They use Meetings to introduce new product lines, hold workshops for members, launch promotions, and give pricing updates so instead of traveling to their headquarters, members can simply join a meeting. They also use Files to store and share catalogues and other marketing materials with their members. IndiaFirst Life Insurance, an insurance company headquartered in Mumbai, India, has a branch network of over 4,800 banks across more than 1,000 cities and towns in India. With a large sales force, including office employees and sales agents scattered across the country, the company needed an easy way to hold essential business meetings without requiring all employees to meet in one location. Using IBM LotusLive Meetings, top management, sales managers and the sales force can meet on the fly and during regularly scheduled meeting to ensure the sales force has all of the information to make successful sales, and to ensure monthly sales goals are being met. With Web meetings, employees can use the "chat room" feature in LotusLive Meetings to communicate with one another, and can share information and charts using the "screen sharing" feature. Diners are flocking to Bumbu Desa, an Indonesia restaurant chain, with new locations expanding into Singapore and Malaysia. Growing from three branches five years ago to 38 branches in 2010, the different franchises of Bumbu Desa were having a hard time staying connected with one another. Using IBM LotusLive Engage for essential collaboration tools like Web conferencing, social networking and instant messaging, employees across the franchises can now quickly share information regarding new menus, new ways to greet guests, and other restaurant related issues. For example, each Bumbu Desa franchise can now submit their daily sales reports to franchise headquarters via file sharing in LotusLive Engage, a method that was previously handled using fax or overnight mail. Bumbu Desa is also embracing LotusLive's unique "guest account" model, which provides free-of-charge access of LotusLive to customers and other stakeholders such as cooks or food reviewers. Shriram Transport Finance Company Ltd., India's largest commercial vehicle financing company, needed a better way to communicate with its field sales force. With 484 office and services centers and more than 14,000 employees and growing, Shriram Transport Finance employees and sales rep found it challenging to do with business with their clients and with one another. While some employees had access to email, the provider was often unreliable -- emails were lost and performance was low. Shriram needed an email solution that could accommodate rapid growth and perform with speed and consistency. The company chose IBM LotusLive iNotes to provide all of its field sales reps with reliable, cost-effective and easy to use cloud email, which can be accessed on the road, at their desk and from their mobile devices. Lofotkraft is a regional energy company with operations in five branches throughout the Lofoten Islands, Norway. The company's core business is the transport of electricity through its distribution network which serves more than 16,000 customers. Lofotkraft needed a better way to do business with key business partners and vendors outside the firewall without worrying about security and to communicate with employees working in the different branches. They were also looking for a solution that would reduce IT complexity and did not require them to invest in another server. Lofotkraft chose IBM LotusLive Engage to share files, manage projects, host meetings and chat with partners, vendors and colleagues. Leveraging the guest feature, they are able to invite partners and vendors to collaborate on projects, share information and join online meetings. They have also been able to reduce confusing email threads and eliminate version control issues. Because all the services are integrated and available from one single dashboard in the IBM cloud, Lofotkraft and its partners can easily collaborate and meet anytime, anywhere. Gunster, one of Florida’s oldest and most experienced commercial law firms, is taking customer service to the next level, says Silanis - the electronic signature provider for 21st Century, Liberty Mutual, the US Army and many other leading financial services and government organizations. Gunster has begun using Silanis’ e-SignLive electronic signature service to give its clients the ability to electronically sign documents at any time and from any location in the world. Moving signing processes to the web enhances Gunster’s already innovative extranet site, which gives clients easy, instant access to key business files. Based on initial client reaction, the law firm predicts that electronic signatures will be a technology its clients and 165+ attorneys will not be able to live without. http://www.silanis.com/news/press-releases/2011/florida-law-firm-redefines-client-service-with-silanis%E2%80%99-online-electronic-signature-service.html
  • There are a number of key areas where we're actually defining entirely new markets. We're investing in our cloud portfolio in these key areas to take our clients to the next level. These includes the cloud enabled services that make up our Smarter Commerce and Social Business solutions, as well as emerging opportunities in analytics enabled by the cloud. Briefly define each space: Smarter Commerce: Is about improving the processes associated in commerce- buying, selling, marketing, services- by acting on insights generated through mobile and social commerce. It is about helping clients become more efficient and effective, improving margins, and creating new revenue streams. Social Business: The way people work is changing. Collaboration within and outside of your organization is no longer a nice-to-have, it's a necessity. Cloud technology makes it possible for users to collabrate within and across company firewalls, and simplifies and improves daily business interactions. According to an IDC Survey ("IDC North American Cloud Survey" - Robert Mahowald, January 2011), 'After email, with 58% saying they'd be using a cloud solution of some type in the next 24 months, overall collaboration was the second most important workload, with 48% saying they'd be looking to build out an internal cloud, or use a public solution.‘ BAO: Analytics is the key to making both of these- and many other spaces- work. BAO is the process that enables our clients to turn oceans of data into predictive models and actionable decisions. These cloud-enabled capabilities allow our clients to optimize the people and processes within their organizations, use insights to drive smarter decisions, and instrument and maximize their assets. We’re also defining new industry solutions cloud services, which enable industry-specific outcomes for our clients. A great example there is around Smarter Cities, which I’ll talk about shortly. Let's take a closer look at one of these spaces and the cloud-enabled services.
  • Steve Mills 09/15/10 100915 MILLS WebSphere eCommerce Forum Toronto.ppt
  • The BladeCenter Foundation for Cloud offering is a pre-integrated, virtualized solution that allows businesses to rapidly deploy compute, network & storage capacity that is ready for cloud. Designed to help clients accelerate workload deployment via an easy to deploy, integrated offering BladeCenter Foundation for Cloud was soft announced in February 2011. Overview: Designed to help clients reduce the headaches of deploying network, servers, storage, and virtualization and management software. The integrated, virtualized platform provides: dramatic improvement in time-to-value, turn-key installation, creates the base for a cloud environment. Value proposition: For virtualization and infrastructure workloads, this offering gives the customer a stream-lined purchase process, and one number to call for support. The pre-loaded and integrated features cut deployment times from weeks to days and reduce complexity and human error. This integrated system, gives customers a highly resilient infrastructure with no single point of failure (unlike HP or Cisco offerings), and a much greater bandwidth capability than they get with Cisco. Once a customer has deployed this virtualized solution, they can easily expand to an optimized cloud without having to rip and replace Call to action: Use this to counter a CISCO UCS attack Use to build the virtualization foundation which can be enhanced with IBM Service Delivery Manager for complete cloud stack Currently available in: US, Canada, UK, Ireland, Switzerland, Germany, Austria, Denmark, Finland, Norway, Sweden, France, Italy, Netherlands, Belgium, Spain, Portugal, Japan, GMU (verifying individual country list) Pricing strategy: Small, medium, large and extra large configurations. Price ranges from $250K to $2M
  • 2011.04.04. Les partenaires IBM et le Cloud Business - Loic Simon

    1. 1. Les Partenaires IBM et le Cloud Loic Simon - Loic_simon @ fr.ibm.com +33 6 76 75 40 71
    2. 2. Cloud IT - Cloud Business La Révolution Industrielle Informatique Pourquoi l’informatique continuerait-elle à utiliser des « cols bleus logiciels » ?
    3. 3. La vraie valeur du Cloud : Permettre de transformer le Business ! Social Business Business Analytics Mobility Smart Commerce… Managed Cloud Services
    4. 4. Quelques Attributs Clés d’un Service Cloud <ul><li>Partagé, Standard, Packagé </li></ul><ul><li>Self-service, Immédiat </li></ul><ul><li>Elastique </li></ul><ul><li>Payé à l’usage </li></ul><ul><li>Accessible par Internet </li></ul><ul><li>Connectable, Disposant d’API publiés </li></ul><ul><li>On-demand self-service </li></ul><ul><li>Broad network access </li></ul><ul><li>Resource pooling </li></ul><ul><li>Rapid elasticity </li></ul><ul><li>Measured Service. </li></ul><ul><li>Définition NIST </li></ul>
    5. 6. Usage du SaaS à ce jour
    6. 7. <ul><li>Le Cloud Washing lave tout plus blanc </li></ul><ul><li>Les Me Too prolifèrent </li></ul><ul><li>Le Canada Dry coule à flot </li></ul>
    7. 8. Source : IT News Les Prestataires Cloud développent leurs offres Cloud en exploitant des partenariats pour combler les trous de leurs portefeuilles Cloud Services Broker New “Cloud Unit” : ITS Multiple Partnerships “ Everything-as-a-Service” Own HW/SW offerings Microsoft Exclusive Alliance Cloud accelerator Microsoft partnership Infrastructure On Command Cisco UCS Architecture + Steria tools Dynamics Services Own infrastructure SAP Partnership Atos Sphere Own Infrastructure & Tools 500M€ by 2015 Strong Product Roadmap Multiple Partnerships
    8. 10. Les Partenaires IBM et le Cloud choisir, planifier, démarrer ?
    9. 11. Combattre le Cloud ?
    10. 12. Refuser le Cloud ?
    11. 13. Les Partenaires IBM et le Cloud La séduction réciproque!
    12. 14. Rejoindre le bon Ecosystème pour prendre son pied, la tête au dessus des nuages !
    13. 17. Les Partenaires Cloud d’IBM peuvent déployer le(s) modèle(s) de Business Cloud qui correspond(ent) à leur position et à leur expérience/compétence. Private Cloud Implementation Infrastructure & Platform Services Business Solutions “ I want to help my clients to design, build, manage their private cloud” “ I want to build and operate a public cloud infrastructure (IaaS and PaaS)” “ I want to deliver my application or asset as a cloud service” “ I want to resell a portfolio of public cloud services” “ I want to extend and add value to other providers’ clouds”
    14. 18. IBM travaille avec ses Partenaires Cloud en fonction de leur(s) Modèle(s) de Business et en alignement avec ses 3 priorités. Private Cloud Implementation Infrastructure & Platform Services Business Solutions Cloud Builders Cloud Infrastructure Providers Cloud Application Providers Cloud Services Solution Providers Cloud Technology Providers
    15. 19. Cloud Application Providers + Cloud Services Solution Providers Cloud Builders Cloud Infrastructure Providers Cloud Technology Providers
    16. 20. Cloud Builders Qui ? Intégrateurs d’Infrastructures, CSI, Revendeurs à valeur ajoutée… qui a ident les clients à concevoir, construire et gérer leurs clouds privés: Revenu? : Revente & Influence. Besoins ? Compétences en architecture de solution Cloud Etapes de progression & roadmap pour mener la conversation avec le client Portefeuille de technologies cloud éprouvées, dont solutions d’intégration. Support IBM ? Certification Cloud, Bénéfice de la Cloud Computing Specialty
    17. 21. ISDM [IBM Service Delivery Manager]
    18. 22. Connectivité dans un monde Hybride [avec CastIron…] ? Intégrer moyens internes et « cloud » 1 des 3 préoccupations majeures des clients
    19. 23. Cloud Builder Bootcamp – 14 avril <ul><li>9h30 à 17h30 - IBM Forum de Bois-Colombes. </li></ul><ul><li>Pour équipes dirigeantes et commerciales des Partenaires IBM </li></ul><ul><li>revendeurs </li></ul><ul><li>intégrateurs d'infrastructure </li></ul><ul><li>infogéreurs </li></ul><ul><li>qui développent ou souhaitent développer une activité de conseil et de mise en oeuvre de clouds privés [et publics] pour leurs clients. </li></ul><ul><li>Au programme : </li></ul><ul><li>- compréhension des besoins des clients </li></ul><ul><li>- description de l'architecture de référence cloud </li></ul><ul><li>- présentation du portefeuille d'offres cloud IBM </li></ul><ul><li>- démarches commerciales et outils </li></ul><ul><li>- modèle d'engagement avec IBM </li></ul>
    20. 24. Cloud Infrastructure Providers Qui ? Hébergeurs, Telcos, Intégrateurs, Editeurs… qui offrent des services d’IaaS ou de PaaS au travers de leur propre cloud public. Revenu ? Services d’abonnement [souscription] Besoins ? Plateforme de gestion de services cloud éprouvée, “carrier grade” Solutions et options d’infrastructure évolutives, “scalable” Ecosystème pour étendre, marketer, mettre en oeuvre et vendre leurs services cloud. Support IBM ? Workload Optimized Systems, Service Management Platform, Cloud Specialty benefits
    21. 25. Cloud Application Providers <ul><li>Qui ? </li></ul><ul><li>Editeurs, Start-ups, Intégrateurs fonctionnels, intégrateurs de solutions applicatives, Entreprises qui proposent des applications d’entreprise horizontales ou verticales au travers d’un modèle de souscription dans le Cloud </li></ul><ul><li>Revenu ? Vente de Services d’Abonnement </li></ul><ul><li>Besoins ? </li></ul><ul><ul><li>Infrastructure performante, sûre, sécurisée et évolutive </li></ul></ul><ul><ul><li>Support au développement de nouvelles applications cloud ou à lmigration d’offres existentes </li></ul></ul><ul><ul><li>Support “Go to Market” pour toucher de nouveaux clients et de nouveaux marchés </li></ul></ul><ul><ul><li>Fonctionnalités supplémentaires pour étendre leurs applications. </li></ul></ul><ul><li>Support IBM ? </li></ul><ul><ul><li>Options de déploiement et de pricing flexibles, Business Analytics, Collaboration, Integration, Bénéfices de la Cloud Computing Specialty </li></ul></ul>
    22. 26. Cloud Application Providers – Offres et Support IBM & Partenaires Enablement Support (developerWorks, IBM Innovation Ceners) Infrastructure Services (Hardware Virtualization, Network Management, Storage Management) Your Application Integration Analytics Collaboration Platform Services (Application Virtualization, Pattern-based Middleware, Elastic Data Management) Go to Market Support (Cloud Specialty marketing benefits)
    23. 27. Cloud Services Solution Providers [Experts Métiers] [Experts BizDev] <ul><li>Qui ? </li></ul><ul><ul><li>Companies that resell multiple public cloud services and offer complementary value add skills such as training and integration. </li></ul></ul><ul><ul><li>Distributors, System Integrators, resellers, MSPs, CSPs, Direct Response Centers </li></ul></ul><ul><li>Revenu ? Reselling IBM Cloud Services and value added capabilities </li></ul><ul><li>Besoins ? A portfolio of public cloud services, Business Development Programs, Education and support </li></ul><ul><li>Support IBM </li></ul><ul><ul><li>Partner enabled IBM Cloud Services, LotusLive reseller options, Cloud Specialty Benefits </li></ul></ul>
    24. 28. ANNONCE du 28 MARS IBM Smart Business Cloud - Enterprise
    25. 29. Exemples de Services DU Partenaire autour de Smart Business Cloud - Enterprise « Managed Cloud Services » - Infogérance de Services Cloud Image Management Level 1 helpdesk Persistent Storage Readiness review Networking Business Continuity
    26. 30. [Experts Métiers] [ Experts BizDev ] Cloud Application Providers + Cloud Services Solution Providers Cloud Builders Cloud Infrastructure Providers Cloud Technology Providers FORMATION pour VOUS, les Experts BizDev! « Comprendre les enjeux et l'écosystème cloud pour engager nos partenaires dans le business cloud avec IBM »
    27. 31. Pour vous aider « high and early » <ul><ul><li>Loic Simon [GBP] </li></ul></ul><ul><ul><li>Patrice Fontaine [IDR] </li></ul></ul><ul><ul><li>Lionel Maugey [STG] </li></ul></ul><ul><ul><li>Et les autres SME* Cloud réunis autour de Philippe Verien. </li></ul></ul>[*Subject Matter Experts]
    28. 32. http:// ibmcloudcatalog.blogspot.com
    29. 36. Documents et Veille Marché : www.forumcloudibm.com www.saas-guru.com http://leblogducluballiances.blogspot.com http://ibmcloudcatalog.blogspot.com
    30. 37. MERCI ! [email_address]