Why Social Media is Vital for Corporate Social Responsibility

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A brief presentation on the use of social media, particularly blogging and crowdsourcing, for CSR.

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Why Social Media is Vital for Corporate Social Responsibility

  1. 1. Yianni Garcia , #digitalmarketing , #communitymanager , @mcgrawhillcos corporate social responsibility , #socialmedia Monday, October 25, 2010
  2. 2. “There was a time when we only focused on reducing own environmental footprint. Today, we look for ways to help reduce CO2 emissions across the board, and we do that by talking with our stakeholders individually through social media.” Michael Jacobson Intel’s Director of Corporate Responsibility Monday, October 25, 2010
  3. 3. 1/3 Fortune Global 100 Companies have active corporate blogs. 7 Average number of blog posts per month. 8 Average Number of blogs per company in the U.S. Corporate blogs tend to be accessible from a single page on the company website, providing a consistent look and tone of the blogs, even if the subject matter of the blogs varies. Monday, October 25, 2010
  4. 4. Monday, October 25, 2010
  5. 5. Intel Blog receives15,000 average unique monthly visitors Meaning... Consumers are actively seeking CSR information beyond annual CSR reports. Intel’s approach: 1. Robust websites dedicate to CR report 2. Extend message by blogging about CSR 3. Open communication with stakeholder 4. Gather insights and trends via blogsphere Monday, October 25, 2010
  6. 6. Intel Blog receives15,000 average unique monthly visitors Meaning... Consumers are actively seeking CSR information beyond annual CSR reports. Intel’s approach: 1. Robust websites dedicate to CR report 2. Extend message by blogging about CSR 3. Open communication with stakeholder 4. Gather insights and trends via blogsphere Monday, October 25, 2010
  7. 7. Perhaps we can do more... Monday, October 25, 2010
  8. 8. Two-thirds of American new media users feel they can influence business practice by voicing their opinions online, according to the 2009 Cone Consumer New Media Study. 79% of the participants of this study felt more inspired to support a cause through new media when they had the opportunity to choose which issue a company will support Crowdsourcing CSR Ideas Monday, October 25, 2010
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  15. 15. Thank You Monday, October 25, 2010

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