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PRESENTED BY:
ADITI BHATNAGAR
POOJA GUPTA
MAMTA
RAVI OJHA
SHEETAL
VARNITA



              PRESENTED TO:
              ALPANA MA’AM
WHAT IS E-TRADING ?
• THE MARKETING
  BUYING AND SELLING
  OF PRODUCTS AND
  SERVICES ON THE
  NET .
• IT BRINGS THE
  UNIVERSAL ACCESS
  OF THE NET TO THE
  CORE BUSINESS
  PROCESSES OF
  BUYING AND SELLING
E-COMMERCE ENABLES
ORGANISATIONS TO ACCOMPLISH THE
FOLLOWING GOALS:
 • REACH NEW MARKETS
 • CREATE NEW PRODUCTS AND
 • SERVICES
 • BUILD CUSTOMER LOYALTY
 • ENRICH HUMAN CAPITAL
 • MAKE THE BEST USE OF EXISTING
   AND EMERGING TECHNOLOGIES
 • ACHIEVE MARKET LEADERSHIP AND
   COMPETETIVE ADVANTAGE
ADVANTAGES OF E-
   COMMERECE
 • LOWER COST
 • ECONOMY
 • HIGHER MARGIN
 • BETTER CUSTOMER SERVICE
 • QUICK COMPARISION
SHOPPING
 • PRODUCTIVE GAINS
 • MARKET KNOWLEDGE
 • TEAM WORK
 • INFORMATION SHARING
CONVINIENCE
LIMITATIONS OF E-
 COMMERCE
• SECURITY
• E- COMMERCE IS NOT
  FREE
• CUSTOMER RELATION
  PROBLEM
• PRODUCTS PEOPLE
  WON’T BUY ONLINE
• CONSUMER SEARCH
  IS NOT EFFICIENT
• SYSTEM SCALABILITY
BUSINESS CYCLE
PAYMENT MEDIA
DEBIT CARD
A KIND OF PAYMENT CARD THAT TRANSFERS FUND
DIRECTLY FROM THE CUSTOMERS BANK ACCOUNT TO THE
MERCHANT

CREDITCARD
A PLASTIC CARD WITH A PRE-ARRANGED SPENDING LIMIT
BASED ON THE CREDIT CARD HOLDER’S CREDIT
RATING,EMPLOYMENT RECORD ETC.

SMART CARD
A CARD WITH A BUILT IN CHIP CAPABLE OF STORING
INFORMATION IN ITS MEMORY .

E-CASH ,DIGI CASH, E-WALLET
E-CASH IS AN ELECTRONIC MEDIUM FOR MAKING PAYMENT.
E-WALLET IS AN ELECTRONIC PAYMENT SYSTEM THAT
OPERATES LIKE A CARRIER OF E-CASH AND INFO IN THE
SAME WAY A REAL WORLD WALLET FUNCTION.
VALUE CHAIN IN E-COMMERCE




           PRIMARY
          ACTIVITIES
SUPPORT ACTIVITIES

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Cam

  • 2. PRESENTED BY: ADITI BHATNAGAR POOJA GUPTA MAMTA RAVI OJHA SHEETAL VARNITA PRESENTED TO: ALPANA MA’AM
  • 3. WHAT IS E-TRADING ? • THE MARKETING BUYING AND SELLING OF PRODUCTS AND SERVICES ON THE NET . • IT BRINGS THE UNIVERSAL ACCESS OF THE NET TO THE CORE BUSINESS PROCESSES OF BUYING AND SELLING
  • 4. E-COMMERCE ENABLES ORGANISATIONS TO ACCOMPLISH THE FOLLOWING GOALS: • REACH NEW MARKETS • CREATE NEW PRODUCTS AND • SERVICES • BUILD CUSTOMER LOYALTY • ENRICH HUMAN CAPITAL • MAKE THE BEST USE OF EXISTING AND EMERGING TECHNOLOGIES • ACHIEVE MARKET LEADERSHIP AND COMPETETIVE ADVANTAGE
  • 5. ADVANTAGES OF E- COMMERECE • LOWER COST • ECONOMY • HIGHER MARGIN • BETTER CUSTOMER SERVICE • QUICK COMPARISION SHOPPING • PRODUCTIVE GAINS • MARKET KNOWLEDGE • TEAM WORK • INFORMATION SHARING CONVINIENCE
  • 6. LIMITATIONS OF E- COMMERCE • SECURITY • E- COMMERCE IS NOT FREE • CUSTOMER RELATION PROBLEM • PRODUCTS PEOPLE WON’T BUY ONLINE • CONSUMER SEARCH IS NOT EFFICIENT • SYSTEM SCALABILITY
  • 9. DEBIT CARD A KIND OF PAYMENT CARD THAT TRANSFERS FUND DIRECTLY FROM THE CUSTOMERS BANK ACCOUNT TO THE MERCHANT CREDITCARD A PLASTIC CARD WITH A PRE-ARRANGED SPENDING LIMIT BASED ON THE CREDIT CARD HOLDER’S CREDIT RATING,EMPLOYMENT RECORD ETC. SMART CARD A CARD WITH A BUILT IN CHIP CAPABLE OF STORING INFORMATION IN ITS MEMORY . E-CASH ,DIGI CASH, E-WALLET E-CASH IS AN ELECTRONIC MEDIUM FOR MAKING PAYMENT. E-WALLET IS AN ELECTRONIC PAYMENT SYSTEM THAT OPERATES LIKE A CARRIER OF E-CASH AND INFO IN THE SAME WAY A REAL WORLD WALLET FUNCTION.
  • 10. VALUE CHAIN IN E-COMMERCE PRIMARY ACTIVITIES