Software Defined Environment - IBM Point of View


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extract from my Study Tour presentation on SDE , oct.2013

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Software Defined Environment - IBM Point of View

  1. 1. Software Defined Environment Claude Riousset Cloud Executive Architect Systems & Technology Group Join the conversation #ibmSDE 1 © 2013 IBM Corporation
  2. 2. Information Technology is paramount for leading companies to create business value 2004 2006 2008 2010 2012 2013 1 1 Factors impacting organizations: 1. 2. 3. 4. 5. 6. 2 3 3 6 Technology factors Market factors Macro-economic factors People skills Regulatory concerns Socio-economic factors Source: IBM 2013 Global C-suite Study Impacts on Business Technology Impacts on Business Increasing interactions with customer Increasing interactions with customer Opportunities for greater productivity Opportunities for greater productivity Move to adjacent or new markets Move to adjacent or new markets Mobile Social Massive amounts of unstructured data Rapid product lifecycles Changing relationships with partners Big Data Cloud Intelligent/ Connected Systems Source: “The Software Edge: How effective software development and delivery drives competitive advantage,” IBM Institute of Business Value, March 2013 2 © 2013 IBM Corporation
  3. 3. The new era of Systems of Interaction transforms how companies engage, interact and transact with their customers Systems of Engagement Systems of Record CRM MOBILE CUSTOMER TARGETING Card swipe in one store attracts coupons from nearby store – resulting in 109% incremental sales lift HR DB ERP Cloud-based Services FAST BIG DATA ANALYSIS Pharmaceutical distributor analyzes historical and realtime sales data to boost operating profits by 140% over 2 years Internet of Things JUST-IN-TIME MAINTENANCE Global aircraft engine manufacturer increases service revenue by 12% in one year using realtime monitoring and proactive fault detection 3 © 2013 IBM Corporation
  4. 4. However, Systems of Interaction workloads provide a unique set of challenges, highly disruptive to IT infrastructure Today’s IT infrastructures are too complex, provide poor scalability, and are slow to keep up with today’s rapid rate of change Increasing Complexity Cloud Heterogeneous environments Organizational silos Skill gaps Social Massive Scale Users, transactions, data Rapid demand cycles Unpredictable Mobile Big Data & Analytics 4 Rapid Pace Evolving ecosystem Minimize time to value Accelerating business needs © 2013 IBM Corporation
  5. 5. Organizations need a new approach to automating IT infrastructures to make them simplified, adaptive and responsive Software Defined Environments are optimized to deliver the agility, efficiency and performance needed for today’s workloads Simplified Cloud Integrate workloads and infrastructure Eliminate IT specialization Social Adaptive Optimize service and performance levels Scale resources on demand Mobile Big Data & Analytics 5 Responsive Accelerate application deployment Automate using best practices © 2013 IBM Corporation
  6. 6. What are Software Defined Environments? Software Defined Environments Abstracted and virtualized IT infrastructure resources managed by software Applications automatically define infrastructure requirements and configuration IT infrastructure that extends multiple environments to go beyond the data center With IBM’s Software Defined Environment, infrastructure is fully programmable to rapidly deploy workloads on optimal resources and to instantly respond to changing business demands 6 © 2013 IBM Corporation
  7. 7. Software Defined Environments provide the next generation of infrastructure automation for real-time response Application Aware that understands the unique workload requirements Resource Smart that dynamically allocates infrastructure based on policies Infrastructure that captures workload requirements and deployment best practices Software Defined Environment Policy-based automation across infrastructure Analytics to optimize the environment in real-time Fully virtualized, integrated & programmable infrastructure Elastically scalable resources available on-demand Intelligent resource scheduling 7 © 2013 IBM Corporation
  8. 8. Application Aware infrastructure leverages best practices with patterns of expertise Policies Application Tier Solution Definition Data Tier Software Pattern Infrastructure Pattern Continuous Optimization Analyticsbased optimization of workload to maximize outcomes Presentation tier APIs Linkage from solution to infrastructure based on business rules Software Defined Infrastructure Automated orchestration of workloads Infrastructure 8 Business needs and service requirements © 2013 IBM Corporation
  9. 9. Resource Smart infrastructure spans across all domains for maximum agility & efficiency Software Defined Compute Software Defined Networks • Hypervisor choice • Leadership performance and scalability • Multi-platform network virtualization IBM Platform Resource Scheduler • Rich virtualization feature set Software Defined Compute Software Defined Storage Software Defined Networks Software Defined Storage • Advanced tiering, migration, and compression services • OpenFlow and OpenDaylight enabled • Unify control across virtual switches and fabrics Resource Smart Software IBM Compute IBM Storage IBM Network • Policy based scheduling • Leadership storage virtualization • Elastic storage software for massive scalability 9 • Intelligent placement and migration of workloads • Balance workload demand with infrastructure supply © 2013 IBM Corporation
  10. 10. IBM is enabling clients to take advantage of a broad ecosystem built on open standards Enables choice through open standards at the component, management and application layers OpenStack applications and TOSCA patterns can program and exploit software defined infrastructure through standard APIs Infrastructure management is performed through OpenStack Provides access to a broad range of capabilities Choice of IBM and industry hypervisors, platforms and storage A wide range of network fabrics and network services through OpenStack 209 companies participating in OpenStack community 10 © 2013 IBM Corporation
  11. 11. A Software Defined Environment is the infrastructure ENABLER for today’s workloads SDE improves agility of business applications and accelerates the application lifecycle through rapid change Social & Mobile SDE is the infrastructure approach to provide the most efficient and scalable cloud solutions Big Data & Analytics Cloud Environment Other Business Apps Traditional Environment Software Defined Environment Workload Service Delivery IT Infrastructure Programmable, open standards-based infrastructure foundation to enable cloud, mobile and other dynamic enterprise solutions 11 © 2013 IBM Corporation
  12. 12. With Software Defined Environments, Infrastructure Matters to a variety of IT and business stakeholders SDE Providers Infrastructure Operations SDE Consumers Platform Operations Application Developer IT Architect Roles Monitor services and infrastructure Build new products and solutions Ensure health of IT environment Manage lifecycle of applications Resource capacity planning Identify best practices and business objectives Infrastructure Value Provide fully integrated management tools to simplify administration Speed to market to maximize revenue opportunity Automatically meet service objectives to optimize performance levels Abstract infrastructure complexity to simplify service creation Efficiently allocate resources to drive utilization and support growth Optimize customer experiences to increase loyalty 12 © 2013 IBM Corporation
  13. 13. Adaptive to optimize service quality through policy based, scalable infrastructure automation SDE Providers SDE Consumers • Improve service quality for supporting unpredictable user demands • Increase customer satisfaction through high availability and improved performance • Provide more flexible service delivery to more easily deploy new service models • Enable cost-effective scalability to support business growth • Increase cost-efficiency with optimum use of heterogeneous IT resources • Better support changes in the business environment C-Suite Priority: Ability to Manage Change Outperformers Underperformers 69% Managing service levels in a cost-effective manner through unpredictable, demand cycles of massive scale Source: IBM Global CEO Study 2012 13 © 2013 IBM Corporation
  14. 14. Adaptive: Software Defined Environment in action SDE automates infrastructure resources based on application needs to enable IT to react quickly to handle business requirements • Credit Card Application is unable to meet policy for response time • Credit Risk Application feeds data processing to meet service level agreement • Infrastructure elastically scales to provide more compute capacity across multiple Data Centers • Flash storage is provisioned to improve data latency • Credit Card Data is seamlessly shared • Relevant data moves from disk to flash to improve performance Credit Card Application Compute Capacity Constrained Credit Risk Application Data Access Impeded Flash Virtual Desktop Application 8 a.m. EST 14 Dallas, TX Beijing, China 8 p.m. CST Application Development Cloud Sao Paulo, Brazil 9 a.m. BRT © 2013 IBM Corporation
  15. 15. Simplified to improve IT economics by reducing infrastructure complexity, specialization and support SDE Providers SDE Consumers • Greater staff productivity to free up IT to complete higher-valued tasks • Decreased operational costs by reducing administration and support • Improved service performance through centralized management of entire environment • Higher productivity through better IT collaboration with dev/ops • Innovation focus by allocating more resources to building new solutions • Enable organizational growth by making it easier to find, hire and train new staff C-Suite Priority: Changing the organization External collaboration Internal collaboration 53% 53% 52% 52% Reducing IT complexity created by heterogeneous environments, fragmented operations and skill gaps Source: IBM Global CEO Study 2012 15 © 2013 IBM Corporation
  16. 16. Simplified: Software Defined Environment in action SDE fully integrates IT infrastructure across resource domains to maximize utilization, ensure compliance and decrease administration costs Increasing Automation BEFORE AFTER Policy Policy Software Defined Environment Application Aware Policy + + Policy + Policy + + Compute + Compute Network Continuous Optimization Storage IT silos and costly specialization Slow and manual Rapid, repeatable and automated Reactive administration 16 Fully integrated management Proactive administration © 2013 IBM Corporation
  17. 17. Responsive to increase infrastructure agility by accelerating workload deployment and application lifecycles SDE Providers SDE Consumers • Support business needs more effectively by automating infrastructure and processes • Competitive advantage and increased differentiation by accelerating new solutions • Reduce security exposures and business risk with analytics-based compliance checking • New revenue opportunities by reacting faster to unanticipated market changes • Rapidly deploy new workloads based on business requirements • Increased productivity by capturing best practices and IP on workloads and infrastructure C-Suite Priority: Improving the customer experience Respond quickly to emerging trends 79% Keeping up with increasing business demands to react faster to take advantage of new market opportunities Source: IBM 2013 Global C-suite Study 17 © 2013 IBM Corporation
  18. 18. Responsive: Software Defined Environment in action SDE improves the velocity of the business by connecting the application lifecycle to the operations lifecycle Emerging Business Opportunity: New “Ad-fraud detection” Hadoop application that uses real-time correlation of transaction data with ad click log data 18 © 2013 IBM Corporation
  19. 19. Organizations are moving to a Software Defined Environment in incremental steps Application-aware infrastructure Policy based optimization Elastic transaction scaling Elastic data scaling Open virtualization 19 © 2013 IBM Corporation
  20. 20. An open cloud architecture is emerging Business Applications as components Service Oriented Architecture Platform Services Infrastructure Services 20 © 2013 IBM Corporation
  21. 21. Evolving IaaS to a more dynamic, analytics based Software Defined Environment Value Simplified & standardized management Agile infrastructure Understanding & programming workloads Capability Embedded analytics Workload-aware optimization Integrated security & governance Integrated Workload Workload definitiondefinition,Optimization Orchestration Workload optimization, & orchestration Software Defined Compute 21 Resource abstraction & optimization Software Defined Storage Software Defined Networking © 2013 IBM Corporation OSLC
  22. 22. A substantial improvement in agility, flexibility and efficiency through a programmable shared infrastructure Before Software Defined Environment Policy Policy Policy VM VM VM VM Software Defined Environment VM VM VM VM Hypervisor Hypervisor Physical Server Physical Server VM VM VM VM Policy VM VM VM VM Hypervisor Physical Server Software Defined Infrastructure Hypervisor VM VM VM VM Hypervisor Hypervisor Physical Server + VM VM VM VM Physical Server + + Physical Server + VM VM VM VM VM VM VM VM + Hypervisor Hypervisor Physical Server Physical Server + Policy & automation • Static IT deployments inhibit fast response to business needs • Dynamic IT deployments improve response to business needs on existing infrastructure • Manual optimization and reconfiguration drive costs up • Analytic based optimization improves efficiency • Manual compliance checking adds to business risk Policy Enforcement 22 Manual • Analytics based compliance checking reduces security exposure Patterns Analytics © 2013 IBM Corporation
  23. 23. Developer centric platform, marketplace and services in a Cloud Operating Environment Capability Value Open ecosystem of composable services Optimized workload deployment Integration with systems of record Fast, automated composition of services Differentiated service plans Repeatable patterns-of-expertise API & integration services Services & composition patterns datastore mobile middleware services ops dev TOSCA Traditional middleware-based workloads Workload definition, optimization, & orchestration Resource abstraction & optimization Software Defined Compute 23 Software Defined Storage Software Defined Networking © 2013 IBM Corporation
  24. 24. Minimizing complex tasks with repeatable, optimized service composition and deployment Iterate 5. Add Monitoring service instance 1. Create app Task: Create application that analyses sentiment about certain topics in social media 2. Add database service 4. Add social analytics service 3. Extract social media data into database 24 © 2013 IBM Corporation
  25. 25. Accessible business services available to third-party innovators via API Economy Value Capability Rapid application development & delivery API-accessible applications Multi-channel integration Composition of services Marketplace of internal & external services OAuth External Ecosystem analytics commerce collaboration API Marketplace API API API App API data API services API Solutions API API & integration services Services & composition patterns datastore location mobile middleware services ops dev Traditional middleware-based workloads Workload definition, optimization, & orchestration Resource abstraction & optimization Software Defined Compute 25 Software Defined Storage Software Defined Networking © 2013 IBM Corporation
  26. 26. Software Defined Environments Enable New Solutions Across “Existing data centers and the Cloud” Analytics Automate Your Workloads Optimize Your Workloads Compute Storage Network Simplified Management Today’s workloads Cloud Social Improve agility of business applications, both traditional and new engagement models Manage the lifecycle of business applications through rapid change -- prototype to production Capture best practices and IP around both application workload and infrastructure Automate infrastructure across compute, storage and network to achieve improved economics Real time adjustment of infrastructure to the changing requirements of the business layer Scale on demand to enable Cloud MSPs to grow their business and rapidly deliver new services 26 © 2013 IBM Corporation Mobile
  27. 27. Thank you! 27 27 © 2013 IBM Corporation