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Role of social media in marketing

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Role of social media in Marketing

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Role of social media in marketing

  1. 1. Role of Social media in Marketing
  2. 2. Social media  Social media marketing consists of the attempt to use social media to persuade consumers that one's company, products and/or services are worthwhile.
  3. 3. Role of social media in Marketing Marketing:  The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives and make profitable relationship with customers.
  4. 4. What is The Role Of Social Media in Marketing?  Social media gives marketers a voice and a way to communicate with customers and consumers. It personalizes the "brand" and helps you to spread your message in a conversational way.  Most of you know view of marketing is it's a tool we use to inform consumers about our products, who we are and what we offer. Social media does that.
  5. 5. What is The Role of Social Media in Marketing?  We can use social media to provide an identity to our products or services that we offer.  We can create relationships using social media with people who might not otherwise know about our products or service or what our companies represent.  We can use social media to communicate and provide the interaction that consumers look for.
  6. 6. Advantages of Social media in marketing  Low cost representation of Ads- Globally  Direct interaction with customers  Rectify relationships with customers  Quick feedback  Brand awareness  Increase in Sales  Information about products, prices and their uses  Differentiation generation
  7. 7. Disadvantages of Social media  Wrong Feedback  Privacy issues  Capturing wrong customers  False complaints  May be relationship destroyed
  8. 8. Vital’s management wants to use social media for marketing. Is it helpful and how?
  9. 9. ANY QUERY ?

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