Interactive Powerpoint_How to Master effective communication
Evaluation Question 1
1. EVALUATION QUESTION 1
IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR
CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?
2. Genre Conventions
Conventions or codes are genre-specific characteristics or signs that
create meaning. Symbolic codes uncover the hidden meaning from behind
what we can only see. Whereas, Technical conventions are based around
the ways in which equipment is used to tell the story in a media product.
They are used in the study of a particular media product(s) in order to
roughly clarify what type it is. For example, in the poster above, the picture
features blood and cutting surgical equipment. This provokes a sense of
horror, evil, death, murder, and harm, etc.
4. “Homecoming” Vs. “Insidious”
Thriller
3rd March 2016
Hurtwood House Media Dept.
Starring: Joe Hellman
Director: Lauren Downing
Horror - Thriller
1st April 2011
IM Global, Stage 6 Films, Blumhouse
Productions
Starring: Patrick Wilson, Rose Byrne,
Barbara Hershey
Director: James Wan
5. Camera SAM
In Thrillers, the typical shot types consist of close-ups, long-shots and low-angles. In
Horror movies, the typical shot types consist of long tracking shots, POV shots and
disorientated angles. Our thriller develops on all of these SAM conventions for both
genres. In particular, our sequence mainly features a single, very long tracking shot, that
has a POV style with disorientation and a final close up. The Insidious opening
sequence is similar in that it has long tracking shots but other than the shot shown
above (top), there is not a huge amount of variation. The main similarity is that both
sequences end on a close up of a face on its side on a bed (dead/sleeping). Meanwhile,
the majority of the rest of the shots utilise a slow tracking motion and feature the mise-
en-scene items, similar tour our thriller, that I will go on to speak about later.
6. Sound
In terms of sound, the two sequences are very similar. They both have very
little, if any, diegetic sound featured throughout. Both have very similar
soundtracks, as well. Typical thriller soundtracks are composed with the main
focus on building and emphasising tension, while returning back to main
themes/motifs that symbolise certain characters/events/places/etc. Both
soundtracks do this while utilising instruments like high strings and bells, and
big building drums that are all a convention of horror sound. On the other hand,
our thriller features non-diegetic answer phone messages that start out with the
black screen, no music and sound perfectly regular and almost comical.
7. Mise-En-Scene
We featured a large number of mise-en-scene items throughout our
thriller. As did Insidious. We use these items to point the audience
in roughly the right direction in terms of the questions they would
ask when trying to understand the events that had occurred. For
example, both sequences featured certain props to give-away
characteristics of the house, like the family photos in the living
room, while the “insidous”creator used similar, but with darker
meanings to it all.
8. Colour, FX & Font
In our thriller we used a plain colour grade that was similar to the raw footage. Typically
in Horror films, the dark colours, that connote negative events, monsters, death etc.,
are used, except for red which is used to connote the clear link to blood and gore. For
example in Insidious, the colour grade is a blurry black and white, which increases the
effectiveness of shadows, and red, smoky titles that connote horror conventions like
blood and ghosts (see above). However, our thriller uses white titles in order to not
prematurely provoke the featured blood and horror in the climax, and then the last title
“HOMECOMING” is in a dark red to provoke the feeling of horror. As well as this, the
Insidious sequence has clearly added some effects in post production. It has added
blur, vignette, monochrome, and contrast. This would be typical of a horror nightmare-
like scene. We didn’t feel as though effects would aid the project as a whole as the
one-shot idea is meant to give a realistic POV feel.
10. “Homecoming” Vs. “AHS”
Horror-Thriller
3rd March 2016
Hurtwood House Media Dept.
Starring: Joe Hellman
Director: Lauren Downing
Horror
5th March 2011
20th Century Fox Television
Starring: Connie Britton & Dylan
McDermott
Director: Michael Uppendahl, Alfonso
Gomez-Rejon, Bradley Buecker.
11. Camera SAM
In American Horror Story’s title sequence there are multiple cuts between
quick shots of still, handheld, and panning shots. Multiple POV-style shots
are used, which is what we based the majority of our photography on.
Similarly with Insidious, there are various close-up shots especially of mise-
en-scene items, which we developed on throughout the single shot,
including the final close-up. The AHS sequence consists of a lot of short-
duration shots. This is typical of a thriller during an intense moment (e.g:
fight scene) but not necessarily during an opening sequence. Instead, I
would say that we have gone down the stereotypical route of slower shots.
12. Sound
AHS’s soundtrack is very busy and loud but doesn’t have a great deal of
gradual build to it - almost the opposite to our soundtrack. However, it
does utilise various samples like thunder cracking. We also included
samples like our answer machine beep and rolling drums.
13. Mise-En-Scene
The title sequence for AHS is filled with mise-en-scene items/codes,
just like our “Homecoming”. As I mentioned earlier, these items are
specifically shown to the audience in order to indirectly build a story
inside their mind. It seems that the title-sequence, despite being a
relatively modern TV show, is definitely periodic in what it contains.
For example, the items are very dated as well as the clothing of the
children in the photos. Our sequence, is far more representative of
the current times in terms of costume and objects in the house,
which personally allows the audience to relate far better.
14. Colour, FX & Font
As I explained our colour grade earlier, I won’t delve into it again. On the other
hand, the colours within AHS are very dark, gloomy and dirty which connotes the
more periodic horror idea. This contrasts our regular colour which keeps the
audience guessing about when or where or what may happen in the full-length
film. In some shots of the AHS sequence there are added effects like film grain and
flare etc. Film grain is very typical of a thriller or horror opening sequence, however
we did not have the skills or the software to add high quality effects to our
sequence. Although, we did not need them in our opinion. The font (slide 9&10)
used is a custom design that definitely connotes horror themes, especially with the
added blood splatter. In contrast, our title font is white, clean and typical of a
thriller, yet we challenge this in the final title, “Homecoming”, by changing the
colour to red to link back to the horror the audience had just witnessed.