What types of questions should you avoid the next time you have to write a survey to get feedback?
This presentation covers just a section of our guide: What not to do when writing survey questions. Get your free copy of the complete guide and workbook, The Art of Asking Survey Questions, right here: http://hub.am/1imzkQ6
Prospecting - The Lifeblood of Selling - Chapter 7 of Fundamentals of Selling by Charles M. Futrell. Presented to the students of Tolani Institute of Adipur as a part of their Sales Management Course
Presenters: Amanda Townsend, HR Manager, Fivetran | Renee Metty, Founder & CEO, With Pause
What do all great leaders have in common? Imposter Syndrome, which is a collection of feelings of inadequacy that persist even in the face of information that indicates the opposite is true. It's a psychological pattern in which people doubt their accomplishments and have a persistent, often internalized fear of being exposed as a "fraud".
Join Amanda Townsend and Renee Metty, two expert coaches and leaders, in this interactive workshop where you will learn where Impostor Syndrome comes from, gain self awareness of your own obstacles, and create strategies for overcoming your fears as a leader.
Prospecting - The Lifeblood of Selling - Chapter 7 of Fundamentals of Selling by Charles M. Futrell. Presented to the students of Tolani Institute of Adipur as a part of their Sales Management Course
Presenters: Amanda Townsend, HR Manager, Fivetran | Renee Metty, Founder & CEO, With Pause
What do all great leaders have in common? Imposter Syndrome, which is a collection of feelings of inadequacy that persist even in the face of information that indicates the opposite is true. It's a psychological pattern in which people doubt their accomplishments and have a persistent, often internalized fear of being exposed as a "fraud".
Join Amanda Townsend and Renee Metty, two expert coaches and leaders, in this interactive workshop where you will learn where Impostor Syndrome comes from, gain self awareness of your own obstacles, and create strategies for overcoming your fears as a leader.
These are the slides from a presentation given on 10/5/14 for ELTAU, looking at persuasive language and techniques which can be used across a number of industries, including language training and communication services.
Outbound prospecting for highly targeted lead flowDavid Skok
This presentation described how and when outbound prospecting (Cold Calling 2.0) can work to provide a predictable flow of leads from highly targeted prospects.
Giving and receiving feedback are tough for everyone. Who wants to criticize others or be criticized? Although managers have a duty to give honest feedback to staff and peers, many people resist change or differ on how to change—leading to interpersonal conflicts and impacting deliverables.
These are the slides from a presentation given on 10/5/14 for ELTAU, looking at persuasive language and techniques which can be used across a number of industries, including language training and communication services.
Outbound prospecting for highly targeted lead flowDavid Skok
This presentation described how and when outbound prospecting (Cold Calling 2.0) can work to provide a predictable flow of leads from highly targeted prospects.
Giving and receiving feedback are tough for everyone. Who wants to criticize others or be criticized? Although managers have a duty to give honest feedback to staff and peers, many people resist change or differ on how to change—leading to interpersonal conflicts and impacting deliverables.
When you need to gather information from an entire population, the
best way to do so is to send a survey. Problem is, surveys are difficult
to write. There are so many ways to ask questions, and if you don’t ask the
right ones, you won’t get the information you need.
In this presentation, I share some ideas on how as a communication major you can develop the mindset of an analyst. I share insights gained from five personal career milestones
How to Create Surveys to Read Your Audience's MindsLeslie Samuel
How do you know exactly what your audience wants? Ask them! Conducting surveys can help you provide more value, IF you do them the right way. This slide deck will show you how to create surveys well.
In this file, you can ref interview materials for library such as, library situational interview, library behavioral interview, library phone interview, library interview thank you letter, library interview tips …
How to Conduct a Survey gf form to anylyzedenjrodrigo
Expect to conduct a survey to analyze and make a solution to the challenges and problems faced of students in highschool and college. This can help students to make or conduct a survey easily. Expect to conduct a survey to analyze and make a solution to the challenges and problems faced of students in highschool and college. This can help students to make or conduct a survey easily. Expect to conduct a survey to analyze and make a solution to the challenges and problems faced of students in highschool and college. This can help students to make or conduct a survey easily. Expect to conduct a survey to analyze and make a solution to the challenges and problems faced of students in highschool and college. This can help students to make or conduct a survey easily. Expect to conduct a survey to analyze and make a solution to the challenges and problems faced of students in highschool and college. This can help students to make or conduct a survey easily. Expect to conduct a survey to analyze and make a solution to the challenges and problems faced of students in highschool and college. This can help students to make or conduct a survey easily. Expect to conduct a survey to analyze and make a solution to the challenges and problems faced of students in highschool and college. This can help students to make or conduct a survey easily. Expect to conduct a survey to analyze and make a solution to the challenges and problems faced of students in highschool and college. This can help students to make or conduct a survey easily. Expect to conduct a survey to analyze and make a solution to the challenges and problems faced of students in highschool and college. This can help students to make or conduct a survey easily. Expect to conduct a survey to analyze and make a solution to the challenges and problems faced of students in highschool and college. This can help students to make or conduct a survey easily. Expect to conduct a survey to analyze and make a solution to the challenges and problems faced of students in highschool and college. This can help students to make or conduct a survey easily. Expect to conduct a survey to analyze and make a solution to the challenges and problems faced of students in highschool and college. This can help students to make or conduct a survey easily. Expect to conduct a survey to analyze and make a solution to the challenges and problems faced of students in highschool and college. This can help students to make or conduct a survey easily. Expect to conduct a survey to analyze and make a solution to the challenges and problems faced of students in highschool and college. This can help students to make or conduct a survey easily. Expect to conduct a survey to analyze and make a solution to the challenges and problems faced of students in highschool and college. This can help students to make or conduct a survey easily. Expect to conduct a survey to analyze and make a solution to the challenges and problems faced of student
88 transportation interview questions and answerszoepowell999
In this file, you can ref interview materials for transportation such as, transportation situational interview, transportation behavioral interview, transportation phone interview, transportation interview thank you letter, transportation interview tips …
Top 88 transportation interview questions with answers pdf
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In this file, you can ref interview materials for instrumentation such as, instrumentation situational interview, instrumentation behavioral interview, instrumentation phone interview, instrumentation interview thank you letter, instrumentation interview tips …
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80 chemical interview questions and answersChefCareer247
In this file, you can ref interview materials for chemical such as, chemical situational interview, chemical behavioral interview, chemical phone interview, chemical interview thank you letter, chemical interview tips …
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Top 10 research and development interview questions with answerskidwellbrandon75
In this file, you can ref interview materials for research and development such as, research and development situational interview, research and development behavioral interview, research and development phone interview, research and development interview thank you letter, research and development interview tips …
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers.
At HubSpot, we’re mid-way through transforming our go-to-market to be customer centric. Learn what’s worked for us, what hasn’t, and what we’re building.
---
Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
This is Jon Dick's #INBOUND18 presentation.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
According to a recent report from Ernst & Young GmbH, both the number of funding rounds for startups in Germany and the overall value of those rounds hit record levels in the first six months of 2017. That tracks with what we’ve found in HubSpot research as well. We recently commissioned a survey of consumers living and/or working in the Berlin metro area, and found that the tech scene there is evolving quickly – 95 percent of Berliners see the number of technology jobs in the city growing, and 90 percent say Berlin also offers access to the technology and digital talent needed to grow a tech company. With Berlin offering the highest post-grad monthly salary for the European tech sector (3,112 euros per month, on average), it’s no surprise that the city has become a hub for fast-growing tech companies. And as of today, HubSpot is the latest to call the city home.
15 Stats Every Marketing Leader Needs to KnowHubSpot
Benchmark your company's performance against stats from hundreds of other marketers around email performance, cost per lead, popular marketing tactics, revenue attainment, and more. All stats are taken from our 2017 Demand Generation Benchmarks Report: http://hubs.ly/H08nwvl0
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
The world of recruiting has changed. Now, employers need to take an inbound approach to how they attract and engage with job seekers by using personalized marketing strategies.
What's a Growth Stack? And why you should build one. HubSpot
It starts with a single problem. It always does. Maybe you need a few more leads to hit your number this month. Maybe you finally outgrew a system of spreadsheets. Maybe your boss challenged you to get more accurate with your reporting. So, you signed up for a piece of software to help you solve the problem and un-officially started building out your tech stack. Without a strategic approach, adding tool after tool can lead you down a dangerous path. Get more strategic about your software and don't just build any old stack, build a Growth Stack.
The lack of visible female role models is pervasive in the tech industry, particularly on Wikipedia, where just under 17% of Wikipedia biographies were on women. That's why HubSpot wrote fourteen Wikipedia entries for remarkable women in tech to help inspire young women to reach positions at the highest levels of STEM.
Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges.
This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone.
While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change.
Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdfJaveed khawaja
A detail overview of Saudi Arabian market in the prospective of vision-2030. Construction industry,its development and its impect on other industries like Furniture industry,woodbase board industry and other related industries in SA
Fortschrittliches Ki unterstütztes Marketing über WhatsApp Digital - membersh...focsh890
Introduction to Topic One
In this section, the focus is on delving into the
intricate details surrounding Topic One. It is essential
to gain a comprehensive understanding of this topic to grasp Its significance fully. Here are key points to consider:
Definition of Topic One: Understanding the concept of Topic One Is fundamental as it forms the basis for further exploration.
Historical Background: Exploring the historical context of Topic One provides valuable insights into its evolution over time.
Significance and Relevance: Examining why Topic One Is important in its respective field sheds light on its relevance In current discussions
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
3. Surveys are difficult to write. You know
it and we know it.
There are so many ways to ask
questions, and if you don’t ask the right ones,
you won’t get the information you need.
4. That’s why HubSpot and SurveyMonkey
collaborated to create a guide on The Art
of Asking Survey Questions –
5. That’s why HubSpot and SurveyMonkey
collaborated to create a guide on The Art
of Asking Survey Questions – to teach you how
to ask questions that yield feedback
you can act on.
6. That’s why HubSpot and SurveyMonkey
collaborated to create a guide on The Art
of Asking Survey Questions – to teach you how
to ask questions that yield feedback
you can act on.
7. This SlideShare presentation only
covers a section of our brand new
guide: What not to do when writing survey
questions.
8. If you want learn more, including what
types of questions you should ask,
download your free copy of The Art of
Asking Survey Questions.
12. For example: We have recently upgraded SurveyMonkey to become a first
class tool. What are your thoughts on the first class site?
You don't want to lead your respondents into answering a certain way
based on the wording of the questions.
13. For example: We have recently upgraded SurveyMonkey to become a first
class tool. What are your thoughts on the first class site?
You don't want to lead your respondents into answering a certain way
based on the wording of the questions.
By indicating the SurveyMonkey is a first class tool, you’re
encouraging respondents to respond positively to the site upgrade.
14. What are your thoughts on the changes to SurveyMonkey?
Instead, replace with something like this:
15. What are your thoughts on the changes to SurveyMonkey?
Instead, replace with something like this:
Removing the bias allows respondents to answer more objectively.
They get to focus on what they like or don’t like about the site changes
without the survey designer steering them one way or another.
17. For example: How terrible is dairy for your health?
Loaded questions contain emotionally charged assumptions that can
push respondents towards a specific answer choice. By choosing that
answer choice, they thereby agree to the question’s presupposition.
18. For example: How terrible is dairy for your health?
Loaded questions contain emotionally charged assumptions that can
push respondents towards a specific answer choice. By choosing that
answer choice, they thereby agree to the question’s presupposition.
By answering this question, the respondent must agree that dairy is
unhealthy.
19. Do you think dairy is healthy, unhealthy, or neither?
Instead, consider something like this:
20. Do you think dairy is healthy, unhealthy, or neither?
Instead, consider something like this:
The respondent gets to determine whether dairy is unhealthy or not by
choosing from a balanced set of options.
22. For example: What do you think of the latest feature added to the HubSpot’s
all-in-one inbound marketing platform?
Don’t build in assumptions into your questions. Avoid asking questions
that assume the respondents are familiar with the specifics of it.
Include details or additional information if necessary.
23. For example: What do you think of the latest feature added to the HubSpot’s
all-in-one inbound marketing platform?
Don’t build in assumptions into your questions. Avoid asking questions
that assume the respondents are familiar with the specifics of it.
Include details or additional information if necessary.
We’re assuming you not only know HubSpot sells inbound marketing
software, but that you’re also up to date on all its latest updates.
24. HubSpot recently launched Campaigns, an app that allows you to track all of
your inbound marketing efforts back to identified campaign goals. How likely
are you to try the Campaigns app?
Instead, try something like this:
25. HubSpot recently launched Campaigns, an app that allows you to track all of
your inbound marketing efforts back to identified campaign goals. How likely
are you to try the Campaigns app?
Instead, try something like this:
This version of the question provides enough context as to what the
Campaigns app is before asking whether the respondent would be
likely to experiment with it.
27. For example: Who was central to your ontogeny?
Use simple words that are direct and familiar. Try not to use jargon or
technical concepts, as it may make your respondents feel unintelligent,
or have to pause to consult the dictionary.
28. For example: Who was central to your ontogeny?
Use simple words that are direct and familiar. Try not to use jargon or
technical concepts, as it may make your respondents feel unintelligent,
or have to pause to consult the dictionary.
Using “ontogeny” instead of a well-known synonym may confuse your
respondents, and confused respondents provide inaccurate data.
29. Who was central to your development?
Instead, consider something like this:
30. Who was central to your development?
Instead, consider something like this:
See what we mean? Much better. Why use “ontogeny” when you can
just use “development?”
32. For example: Which of these pictures is not unattractive?
Double negatives (negating adjectives) makes respondents have to
think harder, which makes them irritated and impatient, which means
they’re more likely to provide inaccurate answers (or quit altogether!).
33. For example: Which of these pictures is not unattractive?
Double negatives (negating adjectives) makes respondents have to
think harder, which makes them irritated and impatient, which means
they’re more likely to provide inaccurate answers (or quit altogether!).
Your respondent will be thinking, “Wait … are they asking if these are
attractive, or unattractive … or? Let me re-read …”
34. Which of these pictures is attractive?
Instead, why not:
35. Which of these pictures is attractive?
Instead, why not:
And viola! See how much easier this is to understand? The more direct,
the better.
37. For example: How useful do you find SurveyMonkey's Help Center Topics
and the email support center?
Double-barreled questions ask two questions at once. In a survey
multiple ideas presented at the same time inhibits a useful response.
38. For example: How useful do you find SurveyMonkey's Help Center Topics
and the email support center?
Double-barreled questions ask two questions at once. In a survey
multiple ideas presented at the same time inhibits a useful response.
The respondent may find SurveyMonkey's Help Center very helpful and
the email support center not as helpful, but the question doesn’t
provide them any opportunity to distinguish their opinions on either.
39. Q1: How useful do you find SurveyMonkey's Help Center Topics?
Q2: How useful do you find SurveyMonkey's email support?
Instead, try:
40. Q1: How useful do you find SurveyMonkey's Help Center Topics?
Q2: How useful do you find SurveyMonkey's email support?
Instead, try:
Separating the questions into two allows the respondent to focus on
the helpfulness of each resource.
42. When you give respondents the opportunity to answer a question with
“no opinion,” “I don’t know,” or “not applicable,” you’re communicating
that it’s okay to not provide an opinion, which defeats the whole
purpose of you conducting the survey. Force respondents to provide an opinion
by doing the hard work up front and ensure you’ve provided them with
sufficient responses to choose from.
43. When you give respondents the opportunity to answer a question with
“no opinion,” “I don’t know,” or “not applicable,” you’re communicating
that it’s okay to not provide an opinion, which defeats the whole
purpose of you conducting the survey. Force respondents to provide an opinion
by doing the hard work up front and ensure you’ve provided them with
sufficient responses to choose from.
Eliminate questions that include “no opinion” as a response, only use “I
don’t know” as a possible response for really difficult questions, and
instead of using “not applicable” as a response option, use skip logic.
44. “How useful is our blog?” with “Not applicable” …
For example, instead of pairing:
45. “How useful is our blog?” with “Not applicable” …
For example, instead of pairing:
Consider asking a “yes” or “no” question such as:
“Have you ever visited our blog?” and use skip logic to direct respondents to
applicable follow up questions.
46. “How useful is our blog?” with “Not applicable” …
For example, instead of pairing:
Consider asking a “yes” or “no” question such as:
(We realize that we advised against “yes” or “no” questions earlier. This
is one example of when they make sense!).
“Have you ever visited our blog?” and use skip logic to direct respondents to
applicable follow up questions.
48. The main point we’re trying to get
across is this: Don’t get lazy when designing
your survey.
49. Do the hard work for your respondents so
they can breeze through your survey
and provide you with quality data.
50. And now that you’ve learned some of
the best practices associated with
creating survey from scratch ...
51. And now that you’ve learned some of
the best practices associated with
creating survey from scratch ... try
creating your own survey using the workbook
we created ...
53. Once complete, you should be well on
your way to distributing a survey that
will help you tackle any problem at hand.
54. AUTHORS.
Sheila Grady is the Marketing Programs Manager at SurveyMonkey. An expert in survey
design, she works with customers, partners, and media to develop original survey-based
content. Additionally, she creates educational content for SurveyMonkey customers in a variety
of mediums including videos, webinars, e-books, blog posts, and social media.
Shannon Johnson is a Content Strategist at HubSpot, where she occasionally works with partners
like SurveyMonkey to create marketing resources you might actually want to download, read, and
share. Shannon has written, designed, and published dozens of ebooks, guides, SlideShare
presentations, blog posts, and other resources on various topics related to inbound marketing, social
media, and content creation.
Co-authored
& designed by
@shannopop
Co-authored by
@sheilacgrady
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