Welcome To My Presentation
Analysis of Marketing Strategies of
EXECUTIVE SUMMARY <ul><li>Pioneering Electric home appliance producer. </li></ul><ul><li>Production and assembly of produc...
COMPANY BACKGROUND <ul><li>A sister company of R. B. Group. </li></ul><ul><li>Diverse business in Composite Textile and Da...
PRODUCTS
ANALYSIS
SEGMENTATION <ul><li>Demographic Segmentation </li></ul><ul><ul><ul><li>Income </li></ul></ul></ul><ul><li>Behavioral  Seg...
Target Market <ul><li>The Local Market of Bangladesh  </li></ul>
Product Positioning and Strategy <ul><li>Positioning as a native product </li></ul><ul><li>Product positioned as “The Same...
DIFFERENTIATION <ul><li>Identifying Possible Value Differences And Competitive Advantage: </li></ul><ul><li>Channel Differ...
DIFFERENTIATION <ul><li>Identifying Possible Value Differences And Competitive Advantages: </li></ul><ul><li>People Differ...
MARKETING MIX The 8Ps of Walton Television <ul><ul><li>Product </li></ul></ul><ul><li>Walton   Television is a “Consumer P...
MARKETING MIX The 8Ps of Walton Television <ul><ul><li>PRICE </li></ul></ul>Product name Size(inch) Price(TK) Walton CRT T...
MARKETING MIX The 8Ps of Walton Television <ul><ul><li>Place </li></ul></ul>MANUFACTURER DEALER CONSUMER
MARKETING MIX The 8Ps of Walton Television <ul><ul><ul><li>Promotion </li></ul></ul></ul><ul><ul><ul><li>Packaging </li></...
LEVELS OF PRODUCT
RECOMMENDETION
Prepared By Kazi Ahmed Zubair
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Marketing analysis of walton

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Marketing analysis of walton

  1. 1. Welcome To My Presentation
  2. 2. Analysis of Marketing Strategies of
  3. 3. EXECUTIVE SUMMARY <ul><li>Pioneering Electric home appliance producer. </li></ul><ul><li>Production and assembly of product in Bangladesh. </li></ul><ul><li>Serving the local as well as international market. </li></ul>
  4. 4. COMPANY BACKGROUND <ul><li>A sister company of R. B. Group. </li></ul><ul><li>Diverse business in Composite Textile and Dairy. </li></ul><ul><li>Established in 1977 </li></ul><ul><li>Factory located in Chandra, Gazipur. </li></ul>
  5. 5. PRODUCTS
  6. 6. ANALYSIS
  7. 7. SEGMENTATION <ul><li>Demographic Segmentation </li></ul><ul><ul><ul><li>Income </li></ul></ul></ul><ul><li>Behavioral Segmentation </li></ul><ul><ul><ul><li>Benefits Sought </li></ul></ul></ul><ul><ul><ul><li>User Status </li></ul></ul></ul>
  8. 8. Target Market <ul><li>The Local Market of Bangladesh </li></ul>
  9. 9. Product Positioning and Strategy <ul><li>Positioning as a native product </li></ul><ul><li>Product positioned as “The Same for Less”. </li></ul>
  10. 10. DIFFERENTIATION <ul><li>Identifying Possible Value Differences And Competitive Advantage: </li></ul><ul><li>Channel Differentiation </li></ul><ul><li>Product Differentiation </li></ul>
  11. 11. DIFFERENTIATION <ul><li>Identifying Possible Value Differences And Competitive Advantages: </li></ul><ul><li>People Differentiation </li></ul><ul><li>Image Differentiation </li></ul>
  12. 12. MARKETING MIX The 8Ps of Walton Television <ul><ul><li>Product </li></ul></ul><ul><li>Walton Television is a “Consumer Product” </li></ul><ul><ul><li>Branding </li></ul></ul><ul><ul><li>Labeling </li></ul></ul>
  13. 13. MARKETING MIX The 8Ps of Walton Television <ul><ul><li>PRICE </li></ul></ul>Product name Size(inch) Price(TK) Walton CRT TV 26 15,400 Walton LCD TV 32 44,700 Walton LED TV 42 2,50,000
  14. 14. MARKETING MIX The 8Ps of Walton Television <ul><ul><li>Place </li></ul></ul>MANUFACTURER DEALER CONSUMER
  15. 15. MARKETING MIX The 8Ps of Walton Television <ul><ul><ul><li>Promotion </li></ul></ul></ul><ul><ul><ul><li>Packaging </li></ul></ul></ul><ul><ul><ul><li>PUBLIC Relation </li></ul></ul></ul><ul><ul><ul><li>publicities </li></ul></ul></ul><ul><ul><ul><li>politics </li></ul></ul></ul>
  16. 16. LEVELS OF PRODUCT
  17. 17. RECOMMENDETION
  18. 18. Prepared By Kazi Ahmed Zubair

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