Preparing your business for Social Media

1. Preparing your business for Social Media
@shiftthrive on twitter. www.shiftthrive.com

2.  Social media is all about consistency for the long haul.
 I have seen many businesses do a month long burst and
not see results and stop.
 Social media is here to stay and you need to shift your
marketing efforts to reflect that.
 It is not about immediate results, its about slowly
building your audience and spreading your business via
word of mouth.
@shiftthrive on twitter. www.shiftthrive.com

3. Define Your Business
 It all starts with defining what business you are in, and
what the core purpose is of your business.
 This purpose is the promise you are making to your
customers.
 KISS (Keep It Simple Stupid). If you have a hard time
defining your business your customers are going to
have a hard time understanding what you do.
 Can you explain this concept to a elementary school
class?
@shiftthrive on twitter. www.shiftthrive.com

4. Listen!
•Find out who is talking
about what you do?
•Find out who is talking
about your
business, your
competitors, your
partners.
•What does it all mean?

5. Goals with
Social Media
What goals can Social Media
help you with?
In every category Social
Media has been seen to be
more effective.
Make your goals achievable.
 Example: increase
new members by 10%
Define short term and long
Term goals.

6. Who is influencing your business
 Go over your goals and
findings from listening.
 Figure out what
communities are saying
about you or should be.
 What are people and
communities saying
about your competitors.
@shiftthrive on twitter. www.shiftthrive.com

7. What do your customers know about you?
 Customers want a face on business.
 They do business with you because they like you.
 What do they know about you?
 Do you talk with your customers?
 Even if you are new business you still have a small
group of potential customers.
 It is not about quantity of people, but quality of
interaction you have with your
current customers.
@shiftthrive on twitter. www.shiftthrive.com

8. Define your audience
 Who are we going after that can really help your
business.
@shiftthrive on twitter. www.shiftthrive.com

9. Be Meaningful!
•The first thing I tell
new artists is you need
to connect with your
audience.
•Your customers are
your audience and they
will most likely buy
from your business if
they feel good about
you.
•Would you buy a
product from someone
who you don’t like?

10. Scheduling Content
 The most powerful time
saving tool with social
media is a content
schedule.
 Make a schedule that is
Manageable.
 Be careful not to lose the
authenticity of your posts
with too obvious of a
schedule.
@shiftthrive on twitter. www.shiftthrive.com

11. Now what tools to use?
 What tools do your customers
use?
 What type of content is
appealing to your customers?
 Spend your time with tools that
can reach your biggest customer
base first.
 Your website is the central hub
of all your business and should
contain all content.
@shiftthrive on twitter. www.shiftthrive.com

12. Conversation
 The main reason for social media is talking with
customers is having them talk about you.
 To help conversations grow be real when replying.
 Do not censor criticism!
 Decide how much time you can afford to spend
listening, posting , and replying.
@shiftthrive on twitter. www.shiftthrive.com

13. Results. Results. Results.
 Is your plan working?
 Give your plan one year to show results initially.
 Monitor.
 Monitor your stats and adjust your plan to help your
attain your goals
 Be aware of what is going on around you that can effect
your results.
@shiftthrive on twitter. www.shiftthrive.com

14. What is the best use of your time?
Will your people get overloaded with additional tasks and allow
your business to fail elsewhere?
People and time is money.
Hiring Shift Thrive could be the most affordable way for your
business to reach your goals.
@shiftthrive on twitter. www.shiftthrive.com