3. DOVE
1. “Courage is Beautiful” showcased powerful portraits of real
frontline healthcare workers, wearing the toll of the pandemic
on their faces.
2. It aired in over 15 countries and was covered on CNN, The New
York Times and countless more.
4. As an expression of
gratitude, Dove donated $5
million to Direct Relief to
care for frontline healthcare
workers globally.
5. - This was an insightful and timely message that illuminated how
real beauty consists of selflessness, dedication, and
genuineness. Real beauty is a result of being courageous.
- In addition to capturing a crucial moment in history, the
exhibition also focuses on the sedulous medical workers who
face life's daily challenges.
DOVE
6. DOVE
- The brand also showed skin in much less than ideal condition,
which was brave for a brand that produces skincare products.
- It is refreshing to see a campaign that documents real life in an
age when Photoshop and beauty are ubiquitous.
7.
8. Courage Is Beautiful | Ogilvy UK / Ogilvy Toronto | Unilever | D&AD Awards 2021 Pencil Winner |
Portraits | D&AD. https://www.dandad.org/awards/professional/2021/234023/courage-is-
beautiful/. Accessed 7 Feb. 2022.
Nast, Condé. “Dove’s New Beauty Ad Is a Powerful Ode to Health Care Workers.” Glamour, 10 Apr.
2020, https://www.glamour.com/story/dove-courage-is-beautiful-campaign-healthcare-
workers.
“Take Care, Be Safe: How We’re Caring for Our Community.” Dove US,
https://www.dove.com/us/en/stories/about-dove/take-care-be-safe.html. Accessed 7 Feb.
2022.
“WHY DOVE’S COURAGE IS BEAUTIFUL CAMPAIGN IS IMPORTANT.” Grazia Middle East,
https://graziamagazine.com/me/articles/why-doves-courage-is-beautiful-campaign-is-
important/. Accessed 7 Feb. 2022.
References
