Marketing Management

1. Marketing-based things I shall do in the next 30 days

2. 1. Aggressiveness in dealing with new business
#jordanrules
2. Understanding the need of the customers
#kingcustomers
3. Never too sensitive on criticisms
#wagbalatsibuyas

3. 4. Never rush things in reading emails
#rushhour
5. Understand people’s mood
#sumpong

4. 6. Forget and Move on mistakes
#magmoveonkana
7. Bring back the running habit
#runningislife
8. More patience with my growing kids
#minsankaringnagingbata

5. 9. Keep the AteneoWay at heart
#goateneo
10.Talk to people about the advantages in
enrolling to AGSB
#itsmorefuninateneo

7.  Old Ways: Tend to discuss new possible business
with some of my company’s friend. My ideas
turns up to be successful to other companies.
Giving them additional revenues.
 Marketing Concepts: I usually have an eye on
the Gap. Innovative products.
 Application: Make sure that I will be the one to
benefit on my ideas.

8.  Old Ways: I easily get upset on harsh customers.
 Marketing Concept: One of the 3Cs –
Customers.Will result in Repeat Sale. More piece
of the pie.
 Application: I need to be more conscious with
their requirements than the attitude of the
customers. Probably I am also like them with my
suppliers?

9.  Old Ways: I easily react to criticisms
 Marketing Concept: Maslow - Social need,
Perception
 Application: Never react easily.Try to
understand every comments on my
management style.Try to avoid confrontations
as much as possible.

10.  Old Ways: I have a tendency to automatically
reply to email without really absorbing the
contents.
 Marketing Concept: Interactive Marketing,
Personal Branding
 Application: What I write in the email is a
reflection of my self. So I need to be careful next
time I reply to emails.

11.  Old Ways: I don’t understand why some
people bring their bad mood in the office.
 Marketing Concept: Segmentation,
understand the market
 Application: Small number exist in the office
anyway.Why bother? I will be more focus on
the job itself not on the person.

12.  Old Ways: I usually carry the stress when I
commit mistakes on something. It just doesn’t
easily get out of my system.
 Marketing Concept: Innovate,
 Application: I must move on with mistakes.
Anyway, people who don’t commit mistakes are
usually the one who cannot make decisions.
Need to learn from the errors and re-invent
myself.

13.  Old Ways: Stopped running because of injuries.
 Marketing Concept: Branding
 Application: My personal branding is health.
Because I used my body do the everyday job in
our company. I just need to start running again
to improve not only my physical but also my
mental and emotional health because running is
one of the best exercise.

14.  Old Ways: Never ending debate with my kids on
anything; that’s the way we do in the house.
Sometimes I just walk out of the house.
 Marketing Concept: Change
 Application: I must keep an open mind in
handling my kids. Sometimes I need to consider
what’s in their mind and try if their ideas will
work.

15.  Old Ways: Just happy to know that I’m
studying at AGSB.
 Marketing Concept: Branding
 Application: Believe in the Ateneo brand of
culture.

16.  Old Ways: I don’t usually say to anyone that
I’m studying my MBA at AGSB.
 Marketing Concept: Direct Marketing
 Application: Be a proud Ateneans and spread
the good news about AGSB.

17. I
LOVE
MARKETING