Making Your Restaurant a Social Phenomenon


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Making Your Restaurant a Social Phenomenon

  2. 2. <ul><li>AN INTRODUCTION TO HOW SOCIAL MEDIA </li></ul><ul><li>CAN HELP YOU RETAIN AND </li></ul><ul><li>BRING IN NEW CUSTOMERS </li></ul>What is Social Marketing?
  3. 3. What is Social Marketing? <ul><li>Your customers do the selling for you </li></ul><ul><ul><li>Your customers are your biggest fans and know your products </li></ul></ul><ul><ul><li>They will help to spread the word across the web </li></ul></ul><ul><ul><li>They present an Average Joe’s opinion others trust </li></ul></ul><ul><ul><li>They already know which of their friends will like you </li></ul></ul><ul><li>People want to talk about their experience </li></ul><ul><ul><li>What was unique about the food, the people, the ambiance? </li></ul></ul><ul><ul><li>Is there a niche out there which comprises your biggest fans? </li></ul></ul>
  4. 4. Social Marketing vs Traditional Web Marketing <ul><li>Traditional Web Marketing includes things like, search engine marketing and banner ads </li></ul><ul><ul><li>You either have to wait for someone to search for you or </li></ul></ul><ul><ul><li>You cannot target your key customer demographics </li></ul></ul><ul><ul><li>Visitors come to your web site and only get the “brochure” </li></ul></ul><ul><li>Social Marketing is all about keeping up to date and on your customers’ minds – in an interactive way </li></ul><ul><ul><li>Social marketing is user opinions, comments, and reviews </li></ul></ul><ul><ul><li>You interact with your customers in a 2-way conversation </li></ul></ul><ul><ul><li>Your customers help keep your content fresh and relevant </li></ul></ul>
  5. 5. It’s Like Enhanced Word of Mouth <ul><li>Traditionally it is the best way to advertise </li></ul><ul><ul><li>Word of mouth is cost effective and easy to implement </li></ul></ul><ul><ul><li>People trust their friends and often share similar tastes </li></ul></ul><ul><ul><li>Helps retain current customers and keep them close </li></ul></ul><ul><li>Social Marketing is like word of mouth 2.0 </li></ul><ul><ul><li>Easy for friends to send an e-mail or link with a website </li></ul></ul><ul><ul><li>Can blend your brochure message with individual experience </li></ul></ul><ul><ul><li>On the web everyone interacts, even with total strangers </li></ul></ul>
  6. 6. <ul><li>HOW YOU CAN USE THE </li></ul><ul><li>POWER OF FACEBOOK </li></ul><ul><li>TO ATTRACT, ENGAGE, </li></ul><ul><li>AND RETAIN CUSTOMERS </li></ul>for Businesses ®
  7. 7. Facebook – It’s Not Just For People <ul><li>Any business can have its own page on Facebook </li></ul><ul><li>Facebook Pages are different that Personal Profiles </li></ul><ul><ul><li>It is against Facebook’s TOS for non-people to have profiles </li></ul></ul><ul><ul><li>Pages are fine tuned for business information like operating hours, mappable location, contact information, and history </li></ul></ul><ul><ul><li>Pages are public and can be viewed even without an account </li></ul></ul><ul><ul><li>You can present extra information on customized tabs </li></ul></ul><ul><li>On a Page you still get popular Facebook Features </li></ul><ul><ul><li>Every page has its own wall & feed to interact with fans </li></ul></ul><ul><ul><li>You have access to common apps and page specific apps </li></ul></ul>
  8. 8. Facebook – Hyper Targeted Advertising <ul><li>Facebook allows you to hyper target your customers using specific demographic and location information </li></ul><ul><ul><li>Target your visitors based on age, gender, location </li></ul></ul><ul><ul><li>You can target customers based on their interests </li></ul></ul><ul><li>Facebook ads are seamless and unobtrusive </li></ul><ul><ul><li>Facebook checks and approves all ads to ensure quality </li></ul></ul><ul><ul><li>Ads are displayed outside of content and are well accepted </li></ul></ul><ul><li>Don’t wait for them to look for you! </li></ul><ul><ul><li>You can advertise to them when YOU want – advertise time sensitive events and special offers at just the right time </li></ul></ul><ul><ul><li>Ads match the actual user – not the content of the page </li></ul></ul>
  9. 9. Do you really know your customers? <ul><li>With Facebook you can gain real insights </li></ul><ul><ul><li>See detailed demographic information about your page fans </li></ul></ul><ul><ul><li>Analyze visitor, popularity, and interaction trends easily </li></ul></ul><ul><ul><li>Interact with customer posts and ask them questions </li></ul></ul><ul><ul><li>Drill down advertising results to see what is most effective </li></ul></ul><ul><li>Be interactive and give them what they want – There is much more than simply presenting a brochure </li></ul><ul><ul><li>You can provide your customers with tips and advice in order to establish yourself as a friend and expert, not just a business </li></ul></ul><ul><ul><li>Easily incorporate multimedia and new content like videos, critic’s reviews, news clippings, customer photos </li></ul></ul>
  10. 10. The Power of the 2 nd Degree <ul><li>Second degree relationships refer to an individual’s closest friends, those who they know directly </li></ul><ul><li>These are the people they trust most – making them excellent references & starting points for marketing </li></ul><ul><li>Facebook optimizes the Power of the 2 nd Degree </li></ul><ul><ul><li>When customers “like” or interact with your page, their feeds are updated and their friends can see… free marketing! </li></ul></ul><ul><ul><li>You can target advertising to friends of current customer fans </li></ul></ul><ul><ul><li>When potential customers visit your page, they can see which of their friends are already fans of your page </li></ul></ul>
  11. 11. <ul><li>A COST-EFFECTIVE PLATFORM FOR </li></ul><ul><li>ESTABLISHING A PRESENCE ON </li></ul><ul><li>FACEBOOK AND SOCIAL MEDIA </li></ul>From Web Design Hero: FB Restaurant Suite
  12. 12. How You Can Win with Facebook <ul><li>By now, you probably have an idea of what you can do with Facebook. But, how do you go about building a Facebook Page and how do you effectively market it? </li></ul><ul><li>Let’s learn more about FB Restaurant Suite </li></ul><ul><ul><li>Your own customizable restaurant presence for Facebook </li></ul></ul><ul><ul><li>Special features to help you engage and retain customer </li></ul></ul><ul><ul><li>Going beyond technology to teach you how to succeed </li></ul></ul><ul><ul><li>Ongoing support from a dedicated Web Development Pro </li></ul></ul><ul><ul><li>Management and support for hypertargeted advertising </li></ul></ul>
  13. 13. FB Restaurant Suite Overview <ul><li>Built on top of the standard Facebook page platform </li></ul><ul><li>Special features and apps specific for restaurants </li></ul><ul><li>Customized to align with your design and style </li></ul><ul><li>Designed to be flowing, interactive, and engaging </li></ul><ul><li>Not just a product, but a full service offering </li></ul><ul><ul><li>Includes personalized consultation to address specific needs </li></ul></ul><ul><ul><li>Training on how to write copy and interact with customers </li></ul></ul><ul><ul><li>Ongoing support – both technical and marketing advice </li></ul></ul><ul><ul><li>Advertising campaign management and analytics (optional) </li></ul></ul><ul><ul><li>Management of your web presence beyond Facebook (optional) </li></ul></ul>
  14. 14. Standard Elements of your Facebook Page <ul><li>A Personalized Wall and feed </li></ul><ul><ul><li>Provide a forum for easy interaction with your customers </li></ul></ul><ul><ul><li>Post timely updates, specials, news, or other announcements </li></ul></ul><ul><li>Customized Interactive Menu </li></ul><ul><ul><li>Hand crafted interactive menu with descriptions, pictures, etc. </li></ul></ul><ul><ul><li>Linked to photos and allows user to comment on specific items </li></ul></ul><ul><li>Specials, Coupons, and Events </li></ul><ul><ul><li>Post your special and coupons or create Facebook Events </li></ul></ul><ul><ul><li>Create “fan only” coupons to help build your fan count </li></ul></ul><ul><ul><li>… continued </li></ul></ul>
  15. 15. Standard Elements of your Facebook Page <ul><li>Interactive Features </li></ul><ul><ul><li>Share photos of your food, special events, and your customers </li></ul></ul><ul><ul><li>Include videos and other interactive media to stand out </li></ul></ul><ul><li>Custom Information Pages </li></ul><ul><ul><li>Talk about your history, chef/staff Bios, or share a story </li></ul></ul><ul><ul><li>Feature awards or other special content </li></ul></ul><ul><li>Contact Forms and Surveys </li></ul><ul><ul><li>Use a contact form to streamline and improve communication </li></ul></ul><ul><ul><li>Create a survey so you can improve service and offerings </li></ul></ul><ul><li>In addition to the standard features, we can cater to almost any idea you have, write a custom app, or integrate a 3 rd party service </li></ul>
  16. 16. FB Restaurant Suite Walkthrough Demo <ul><li>We will know present you with a walkthrough of a demo Facebook page based on FB Restaurant Suite. </li></ul><ul><li>If you would like, you can check out the site live at: </li></ul><ul><li> </li></ul>
  17. 17. This is the wall for our demo restaurant . You can interact with customers by asking questions, post events, links, and more. This is also were users will often sing your praises and talk about their favorite food, Users can also interact with each other and share with their friends.
  18. 18. This is the standard info page. The information here helps Facebook to index your page and let other people find you through Facebook’s search engine. You can include a lot of important information that people want to know on this tab like location, services, and payment methods.
  19. 19. This is an example of our Custom Menu System in FB Restaurant Suite. Prices, descriptions, and other info can be customized to fit your needs. The menu is interactive and changes as the mouse moves over different items. We can also change the design to fit your style or menu type. Each picture and title links to a larger image in the photo gallery where users mouths can water and share comments about how much they loved it or make a accompanying drink suggestion.
  20. 20. On the Specials Page you can easily list your daily specials or weekly events. You can also link to photo galleries or videos from previous events to help entice your potential customers You can also create “Fan’s Only” coupons: If a visitor has already become a “fan” he or she will see the coupon, but new visitors must first become a fan by clicking the “like” button. After they become a fan, you can better target them or interact with them even if they don’t come in the first time around because they will still be connected to your page!
  21. 21. Here is an example of an information page. In this case we are giving our visitors a profile of the head chef. Your restaurant provides more than just a meal, you provide a full experience. The more you tell customers about your, the more connected they feel. You can use information pages to tell your story or share just about anything. Remember to always be personal and to engage your customers. And don’t worry, we will help you and give you advice so you effectively reach your customers and fill those seats!
  22. 22. Here is an example of a standard contact form. A contact form is more professional that simply providing an email address and enables you to collect the specific information that you want. Forms can also be used for surveys, fun polls, or for business functions. For example, you may want to provide a web from for customers to create a dinner reservation or catering request.
  23. 23. Customized to Meet Your Needs <ul><li>Every business is different, and we will work with you to create the custom experience </li></ul><ul><li>We do not provide “cookie-cutter” websites, every FB Restaurant Suite package is tailored to help you most effectively reach out to your customers </li></ul><ul><li>If you need non-standard functionality or have a creative ideas we will do our best to make it happen </li></ul><ul><li>Technology is only part of the equation – we will work with you to understand the marketing too </li></ul>
  24. 24. FB Restaurant Suite is Budget Friendly <ul><li>Because each package is customized, you can select the features you want or start small and then scale </li></ul><ul><li>Monthly maintenance and support fees are low </li></ul><ul><li>We can teach you to update many parts of your Page, so you only pay for major changes and upgrades </li></ul><ul><li>Advertising and additional services are optional and can be customized to fit your budget </li></ul><ul><li>FB Restaurant Suite starts at only $2500 with monthly fees as low as $15. Pricing varies based on your needs. As a courtesy Web Design Hero always offers free consultations. </li></ul>
  25. 25. Learn More and Contact US Today <ul><li>Learn more about Facebook Pages – click here </li></ul><ul><li>Learn about Facebook Advertising – click here </li></ul><ul><li>Check out the live Demo – click here </li></ul><ul><li>If you have any questions or would like to set up a free consultation please contact us today. If you simply have questions or want to know more, we would also love to here from you. Please use our contact system by visiting: </li></ul>
  26. 26. Thank You!!!! <ul><li>Thank you for viewing our presentation. We hope you learned a lot and are excited about your potential to succeed with social marketing on Facebook! </li></ul><ul><li>Web Design Hero is a full service web firm, providing web development, marketing, and training. Please visit our main web page to learn more about all of our services: </li></ul><ul><li>Web Design Hero: Saving one site at a time </li></ul>