Breakthrough Breast Cancer and ghd
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Breakthrough Breast Cancer and ghd have partnered since 2004, with ghd selling pink stylers and salons fundraising, raising over £113,000. This year, salons showed extra support by decorating their windows and interiors pink and hosting catwalk shows, music gigs, and one woman even skydived, all to fundraise for Breakthrough Breast Cancer's work helping the 1 in 8 women diagnosed with breast cancer.
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Website Poncho & Bag
Ponchos and "smart" bags
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Unit 20 p1 m1
This advertisement from M&S depicts various people describing delicious M&S food products. Close-up shots of the food are used to showcase its quality. A relaxing soundtrack aims to convey that indulging in M&S products provides relaxation. The ad targets older adults, aiming to attract new customers by emphasizing the inclusive range and quality of M&S food. The call to action is "This is not just food, it's M&S food", suggesting their food is better than competitors.
Task 2 unfinished
H&M has successfully used celebrity endorsements in their advertisements to attract customers. In the 1990s, they featured supermodels like Cindy Crawford and Naomi Campbell, who helped sell out product lines. Other celebrities like Pamela Anderson and Kylie Minogue increased the popularity of H&M by appearing in their promotional campaigns. These celebrity partnerships are psychologically effective because they make customers want to emulate their favorite stars by purchasing and wearing the same clothes.
Adverts in media
The document summarizes advertisements from three brands: Rimmel, Coca-Cola, and Calvin Klein. The Rimmel ad features Kate Moss to attract fashion-conscious women. The Coca-Cola ad uses a striking red background and repeated logo to ensure brand recognition. The Calvin Klein fragrance ad features both a man and woman to appeal to multiple genders and suggests its use improves attractiveness.
Cover girl
The document summarizes a Covergirl cosmetics advertisement featuring Queen Latifah. The ad uses logos, ethos, and pathos to convince viewers to buy Covergirl products. It employs logos by touting the products as fadeproof, waterproof, and ignore-proof. Ethos is leveraged by featuring the famous and influential Queen Latifah. Pathos shows Queen Latifah looking naturally beautiful and satisfied with the products. The goal is to encourage viewers to believe Covergirl products can make them look as good as Queen Latifah.
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Unilever is a British-Dutch consumer goods company that owns many popular brands like Marmite, a salty yeast extract spread. Marmite is made from a by-product of beer brewing and has a strong, distinctive taste that divides opinions. It is commonly used in sandwiches and on toast in Britain. The document proposes a Marmite advertisement featuring different people saying if they love or hate Marmite against a white backdrop. At the end, various Marmite products would be shown with the Unilever logo and the tagline "Love it? Hate it? Just don't forget it." The ad aims to play on Marmite's theme of being a polarizing acquired taste.
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Website Poncho & Bag
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Unit 20 p1 m1
This advertisement from M&S depicts various people describing delicious M&S food products. Close-up shots of the food are used to showcase its quality. A relaxing soundtrack aims to convey that indulging in M&S products provides relaxation. The ad targets older adults, aiming to attract new customers by emphasizing the inclusive range and quality of M&S food. The call to action is "This is not just food, it's M&S food", suggesting their food is better than competitors.
Task 2 unfinished
H&M has successfully used celebrity endorsements in their advertisements to attract customers. In the 1990s, they featured supermodels like Cindy Crawford and Naomi Campbell, who helped sell out product lines. Other celebrities like Pamela Anderson and Kylie Minogue increased the popularity of H&M by appearing in their promotional campaigns. These celebrity partnerships are psychologically effective because they make customers want to emulate their favorite stars by purchasing and wearing the same clothes.
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Unilever is a British-Dutch consumer goods company that owns many popular brands like Marmite, a salty yeast extract spread. Marmite is made from a by-product of beer brewing and has a strong, distinctive taste that divides opinions. It is commonly used in sandwiches and on toast in Britain. The document proposes a Marmite advertisement featuring different people saying if they love or hate Marmite against a white backdrop. At the end, various Marmite products would be shown with the Unilever logo and the tagline "Love it? Hate it? Just don't forget it." The ad aims to play on Marmite's theme of being a polarizing acquired taste.
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Power point slides
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Marketing Plan - Yardley
The Yardley brand launched an advertising campaign called "The Yardley Experience" to position the brand and associate it with consumers' emotions. Traditionally, perfume brands used sex appeal but Yardley's target group is sophisticated enough to understand that. The campaign aims to motivate customers to relate the brand to various emotions and make it an intrinsic part of their lives. It uses the color gold, slogan, pictures, videos, jingles, and online/social media advertising to capture different human emotions and convey the brand's legacy of luxury.
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Advertising is a way for companies to encourage people to buy goods, services, or ideas through various media sponsored by an identified company. Advertisers use many techniques to get people's attention, such as shocking images, and then try to appeal to consumers' emotions or sense of humor to promote their brand. The history of advertising dates back thousands of years to ancient Egypt, Greece, and Rome, where messages were painted on walls and posters to promote commercial products. One of the first well-known modern advertisers was Thomas J. Barratt, who created effective advertising campaigns for Pears Soap in the 19th century that involved slogans, images, and targeted messaging.
Power point slides
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2. It started with a single product, nail polishes, and within 6 years became a multimillion dollar organization, later offering lipsticks and an entire manicure line.
3. Revlon uses celebrity brand ambassadors in its advertising and was one of the first cosmetic companies to regularly feature famous models and actresses in its marketing campaigns.
Unilever Rebranding Pitch
Unilever is a British-Dutch consumer goods company that owns brands like VO5, Dove, and Ben & Jerry's. The document proposes rebranding the VO5 Matt Clay hair product. The current brand targets men aged 18-30. The proposed rebranding would target two new audiences: boys aged 5-18 through an ad of a child using their sibling's product, and men aged 40-60 through an ad of an older man feeling youthful after using the product. The ads would be distributed on channels watched by these audiences, especially between 4-9pm, and through social media. The rebranding plan aims to comply with advertising regulations regarding children, harm, and truthful claims.
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Maybelline is an American cosmetics company founded in 1915 by T.L. Williams. It is currently owned by L'Oréal and is the largest selling mass market cosmetics brand worldwide. Maybelline produces mascara, eye shadow, and other makeup products. It is headquartered in New York City and sells products globally.
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Satya paul takes a walk with keliye
Satya Paul is a premier Indian designer label known for its signature prints, feminine designs, and timeless style. The brand creates high quality sarees made of soft silk fabrics with screen and digital prints. In 2011, Satya Paul was awarded for its outstanding contribution to the fashion industry in London. It also presented its latest bridal collection to a leading bank. Additionally, Satya Paul partnered with Cancer Patients Aid Association for an event called PINKTOBER to raise awareness and funds for breast cancer research through a fashion show and performance.
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The document discusses Maybelline's target market of women ages 18-28 in socioeconomic classes C1 and B. It notes an insight that makeup should be about bringing out one's "inner you" rather than masking oneself. The strategic message is that if consumers want their inner beauty to shine through, they should use Maybelline mascara. The document proposes the tagline "Reveal What's Real" to convey that Maybelline sells inner beauty rather than just physical beauty.
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Bats, the mysterious creatures of the night, have long been a source of fascination and fear for humans. With their eerie squeaks and fluttering wings, they have captured our imagination and sparked our curiosity. Yet, beyond the myths and legends, bats are fascinating creatures that play a vital role in our ecosystem.
There are over 1,300 species of bats, ranging from the tiny Kitti's hog-nosed bat to the majestic flying foxes. These winged mammals are found in almost every corner of the globe, from the scorching deserts to the lush rainforests. Their diversity is a testament to their adaptability and resilience.
Bats are insectivores, feeding on a vast array of insects, from mosquitoes to beetles. A single bat can consume up to 1,200 insects in an hour, making them a crucial part of our pest control system. By preying on insects that damage crops, bats save the agricultural industry billions of dollars each year.
But bats are not just useful; they are also fascinating creatures. Their ability to fly in complete darkness, using echolocation to navigate and hunt, is a remarkable feat of evolution. They are also social animals, living in colonies and communicating with each other through a complex system of calls and body language.
Despite their importance, bats face numerous threats, from habitat destruction to climate change. Many species are endangered, and conservation efforts are necessary to protect these magnificent creatures.
In conclusion, bats are more than just creatures of the night; they are a vital part of our ecosystem, playing a crucial role in maintaining the balance of nature. By learning more about these fascinating animals, we can appreciate their importance and work to protect them for generations to come. So, let us embrace the beauty and mystery of bats, and celebrate their unique place in our world.
Biography and career history of Bruno Amezcua
Bruno Amezcua's entry into the film and visual arts world seemed predestined. His grandfather, a distinguished film editor from the 1950s through the 1970s, profoundly influenced him. This familial mentorship early on exposed him to the nuances of film production and a broad array of fine arts, igniting a lifelong passion for narrative creation. Over 15 years, Bruno has engaged in diverse projects showcasing his dedication to the arts.
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At Affordable Garage Door Repair, we specialize in both residential and commercial garage door services, ensuring your property is secure and your doors are running smoothly.
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- 1. Breakthrough Breast Cancer and ghd Working together to take the fear out of breast cancer
- 2. The Fear Stops Here.
- 3. S ince 2004, ghd has supported Breakthrough Breast Cancer through the sales of the limited edition pink stylers and salon fundraising.
- 4. This year salons took up the challenge to show their support and turned their windows into pink extravaganzas.
- 9. The theme continued inside…
- 20. And even outside with catwalk shows and music gigs. One brave lady even took to the sky all in the name of salon fundraising, making a huge difference to the 1 in 8 women diagnosed with breast cancer.
- 25. Thanks to all these extraordinary salons and others up and down the country. £113,000 has been raised to help Breakthrough Breast Cancer continue its lifesaving work. We couldn’t do without your support!