Digital modern retail


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Drive Technology Retail ...CDIT ...Consumer Durables , IT and Telecom ....

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Digital modern retail

  1. 1. Infiniti Retail O n Croma stores Infiniti Retail Limited is a 100 percent subsidiary of Tata Sons and operates Croma, a national chain of mega stores of consumer electronics and durables. Currently, we are operating a total of 25 Croma stores in India – nine Cro- ma stores and a Croma Zip store at the domestic airport in Mumbai; two Croma stores in Ahmedabad; three Croma mega stores in Pune; one in Surat; three in Bengalooru; one in Delhi; five Croma stores in Delhi NCR – Faridabad, Greater Noida, and Ghaziabad respectively; and one Ajit Joshi, Managing Director and Chief Executive store in Vadodara. We expect to be Officer, Infiniti Retail Limited 35 stores chain by March 2009 and 100 stores chain by March 2011. tive and are a unique assortment private label brand ambassadors available only to Croma customers. will guide customers on the product On private labels The premise behind launching our own benefits and features to help them We have successfully launched our label is to strengthen our philosophy of make informed decisions. private label across select catego- helping customers buy by bringing in Soon we shall cut across categories ries in all our stores. In less than a carefully selected assortment that by launching products ranging from a month, we have witnessed some suits their requirement to the tee. Our mixers, microwave ovens, toasters, good numbers. collection therefore is called Hand- massagers to music systems, lap- Products that have currently hit the picked by Croma, though the brand we tops, and LCD TVs. shelves and have picked up well are: will operate under it will be Croma. List of some products that are expect- l Croma wine cooler – almost The USP of Croma brand is: ed to be in stores by January are: stocked out l Tata seal of authenticity l Microwave ovens: grill, convection l Croma split AC 1 ton – picking up l Involvement at each stage to bring and solo l Croma split AC 1.5 ton – very the best possible product l Boom box : 2 types of LCD TV and good response l Full ownership and responsibility iPod l Croma wet and dry vacuum clean- l Giving our customers a No Ques- l Digital photo frame er – within a week clocked good tions Asked Replacement War- l Oven-toaster-griller numbers ranty and an extended warranty l Blender and chopper l Croma handy car vacuum cleaner absolutely free l Toasters Our strategy for bringing in prod- l Stringent quality control – regu- l Cordless kettle ucts under our label is two fold: lar quality audits by reputed l Massagers – foot, mini massager, Products that are premium in quality, agencies bendable massagers that is, at par or better than the lead- l Attractive finance and exchange l Laptop bags of 3- 4 types ing brand in that category but priced schemes l Fans – box fans, standing fans, 20-30 percent lower. These are target- We thus want to leave no stone un- tower fans ed at smart shoppers who look at qual- turned to give our customers com- We are also in the process of rolling ity products at the best possible price. plete peace of mind and assurance out dedicated CRM for private label Secondly, products that are innova- that it’s truly the best buy. Our to ensure customer satisfaction. 28 | TV VEOPAR JOURNAL | DECEMBER 08 | | An ADI Media Publication
  2. 2. Next Retail O n sales trends in 2008 Next is a multi-brand, multi- product outlet and stocks an entire range of consumer durables including air conditioners, LCD and plasma TVs, home theater systems, washing machines, refrigerators, microwave ovens, and small home appliances of the brands LG, Sam- sung, Sony, Electrolux, Kelvinator, Sunil Mehta, Chief Executive Officer, Next Retail Whirlpool, Onida, Philips, Kenstar, India Limited Videocon, and Sansui. Next also stocks Xbox of Microsoft, computers ping enthusiasts (including home- aspiration of Indian consumers has and laptops of Acer, HCL, Lenova, makers) across all demographic and brought these categories into focus. and HP. Next has recently intro- psychographic segments. duced imaging and accessories prod- In today’s market scenario, digital uct categories and plans to expand On emerging product still camera is one of the fastest operations in these categories to all categories and fast selling growing categories along with LCD outlets in the current year. products TVs. Split ACs with flat fascia pan- LCD TVs and home theaters are els have gained popularity. Due to Next aims at changing the way an the major focus categories as they this, the contribution of split ACs Indian consumer shops for electron- are witnessing massive growth. The has gone up to 60 percent whereas ics. Next Retail India Limited has primary reason is drop in the prices 40 percent is contributed by win- more than 370 outlets across 16 by all brands which made the cat- dow ACs. Frost free refrigerators states with a presence in 187 towns egories within reach of wide section in metros have grown more than the spanning metros and large towns. of consumers. Also, the increased direct cool segment. The growth in fully automatic washing machines Next has more than doubled its last segment is higher than in semi auto- year’s turnover in the current finan- matic washing machines segment. cial year. Plans ahead are more am- bitious with a targeted turnover of “Next has more than On issues to be addressed Rs. 1,250 crore for the current finan- doubled its last year’s The key issues to be addressed cial year with 500 plus outlets. turnover in the current by any retail organized today are trained manpower; managing con- Next stands by its brand promise of financial year.” flict of interest with traditional Best brands. Best bargains. It has channels; proposition of private la- opened up a world of choices for shop- bels; and IT Infrastructure. 30 | TV VEOPAR JOURNAL | Q-III | DECEMBER 08 | | An ADI Media Publication
  3. 3. Reliance Digital O n sales trends in 2008 Reliance Digital is a Rs. 500 crore company on an annual- ized basis. For 2009, we are going to register four-fold growth over the cur- rent year targeting Rs. 2,000 crore. Our focus is on consumer technology solutions. Our idea is not just to sell consumer brands and products but also the relevant technology solutions. Our endeavor is to understand what consumers want and suggest them the right products. Reliance Digital is a premium format with relatively greater emphasis on premium catego- ries like LCD TVs and frost free refrig- Peshwa Acharya, CMO & Head - Marketing & erators over CRT TVs and single door Consumer Experience, Reliance Digital Retail Limited refrigerators. Reliance Digital has in- troduced Reliance resQ, a network of more sophisticated and multi format. need to be brought down. Retaining in-house service centers that will pro- and training of good manpower is an- vide post-sales support services. It is On fast selling products other challenge. Also there is a high managed directly by Reliance Digital. LCD TVs, digital cameras, laptops, cost of informing and communicating Reliance Digital carries out strong na- mobile phones, and split air condi- with our target consumers, which is tional promotional campaigns, which tioners were the fast selling products becoming expensive; it is getting have been created into marketing during the year. more difficult to catch the premium, properties Anniversary Promotion in time stretched consumers. May and You are the King Diwali pro- On private labels Also, vendors, brands, and manu- motion in Oct 2008. Such promotional In private labels, our focus presently is facturers should try to understand campaigns receive fantastic consumer on accessories and not on parent prod- the special significance of modern response and our sales shoot up. ucts. Our aim is to primarily establish retailing. We should jointly focus on Reliance Digital as a destination for creating fantastic consumer experi- On emerging technologies national and international brands. ence, which no other traditional or There is a clear shift toward laptops, Once this goal is accomplished, we will small formats can create. So, modern which are clearly becoming a house- start selling more private labels. Pri- vendors should capitalize on this op- hold use product. Wi-fi is another vate labels are already contributing portunity. Modern retailing can re- emerging technology, transforming 5-10 percent to the overall turnover of ally be the seeding point for many of the way Internet is used at home. Reliance Digital, which may increase the new categories and technologies Gaming consoles and gaming as a cat- to 20 percent in 2009. like wireless routers, MP4, Full HD, egory are also becoming very popular. Blu Ray, mobile blue tooth, gaming, Digital cameras are growing at a fast Issues that need to be addressed etc. This is where they can conduct pace. In the music segment, MP3 play- Most of the costs of retailing are going seeding, consumer understanding, ers are taking off. LCD TVs, double up, while in digital retail, the year- test trials, product modifications, un- door refrigerators, and fully automatic on-year consumer realization may derstanding the needs of the Indian washing machines are the emerging actually come down. The other issue consumers, and thus drive home new products. Home theaters are becoming is that rentals are skyrocketing and concepts to consumers easily. An ADI Media Publication | | DECEMBER 08 | Q-III | TV VEOPAR JOURNAL | 31