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Mark Wilson

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Mark Wilson

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Mark Wilson

  1. 1. Futurestate thinking Mark Wilson
 Managing Partner & CEO, Wilson Fletcher World Forum Disrupt / February 2020
  2. 2. Wilson Fletcher @ WFD / Feb 2020 2 Hello.
  3. 3. Wilson Fletcher @ WFD / Feb 2020 ‘Futurestate’? 3
  4. 4. Wilson Fletcher @ WFD / Feb 2020 Thinking about today is easy… ✔ Data ✔ Performance ✔ Competitors ✔ Customers 4
  5. 5. Wilson Fletcher @ WFD / Feb 2020 Thinking about the future… 5
  6. 6. Wilson Fletcher @ WFD / Feb 2020 6
  7. 7. Wilson Fletcher @ WFD / Feb 2020 TODAY THE FUTURE 7
  8. 8. Wilson Fletcher @ WFD / Feb 2020 8 TODAY THE FUTURE Product evolution Step-change innovations Disruptive alternatives
  9. 9. Wilson Fletcher @ WFD / Feb 2020 TODAY THE FUTURE Futurestate thinking 9 Product evolution Step-change innovations Disruptive alternatives
  10. 10. Wilson Fletcher @ WFD / Feb 2020 10 TODAY THE FUTURE Step-change innovations Disruptive alternatives Product evolution Futurestate thinking
  11. 11. Wilson Fletcher @ WFD / Feb 2020 11 TODAY THE FUTURE Step-change innovations Disruptive alternatives Product evolution Futurestate thinking
  12. 12. Wilson Fletcher @ WFD / Feb 2020 TODAY THE FUTURE Step-change innovations Disruptive alternatives Product evolution 12 Futurestate thinking
  13. 13. Wilson Fletcher @ WFD / Feb 2020 TODAY 13
  14. 14. Wilson Fletcher @ WFD / Feb 2020 TODAY 14 ✔ Data ✔ Performance ✔ Competitors ✔ Customers ✔ Research
  15. 15. Wilson Fletcher @ WFD / Feb 2020 “Snow melts first at the periphery, because that is where it is most exposed” Andy Grove, CEO, Intel 15
  16. 16. Wilson Fletcher @ WFD / Feb 2020 TODAY THE FUTURE Step-change innovations Disruptive alternatives Product evolution 16 The purpose of futurestate thinking is to envision what your company or service could become [5] years from now…
  17. 17. Wilson Fletcher @ WFD / Feb 2020 TODAY THE FUTURE Step-change innovations Disruptive alternatives Product evolution 17 … by thinking about 
 it from altitude
  18. 18. Wilson Fletcher @ WFD / Feb 2020 TODAY THE FUTURE Step-change innovations Disruptive alternatives Product evolution 18 … so that you can spot opportunities for step-change and self-disruption.
  19. 19. Wilson Fletcher @ WFD / Feb 2020 TODAY THE FUTURE Step-change innovations Disruptive alternatives Product evolution 19 Futurestate thinking
  20. 20. Wilson Fletcher @ WFD / Feb 2020 TODAY THE FUTURE Step-change innovations Disruptive alternatives Product evolution 20 Futurestate thinking
  21. 21. Wilson Fletcher @ WFD / Feb 2020 Thinking about today is easy… ✔ Data ✔ Performance ✔ Competitors ✔ Customers 21
  22. 22. Wilson Fletcher @ WFD / Feb 2020 What about the futurestate? ✘ Data ✘ Performance ✘ Competitors ✘ Customers ✘ Research 22
  23. 23. Wilson Fletcher @ WFD / Feb 2020 What about the futurestate? ✘ Data - blindspots everywhere ✘ Performance - retrospective ✘ Competitors - self-reflective ✘ Customers - shortsighted ✘ Research - focuses on averages 23
  24. 24. Wilson Fletcher @ WFD / Feb 2020 Future success will not come from being logical, obvious or average, or basing future strategy on historic data. 24
  25. 25. Wilson Fletcher @ WFD / Feb 2020 You won’t find the future in… ✘ Spreadsheets ✘ Canvases ✘ Your peers ✘ Your data 25
  26. 26. Wilson Fletcher @ WFD / Feb 2020 Futurestate thinking involves: ✔ Sparks, signals, forward indicators ✔ Creative, lateral thinking ✔ Adjacent influencers ✔ Potential customers 26
  27. 27. Wilson Fletcher @ WFD / Feb 2020 Futurestate doing involves: ✔ Experiments ✔ Conversations ✔ Lateral design ✔ Agile methods ✔ Courage/wine 27
  28. 28. Wilson Fletcher @ WFD / Feb 2020 A few tips on how to think… 28
  29. 29. Wilson Fletcher @ WFD / Feb 2020 Always start with the ‘to’. Do not do any current state analysis until after you have envisioned your future. 29
  30. 30. Wilson Fletcher @ WFD / Feb 2020 Think digital-first. Assume 100% of your future customer interactions are digital. 30
  31. 31. Wilson Fletcher @ WFD / Feb 2020 Think about them. Ban any reference to how you do anything today, or what you have today. 31
  32. 32. Wilson Fletcher @ WFD / Feb 2020 Think without constraints(ish). If you see that someone else is doing something like it, assume it can be done by you. 32
  33. 33. Wilson Fletcher @ WFD / Feb 2020 Imagine that you have to compete with everyone. The expectations of your future customers will be set by the best they experience of anything. 33
  34. 34. Wilson Fletcher @ WFD / Feb 2020 Get your head into the future ‘new normal’. Assume ‘that will never happen’ or ‘people will never do that’ has happened. 34
  35. 35. Wilson Fletcher @ WFD / Feb 2020 Think about how to become an alternative to yourself. What future you would make you obsolete? 35
  36. 36. Wilson Fletcher @ WFD / Feb 2020 Remember… 36
  37. 37. Wilson Fletcher @ WFD / Feb 2020 37
  38. 38. Thank you Mark Wilson
 Managing Partner & CEO, Wilson Fletcher mark@wilsonfletcher.com

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