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E branding


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e branding, branding, advantages, benefits, online,

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E branding

  1. 1. What is E-Branding ?  “E-branding” refers to the sum total of a company`s values, attitudes, vision, mission, personality and appearance that is projected to the audience online. By PAAS Group
  2. 2. E- Branding   E-Branding is the next wave of development online.  Brand is how you market yourself to others.  E-Brand is a digital representation of yourself online.  Brand is who you are and what you stand for. By PAAS Group
  3. 3. Purpose of e-Branding   Direct relationship between Customer and Brand owners. By PAAS Group
  4. 4. Continue…..   Helps in better sales & Brand loyalty. By PAAS Group
  5. 5. Continue….   To strengthen By PAAS Group
  6. 6. Continue…..  To deliver.  By PAAS Group
  7. 7.  By PAAS Group
  8. 8. Benefits of E-Branding   Easy to survive among competitors.  Helps to build familiarity and loyalty from consumers.  Convenient to gain reputation amongst customers.  Becomes the digital asset for a company. By PAAS Group
  9. 9. Continue…   Easy to expand customer relationship.  Helps to be a part of the grand global internet community of the 21st century.  Result in higher sales of not only one product, but other products associated with brand. By PAAS Group
  10. 10. How to Promote E-Brand  By PAAS Group
  11. 11. YouTube  By PAAS Group
  12. 12. Social Media -If used skillfully, social media is the best medium through which we can interact with our customers. -People use social media for our business.  By PAAS Group
  13. 13. Facebook  By PAAS Group
  14. 14. YAHOO!  By PAAS Group
  15. 15. Movies  By PAAS Group
  16. 16. EXAMPLES Of Pure online Sites  By PAAS Group
  17. 17. Difference   Brand means Trademark, Logo or Trade name under which a product or service is sold in market.  Company means business organization/company which manufactures or provides service to customers.  Eg. Nokia India Pvt. Ltd. is the name of the company and its Brand name is NOKIA under which it sells its Products. By PAAS Group
  18. 18. Brand  “Name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." –Wikipedia. In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation's balance sheet. By PAAS Group
  19. 19. Derived  Word "brand" derives from the word "brandr" meaning "to burn“. By PAAS Group
  20. 20. How Brand Found  Adopted to differentiate one person's cattle from another's. -symbols burned into the animal's skin with a hot iron stamp -subsequently used in business, marketing, and advertising. By PAAS Group
  21. 21. Brand elements Brand consists of:         Name Logo Tagline Shapes Colors Sounds Movements Etc… By PAAS Group
  22. 22.  By PAAS Group
  23. 23. Few things to consider   How quickly website loads.  How easy it is to navigate and understand website.  How easily they contact you.  How effective are e-letters.  Where else they found website links, etc. By PAAS Group
  24. 24. Types of Brands   Initialism: Name made of initials. Eg: UPS or IBM  Alliteration: Names fun to say. Eg: Reese's Pieces or Dunkin' Donuts  Evocative: Names evoke a relevant vivid image. Eg: Amazon or Crest By PAAS Group
  25. 25. Continue..   Neologisms: Completely made-up words. Eg: Wii or Kodak  Foreign word: Adoption word from another language. Eg: Volvo or Samsung  Founders' names: Using the names of Founder. Eg: Hewlett-Packard, Dell or Disney  Geography: Brands named for regions and landmarks. Eg: Cisco and Fuji Film By PAAS Group
  26. 26. How Brand becomes BIG   Make your customers feel important.  Listen with respect.  Create products and services in collaboration with them. By PAAS Group
  27. 27. Advantages to Consumers   Consumes less time in Shopping.  The quality of product is better.  Prices are fixed by the company and there are no changes.  Products own the responsibility. By PAAS Group
  28. 28. Advantages to Producers   Name helps in advertising in an easier way.  Name establishes the permanent identity of the product.  Name promotes repurchasing.  Competition becomes easier with the help of brand loyalty. By PAAS Group
  29. 29. References        By PAAS Group
  30. 30.  By PAAS Group