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Facebook & Twitter 101


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Presentation on how to set up Facebook and Twitter given to the Georgetown, TX Chamber of Commerce.

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Facebook & Twitter 101

  1. 1. Workforce Solutions Workshop Put Twitter and Facebook to Work for your Business! <ul><li>June 3, 2010 </li></ul><ul><li>Georgetown Chamber of Commerce </li></ul>
  2. 7. Prior to Setting up Facebook <ul><li>Who owns the personal page? </li></ul><ul><li>Who will take care of it? </li></ul>
  3. 8. Set up your Facebook Page
  4. 9. Set up your Facebook page
  5. 10. Set up your Facebook page
  6. 11. Set up your Facebook page
  7. 12. Set up your Facebook page
  8. 13. Set up your Facebook page
  9. 14. Set up your Facebook page
  10. 15. Set up your Facebook page
  11. 16. Personalize your page
  12. 17. Personalize your page
  13. 18. Personalize your page
  14. 19. Privacy
  15. 20. Privacy
  16. 21. Privacy
  17. 22. Privacy
  18. 23. Privacy
  19. 24. Privacy
  20. 25. Privacy
  21. 26. Privacy
  22. 27. Create your business page 27
  23. 28. Create your business page 28
  24. 29. Create your business page 29
  25. 30. Navigating your pages 30
  26. 31. Find friends <ul><li>Search </li></ul><ul><ul><li>name </li></ul></ul><ul><ul><li>school </li></ul></ul><ul><ul><li>employer </li></ul></ul><ul><li>Browse groups </li></ul><ul><li>Browse pages </li></ul>31
  27. 32. Find fans <ul><li>Invite your friends </li></ul><ul><li>Ask friends when you’re out and about </li></ul><ul><li>Add a “like” box to your web site </li></ul>32
  28. 33. Content: the conversation <ul><li>Show your personality </li></ul><ul><li>Respond to fans quickly </li></ul><ul><li>Ask people their opinions </li></ul><ul><li>Never trash the competition </li></ul><ul><li>Promote fans </li></ul><ul><ul><li>watch their news, publicly compliment </li></ul></ul><ul><ul><li>offer congratulations </li></ul></ul><ul><ul><li>offer opinions </li></ul></ul>33
  29. 34. Content: the marketing angle <ul><li>Offer Facebook exclusive offers </li></ul><ul><ul><li>Come in today and say the secret word and get a free cupcake </li></ul></ul><ul><ul><li>Facebook Friday — let us know you’re a fan on Friday and get a free tshirt </li></ul></ul><ul><li>Ask for feedback </li></ul><ul><ul><li>Which of these 3 menu items should we add? </li></ul></ul><ul><ul><li>How can we improve your experience? </li></ul></ul>34
  30. 35. Prior to Setting up <ul><li>Selecting a Name </li></ul><ul><li>Profile picture </li></ul><ul><li>Profile statement </li></ul><ul><li>Website link </li></ul>
  31. 36. Let’s go do it
  32. 38. Twitter Guidelines <ul><li>Fill out your bio </li></ul><ul><li>Link to your website, even if the best you can do is Linkedin or Facebook </li></ul><ul><li>Upload an avatar - picture is best </li></ul><ul><li>Be honest, but not too specific, about your location </li></ul><ul><li>Pay attention - watch the conversations before you jump in </li></ul><ul><li>Look for opportunities to answer questions and offer information </li></ul><ul><li>Don't brag about how many followers you have </li></ul><ul><li>Don't ask for followers </li></ul><ul><li>Don't publicly thank every new follower. DM is ok, as long as it's not automated, and has some real content. </li></ul><ul><li>Make sure your @ replies have content, so others can make sense of them, e.g., Rather than &quot;Agreed&quot;, say &quot;Agreed, I'm going to miss #LOST too” </li></ul><ul><li>Don't retweet yourself </li></ul><ul><li>#Don't #hashtag #every #word </li></ul>
  33. 39. Some More for Twitter <ul><li>Our sample Tweet </li></ul><ul><li>Wow. Excellent summary of the story of #LOST from one of the writers </li></ul><ul><li>d @JulieGomoll - so… did you like the ending? </li></ul><ul><ul><li>Only JulieGomoll will see this@JulieGomoll Great summary - thanks! </li></ul></ul><ul><ul><li>Only people following you *and* @JulieGomoll can see this reply </li></ul></ul><ul><ul><li>If you want all your followers to see your reply, simply put something before the @. Most common is a period: .@JulieGomoll Great summary - thanks! </li></ul></ul><ul><li>RT @JulieGomoll Wow. Excellent summary of the story of #LOST from one of the writers </li></ul><ul><ul><li>Everyone can see this </li></ul></ul>
  34. 40. Continued… <ul><li>The writers of #LOST did a great summary (via @JulieGomoll) </li></ul><ul><ul><li>You're using @JulieGomoll's link, but your own words </li></ul></ul><ul><ul><li>(via @JulieGomoll is also fine) </li></ul></ul><ul><ul><li>If you've edited a Tweet, it's not a Retweet, it's a via </li></ul></ul><ul><ul><li>If anyone does a search on #LOST, these tweets will be in the results </li></ul></ul><ul><li>HT = Hat Tip </li></ul><ul><ul><li>You want to credit someone with a tip or a lead, but it wasn't in a Tweet </li></ul></ul><ul><ul><li>The tacos are indeed out of this world at Taco Deli (HT @JulieGomoll) </li></ul></ul><ul><li>OH = Overheard </li></ul><ul><ul><li>OH at the drive thru: &quot;No, you can't have 42 apple pies.&quot; Wonder if it's an inventory issue or a rule. </li></ul></ul><ul><li>FTW - For The Win! </li></ul>
  35. 41. And just a few other things… <ul><li>What in the world do you tweet about? </li></ul><ul><li>How often should you tweet? </li></ul><ul><li>Find a Twitter client you like </li></ul><ul><ul><li>19 Twitter Desktop Apps Compared </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Who do I follow to start with? </li></ul><ul><li>Let’s start using #gtowntx </li></ul>
  36. 42. Questions?