This document outlines a personal marketing "Top 10" list with strategies to improve performance. It includes focusing on understanding customers better before selling, prioritizing profitable existing customers, training employees to represent the brand positively, presenting one's best self consistently, soliciting customer feedback, keeping an innovation mindset, nurturing relationships, helping others beyond financial goals, giving full effort to represent one's organization well, and striving for well-rounded personal growth.

1. Marketing Tasks in the next 30 days
My Personally
Professional
Top 10

2. My Personally Professional Top 10
1. Do the Homework
2. The Profitable Customer
3. Employees as a Brand
4. Best Foot Forward
5. Understand the Customer

3. My Personally Professional Top 10
6. Personal Brand Equity innovated
7. Cultivate Long Term Personal Relationships
8. Non Multa Sed Multum
9. Magis
10.Cura Personalis

4. My Personally Professional Top 10
Do the Homework
Old Way: Highlighting the best features of products in
client presentations; imposing products not needed by the
client
Concept: Customer Perceived Value;
#MarketingResearchorDie

5. My Personally Professional Top 10
Do the Homework
New Way:
Instead of jumping into selling the product and its best
features, I must first find out what the potential target
market wants and considers to be valuable.
If a product I need to sell already exist, I should ask, “Is
this of value to my target market?” or “If not, is there a
market for this product?”

6. My Personally Professional Top 10
The Profitable Customer
Old way: Exerting the same amount of effort to
clients (varying in size, needs and purchasing
behavior)
Concept: Customer Relationship Management

7. My Personally Professional Top 10
The Profitable Customer
New way:
Focus more efforts in retaining existing profitable
customers buying profitable products lines.

8. My Personally Professional Top 10
Employees as a part of Brand
Old way: Not involving home office staff as not
part of marketing activities
Concept: Brand Equity

9. My Personally Professional Top 10
Employees as a Brand
New Way:
Invest on Employee enhancement trainings like
company orientation seminars, customer service
training and etc.

10. My Personally Professional Top 10
Best Foot Forward
Old way: Only doing my best at work; sloppy with
other aspects in life
Concept: Brand Equity

11. My Personally Professional Top 10
Best Foot Forward
New way:
I will also be and will showcase my best self in all
aspects in life (work, family, friends, community,
social media).

12. My Personally Professional Top 10
Involve the Customer
Old way: Aftersales without minding feedback
from customers
Concept: Customer Participation; Long term
Loyalty

13. My Personally Professional Top 10
Involve the Customer
New Way:
Show empathy when customers complain.
Always solicit customer feedback in terms of service
and product satisfaction.
Use feedback to improve on products and services.

14. My Personally Professional Top 10
Personal Brand innovated
Old way: Procrastinating on my personal
marketing plan
Concept: Brand equity; Innovation

15. My Personally Professional Top 10
Personal Brand innovated
New Way:
Follow timeline in the 20year Marketing Plan.
Lear a new skill each month.
Always check if Personal Marketing Milestones
still relevant.

16. My Personally Professional Top 10
Cultivate Long Term Personal Relationships
Old way: A social hermit (almost!)
Concept: Customer Loyalty

17. My Personally Professional Top 10
Cultivate Long Term Personal Relationships
New way:
Reconnect with old friends, relatives and
colleagues through social media.

18. My Personally Professional Top 10
Non Multa Sed Multum
Old way: Focus more on financial goals
Concept: 21st P: Triple Bottomline

19. My Personally Professional Top 10
Non Multa Sed Multum
New way:
Instead of focusing more on financial goals, I
must also make sure I am able to help the people
who work for and with me to be better persons, in
my own way.

20. My Personally Professional Top 10
Magis
Old way: Performing school tasks only as required
Concept: Brand equity; Brand image vs Brand
identity

21. My Personally Professional Top 10
Magis
New way:
I must always keep in my mind that I carry with me the
AGSB brand and that whatever I do not only reflects what I
am as a person but also the heart of every Atenean.
Therefore, I must give my 120% in all of my school
endeavors and apply what I learn from school in my
workplace, not just to make businesses grow but most
importantly, to help make the community a better place for
everyone.

22. My Personally Professional Top 10
Cura Personalis
Old way: Taking an MBA course to be better
intellectually.
Concept: Brand equity; 21st P: Triple Bottomline

23. My Personally Professional Top 10
Cura Personalis
New Way:
Intellect is just one aspect needing enhancement.
More than anything, the soul and heart also needs
utmost care and enrichment.
I must strive to become a well-rounded person: to
be healthy intellectually, mentally, emotionally and
spiritually.

24. My Personally Professional Top 10
1. Do the Homework
2. The Profitable Customer
3. Employees as a Brand
4. Best Foot Forward
5. Understand the Customer
6. Personal Brand Equity innovated
7. Cultivate Long Term Personal Relationships
8. Non Multa Sed Multum
9. Magis
10. Cura Personalis

25. Marketing Tasks in the next 30 days
My Personally
Professional
Top 10