The document discusses how a media product develops, challenges, and employs genre conventions within the horror-thriller space, particularly comparing a project titled 'Homecoming' with other works like 'Insidious' and 'American Horror Story'. It highlights the use of symbolic and technical codes, shot types, sound design, mise-en-scène, and color grading to convey themes and evoke emotions consistent with the genres. The analysis emphasizes the distinctive choices made to create a unique but familiar experience for audiences within the established conventions of horror and thriller media.