Retail Solutions
Stronger
Street Conversion
Retail operation re-defined with new insights
The Connected Store Data-driven insights
Immediate actions
Improved Store & Value Conversion
The Analytics
Advantage
Stronger
Street Conversion
Concept Design
Product Display
Communication Message
Improved Store & Value Conversion
Accurate, rich and detailed data
The raw data that Modcam provides in any format
Street Count
Store Count
Area Count
Dwell Time
Customer track
Traffic direction
Queue Length
Age
Gender
Attention time
ROI example
SOLUTION
Modcam services Patterns and Count were installed in departments within the store.
The staff and the managers could quickly get an overview of the areas with the most traffic (”hot zones”)
The staff and managers could also compare weekdays, specific hours and target groups.
POS data was combined with the traffic patterns in the department.
Presentation from NRF 2019 Retail's Big Show
Francois Chaubard, CEO, Focal Systems, Inc.
Lindon Gao, Co-Founder and CEO, Caper
Steve Gu, Co-Founder and CEO, AiFi
Krishna Motukuri, Co-Founder and CEO, Zippin
Pradeep Pydah, Founder and CEO, Maxerience
1. Growth of eCommerce in Retail Business.
2. Key Issues in eCommerce and Retail Business.
3. Why CRM is the right solution for eCommerce and Retail Business problems?
4. Some Case Studies: so you can hit the ground running!
Step 1: Get Traffic - Step 2: CONVERT! Promoting quality traffic to your website through search, paid and social is extremely important for your digital marketing strategy, but often the focus on conversions is an overlooked aspect of this. Dave explains how leveraging the power of conversion rate optimisation and AB split testing can complement your SEO strategy and improve revenue/leads dramatically. Through various case studies and a deep dive into audience member's own businesses, Dave will identify some of the key areas to improve conversions and impact your businesses bottom line.
Excerpt from the presentation at the 2016 AAM Annual Meeting with Manask & Associates on May 26, 2016. Includes online performance metrics, ecommerce trends, and an overview of Millennial shopping habits.
Presentation from NRF 2019 Retail's Big Show
Francois Chaubard, CEO, Focal Systems, Inc.
Lindon Gao, Co-Founder and CEO, Caper
Steve Gu, Co-Founder and CEO, AiFi
Krishna Motukuri, Co-Founder and CEO, Zippin
Pradeep Pydah, Founder and CEO, Maxerience
1. Growth of eCommerce in Retail Business.
2. Key Issues in eCommerce and Retail Business.
3. Why CRM is the right solution for eCommerce and Retail Business problems?
4. Some Case Studies: so you can hit the ground running!
Step 1: Get Traffic - Step 2: CONVERT! Promoting quality traffic to your website through search, paid and social is extremely important for your digital marketing strategy, but often the focus on conversions is an overlooked aspect of this. Dave explains how leveraging the power of conversion rate optimisation and AB split testing can complement your SEO strategy and improve revenue/leads dramatically. Through various case studies and a deep dive into audience member's own businesses, Dave will identify some of the key areas to improve conversions and impact your businesses bottom line.
Excerpt from the presentation at the 2016 AAM Annual Meeting with Manask & Associates on May 26, 2016. Includes online performance metrics, ecommerce trends, and an overview of Millennial shopping habits.
Whenever you are managing an online store you’re always looking for an alternate option to grow more over sales and try to focus on providing valuable services to each of the customers.
How procurement can help shape retail’s evolution ProcurementIQ
As a procurement practitioner, you’re no stranger to seeing your profession evolve as business trends and the economy change. And those trends and changes are seriously affecting the retail sector right now. Join ProcurementIQ as we propose 3 exciting success strategies for retailers. As part of those strategies, we’ll discuss the critical role procurement will play in supporting retail as it evolves to meet consumers’ expectations.
Some topics we’ll touch on include:
- How competitors are teaming up to satisfy consumers and why procurement will be critical to forming strong partnerships
- Why experimenting could bring success and how purchasing can support departments ready to take new risks
- How procurement can play a key role in bringing on the right technologies to propel retail into the future
Maximize Conversion Online Visitors to BuyersRenny Wijayanti
By this presentation, i want to share about some ways to increase conversion rate from online visitors to become buyers. This presentation is study case in e-commerce business model.
Optimizely Summer School Class 3 - ConvertOptimizely
Full recording: http://optimize.ly/1HAYpCI
This is class 3 of our Optimizely Summer School. In this class presented by our Customer Success Manager Adam Levinson you will learn:
- How to set up goals that are relevant to business success
- How to set up powerful A/B tests that will convert visitors into customers
- Best practices on how use your Optimizely account and interpret results
This is class is relevant and helpful to everybody who works in:
Digital Marketing
Product Management
User Experience
Web Analytics
E-Commerce
Usability
Sign up here for all the remaining classes of this summer:
http://pages.optimizely.com/summer-school-2015.html
Sign up for an Optimizely account here: https://www.optimizely.com/
#optimizelyschool
Class 2: How to create solid hypotheses and set up powerful A/B TestsOptimizely
Class 2 of the Optimizely Summer School 2015:
How to create solid hypotheses and set up powerful A/B Tests
For the recording, go here: http://pages.optimizely.com/summer-school-class2-rec.html
Create hypotheses, set up A/B tests & increase conversions
Online optimization without a clear and sound hypothesis is not a good idea. In class 2 of our Optimizely Summer School, we will show you why this is important, how to formulate a bulletproof hypothesis and how to use it to optimize results on your website.
A good hypotheses helps you do better test and will always give you insights into your users; wether the test is positive or negative.
In this class Annemarie de Jong, Optimization Consultant at Optimizely, will share techniques and examples to create powerful hypotheses. She will explain the Problem, Solution, Result pattern and the If..then..due to... structure of writing your hypothesis.
After this class you will be able to become more effective at experimentation on your website and allows you to build on top of previous test to get better results.
Should you have any questions after seeing this webinar, feel free to reach out to the presenter personally at annemarie@optimizey.com
Optimizely Summer School Class 1 - AnalyzeOptimizely
This is class 1 of our Optimizely Summer School. In this class presented by our strategy consultant you will learn:
- How to use analytics to find weaknesses on your website
- How to align these areas for optimization with your company goals
- How to incorporate these goals into a detailed testing plan
This is relevant for:
Digital Marketing
Product Management
User Experience
Web Analytics
E-Commerce
Sign up here for all the remaining classes of this summer:
http://pages.optimizely.com/summer-school-2015.html
Sign up for Optimizely here: https://www.optimizely.com/
Lightning talk about machine learning. Gave them at SciPy São Paulo and GruPy São Paulo meetups in September/2016. @ São Paulo/Brazil. These slides are about basic problems such as house pricing, sentiment analysis, product recommendation, document retrieval, image retrieval and techniques such as regression, classification, clustering, recommendation, and deep learning.
Efficiently plan and forecast for retail and distribution vertical. This works for retail companies in fashion, food, pharmacies, electronics, jewelry, accessories, technology, etc
Negotiating Your UX Career. Presented at UXPA2015Carol Smith
Presented at the User Experience Professionals Association 2015 (UXPA2015) Conference in Coronado, CA.
Negotiation is the key to getting what you want and deserve. This talk provides the most influential ideas in business regarding negotiation and empowers you to be an effective negotiator.
In UX we negotiate on behalf of users throughout the development life cycle. We do this as we work with team members, stakeholders and clients; and those skills are especially helpful when we make difficult-to-hear recommendations. Unfortunately, many of us are not taught skills that will help us negotiate well.
This session provides the audience with tools to become effective negotiators in their personal and professional lives.
Titled: If You Don't, He Will. Negotiating Your UX Career
Design vs.Cancer: Patients Win UXDC 2017Carol Smith
This 10 minute talk concluded with a panel with two other presenters.
How do you make an impact on people’s lives in three weeks? I was selected to work on a pro-bono project to help health providers in Ethiopia, Nigeria and Uganda to increase the availability and lower the cost of cancer treatments. We were challenged to create a fully functioning software solution that would meet the needs of health care workers in forecasting the need for chemotherapy during the 3-week timeline. I’ll share the experience of working on a fast-paced project with a cross-functional team in this session.
We worked closely with the American Cancer Society, Clinton Health Access Initiative, NCCN and oncologists to create the ChemoQuant solution.
Whenever you are managing an online store you’re always looking for an alternate option to grow more over sales and try to focus on providing valuable services to each of the customers.
How procurement can help shape retail’s evolution ProcurementIQ
As a procurement practitioner, you’re no stranger to seeing your profession evolve as business trends and the economy change. And those trends and changes are seriously affecting the retail sector right now. Join ProcurementIQ as we propose 3 exciting success strategies for retailers. As part of those strategies, we’ll discuss the critical role procurement will play in supporting retail as it evolves to meet consumers’ expectations.
Some topics we’ll touch on include:
- How competitors are teaming up to satisfy consumers and why procurement will be critical to forming strong partnerships
- Why experimenting could bring success and how purchasing can support departments ready to take new risks
- How procurement can play a key role in bringing on the right technologies to propel retail into the future
Maximize Conversion Online Visitors to BuyersRenny Wijayanti
By this presentation, i want to share about some ways to increase conversion rate from online visitors to become buyers. This presentation is study case in e-commerce business model.
Optimizely Summer School Class 3 - ConvertOptimizely
Full recording: http://optimize.ly/1HAYpCI
This is class 3 of our Optimizely Summer School. In this class presented by our Customer Success Manager Adam Levinson you will learn:
- How to set up goals that are relevant to business success
- How to set up powerful A/B tests that will convert visitors into customers
- Best practices on how use your Optimizely account and interpret results
This is class is relevant and helpful to everybody who works in:
Digital Marketing
Product Management
User Experience
Web Analytics
E-Commerce
Usability
Sign up here for all the remaining classes of this summer:
http://pages.optimizely.com/summer-school-2015.html
Sign up for an Optimizely account here: https://www.optimizely.com/
#optimizelyschool
Class 2: How to create solid hypotheses and set up powerful A/B TestsOptimizely
Class 2 of the Optimizely Summer School 2015:
How to create solid hypotheses and set up powerful A/B Tests
For the recording, go here: http://pages.optimizely.com/summer-school-class2-rec.html
Create hypotheses, set up A/B tests & increase conversions
Online optimization without a clear and sound hypothesis is not a good idea. In class 2 of our Optimizely Summer School, we will show you why this is important, how to formulate a bulletproof hypothesis and how to use it to optimize results on your website.
A good hypotheses helps you do better test and will always give you insights into your users; wether the test is positive or negative.
In this class Annemarie de Jong, Optimization Consultant at Optimizely, will share techniques and examples to create powerful hypotheses. She will explain the Problem, Solution, Result pattern and the If..then..due to... structure of writing your hypothesis.
After this class you will be able to become more effective at experimentation on your website and allows you to build on top of previous test to get better results.
Should you have any questions after seeing this webinar, feel free to reach out to the presenter personally at annemarie@optimizey.com
Optimizely Summer School Class 1 - AnalyzeOptimizely
This is class 1 of our Optimizely Summer School. In this class presented by our strategy consultant you will learn:
- How to use analytics to find weaknesses on your website
- How to align these areas for optimization with your company goals
- How to incorporate these goals into a detailed testing plan
This is relevant for:
Digital Marketing
Product Management
User Experience
Web Analytics
E-Commerce
Sign up here for all the remaining classes of this summer:
http://pages.optimizely.com/summer-school-2015.html
Sign up for Optimizely here: https://www.optimizely.com/
Lightning talk about machine learning. Gave them at SciPy São Paulo and GruPy São Paulo meetups in September/2016. @ São Paulo/Brazil. These slides are about basic problems such as house pricing, sentiment analysis, product recommendation, document retrieval, image retrieval and techniques such as regression, classification, clustering, recommendation, and deep learning.
Efficiently plan and forecast for retail and distribution vertical. This works for retail companies in fashion, food, pharmacies, electronics, jewelry, accessories, technology, etc
Negotiating Your UX Career. Presented at UXPA2015Carol Smith
Presented at the User Experience Professionals Association 2015 (UXPA2015) Conference in Coronado, CA.
Negotiation is the key to getting what you want and deserve. This talk provides the most influential ideas in business regarding negotiation and empowers you to be an effective negotiator.
In UX we negotiate on behalf of users throughout the development life cycle. We do this as we work with team members, stakeholders and clients; and those skills are especially helpful when we make difficult-to-hear recommendations. Unfortunately, many of us are not taught skills that will help us negotiate well.
This session provides the audience with tools to become effective negotiators in their personal and professional lives.
Titled: If You Don't, He Will. Negotiating Your UX Career
Design vs.Cancer: Patients Win UXDC 2017Carol Smith
This 10 minute talk concluded with a panel with two other presenters.
How do you make an impact on people’s lives in three weeks? I was selected to work on a pro-bono project to help health providers in Ethiopia, Nigeria and Uganda to increase the availability and lower the cost of cancer treatments. We were challenged to create a fully functioning software solution that would meet the needs of health care workers in forecasting the need for chemotherapy during the 3-week timeline. I’ll share the experience of working on a fast-paced project with a cross-functional team in this session.
We worked closely with the American Cancer Society, Clinton Health Access Initiative, NCCN and oncologists to create the ChemoQuant solution.
Making Great User Experiences at Cleveland C# .Net Meetup July 27 2017Carol Smith
Everything is designed, yet some interactions are much better than others. What does it take to make a great experience? Carol introduces basic concepts in user experience design that you can use to improve your work. You'll learn the basics of: cognitive psychology; accessibility; design thinking; interaction design; and visual design. These concepts work together to make great user experiences and Carol will help you to understand how this work can be integrated into your existing software development process.
Mature Products: The Cycle of UX Reinvention UXPA 2016Carol Smith
As products mature, the user’s needs change over time and so must the way we work. This presentation discusses various experiences working on mature software and complex Web applications and a set of best practices.
Presented to the IIBA (International Institute of Business Analysis) Pittsburgh, PA Chapter on February 8, 2016.
Most Business Analysts have plenty of experience when it comes to mapping database fields across a system interface, but where do you put those fields in a user interface? As BAs, we're used to wearing different hats: Project Manager, Tester, Developer. But since the invention of the iPod, everyone is becoming more aware of User Experience.
We've all experienced a hard-to-use website or those old green screen applications where you had the F-Key menus memorized by the end of your first month. But F-Keys and clicking through ten pages of options to get to the submit button won't cut it anymore.
In this presentation Carol Smith walks us through some basics to help you create a User Experience that won't make your end users to throw up their hands in frustration.
Methods such as user focused interviews, card sorts and usability testing best practices are introduced with the intent that BA's can use these tools immediately in their workplace.
UX in the Age of AI: Where Does Design Fit In? Fluxible 2017Carol Smith
Cognitive computing and machine learning are not new concepts, but they are new to most UX’ers. Carol Smith addresses questions about artificial intelligence (AI) such as:
- What are these terms and technologies and how do they work?
- How can we take advantage of these powerful systems to help our users?
- Should I be concerned that computers will take over the world soon? Spoiler: It is extremely unlikely.
Once this baseline understanding is established, we’ll look at examples of AI in use and discuss the relevancy of design work in the age of AI. Additionally, we’ll explore the ethical challenges inherent with the use of AI from the user’s perspective, specifically regarding trust and transparency.
This was presented at Fluxible 2017 in Kitchener-Waterloo, Ontario, Canada on 23 Sept 2017.
Faster Usability Testing in an Agile World - Agile UX Virtual Summit 2017 by ...Carol Smith
Carol Smith presented "Faster Usability Testing in an Agile World" via webinar during the Agile UX Virtual Summit 2017 by UXPin.
This presentation covers:
- Brief intro to how the IBM Watson Design team runs continuous usability tests and integrates the UX team
- How design work fits into the Agile process via dual track development
- When to run moderated, un-moderated, remote, and in-person studies
- How to effectively communicate UX findings and recommendations
Making Great User Experiences, Pittsburgh Scrum MeetUp, Oct 17, 2017Carol Smith
Everything is designed, yet some interactions are much better than others. What does it take to make a great experience? What are the areas that UX specialists focus on? How do skills in cognitive psycology, computer science and design come together? Carol introduces basic concepts in user experience design that you can use to improve the user's expeirence and/or clearly communicate with designers.
AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017Carol Smith
What is machine learning? Is UX relevant in the age of artificial intelligence (AI)? How can I take advantage of cognitive computing? Get answers to these questions and learn about the implications for your work in this session. Carol will help you understand at a basic level how these systems are built and what is required to get insights from them. Carol will present examples of how machine learning is already being used and explore the ethical challenges inherent in creating AI. You will walk away with an awareness of the weaknesses of AI and the knowledge of how these systems work.
The rise of E-Commerce has heightened the need for retail property owners and shopping centre managers to maximise the value of their assets.
Experian FootFall’s Site Analytics for Shopping Centres has been created specifically for the retail property sector, to create greater understanding of consumer behaviour and pinpoint where return on investment is and isn’t being generated.
We recognise that improving asset performance involves a lot more than just footfall and tenant sales. In fact, our platform captures all of your business data, giving you true insight into what is affecting performance – such as footfall, sales, costs, staffing, weather, marketing, car-parking and commercialization.
New Site Analytics interface for mobile – empower centre managers to make actionable real-time decisions that drive centre performance.
The retail sector has never been more competitive, so it’s essential to understand what’s behind every dip or hike in sales within your business.
Experian FootFall’s Site Analytics for Retailers scientifically monitors and accurately analyses in-store customer behaviour to help retail businesses pinpoint areas where profits can be improved.
Our unique retail technology and analysis solutions enable retail businesses to identify and understand customer shopping habits, to drive performance. You can pinpoint profit opportunities in areas such as customer conversions, queue management, sales, marketing and merchandising.
New Site Analytics interface for mobile – empower store managers to make actionable real-time decisions that drive store performance.
How can shopping centres convert consumer data into actionable insight?
Mobile data, the new frontier
Which retailers are leading the field when it comes to driving profit through actionable insight?
Visitor Analytics for the Physical World | Retail Analytics SoftwareV-Count
V-Count, We help our customers drive their business growth through visitor analytics by tracking customers / visitors / passengers in physical locations with our sensors and analyzing this data on our cloud based business intelligence platform.
RFID Jewelry Management System - Irys Pte. Ltd.VidhyaMehta
Irys Pte. Ltd provides Smarter RFID Jewelry Management System based on track and trace technologies such as RFID, NFC and BLE at an affordable cost. https://www.irys.com.sg/tiara-rfid-jewelry-tracking/
Key Revenue Driving Analyses For Online RetailersDataScience
Are you an online retailer? Does your team have a handful of dashboard tools that display colorful KPI charts but aren't able to answer the questions that drive your business forward? For example, how do we sell a higher volume of our inventory? How do we increase customer retention? How and where do we recommend products to increase sell through rate? The list goes on.
While your dashboard tool isn't able to answer these questions, a data scientist can. We put together a list of key analyses for online retailers as a checklist for certain models that can be applied to identify new revenue opportunities.
Re-Calibrating Your Branch Transformation Strategy: The Role of Predictive An...Precisely
On-going branch transformation plans have been disrupted. Bank and credit union customers are relying more and more on appointment-only lobby hours, drive-up locations and digital channels to do their banking.
What do these short-term disruptions mean to the future of location-based networks, and how can you reassess the importance of location, facility design and usage? Now more than ever, banks and credit unions must find ways to keep up by transforming their branch networks and re-evaluating the importance of location.
Register for this webinar to learn:
- The shift in the value of location: location dependent to location influenced behavior
- Key elements in designing a thin branch infrastructure network
- Community matters: matching the branch design to the consumer
- Resetting customer and employee experience at the branch-what is the right balance of technology
Rplus offers analytics solution for retail industry through cloud based DemandSense application and big data analytics platform. Retail companies can leverage data to improving the profitability and efficiency of operations at a low cost in a faster timeframe.
Customer Portfolios - Ad:Tech SF Conference PresentationCustomerPortfolios
EVP Strategy, Nick Godfrey, discusses how multi-channel retailer, Johnston & Murphy is leveraging its online and offline data to create a 1:1 and tailored experience on its website via partner integration with its CRM and web personalization tool.
Behavior Analytics is Business Intelligence for In-Store Customer Experience. it integrates Time & Location Analytics (generated from People Tracking Technologies) with Customer Journey Maps, KPI Frameworks, and Anonymous In-Store Tracking.
Womenswear retailer Monsoon Accessorize IT & Ecommerce Director John Bovill explains his hopes for the Project Customer big data project at multichannel consultancy Practicology's 2016 client conference.
2. Minds of
innovation.
Successful
track record
Anders Laurin was
EVP at AXIS
Founded in 2013
by experts in
Devices Mangement
Compact Devices
Computer Vision
Peter Carlsson was
CPO & CSO TESLA
Bert Nordberg was
CEO of SONY MOBILE
is on BOARD of AXIS
Jan-Erik Solem was
AQUIRED by APPLE
Karl-Anders Johansson was
AQUIRED by BLACKBERRY &
AQUIRED by QUALCOMM
3. The Connected Store
Data-driven insights
Immediate actions
Typical
E-commerce
Click through
Attribution
A/B testing
…
Tradtitional
Brick & Mortar
Converstion rate
Point of Sale data
Retail operation
re-defined with
new insights
Modcam provides a sensor solution to track people and transforms
brick-and-mortar stores to data driven businesses.
6. Measure demographics and
Adapt Digital Signage
Measure zone conversion
and
Optimize Product Displays
Improved
Store &
Value
Conversion
Measure people flow
and
Optimize Store Layout
Measure dwelling customers and
Assign Staff
Measure que length and
Alert Staff
Understand shopper profile and
Improve self-checkout
7. Accurate, rich
and detailed
data
The raw data that Modcam provides in any format
Street Count
Store Count
Area Count
Dwell Time
Customer track
Traffic direction
Queue Length
Age
Gender
Attention time
8. Fully Flexible
To Your Needs
MOD.01
Sensor
MOD.Connect
Device Management Algorithms
Apps
Cloud
Data Cloud
Analytics
Web Experience
Cloud
Watson IoT & Bluemix
Analytics
Web Experience
Alt 1
Alt 2
11. Increased Street Conversion
Shop window re-design and messaging
based on data, A/B testing to identify
successful concepts
Increased Store Conversion
Shop window re-design and messaging
based on data, A/B testing to identify
successful concepts
Street
Traffic
Store
Traffic
Store Conversion
Basket
Size
Total Sales Sales Increase
Annual Sales
Increase
Annual Margin
Increase
Annual Solution
Cost ROI
Control 90 000 9 000 55% $44 $ 217 800
IMPROVED 90 000 9 900 56 % $44 $ 243 936
$26 136
+ 12%
+$313 632 +$ 94 089 - $ 15 800 495%
IMPROVED+ 90 000 10 800 57 % $44 $ 270 864
$53 064
+ 24%
+$636 768 +$ 191 030 - $ 15 800 1109%
ROI example
Active data-driven retail operation
12. Shop floor
layout
improvements
CASE STUDY #1
• PROBLEM
• Staff taken out of daily operation to conduct
shopper analysis.
• Shopper data analysis infrequent and sample
size small.
• Need better understanding of the customer
flow to actively improve and rearrange the
shop floor.
• Wish to work more actively with A/B testing:
Ability to measure conversion rate for product
families.
• RESULT
• 30% more ”back flow” traffic than anticipated. Product
display changed to be exposed in both directions,
which increased sales of by 8%
• Many customers made a shortcut past department B,
straight to department C. This path was closed and
department B increased sales by 6%.
• Detailed A/B testing gave new insights: Two different
displays were compared and one of them gave a
higher turnover: sales was 13% stronger.
• After 6 months there was a clear improvement in
results and turnover. The store manager was actively
using data to optimize layout and product display,
which led to an average revenue increase of 7%.
• SOLUTION
• Modcam services Patterns and Count were
installed in departments within the store.
• The staff and the managers could quickly get an
overview of the areas with the most traffic (”hot
zones”)
• The staff and managers could also compare
weekdays, specific hours and target groups.
• POS data was combined with the traffic patterns
in the department.