1. AN INTRODUCTION TO e-
COMMERCE WITH RESPECT TO
PICSQUARE
COMPLILED BY-
ROZMA ZAREEN
ANSHUL JAIN
UPKAR TIWARI
SHWETA GUPTA
CHAHAK DHAWAN
HIMANI SHUKLA
2. SYNOPSIS
• Introduction to E-commerce
• e-Commerce Strategy Capabilities
• e-Commerce Application Models
• Risk & Security Consideration In e-Commerce
• SWOT Analysis
• Introduction to PICSQUARE
3. Introduction to e-commerce
• Any transaction taking place electronically is defined as
e-commerce
• It also can be defined as a modern business
methodology that addresses the needs of
organizations, merchants, and consumers to cut costs
while improving the quality of goods and services and
increasing the speed of service delivery
• Key element of e-commerce is information processing.
4. Broad Classification of e-Commerce
ENTERTAINMENT
FINANCIAL
SERVICES &
INFORMATION
ESSENTIAL
SERVICES
EDUCATIONAL
AND TRAINING
6. e-Commerce Application Models
• Business to Business
• Business to Consumer
• Consumer to Consumer
• Consumer to Business
• Business to Government
• Business to Employee
7. Risk & Security Consideration In e-
Commerce
• Reliability of services
• Loss of paper waste evidences
• Risk of legal liabilities
• Non protection of private data
9. Strengths
• Affordable advertising
• Low staff cost
• Financial transaction through electronic fund
transfer
• Can be started with very low investment
10. Strengths
• 24*7 operations
• Global business from anywhere
• Less involvement of middlemen
• Fast and effective
• Comparison shopping
11. Weakness
• No direct customer-seller interaction
• Some customers prefer to buy from a physical
market
• Sometimes shipping cost increases the overall
product costs
• Potential customers who can use e-commerce
mode are still very minimal.
12. Opportunities
• Internet users are increasing rapidly.
• More people feel comfortable buying through
internet exclusively
• Big companies already in the business blaze
the path and bear the cost of developing a
market
14. • An online store where one can purchase products
and customise them with their preferred pictures.
• Picsquare.com is a moderately popular website
with approximately 51K visitors monthly, which
gave it an ordinary traffic rank. Thus, it has a
decent reputation among customers
• It has yet to grow their social media reach, as it’s
relatively low at the moment: 178 StumbleUpon
views, 25 Twitter mentions and 10 Google+ votes.
