ING Hunt for Lions

2. Hunt For the Lions Contest
The ING Way

3. CONTENTS
• Product offering and Services
• Comparative SWOT
• Survey Inference
•Way Ahead
• DB by DM

4. Product Offerings and Services
Products
offered at par
with top
private sector
Banks
Top Class
Service at
affordable
Price
Access Points
have
simplified
transactions
Association
with other
companies
e.g. Snapdeal
to attract
customers

5. Comparative SWOT
Branch Banking Digital Banking
Strength
• Conventional way-staff well aware of the procedures
• Easier for technologically handicapped
• Can achieve competitive advantage by employing
Workforce with distinctive skill set
• Maintenance cost low unlike digital banking
• Facilitates e-Banking
• Reduced Manpower – Low Cost
• Better Customer service with advanced tech.
• Unique products may be provided at premium
• Helps target & attract new customers
Weakness
• High manpower cost
• Customization not possible
• Lack of flexibility in operation
• Difficulty in expansion of business
• High Staff turnover hampers competitive advantage
• Slow paced R&D in online service affects competition
• Lack of service leads to customer loss
• Costs involved are usually high
Opportunity
• Provide personalized service
• Steady growth in financial sector boosts the need for
branch banking (during occasions such as account
opening, loan disbursement etc.)
• Exponential growth of online market
• Helps expand business and diversify portfolio
• Greater innovation helps come up with products and services
that meet customer’s needs
Threat
• Increasing growth in digital banking has hampered
growth in branch banking
• Head-on competition in banking sector requires
innovative banking methods
• A bad economy can hurt digital banking’s business by
decreasing the number of potential customers
• Change in govt. regulation may affect Digital business
• Politics may increase risk factors affecting digital banking’s
business negatively
• Risk of hacking and data security

6. Use Digital Banking ?
No
39%
Yes
61%
Fear of Loss of
money or
faulty
transaction
10%
Not well
versed with it,
hence i dont
want to take
risk
29%
Security Issues
19%
Poor service
and difficult to
use
27%
Threat of Virus
15%
ATM coverage and proximity
Price
Branch capability and proximity…
0 2 4 6 8 10
Online capability
Security
Simplicity of use
Reasons
Sought For Factors
Cannot
Say
27%
Online
16%
 Introduced in Branch
(37%)
 Influenced by friend
(26%)
 Influenced by Social
Media (35%)
 Experimental (7%)
Branch
57%
Buy
Products
From ?
WHY ???

7. Why Branch over Digital for Product Purchase ?
• Indian mind set of
• See
• Enquire
• Discuss
and purchase
• Technologically handicapped customers
• Difficulty in handling or operating through mobile or internet
• Security Issues imparts fear

8. Presence in Most used Social
Networking Sites
Facebook
Twitter
LinkedIn
Google+
Comment on the Presence
Customer involvement
through various contests
Attractive Promotional
Campaigns
No attractive Products or
Apps (apart from the
basics)
Lack Differentiation and
Rather Dull apeal

9. What others do that We Don’t !
• Extensive tie-up with MNCs for Salary Account
• Extensive Digital Marketing through social networking sites
• Door to door service for the aged / disabled
• Specialized schemes for the premium customers such as – Greater interest on
investment, Free transactions with higher upper limit etc.
• Sponsor events to improve their presence
• More number of branches and ATMs

10. Way Ahead !
• Simplify Mobile apps and online usage procedures
• Provide brochures and educate customers on digital banking
• Improve presence in social media - designing attractive customer
involvement programs
• Provide exclusive products through Digital Access
• Exclusive Mobile Apps to attract youngsters
• Promote Digital Banking by incentivising the same
• DB by DM (Digital Banking by Digital Marketing)
• Address customer queries and issues efficiently
• Create awareness, consider customer opinion and adapt the product

11. Thank You