Robert LeBlanc IBM Senior Vice President, Middleware Software The Future of Cloud in the Enterprise
THIS TERM GENERATES OVER 54 MILLION RESULTS ON GOOGLE
What is Cloud Computing?
THIS PERSON WAS THE FIRST TO USE THE TERM  “CLOUD COMPUTING” IN A PUBLIC FORUM
Who is Dr. Ramnath Chellappa?
Cloud computing allows companies to rethink IT and reinvent the way they do business Efficiency Transformation Economics o...
There are three ways to deliver IT capabilities Software, hardware, & networking Pre-integrated systems & appliances Provi...
1960s IBM Cambridge Scientific Center begins development of CP-40, first OS that implemented  complete virtualization IBM ...
IBM Cloud Capabilities  IBM SmartCloud www.ibm.com/smartcloud Deploy Consume Design  Business Process as a Service Platfor...
Cloud Service Models have foundational components …  Management Operations Support System Optimization Security Workload S...
…  with end to end capabilities to design, deploy, and consume clouds and services Business Process as a Service Infrastru...
Key capabilities fundamental to private clouds Application and Data Integration Workload and Topology Patterns Service Aut...
Simplify access and improve management to achieve quicker Service Delivery Wait time for self service reduced by  98% Buil...
Reduce image sprawl and operational costs with Image Management <ul><li>Image Management </li></ul><ul><li>Build and deplo...
Workload Deployment Models are evolving Integrated   Middleware Platform  & Image Management  Virtualized Applications Ind...
Take advantage of cloud qualities of service when building and deploying applications Workloads & Patterns  Collect and Di...
Maximize the value of investments with hybrid cloud integration <ul><li>Data and Application Integration </li></ul><ul><li...
Cloud computing is delivering real value for clients Dynamically create secure virtual, infrastructures for local business...
Cloud security controls across all major IT Domains <ul><li>Security   </li></ul><ul><li>Security is integrated into the f...
An evolution of standards for cloud Cloud Standards Customer Council  HTTP, HTML, WSFL,  XLANG, REST… Dawn of the world wi...
IBM provides a Comprehensive set Cloud offerings today ….. <ul><li>2k  successful cloud engagements in 2010 </li></ul><ul>...
Robert LeBlanc - Cloud Forum Presentation
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Robert LeBlanc - Cloud Forum Presentation

  1. 2. Robert LeBlanc IBM Senior Vice President, Middleware Software The Future of Cloud in the Enterprise
  2. 3. THIS TERM GENERATES OVER 54 MILLION RESULTS ON GOOGLE
  3. 4. What is Cloud Computing?
  4. 5. THIS PERSON WAS THE FIRST TO USE THE TERM “CLOUD COMPUTING” IN A PUBLIC FORUM
  5. 6. Who is Dr. Ramnath Chellappa?
  6. 7. Cloud computing allows companies to rethink IT and reinvent the way they do business Efficiency Transformation Economics of Computing are Changing Rethink IT Reinvent Business <ul><li>Rapidly deliver services </li></ul><ul><li>Integrate services across cloud environments </li></ul><ul><li>Increase efficiency </li></ul><ul><li>Faster time to market for new services </li></ul><ul><li>Focus on differentiated processes </li></ul><ul><li>Meet changing customer expectations, realtime access to technology </li></ul>
  7. 8. There are three ways to deliver IT capabilities Software, hardware, & networking Pre-integrated systems & appliances Provided as a service Cloud computing is a new model for delivering and consuming IT capabilities
  8. 9. 1960s IBM Cambridge Scientific Center begins development of CP-40, first OS that implemented complete virtualization IBM delivers more than 1,300 System/370 computers worldwide and announces VM virtualization IBM has been innovating in the underpinnings of Cloud for over 45 years Systems Strategies, Inc IBM acquires Cast Iron for hybrid cloud integrati on IBM standardizes topologies and patterns to speed application deployment to cloud and virtual environments with IBM WebSphere Cloudburst IBM delivers MQSeries providing standardized, reliable messaging across heterogeneous (IBM and non-IBM) environments. WebSphere MQ is a key entry point for SOA Standardized Automated Virtualized Integrated
  9. 10. IBM Cloud Capabilities IBM SmartCloud www.ibm.com/smartcloud Deploy Consume Design Business Process as a Service Platform as a Service Infrastructure as a Service
  10. 11. Cloud Service Models have foundational components … Management Operations Support System Optimization Security Workload Services Integration Application Lifecycle Application Services Industry Solutions Business Application Services
  11. 12. … with end to end capabilities to design, deploy, and consume clouds and services Business Process as a Service Infrastructure as a Service Business Application Services Industry Solutions Platform as a Service Application Services Collaboration Analytics Integration Process Integration Identity Integration Management Integration Spillover/Failover Services Optimization Security OSS Workload Services Dynamic Workload Management Elastic application runtimes Fine-grained SLA Enforcement Elastic Application Resources Process Management Application & Data Integration Workload & Topology Patterns Application Lifecycle Developer & Tester Collaboration Development Automation Life-cycle Traceability Heterogeneous Platform Management Optimized Workload Placement Virtualized Compute, Network, Storage Workload Acceleration Power Management Security Management Identity Management Intrusion Detection Tenant Isolation Data Protection Multi-tenant Applications Workload & Data Mobility Continuously Available Apps App Health Mgmt & Self-Healing Service Quality Management Service Operations Mgmt Service Automation Management Service Asset Management Image Management
  12. 13. Key capabilities fundamental to private clouds Application and Data Integration Workload and Topology Patterns Service Automation Management Image Management Security
  13. 14. Simplify access and improve management to achieve quicker Service Delivery Wait time for self service reduced by 98% Build dev / test envts: 1 week to 1 hour Reduce provisioning time by 51% Deploy services in less than 30 mins <ul><li>Service Automation Management </li></ul><ul><li>Automated provisioning and de-provisioning </li></ul><ul><li>Simplified access to computer, storage, and networking resources </li></ul><ul><li>Standardization and automation for faster dev, test, pre-production, and production systems </li></ul><ul><li>Value Realized </li></ul><ul><li>Wait time for self service reduced by 98% </li></ul><ul><li>Build dev / test envts: 1 week to 1 hour </li></ul><ul><li>Reduce provisioning time by 51% </li></ul><ul><li>Deploy services in less than 30 mins </li></ul>IBM Tivoli Service Automation Manager <ul><li>Service Subscription </li></ul><ul><li>Request a service </li></ul><ul><li>“ Sign“ contract </li></ul><ul><li>Service Creation </li></ul><ul><li>Scope of service </li></ul><ul><li>SLAs </li></ul><ul><li>Service Termination </li></ul><ul><li>Controlled clean-up </li></ul><ul><li>Deploy Service </li></ul><ul><li>Request-driven provisioning </li></ul><ul><li>Self-service interface </li></ul><ul><li>Manage Service Ops </li></ul><ul><li>Control ops and changes </li></ul><ul><li>Automate changes </li></ul><ul><li>Offer Service </li></ul><ul><li>Register services, resources </li></ul><ul><li>Add to service catalog </li></ul>Developer Architect IT Ops
  14. 15. Reduce image sprawl and operational costs with Image Management <ul><li>Image Management </li></ul><ul><li>Build and deploy images from master patterns </li></ul><ul><li>Federate an image inventory across your environment </li></ul><ul><li>Templatize complex app patterns into images </li></ul><ul><li>Shift the management to master images vs instances </li></ul><ul><li>Enable offline analytics and maintenance operations </li></ul><ul><li>Value Realized </li></ul><ul><li>Reduce labor costs by 40% - 80% by increasing server image/ admin ratio </li></ul><ul><li>Over 50% lower TCO </li></ul><ul><li>Improve compliance </li></ul>Instantiate images onto virtual servers, enabling high speed topology composition and provisioning Versioned image library enabling backup, monitoring, patching, securing and analyzing Design and generate semantically rich images IBM Tivoli Provisioning Manager Build Deploy Manage
  15. 16. Workload Deployment Models are evolving Integrated Middleware Platform & Image Management Virtualized Applications Individual Deployment Middleware Application Hardware Consolidation & Virtualization Standardization & Automation Operating System Shared Hardware MW MW App App OS OS Shared Hardware Shared Infrastructure MW App OS MW App OS MW App OS <ul><li>Benefits </li></ul><ul><li>Increased utilization of infrastructure </li></ul><ul><li>Location independent deployment </li></ul><ul><li>Benefits </li></ul><ul><li>Standardized middleware </li></ul><ul><li>Increased utilization of software </li></ul><ul><li>Improved deployment speed </li></ul><ul><li>Simplified applications management </li></ul>Shared Infrastructure Integrated Middleware Platform App App App App Image Management <ul><li>Challenges </li></ul><ul><li>Low hardware utilization </li></ul><ul><li>Heavily customized infrastructure </li></ul><ul><li>Challenges </li></ul><ul><li>Building images </li></ul><ul><li>Image proliferation </li></ul><ul><li>Governance of changes </li></ul><ul><li>Creation of composite applications </li></ul><ul><li>Connectivity to legacy and off premises applications </li></ul>
  16. 17. Take advantage of cloud qualities of service when building and deploying applications Workloads & Patterns Collect and Dispense Deployed and Managed Workloads <ul><li>Value Realized </li></ul><ul><li>Reduce set up time for WebSphere environments from weeks to minutes </li></ul><ul><li>13x – 15x faster time to market </li></ul>Web App Database <ul><li>Workload and Topology Patterns </li></ul><ul><li>Build and deploy apps that scale </li></ul><ul><li>Machine independent </li></ul><ul><li>Optimized for container managed services </li></ul>IBM Workload Deployer Images WAS DB2 Portal MQ
  17. 18. Maximize the value of investments with hybrid cloud integration <ul><li>Data and Application Integration </li></ul><ul><li>Pre-built templates for most common cloud integration scenarios </li></ul><ul><li>Simple configuration, not coding approach </li></ul><ul><li>Deployed as an appliance, virtual appliance, or integration as a service </li></ul><ul><li>Value Realized </li></ul><ul><li>Connect over 40 SaaS apps with each other and with 100’s on-premise applications in days </li></ul><ul><li>Gain real time visibility of business information in the cloud </li></ul><ul><li>Save as much as 80% vs. custom code </li></ul>Cloud Applications IBM WebSphere Cast Iron Integration On-premise
  18. 19. Cloud computing is delivering real value for clients Dynamically create secure virtual, infrastructures for local businesses in hours IBM Service Delivery Manager IBM Bladecenter Optimized data center, reduced provisioning time for applications IBM WebSphere Hypervisor Editions WebSphere Cloudburst Appliance Integrated CRM and ERP systems with on-premise solution IBM WebSphere Cast Iron Integration <ul><li>Reduced provisioning time from 3 weeks to 18 hours </li></ul><ul><li>13x-15x faster time to market </li></ul><ul><li>Save $3M -$4M in alternative configuration costs </li></ul><ul><li>50% time savings in processing complex orders </li></ul><ul><li>Projected 370% first year ROI </li></ul><ul><li>Estimated savings of $75M over 5 years </li></ul>Service Automation Management Image Management Workload and Topology Patterns Application and Data Integration
  19. 20. Cloud security controls across all major IT Domains <ul><li>Security </li></ul><ul><li>Security is integrated into the fabric of the cloud </li></ul><ul><li>Workload driven approach </li></ul><ul><li>Applied across people, data, apps, network, and infrastructure </li></ul><ul><li>Value Realized </li></ul><ul><li>Analyze more than 13B security events daily </li></ul><ul><li>Block more than 150M attacks each day </li></ul><ul><li>Over 3,000 highly skilled security professionals </li></ul>
  20. 21. An evolution of standards for cloud Cloud Standards Customer Council HTTP, HTML, WSFL, XLANG, REST… Dawn of the world wide web Java, Java EE, XML, XML Schema, SOAP, WSDL, UML, Web2.0, ... WS*, WS-I, SCA, BPEL, SAML, XACML … BPMN, SBVR, RIF, … Rise of the application server Service orientation Business agility Cloud Computing Cloud architecture at The Open Group (TOG) DMTF Open Virtualization Format (OVF) DMTF Cloud Management WG (IAAS APIs) OASIS Cloud Identity Management TC Over 45 companies signed up prior to today’s launch – the largest in OMG history! Join today: http://www.cloudcustomercouncil.org On April 7, 2011 industry leaders form Cloud Standards Customer Council hosted by the Object Management Group (OMG) to deliver on the promise of open cloud computing!
  21. 22. IBM provides a Comprehensive set Cloud offerings today ….. <ul><li>2k successful cloud engagements in 2010 </li></ul><ul><li>50% of Fortune 10 and Fortune 50 working with IBM on private clouds </li></ul><ul><li>80% of Fortune 500 companies using IBM cloud capabilities </li></ul>IBM SmartCloud www.ibm.com/smartcloud Deploy Consume Design Business Process as a Service Platform as a Service Infrastructure as a Service IT Without Boundaries | Speed and Dexterity | New Business Value “ IBM has one of the most comprehensive cloud portfolios , with the cloud integrated throughout its many lines of business. Moreover, IBM’s consulting arm has put them in touch with numerous early adopters and special use cases – all of which helps the company stay ahead of competitors.“ – Jeff Vance, Datamation

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