This Powerpoint presentation was used in my workshop on 09-April-14. Includes tips and tricks for creating and curating engaging content with Facebook, Twitter, and Pinterest.

2. TOPICS
• Facebook
– Business and Marketing Strategy
– Content Creation
• Twitter
– Joining the Conversation
– Hashtags (#) and Mentions (@)
• Pinterest
– Understanding Pins and Boards
– Curating and Collecting Content

3. TOP 3 POINTS TO TAKE AWAY
• FREQUENCY
• CONSISTENCY (VOLUME AND REGULARITY)
• RELAVANCY
• EXCITEMENT (people expect social media to
be fun)

4. FACEBOOK BASICS
• Important Basics
– “Using Facebook As” Personal or Business
– Scheduling Posts
– Using Activity Log
– Tagging Businesses in posts (using @ symbol)
– Insights

5. FACEBOOK PROFILE TIPS
• Tips
– Link your page to your personal profile (under
“employment”)
– Customize your Facebook URL
– Add your logo and a branded timeline cover photo
– Use custom tabs (apps)
• Newsletter
• Pinterest
• Twitter
– Add Facebook Like Box Plugin or Code to Website

6. FACEBOOK: CONTENT TIPS
• Types of Posts
– “Snackable” – easy to interact with
• such as questions people want to autocomplete)
• Exciting (positive) current trends (i.e.Olympics)
– “Sneak Peek” – Behind the Business
– “Sharable”
• Inspirational
• Humorous
• Relatable (usually an idea or experience expressed with humor)
• Emotional (make them FEEL something – love, loyalty, hopes and dreams, etc)
• Exciting
– “Blog Post” – Take a screenshot of your blog, upload the picture, then put a link in the description
• Potential Content
– Original Content (Blogs, Videos, Instagam Photos, Promotion, Newsletter Sign-up)
– Curated Content
• Articles (tips, trends, interesting or important information)
• Videos
• Images
• Infographics
• Pins
• ALL FACEBOOK POSTS SHOULD BE AN UPLOADED IMAGE WITH DESCRIPTION!
– Use Picmonkey.com to create designs or edit images
– Use your logo and/or website on every design you create
– Turn a quote into an image
– try memegenerator.net to create funny images
– Remember that people like/comment/share 3x as often when ASKED

7. FACEBOOK: CHECKLIST
• Does your content do at least one of the
following?
– Provide interesting, informative, and/or relevant
content for your community?
– Attempt to engage your fans?
– Have a call to action? (Asking them to
like, comment, share, click the link, sign up for
your newsletter, etc)
– Link back to your website?
• Remember that your posts should ALWAYS have a
photo uploaded

8. CONTENT WORKSHEET
• Plan ahead
• Use Themes
• Use Curated Content (tagging original source)
• Schedule Posts in Facebook or HootSuite
• Spend time each day responding to comments
and messages
• REMEMBER: FREQUENCY AND CONSISTENCY

9. April 7 - 13
Chance Pet
Appreciati
on
Winsto
n
Kids
Camp
2009
Cat in
Tree
Horse
Clinic
RAIN
Networki
ng
SAMPLE CONTENT PLAN

11. TWITTER
• Customize profile pic, banner, and background. Use
SEO in summary. Handle should be easy for your
customers to remember.
• You can Favorite (star) Tweets that you want to come
back to later (for curation)
• Save Hashtag Searches
• Join Twitter Chats to gain practice, increase tweet
count, and find new followers (and people to follow)
• Create Lists
– Top 10 Influencers
– Competition
– OSEBers, Competition

12. TWITTER: WHAT TO POST
• Rule of 3:
– 1/3 Promotion
– 1/3 Curated Content
– 1/3 Networking (Retweets, Replies, Tweeting @
someone directly)
• Use bitly.com to shorten links
• Join Trending Hashtags
• Use tagboard.com to search for hashtags and
create tweets for relevant ones

13. @ vs #
• The @ symbol denotes a person, or business
(a twitter account that can tweet and reply)
• The # symbol is a category
• If you tweet to @HewettRipley you are
tweeting TO ME
• If you tweet #HewettRipley you are tweeting
ABOUT ME (I will not receive a notification)
• If you tweet #Hewett #Ripley you are tweeting
to each category

14. POSSIBLE HASHTAGS
• MONDAY
– #MotivationMonday
– #ManicMonday
• TUESDAY
– #TT (Transormation Tuesday)
• WEDNESDAY
– #WBW (Wayback Wednesday)
– #WoofWednesday
– #WisdomWednesday / #WednesdayWisdom
– #Women2Follow
• THURSDAY
– #TBT (Throwback Thursday)
– #ThoughtfulThursday
– #ThankfulThursday
• FRIDAY
– #FF (Follow Friday)
– #FridayFunny
– #FridayFunDay
– #GoodNewsFriday
• SATURDAY
– #WkendThx (after FF)
• SUNDAY
• Others:
– #Inspiration
– #Entrepreneurs
– #Business
– #SmallBuz or #SmallBusiness
• Use Tagboard to search possible hashtags
• Follow Influencers and Competition to see what they are using

16. PINTEREST
• What is a Pin?
– A pin is an image that links to the original source website
– You can upload from your computer, pin from Pinterest, or add a
pin from a website
– Always put a link to the source (never upload a photo you do
not own)
– Add a description that states why you have shared this pin
• Pinboards
– Set up boards that your community would appreciate
– Ask what life your clients envision through using your
services, and find images that portray that
– Add all content you create for your website and Facebook
• Use Pinterest to curate
– Collect Pins that you want to use for Facebook and Twitter
updates
– Remember to post original link and tag original source