RTB and programmatic buying and selling

1. RTB Update no. 5
“Mobiles goes Programmatic”
An update on:
- Programmatic media buying & selling
- Data driven digital advertising
Onsdag 27. august 2014
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RTB Update no. 5!

3. Agenda
09.00–09.10: Intro, Tom Bang, Managing Director, RadiumOne Danmark
09.10–09.30: Markeds Update
Peter Loell, Digital Janitor, Resolution
09.30–10.10: Mobile SSP
John Stoneman, Interim VP of EMEA, Pubmatic
10.10–10.40: The Challenges and opportunities when a publisher goes mobile & programmatic
Malcolm Attwells, Programmatic Sales Director, Condé Nast
10.40–11.00: Pause
11.00–11.30: Den mobile annonceplatform
Søren Steen Pedersen, VP Sales, adQuota
11.30–12.00: Paneldebat: Den mobile udfordring
Moderator: Peter Loell, Digital Pedel, Resolution
Michael Buch Sandager, Group CEO, adQuota,
Christine Liv Nielsen, Marketplace Development Manager, Nordics, Google
Anders Ovesen, salgschef, Mobil & PBT, Ekstra Bladet Salg
12.00-12.30: Annoncørcasen: Nemlig.com’s erfaringer med RTB og de mobile udfordringer
Pelle Svane Jakobsen, Online Traffic Manager, Nemlig.com
12.30-12.45: Afrunding
Tom Bang, Managing Director, RadiumOne Danmark
12.45-13.15: Networking & Sandwich
RTB Update no. 5!

4. How much of your current total digital media
budget is managed programmatically? (Q2-2014)
40%+ siger
”mere end 40%”
AdExchanger Research
The state of programmatic – Q2-2014

5. © 2014 IHS
Global mobile advertising revenue nearly doubled in 2013
WHY APPS MATTER FOR WEARABLES/ APRIL 2014
2
10,072
19,341
0
5,000
10,000
15,000
20,000
25,000
2012 2013
Global mobile ad revenue ($m)*
+92.0%
*All data in this presentation is in constant 2013 USD. Constant exchange rates have been used in order to eliminate currency
effects on the growth rate.
GLOBAL MOBILE ADEX – THE STATE OF MOBILE ADVERTISING AROUND THE WORLD

6. © 2014 IHS
Mobile display advertising revenues more than doubles as
growth outperformed other formats
GLOBAL MOBILE ADEX – THE STATE OF MOBILE ADVERTISING AROUND THE WORLD
4
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
Display Search Messaging
123%
92%
19%
0%
20%
40%
60%
80%
100%
120%
140%
Display Search Messaging
Mobile ad growth in 2013
by format (%)
2013 revenue gains over 2012 ($m)
GLOBAL MOBILE ADEX – THE STATE OF MOBILE ADVERTISING AROUND THE WORLD

7. © 2014 IHS
North America overtakes Asia-Pacific as largest mobile
advertising market
GLOBAL MOBILE ADEX – THE STATE OF MOBILE ADVERTISING AROUND THE WORLD
5
46 155
1,763
4,465
3,643
144 225
3,346
7,525
8,100
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
Latin America Middle East and Africa Europe Asia-Pacific North America
2012 vs 2013: Mobile ad revenues by region ($m)
2012 2013
GLOBAL MOBILE ADEX – THE STATE OF MOBILE ADVERTISING AROUND THE WORLD

10. Udvikling i kvartalvise onlineannoncering
Udvikling i annonceomsætning for automatiseret salg
+55%

12. RTB Update no. 6
Onsdag den 3. december 2014
An update on:
- Programmatic media buying/selling
- Data driven digital advertising
RTB Update no. 5!