Event Promotion and SEO

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Learn how to use SEO and social media to attract more people to your event. Start with the basics of getting events found online, see different ways to spread the word and master how to make your event pop in Google and the social networks.

This was presentation was done in partnership with Brown Paper Tickets, the fair-trade ticketing company.

Published in: Marketing

Event Promotion and SEO

  1. 1. Event Promotion & SEO How to attract record crowds through search. George Freitag SEO Strategist for Portent, Inc. @number1george
  2. 2. bit.ly/bpt-seo Event Promotion & SEO 101 How to Attract Record Crowds
  3. 3. About me. (Illustration by @flashmurphy)
  4. 4. About me. 2.5 Years at Portent 6 Years Web Consulting 1000+ Businesses Various internal and external trainings
  5. 5. About Portent. We are a leading integrated internet marketing agency set in Seattle, serving world-wide clients We are 55+ strong Founded in 1996 (pre-Google) We rally around the definition of “Portent”: the forecast of something big on the horizon With 18 years in the industry you can trust our expertise. Gree$ngs from the #smithtower
  6. 6. What is SEO? Event Promotion & SEO 101 How to Attract Record Crowds
  7. 7. Event Promotion & SEO 101 How to Attract Record Crowds SEO is getting more relevant traffic to your website from search engines.
  8. 8. • Showing up higher in search results • Showing up more often in search results • Showing up better in search results Event Promotion & SEO 101 How to Attract Record Crowds Ways to get more traffic from search engines.
  9. 9. Event Promotion & SEO 101 Be Online. 1. Be Online.

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