PRODUCT-MARKET FIT How disappointed would you be if you could no longer use [our service]? • Very disappointed • Somewhat disappointed • Not disappointed at all 40% Very disappointedSOURCE: http://startup-marketing.com/the-startup-pyramid/
Design like you’re right and listen like you’re wrong. John Lilly
USER TESTING & REAL WORLD FEEDBACK SEPARATORSome useful tools: • Usertesting.com • Loop11 • http://usabilla.com/ • http://fivesecondtest.com/
HALF THE MONEY I SPENDON ADVERTISING IS WASTED; THE TROUBLE IS I DONT KNOW WHICH HALF. John Wanamaker
SCALING EFFECTIVELY. LTV ROI = CPA Lifetime ValueAverage spend * Purchase frequency * Lifespan * Profit Margin
COHORT ANALYSISCohort Period 0 Period 1 Period 2 Period 3 TotalWeek 1 100 50 20 15 100Week 2 200 30 10 250Week 3 150 80 200Week 4 500 605
YOU CAN MEASURE FOR....... basically anything and everythingBut pick the top 5 relveant metrics for your business + focusE.g.• Retention• Upgrade & Cross-sell• Activation• Social or Engagement measuresSlice it by platform, region, channel, segment...Some useful tools: • KissMetrics • Performable • MixPanel • Spreadsheets!