research so far

1. Research
Harry

2. Audience Research

3. Introduction to Audience Research
My audience for my music video will be teenagers aged 13+. It will be aimed
at both males and females and it will be for people who enjoy comedy and
entertainment.
The video is going to involve a story, a character and action. It will focus on
the character and the story more than the action.
I have an idea of what song to use, but I'm going to make a survey asking
people what kind of songs hey listen to, what genre they prefer and what do
they like about the videos, and what elements they like (e.g. slapstick). This
will give me a better idea of what the audience like and what they might
want to see in the video.

4. Survey Questions
1. What type of music do you listen to? (Heavy Metal, Pop, Classic,
Pulp)
2. What do you like about the videos? (storytelling, characters, action)
3. What do you want to see more of in the video? (action, storytelling)
4. What elements do you want to see in a music video? (Slapstick,
Drama, Comedy Drama, Romance)

5. Survey Results Question 1: What Gender are
you? Observation
From the results so far, 50 % of people are males and
50% of people are female.

6. Survey Results Question 2: How old are you?
From the results of Question 2, most people are aged
between 18 and 24 years old.

7. Survey Results Question 3

8. Survey Results Question 4

9. Survey results Question 5

10. Market Research

11. Production Techniques
Research

12. Existing Products

13. Shine by Years and Years
The storyline was quite dark and spooky. It was suspenseful throughout
because there were a lot of things happening in the house and there
was no explanation to why they were happening. For example, the
remote control cars were driving along the floor, something was
controlling them, but we don’t know what because there’s no shot of
someone using a remote control to move them. Also, later on in the
video, the fridge was broken into and all the food was all over the floor,
and there is no explanation behind it. I found this interesting because it
made me wonder how it happened. I want to do something that is
suspenseful in my music video, and this has given me some ideas.

14. Shine video analysis
In this shot, the lighting is muted because it’s not bright,
but it’s not too dark either. Also, the lighting is diffused
because it’s shining through the mist effect. The light
shines at the back of his head, and his face is kept in
darkness which raises a question of ‘What is he up to?’
The camera is looking at the subject from eye level at the
back of his head. Also, it’s looking at him from an angle so
the audience can see the outline of his face.
The subject is wearing dark clothing which represents evil.
The smoke covers up what he could be up to, and it doesn’t
allow the audience to see his surroundings.
In the next shot, the same person re-
appears wearing a different costume and
is in a different location. This suggests that
he is playing two different characters.
The camera is looking at him a far shot
and zooms in on him as he rolls over to his
left. Also, the shot is a deep focus because
everything in the room is in focus.

15. Shine video analysis
The camera is looking at the subject from a birds eye view because it’s
looking straight down at him. In this shot, he looks depressed, and the
emotion links in with the lyrics ’I remember us alone, waiting for the
night to go’. This implies that he is remembering something that’s
happened in the past.
The background colours are quite dull which create the depressing
setting and mood.
The lighting is quite effective because it focuses on his face which
makes it clearer to see his emotion. Also, the lighting gives it a slightly
warm feeling because of the colour of it.
The composition of the subject makes this shot clear to understand.
He’s lying on a bed looking up at the ceiling, looking depressed which
shows he is thinking about something.
This shot shows that something is
happening in the house, but we don’t
know what because the shot only shows
light shining into the corridor.
The camera is positioned at the other end
of the corridor, and the corridor is in the
centre of the frame.

16. Shine video analysis
This shot is interesting because the
subject is puzzled about what’s
happened and it looks like he’s trying
to figure it out.
The shot is a medium close up and
the camera is looking up at him on a
canted angle.

17. Shine video analysis

18. Shine video analysis
In this shot, the subject is

19. Doing it Charli XCX

20. Bibliography

21. Years and Years. (2015). Shine - Years and Years. Available:
https://www.youtube.com/watch?v=hXTAn4ELEwM. Last accessed 7th February
2020.