Alonzo, a mover with 7 years of experience but no capital or equipment, wants to start his own moving service. He meets Kathryn Weathersby, a business strategist, who helps him develop a marketing strategy. With $100, she creates a website and pay-per-click ads. Within 48 hours, Alonzo gets his first moving job. Through the online marketing, he completes 25 local moves within 90 days, generating $12,000 in revenue to grow his new business.

1. Local Lead Generation
Case Study
By: Kathryn Weathersby

2. Who is Kathryn Weathersby?
Award-Winning Business Strategist, Marketer, Lead
Generation, Local SEO, Trainer.
I Connect Business & Brands with Clients, Customers or
Patients
Generate leads almost $12,000 in 90 days.
Honored Top 100 Social Media Power Influencers-Houston,
Texas

3. Summary
• Alonzo a Journeyman Mover in Houston with 7 years of
experience wants to start a moving service but has no
capital, no equipment and a very few referrals.

4. Employee vs Employer
• Alonzo and I meet when he is working for a total of 5
different moving companies to help make ends meet
because there is not enough work at any company.
Therefore Alonzo, has to offer his services to multiple
moving companies to earn enough to cover his personal
expenses week by week.

5. Making the Connection
Alonzo asks me for my business card and we decide to talk
about his business plans.

6. Challenge 1: Initial Investment
Very Little Cash-No Credit
Alonzo only had $100 to invest in his
start-up!

7. Challenge 2: No Business Plan
Doesn’t have enough referrals to sustain a constant flow of
Moving jobs.
Doesn’t have a knowledge of marketing or advertising his
business online
Doesn’t have a business plan or business strategy to
consistently monetize his business in 30-60 days.

8. My Marketing Strategy
• Create a simple but attractive website as a landing page for the ad
campaign and to generate opt-in data.
• Create a well crafted Click-to-Call Google Adwords campaign to get
immediate moving prospects to call.
• Generate Sales Quickly to generate money to reinvest in ads and
other lead generation methods.
• Niche Services to include: Packing & UnPacking, IKEA furniture
Assembly and Heavy Furniture Moving within an Existing Residence.
• Found 2 Commercials Office Jobs within 2 days and generated
enough capital to purchase more ads to generate motivated
prospects.

9. My Marketing Strategy
• I create a online strategy plan for his moving start-
up business by writing and creating ads, on Google
Adwords, Bing and Facebook and get $100
coupons from Google & Bing for his initial
campaigns.

10. My Marketing Strategy
Created a Click-to-Call
Campaign to
Track all Incoming Calls!

11. My Actionable Steps
I Created a 4 page website for his
business for a Monthly Fee.
 An Opt-in Form
A PDF “10 Moving Tips” added it to the
website.

12. My Actionable Steps
I created a contest to
generate Opt-Ins Info.

13. Ah-A Moment
Google Search visitors started calling us from the Click-To-Call
text Google Adwords ads I created. Searchers called from the
phone number listed on the landing page of the website.
We got our first moving job from our Adwords campaign with
48 hours of our ad appearing.

14. Pre-Payments via PayPal
I intergrated PayPal as a payment option instead of cash and
the sales skyrocketed.
Clients are willing to pay for the entire move prior to the
services or make a substantial deposit.

15. Aha Moment
• Website visitors also began filing out the Opt-In form and
requesting a PDF and later Opt-In to Win our contest.
• I found a website for local moving companies and in addition
to the Google Adwords campaign we started getting hundreds
of potential customers inquiries for a move in Houston.

16. Our Successful RESULTS
• Completed 25 local moving jobs in 90 Days
• Brand recognition for Alonzo’s Company.
• Referrals from completed jobs.
• $12,000 and Counting in Gross Sales in 90 days with a initial
• investment of $100.
Need Help with Business Strategy
Local Lead Generation & Local SEO?
Schedule A Discovery Call with Kathryn Weathersby

17. Alonzo’s Testimonial
“Kathryn showed me how to grow my business
very quickly within Houston which is a very
competitive market for movers.” I have
generated great revenue through her efforts and
I look forward to doubling my revenueduring the
next 90 days with her lead generation and
marketing plans.

18. Need Customer, Clients or Patients?
REGISTER for A FREE DISCOVERY CALL
I will Show You How…