2. Internet news access and audience
• Reading news stories online (as opposed to
watching news broadcasts) is the most
common way of accessing news through the
internet (54%)
• 20% of those who access the internet for news
watch TV news online
3. • The internet has allowed interactivity in a way
that TV news cannot – people can search for
specific stories; comment on them; share clips
and stories; listen to radio news; post their own
news-related clips/comments/articles; listen
to/watch news podcasts; subscribe to
personalised news information; use a news
ticker/rolling news across the screen; receive
email alerts or notification of news; watch clips;
read and/or blog/post news on social network
sites – and, of course, these features can be
accessed anywhere from handheld devices
rather than just sitting in front of a computer.
4. Internet news access and audience
• Of the various website/app sources, Twitter is
rated the highest by its users for offering a
range of opinions but only a minority of its
users rate it for accuracy or impartiality. Not
surprisingly the BBC website or app is well-
rated fairly solidly by its users for importance,
accuracy, trustworthiness, impartiality, and for
offering a range of opinions.
5. Internet news access and audience
• Facebook is rated highly for importance and a
range of opinions, but considerably less so for
all the other factors.
• Sky News website and app is also well-rated
fairly solidly across all features – as are Yahoo
News and Google News.
• The key to this is that it details the response of
people who USE these sources – it’s not the
response of people who don’t use them.
