Digital signage has risen tremendously in malls, airports, stations, and industries to showcase products, services, and information. It allows retailers to promote and sell advertising products through changing messages faster than printed signage and displaying aesthetically in stores. Mobile digital signage is moving towards mobile interaction for consumers, giving retailers advantages to provide better options and increase profitability. One optimized service is mobile wayfinding, which can navigate environments easier and interactively through content on smart devices according to content management systems, attracting customers through a valuable approach.
1. Various fortitude of Mobile Digital Signage technology:
For the past fewyears,we hadseena tremendous rise indigital signage systeminshoppingmalls,
airports,railwaystations, industries,hospitals toshowcase theirproducts,services,instant
messagesorany kindof informationthatare required.
Digital Signage Solutionin advertisingmode:
Digital Signage Solutionhelpsretailerstopromote andsell advertisingproductsimmensely.Itallows
changingthe messagesfasterandquickerwhencomparedtoprintedsignage. Itdisplaysbetter
aestheticsinastore whencomparedto anyother mode of advertising,available invarioussizesto
fitany kindof place a retailerwantto displaythem.
Offeringreal time feedsfornews,weather,sportsandentertainmentisthe added advantageous
feature.
In suchsituation, Innovatorsare continuouslytryingtofindandfitnew methodsindigital signage
world.Hence,theymotivate themselvestoprovide bothinformative andactual systemtobridge the
gap betweenthe audience andthe brandor the location.
Mobile Digital Signage:
Andnow,we can proudlysaythatthe future of digital signage ismovingtowardsmobileinteraction
for consumers.Itgives retailersthe advantage toprovide betteroptions fortheircustomersand
progressprofitability.
These digital signage solutionshave the capabilitytoinfluencethe mindsof the clienteleverywell
since mostof the decisiontakenbythe consumerswillbe during atthe pointof purchase of any
particularproduct. It helpsretailerstoincrease the revenueanddecrease the costaswell.
The presence of colour,motion,interactive touchscreenandmulti-feedfunctionalitymakesit
possible toprojectvaryingimagesandvideos.
Mobile Wayfinding:
One of the optimized digital signage servicesthathave beensustainedtodevelopinthispresent
technologyisMobile wayfinding.
Here,Wayfindingcanserve varietyof purposesbynavigatingthe environmentnotonlyeasierbut
alsoto be interactive andengaging.
As mobile technologyhasbeencontinuedtobe the vital part of our society,the abilityto provide
digital signage solutionwithmobile friendlyfeatureshelpsthe visitorstocreate a barrierbetween
the visitorsandthe establishments.Implementingcontentthroughsmartdevice inaccordance with
contentmanagementsystemisreallyavaluable approach toattract customers.
