Dash Hudson & Thrive Global

1. Instagram is the New
Homepage
Creating a Balance of Wellness, Discovery,
and Technology on Social
X

2. The Smartest Way
to Grow on Instagram

5. INSTAGRAM
1 Billion
Active Users
60% of Users
Log In Daily
Source: Global Web Index

6. of users seek out and discover
new products on Instagram
60%
Source: BI Intelligence

7. FACEBOOK
ENGAGEMENT WITH BRANDS
ON INSTAGRAM
PINTEREST TWITTER
10x 54x 84x
Source: Forrester

8. THE THRIVE MISSION
Promoting a healthy relationship
with self, and with tech
Saved +4000X Saved +1000X

9. WHAT’S THE KEY?
Building meaningful connections with your audience.

10. 01 GIVE THEM MORE OF
WHAT THEY LOVE

11. CONTENT SEGMENTATION

12. HOW VISION READS AN IMAGE

13. FIND AN IMAGE IN AN INSTANT

14. PREDICT CONTENT PERFORMANCE

15. Visual IQ:
UGC

16. Visual IQ:
COMPETITIVE

17. 02 FIND THE
RIGHT FORMAT

18. In-feed posts are shared on
Instagram each day.
+95M
Source: Reuters
2016

19. place your image here
place your image here
place your image here
2x Instagram usage
2019
3 years of
Instagram Stories

20. place your
image here
Thrive Strategy
on Stories
Scale & cadence
Storytelling
Using Stories for
engagement
Discovery of on-site
content

22. MEASURING INSTAGRAM STORIES

23. 03 ENABLING
DISCOVERY

24. Enables exploration
and discovery
Drive site traffic
Add additional
context
ADD VALUE WITH LIKESHOP

25. 04 BUILDING
COMMUNITY

26. CREATING A DIALOGUE

27. COMMUNITY
ENGAGEMENT

28. followers in the
last 7 months
+110%
avg. engagement than
the publishing industry standard
+177%
THE RESULTS

29. TO SUM IT UP…
Give them more of what they
love
Find the right format
Enable discovery
Build community

30. Thanks so much!
michaela@dashhudson.com