Case study presentation on Failure in Managerial Communication by IMDR, Pune students.

1. FAILURE IN MANAGERIAL
COMMUNICATION
Presented by:
Group 7
Pooja Choudhary (24)
Prashant Deshmukh (27)
Loretta Dias (31)
Harshal Gawali (37)
Sanket Karjatkar (53)
Shariq Khan (57)
I.M.D.R. Pune

2. CONTENTS
 KEY FACTS
 MANAGEMENTS APPROACH
◦ Assumptions
◦ Opinions and Recommendations
 IMPLEMENTATION OF NEW SYSTEM
◦ Assumptions
◦ Opinions and Recommendations
 ADVANTAGES OF EFFECTIVE
COMMUNICATION IN CASE
I.M.D.R. Pune

3. KEY FACTS
 Case revolves around- Consumer&
Market research company
◦ THE DIRECT APPROACH
 The Main managers reporting Director
◦ Ms. Shashi
◦ Ms. Reena Dey
◦ Mr. Ravi Saxena
I.M.D.R. Pune

4. Cont…
 Ms.Shashi heading activities for 2
years.
 Based on suspicion Ms.Reena
conducts enquiry.
 Mr.Ravi implements new system with
the help of consulting team.
 New system is criticized by other
departments.
I.M.D.R. Pune

5. MANAGEMENT APPROACH
 Assumptions
◦ Ms. Reena Dey conducts enquiry on
mere Suspicion. No root cause
analysis done.
◦ Directors approval to the enquiry
creates distrust & misinterpretation.
I.M.D.R. Pune

6.  OPINIONS AND
RECOMMENDATIONS
◦ The management has an Autocratic style of
management (Vroom–Yetton decision
model) is the major problem.
◦ The contingency approach applied to the
situation by appointing Mr.Ravi. He lacked
in communication.
◦ Creating a distrust among employees and
leading to misinterpretation of the situation.
I.M.D.R. Pune

7. IMPLEMENTATION OF NEW
SYSTEM
 ASSUMPTIONS
◦ No concrete study of the situation by
Ms. Reena.
◦ Mr. Ravi lacked in communication and
building trust factor amongst the
departments.
◦ Employees were resistant to change &
lacked willingness.
I.M.D.R. Pune

8.  OPINIONS AND
RECOMMENDATIONS
◦ A integrated approach developing
relationships should have been adopted
◦ Consultative leadership style must have
been adopted taking into consideration
the views of Ms.Shashi.
◦ Employees should have been motivated
to accept change in system.
I.M.D.R. Pune

9. ADVANTAGES OF EFFECTIVE
COMMUNICATION
 Involvement of Ms. Shashi would have given
better understanding of the situataion.
 Horizontal communication between Mr Ravi,
Ms Shashi, Ms Reena would have resulted in
effective implementation of New system.
 Role of a leader in communication builds trust
in the working environment.
 Explaining the need of change in system and
building trust would have yielded better results.
I.M.D.R. Pune

10. THANK YOU..!!
I.M.D.R. Pune