What Is A Customer Profile?
By Amanda Watts
A customer profile is an outline of the type of customer likely to purchase your
product. Most companies/businesses constantly update the profile of their
customers. A customer profile may vary from one product to another and
developing customer profiles will help you target your advertising and
marketing. It is an essential analysis tool. Whether you are wanting to use
social media marketing or other online marketing activities you must create
customer profiles first!
Why create a customer profile?
Creating a customer profile will cut your advertising and marketing costs and
allow you to concentrate on real potential customers, rather than too wide a
range of people. Concentrating on potential customers will save you time and
Before you initiate product selling or marketing you must know to whom you are
selling and marketing – your customer! And I dont mean just one customer
profile, your business is many faceted, so you will need a few and dontforget to
give your customers a name!
Successful marketing involves knowing who your customers are, and what they
need, value and desire. You need to know what they think, how they feel and
Once you know all this, you can tailor your marketing material to them. Speak to
them in their language and alleviate their fears and build trust.
4 Essential Reasons You Need To Create Customer Profiles:
• It simplifies your marketing efforts, alleviating the unknown and gives you
confidence to market successfully.
• It identifies who your customer is, and allows targeted marketing that will
• It identifies who your customer is and ensures you don’t throw money
down the drain, no longer can you throw enough mud and hope some
will stick. Marketing has got clever.
• It gives you an insight into your customer, allowing you to listen to them
and develop your product and service accordingly.
How to create a customer profile:
By completing the following sections you are well on your way to creating your
customer profiles, and therefore ensuring that your marketing is going to be
targeted and successful.
Your Customers Demographic Information
This information is their personal statistics; and no, we are not talking about the
body size we mean:
Age or age range
Level of Education
LifeStyle and Hobbies
We are delving deeper and looking at what really flicks their switch when they
are not at work:
What do they eat?
Are they smokers and drinkers?
To which clubs and organisations do they belong?
What do they do in their spare time?
Which magazines do they read?
Which Newspapers do they read?
Do they watch television?
Are they culture vultures?
Do they like exploring the outdoors?
This could be business-to-business and also business-to-consumer. Remember
marketing is all about people to people nowadays; we are not just a business or
Do they shop for fun?
Do they shop online?
Do they enjoy shopping or is it a necessity?
Are they a decision maker for their business?
How often do they shop?
What is the most important factor to overcome your customers pain? Your
product will overcome this pain think about how you are helping them.
Will your business (or product) save your customers:
All of the above?
Now is the fun part, time to draw a picture!
What do your Customers look like?
Using all of the information you have gathered in your customer profile fact-
finding mission, you now need to draw a picture of that person. Remember to
give them a name. Once you have this picture why not print it out and keep it in
front of you as you write your marketing material and develop your products.
And you wont only need one customer profile, you have multiple customers,
and many are different from each other, create multiple customer profiles so
you know whom you are targeting.
Have you created customer profiles for your business? Is there anything that
you would add to the customer profiling checklist?
Amanda is a Client Attraction Expert. She specialising in working with health,
wellness and fitness professionals who need to market their business effectively
to get more clients and make more money - but without working 70 hours a
week. What separates the Clients In Abundance service from other business
coaches is that she ONLY works with the health, wellness and fitness industry
and ONLY specialises in getting more clients and making more money, but
without getting burnt out. Because of this, Amanda's clients receive proven,
undiluted, and extremely specific step-by-step information on exactly that they
need to do to get more clients. As a result, those who coach with her get more
clients, make more money and have more free time than they would doing this
on their own.