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FMP Research
Project Overview
The final piece of my FMP is going to be a fanzine that explores around art and illustration
in the animation and book industry, something I found wasn’t talked about as much when
researching into fanzines. I plan to create a fanzine similar to already existing magazines
such as ‘Weekly Shonen Jump’, an anthology published in Japan by Shueisha (it’s audience
being targeted toward young boys due to the amount of action/adventure manga included
in the magazine). I believe that talking about art and illustration will prove to be an
interesting topic with my audience, since it’s something that can be spoken about whether
or not they like it. I could also even try to re-create these various art styles and techniques I
see using Photoshop and/or any other software and put them into my fanzine as well.
‘Weekly Shonen Jump’ is a magazine that publishes short stories and other popular series’
that is publishes weekly.
I don’t think that I will perfectly replicate this particular magazine as it is just a collection of
story boards and not much else. However I could incorporate this into my own and talk
about various kinds of styles and techniques used in said story boards and talk about
why/how the artist may have drawn a particular panel that way and what they wanted the
reader/audience to feel when they saw it. I could then try to replicate those certain kinds of
artworks in software such as Photoshop to see the different ways I could change the style
into something completely different.
I believe that going into detail about what I talk about in my fanzine is also important but I
must also make sure not to add too much information or the page of my magazine will
become flooded with text. I found that this was a problem I had when creating my fanzine
previously.
Existing Products
Weekly Shōnen Jump
Weekly Shonen Jump is a weekly anthology published in Japan by Shueisha. It is the
best-selling manga magazine, as well as one of the longest running with the first issue
released August 1st, 1968. With action and comedy manga included, it is a magazine
targeted toward younger male readers. The chapters that are included in Weekly
Shonen Jump are collected in volumes under “Jump Comics” that imprint every two
months. Currently there are twenty manga titles being serialized in Weekly Shonen
Jump. Out of all of them, a series titled ‘Hunter x Hunter’ is the most serialized on a
regular basis whilst newer titles, such as ‘Burn the Witch’, has yet to have
continuation.
Jump Next! was originally an offshoot of the Weekly Shonen Magazine that was
published during the Japanese holidays. However it became its own independent
anthology that is published every other month on March 14th, 2014. Jump Next!
doesn’t include as many famous manga series’ but rather includes one-shots from up-
and-coming manga artists who get their work(s) published in this magazine.
Overall Synopsis
Weekly Shōnen Jump – Front Cover
The overall cover is quite colourful and packed with imagery.
From the front cover you’re clearly able to tell that this type of
magazine is directed toward a younger audience (particularly a
male audience). Having a cover that is packed with imagery is
something that would be good to think about for my own front
cover. The characters included in the front cover are all from
different artists works, so you’re able to tell them apart quite
clearly. The use different characters who all have different
colour schemes and styles is good since it makes the magazine
look more dynamic and impactful.
One of the first things you notice about the front cover is the
different illustrations shown, which are more colourful than
the main title and any subheadings included despite the main
title also using bright colours and bold text.
When looking at various other magazines similar to this one I
found that all front covers were all rather similar, having it
packed with imagery and bright colours (e.g. orange, red).
The text in this front cover is very bold and stands out. I think
that a more bold title with a mix of bright and vibrant colours
appeals well to a younger audience, particularly with a younger
male audience due to the appeal of colours and art styles
shown with the front cover.
Weekly Shōnen Jump – Age Demographic
When researching into this particular magazine I learned that the main age demographic
is centered around young male readers. This is something that I learned when looking
into various websites and sources so, from this, I’m able to accurately state that this
particular magazine is catered toward a younger demographic, primarily toward male
readers. This is because of the selection of manga shown in the magazine is mainly action
based with a fair amounts of comedy included.
The age range of these kinds of magazine that are featured in Japan depends on the
manga included within the magazine. For example this magazine in particular is targeted
toward a primarily older male audience so manga that includes lots of action will most
likely appeal to them the most. Or if a magazine was trying to appeal to a female
audience then they could potentially include rom-coms or slice-of-life manga.
I have not estimated an age range myself for this particular product. I know for a fact, due
to the information I’ve found, that the target audience for this magazine is male and is
particularly aimed at an older generation. Evidence of this can be seen later on in my
research.
https://www.animenewsnetwork.com/news/2019-04-22/shueisha-reveals-new-circulation-numbers-
demographics-for-its-manga-magazines/.145991
Weekly Shōnen Jump – Contents
Layout: The layout of the contents page for this particular
issue that I found is the same with every issue of this
magazine. They have the same similar layout in every
issue of the magazine. I might use the same or a similar
kind of layout in my own fanzine when it comes to my
experiments. This will give me the opportunity to see if it
will work well or not.
Colour Scheme: There is little to no colour scheme in this
contents page. This is fitting since the entire magazine has
the standard black and white colour scheme because it
fits with the idea of manga and various other art styles.
The only colour shown in the magazine is the vibrant
front cover.
Images: The images in the contents page help to indicate
what the magazine is talking about e.g. this example I
found is talking about a survey done by various members
of the general public to see what characters are most
popular in their opinion. The images are quite clear and
detailed which makes the contents page look more
appealing than just having text on it’s own.
Weekly Shōnen Jump – Contents
Sub-Headings: I think that this magazine handles sub-
headings well and I also like how the text is spread out
through out the page rather than just having it all
crammed onto one space. The reader will clearly be able
to read this without getting confused.
Target Audience: I think that the target audience of this
magazine would be attracted to this as it shows a lot of
aspects that a younger audience would like such as; an
appealing and eye-catching front cover with a lot of
bright and vibrant colours. It also includes a variety of
different styles and techniques used that would appeal
to a younger male audience because of the action and
adventure (as well as comedy aspects) shown in the
various short illustrations shown in this magazine. Doing
research has allowed me to figure out the actual target
audience for this magazine. I know now that this
particular magazine is targeted toward an older male
audience. Evidence for this information is provided on
previous slides.
Ribon
Ribon is a monthly Japanese magazine published by Shueisha (the same company that
also published the Weekly Shonen Magazine) that is released on the third of each
month. The magazine was first published in August 1955 and its target audience is for
young girls around the ages of 8 to 14 years old. It is one of the best selling shojo
magazines having sold over 590 million copies since 1978. Ribon has inspired multiple
spin-off magazines including Bessatsu Ribon (1966-1968), Ribon Comics (167-1968),
Ribon Deluxe (1975-1978) and Ribon Original (1981-2006).
Ribon Original was a Japanese magazine also published by Shueisha. It was a spin-off
from the main Ribon magazine and was published in 1981 until 2006. This magazine
was dedicated to new and up-and-coming artist who often had their first short stories
published in this magazine.
Overall Synopsis
Ribon – Front Cover
This front cover is incredibly bright and vibrant looking.
Much like another magazine I’ve researched it’s clear
what particular age group this is trying to appeal to. For
example this magazine would appeal to a younger
audience and would mainly appeal to girls.
I think that the illustrations shown in the magazine is
colourful and uses an array of bright colours such as
pink, red, yellow. In most magazines that mainly target a
female audience tend to use brighter colours to appeal
to them more.
I think that the font of the title is quite unique.
It stands out against pastel pink background and other
brighter colours. The title is bold and uses various other
effects to help highlight it. The front covers depend on
the issue. I found when researching that they tend to
stick to a similar sort of theme (the theme being the
same use of bright and pastel colour schemes).
However I found a few covers that were related to
events that happen through out the year e.g. there were
a few that were seasonal in winter during the Christmas
period.
Ribon – Age Demographic
When researching into this particular magazine I learned that the main age demographic
is centered around young female readers (around 8-14 year olds roughly). This is
something that I learned when looking into various websites and other sources so, from
this, I’m able to accurately state that this particular magazine is catered toward a younger
female demographic. This is because the main selection of manga shown in the magazine
is mainly romance (rom-com) and slice-of-life (lighthearted and comedy).
The age range of these kinds of magazines depends on the manga included within the
magazine. For example since this particular magazine is targeted toward young female
readers, light-hearted and romance manga would appeal to them the most. Or if it was a
magazine trying to appeal to a male audience they would more likely include action and
comedy manga.
I have not estimated an age range for this magazine. This is something I’ve learned from
doing research which has clearly stated the age demographic. Because of this
information, I know for a fact that this magazine is aimed toward younger female readers.
Evidence of this can be seen later on in my research.
https://www.animenewsnetwork.com/news/2019-04-22/shueisha-reveals-new-circulation-numbers-
demographics-for-its-manga-magazines/.145991
Ribon – Contents
Layout: The layout of the contents page seems to be
the same with every issue of the magazine. I was
unable to find many other contents page(s) for this
magazine. I like the simplistic layout and how
everything bright and colourful not only the images
are but also the font as well. I might use the same
sort of layout for my own magazine as well as using a
similar colour scheme. The colours and images I use
will depend on the audience I am trying to appeal to.
Colour Scheme: The main colour scheme of the
contents is pastel colours (mainly blue and pink). This
is a running theme through out the magazine covers
for Ribon. The illustrations shown also help brighten
up the page since they’re also just as colourful.
Images: The images used in the contents page as just
as colourful as the background and different texts.
The main images are illustrations that are most likely
drawn by artists who have had their works published
in this magazine. It’s good to include imagery at the
beginning to show the audience what to expect.
Ribon – Contents
Sub-Headings: This contents page is simple and easy
to understand compared to previous works I’ve seen
in the past. The titles are clear and don’t cover or
overlap any of the images shown on the page. These
clear parts on the page will help the reader to clearly
indicate themselves through the magazine.
Target Audience: The target audience of this
magazine would be centered around females as the
colours are bright and pastel e.g. pink and red. This is
something I will take into consideration when
thinking about my magazine during my production
process as I think this layout is appealing and easy to
navigate, something that I found doesn’t happen as
much with modern magazine in other countries such
as the U.K or the USA. Doing research has allowed
me to the actual target audience for this magazine.
This particular magazine is aimed toward younger
female readers. Evidence to support this is provided
in previous slides.
Creative Boom
Creative Boom is an art, design and visual culture magazine that is aimed at the creative
industries and focusing on visual communications. It was launched on 24th July 2009 and
the site is run by it’s founder Katy Cowan. The site includes general articles, features, tips
and inspiration pieces under art and culture, advertising, film, graphic design, illustration
and photography.
Creative Boom was created by Boomerang, a UK-based PR agency.
On 4th November 2011 Creative Boom became part of The Guardian’s new Culture
Professionals Network, one of many professional networks available on the newspaper’s
website. The idea for Creative Boom, according to it’s founder, was after she spoke to
other freelancers and small businesses on Twitter and realized there was a need for
creative support online.
Overall Synopsis
Creative Boom – Front Page
The front page is incredibly simple. I don’t
think that this is something I would want to
considering doing for my own magazine front
cover, due to how simplistic it is.
In previous projects I’ve made, I’ve made the
mistake of over-simplifying my products so
that they don’t look appeal or eye-catching.
I think that one of the first things you notice
when looking at front page is the main image
used in the center. I think that this is good
because it’s what the audience will first see
when the come onto the website.
The dark image contrasts with the use of bright
text to make it stand out more.
The simpleness of the front page is shown
when comparing it to other covers I’ve looked
at previously. An over-packed front page and a
simplistic and bare front page is something
that I should consider during the production
phase. There isn’t much to say about this front
page since it’s quite simplistic and bare.
Creative Boom – Age Demographic
When researching into this particular magazine I didn’t find the main age demographic
but from the information I found about what their target audience is (e.g. those who are
interested in visual culture or are interested in working with that profession) I am able to
determine the age demographic, this being roughly toward 19-25 year olds. I think this
because Creative Boom is an art, design and visual culture magazine that focuses mainly
on visual communications, this being something elder people would more likely be
interested in rather than younger people.
As stated previously the age range for this magazine would be toward an older audience
due to the themes of the magazine. I think that the visual arts appeal more to an older
audience rather than a younger one.
There is no target audience that has been stated, at least that I haven’t been able to find
any information about this during my research. However the website itself helps to
support my estimate of the age demographic being toward students or people who are
interested in the media industry which is roughly around 19-25.
Creative Boom – Contents
Layout: The layout of the contents page is rather
simplistic, having a background that is all one
colour as well as a simplistic font and colour. This is
a similar layout I found when looking at many
different websites that include more than just one
page. This is a good use of a contents page with a
website since it’s easy to navigate and use.
However I don’t think this is something I’d want to
consider doing for my own product.
Colour Scheme: There isn’t much of a colour
scheme with this page. With websites I don’t think
that appealing colours and images are needed
since it’s prime use is just to navigate people to
other pages on the website. The font is rather
standard and white whilst the background is dark
and black, contrasting the font onto the
background.
Images: I found that there weren’t a lot of images
included on the front page of the website. There
was a few images to help advertise articles that
were being shown when I first went onto the
website.
Creative Boom – Contents
Sub-Headings: Some contents pages are hard
to navigate when they are crowded with
various images and other subheadings.
However this contents page is easy and simple
to navigate much like other websites I have
seen in the past. An easy to understand
contents page is essential when making a
product such as a magazine or a fanzine.
Target Audience: I’d say that this website
would be targeted toward those who have an
interest in art and illustration e.g. a person
who wants to study art and/or illustration or
something who is interested in those specific
areas. Figuring out who my audience is and
how I will able to appeal to them with my own
product is something that I must take into
consideration. Evidence from the website e.g.
how it’s primary use is to help those who are
interested in the media/creative industry, help
me to estimate a target audience for this
website.
Audience Survey
Observation: I think that this is one of my most important questions in my survey in regards to my
product. It shows that the majority of those who answered my survey are between the ages of 18 and
24. Upon doing research I found that the various artists and illustrators I looked into publish works that
match with this particular age range. An example of this being a survey I found on an article online that
shows an average fan of JoJo's Bizarre Adventure (a work I plan to talk about in my fanzine) is 19-24.9
with 50.2% being male, 48.3% being female and 1.5% being classed as ‘other’. I think that this age
range is good for my product because it’s relevant to potential interests and/or experience they may
have done it the past. However I also think that not just having one specific age range is good because
it will allow me to see what other people think and see their own preferences. I also plan to do
interviews. Because of the responses I’ve collected I think it would be best to interview those with the
same age range as 18-24 year-olds. I think it will be interesting to see what my audience likes and
dislikes.
Observation: I don’t think this question is as important as trying to specify the particular age range
but it shows that the majority of my audience is male. Now that I’ve established what specific
audience is I don’t think it’s as important to establish a gender that I’m trying to appeal to. The
gender I would want to appeal to depends on the styles of products I decided to look at in my
product e.g. if I wanted to appeal to a female audience I would try and look at art and illustration
work that would appeal to a female audience. I would be able to find this out by doing an
additional survey and/or doing interviews to specifically ask. I think that I will be able to get most
answers from my audience when I do my interviews. This will allow to get and in-depth look as to
what they like and dislike, which will then help me to make a better product.
Observation: This was another one of my main
questions because it allows my audience to
express their own interests and expand on any
ideas that they may have. I mainly asked this
question just to see their own preferences
rather than just giving them the option of just
one or the other. The majority of my answers
seem to prefer bright and vibrant colours rather
than darker colours. This is something that I
expected because of the overall theme of my
fanzine. I don’t think that darker colours would
suit my fanzine well. I believe that I have gotten
the kind(s) of responses that I wanted from my
audience. Other preferences my audience may
have will be shown when I do my interviews.
Observation: I chose to ask this question
because it will help me to see what my
audience will be interested to see in terms
of imagery, which will help me decided as
what kind(s) of content I will add to my
magazine. The overall responses are varied,
a lot of them spoke about images that
were related to the theme of my fanzine.
This was something I had planned on doing
from the beginning. This shows that
audience would prefer large images and
related content to my fanzine. This means
that this something I’ll have to take into
consideration when creating my
experiments and then my final product.
Observation: For this question I asked my audience if they would buy a fanzine based around
various artists and illustrations from various industries. I asked this because this is the key
premise to my own fanzine so it will give me an idea as if my audience find my product
interesting and would read it. This was a good idea for a question because it has shown me that
my audience is in fact interest in my product and would read. In order to keep that attention I
must make sure that do everything that my audience has suggested in this survey. I could have
improved this question by giving examples of magazines that I’ve found in the past and then ask
them which they prefer the most.
Observation: I think that this is another
important question as it will allow my audience
to express what they would specifically want to
see in my product. The responses I got from this
survey are varied which is good because it
means that there is a lot I will be able to adapt
into my own fanzine during the experiments
and the production phase. I think that the
answers I received were fairly simple and a lot
of them didn’t go into as much detail as I would
have wanted. Despite this I still think that this
feedback is helpful and will help me to create a
good product in the end.
Observation: This question was to see if my audience would purchase/read a magazine and
100% of my audience said that they would. This would also help give me an idea as to what my
audiences preferences are. Since I plan to talk about various artists that are international I’m
happy that my audience would read something similar to this. All of these questions are helping
to give me an idea as to what my audience likes and dislikes. This will then allow me to then
implement them into my experiments and then in my final product.
Observation: I wanted to know my
audiences opinion as to what they
believed the type of audience my fanzine
would best. The majority of my audience
said it would be enjoyed by a younger
audience (18-24) or by creative people
who have an interest in these specific
topics. They also consider that it would be
good for those who potentially want to
study these at University or in some kind
of industry in the future. I like to know
what my audience thinks as I try and
develop my project so these kinds of
answers will help me in the future.
Observation: This would allow me to see
what my audience wouldn’t like to see in
a fanzine. I thought that this would give a
good idea as what to not include/do
when creating my own fanzine. A lot of
the responses I got were good and
helped me to see what I can avoid doing
to keep my audience engaged. They
would not prefer to see a page full of text
and hardly any imagery, I can avoid this
by making sure I include a mix of text and
imagery equally.
Lack of Responses
I do not think that the lack of responses I got my audience are the fault of the questions or myself
but with people not being bothered to answer my survey when I asked, something that I’m not able
to control.
In my feedback I was told that it could be a good idea to create yet another survey in order to get a
more wider range of responses which I agree with. However the problem is that creating a survey
(e.g. coming up with questions and then writing about them in this PowerPoint) is quite time
consuming which isn’t something I have much of. Although I agree with the feedback and think that
it would be a good idea as to get a lot of varied responses from my audience I don’t have the time
in order to create a good enough survey to produce a good amount of work due to where I am
currently in my project.
Instead I have decided to conduct more interviews with a different variety of people who I know
specifically show an interest into my fanzine/theme of my fanzine. It’s not the same as creating a
survey where I can get a variety of responses however this is the only option that I have at the
moment in order to improve my work. I will also make sure that I interview those who will be
interested in my product in order to get a detailed response that will help my product and work.
If I’m able to interview a variety of people with detailed questions then I will be able to get precise
answers that will help me to improve my fanzine/work. I will be able to do this instead of
conducting another survey since this will be simpler to do and will require less time.
Secondary Audience
issuu
I have mentioned previously that issuu is one of the best ways
I can collect information in terms of inspiration and layouts. I
was able to look at a variety of different magazines that were
all related to art and/or illustration in some way or another.
There was a particular series of magazines I liked titled
Brightness Magazine. This magazine was created for the
purpose of interviewing artists and showcasing various
illustrations. Although this magazine may not be similar to
what I want to create I still think that learning from the layouts
e.g. looking at what sorts of layouts work well/how they’ve
been able to create it.
I mainly chose this magazine because I liked the
different layouts that each page had with each
different illustration or artist. I don’t think that
there was anything that I learned from the
magazine information wise. I think that I will refer
back to the magazine at times when I am stuck
thinking of layouts and gain some inspiration from
them.
Age
During my research I found a website that shows that a survey was conducted by
Shueisha, a large cooperation that publishes magazines in Japan, where it talks about
it’s overall circulation numbers and demographic information. This showed overall
numbers for both magazine that are catered toward males and then magazines that
are catered toward females. Looking at these statistics has helped me to determine
what age range my fanzine would best appeal to. From this, I was able to determine
that a younger demographic would be the better fit, between 14-19. However this is a
rather large age group so it would be better to narrow that down to 16-19 year olds.
Magazines I found that fit this demographic include V Jump and Saikyo Jump (two
magazines that appeal to older male readers). V Jump having 90% male readers and
10% female readers as well as 25% in high school and 24% in middle school. For Saikyo
Jump 58.5% of readers are in high school and 11% in middle school. For female
readers these magazines include Bessatsu Margaret and Ribon. Bessatsu Margaret
having 56.2% of readers being 24 year olds and 16% are 15-18 year olds.
https://www.animenewsnetwork.com/news/2019-04-22/shueisha-reveals-new-circulation-numbers-demographics-
for-its-manga-
magazines/.145991#:~:text=27.4%25%20of%20readers%20are%2025,%2C%20and%2010%25%20are%20women.
These screenshots are from the website where
Shueisha listed the different statistics of their
magazines including the average prices as well
as their average reader per issue.
The two lists show the different magazines that
Shueisha has published. The two list differ
depending on their target audience. The first
list is centered to male readers and the second
list toward female readers.
Gender
Previously mentioned I found a survey conducted by a Japanese publishing company
Shueisha. The screenshot above is a piece of text I found from the survey that talks
about the average gender of those who read magazines from this particular company.
Although this survey shows that 67.5% of Shueisha’s readers are male I don’t think it’s
a good idea as to subject my fanzine to just one gender. I still think that it’s more fair to
keep it neutral. This is because there are overall series’ that are enjoyed by both men
and women that could be included into my product. By including these series’ into my
product it wouldn’t seem like I’m just subjecting my product to just one gender. By
doing this it wouldn’t stop anyone from wanting to see my product. Also a lot of
different popular series’ lately have been both enjoyed by men and women e.g.
Noblesse (a Korean manhwa published onto an app called WebToon, which was
recently adapted into an animated series).
Overall I think that appealing to both men and women would be the most effect way
to go about my product as it will allow me to talk about a range of different series’ and
artists.
Subject Research
Shueisha
Newtype
Why am I making this?
I’ve always been fond of the different artists and illustrations (+ the product(s) they
create). This is the same with various products such as manga, manhwa, magazines
and even animations/comics created by the general public. The various art styles I’ve
seen within products is intriguing and seeing how they incorporate their art styles into
products like manga and manhwa, which then helps add onto the story they’ve
created.
From my research I have been able to see a variety of different products and learn
about a lot of different artists. I learned about their passions, how they go about
creating their art work/styles as well as how their products are manufactured. I think
magazines like Ribon are the sort of product I would like to produce. This is because of
how the front covers are so eye-catching with it’s bright colour scheme and jam-
packed imagery used. Eye-catching products appeal more than just a simplistic cover
that doesn’t say much about the product being advertised.
Bibliography
• Weekly Shōnen Jump, (1968-2021), Shueisha. https://www.viz.com/shonenjump
Last accessed: 6th February 2021.
• Ribon, (1955-2021), Shueisha. http://ribon.shueisha.co.jp/
Last accessed: 6th February 2021.
• Newtype, (1985-2021), Japan. https://en.wikipedia.org/wiki/Newtype
Last accessed: 6th February 2021.
• Creative Boom, (2009-2021), Boomerang. https://www.creativeboom.com/
Last accessed: 6th February 2021.
Interviews
Interview 1
Are you interested in art and illustration? Is there a particular form of illustration you like or
have seen before? (e.g. manga or manhwa).
Comment: I’ve seen a lot of types of art however I think that illustration is more interesting. As
for the examples of manga and manhwa you mentioned I’ve know a bit about it and have actually
read some myself but I haven’t heard of manhwa before.
Was there a particular series that you enjoyed? If so, what did you like about it? (e.g. did you
like the art styles used? was the plot interesting? did you like the character(s) and story?)
Comment: There was a particular manga I read called JoJo’s Bizarre Adventure. I think that it’s
quite popular since it’s had an animated adaptation with quite a few seasons. I also think that the
manga is still on-going. I liked the overall art style since it was so unique. I’ve heard a lot of people
don’t like the art style because they think that it’s ‘ugly’ or ‘too in-your-face’ but it’s something
that I enjoy read/watching. I also like the overall storyline and the characters. It’s an action manga
so I enjoy those aspects as well as the comedy elements included.
What do you think about magazines that are published with large amounts of manga included
in them? Is it something you would buy yourself?
Comment: I didn’t know that there were magazines that were published with that purpose. I’m
not too sure if I would want to spend money on something like that but it does sound interesting
overall. I’m assuming that this is something that isn’t sold in the U.K? It sounds like something
that would be ‘Japan exclusive’.
I did some research into those magazines and I even looked on Amazon to see if you were able
to buy them. It seems like it might be ‘Japan exclusive’.
Comment: That makes sense. There are a lot of different kinds of products that are exclusive to
their country. Such as the number of large buildings that are full of manga. I’m certain you can
only find those in Japan.
Are you interested in finding out about different series’? There are a lot of different kinds of
manga out there, all with different kinds of artwork.
Comment: It’s not something I’ve really thought about. I wouldn’t mind looking into other kinds
of stories but I’d rather just stick to the certain few that I like. I think that it would be a bit
overwhelming to get into so many series’ at once. It might even put me off the idea.
That’s understandable. What do you think about the idea of having a sort of fanzine based
around manga and manhwa. But instead of just having pages full of artstyles I would want to
talk about the art in general. (e.g. how the art helps to portray the story or talk about the
different techniques that they’ve used. i’ve even though about re-creating some of the artwork
to see I can create my own style).
Comment: I think that would be interesting. I’ve never really thought much about how the art
style can help portray the story. Now that I think about it though it does make sense. Since manga
is more about show rather than tell it makes sense for the art style to be an important part of any
manga series. I think that you re-creating those art styles would be good as well. You will be able
to get the perspective of the authors point of view rather than the readers. It will help you when
you talk about various artists.
Is there something that you yourself would want to see with this fanzine?
Comment: I would want there to be a mix of series’. Rather than just going with what’s the most
popular I think you should include series’ that some people might not know about. This would
allow people t potentially even go look into said series’. I would also want there to be a good mix
of imagery and text with the pages. I wouldn’t want to read a fanzine that is just plain text and
nothing else.
Are there any final comments/suggestions you’d like to make? This will help me to create a
product that will appeal to my chosen audience.
Comment: I can’t really think of anything else I’d like to see. So long as there’s a balance of
imagery and text, I’d happily read it. I’m also looking forward to seeing how you re-create those
other artstyles and seeing what you can come up with. Overall I think that this is an interesting
concept that you’ve come up with.
Interview 2
Are you interested in art and illustration? Is there a particular form of illustration you like or
have seen before? (e.g. manga or manhwa).
Comment: I’ve read and know quite a bit about manga, however I don’t know much about
manhwa. I remember reading a popular series called ‘One Piece’ and what I loved about it was
the old-school art style and characters. My first initial impression of the series was that it wasn’t
very appealing, I didn’t used to be a big fan of older art styles since I was so used to the more
modern art styles that you see in other popular series’ at the moment.
Was there a particular series that you enjoyed? If so, what did you like about it? (e.g. did you
like the art styles used? was the plot interesting? did you like the character(s) and story?)
Comment: I enjoy a lot of different art style because of how unique each one is. I guess an
example of this would be ‘JoJo’s Bizarre Adventure’ which seems pretty popular at the moment.
The art style is pretty unique and the characters are certainly memorable. Another example
would probably be some more iconic series’ like ‘Dragon Ball Z’ which also has an older art style.
What do you think about magazines that are published with large amounts of manga included
in them? Is it something you would buy yourself?
Comment: I knew that magazines like that existed but I don’t think that they can be purchased
outside of Japan, which is a shame since it’s something that I would be interested in buying. If I
was able to buy these magazines however I think that it’s something I would consider depending
on the price.
There are a lot of different types of series’ out there, all with a variety of different art styles. Would
you try and seek out other work(s) that are different from what you’ve seen before? (if you’re able
to provide examples and explain why you chose that specific work that would helpful)
Comment: Yeah I think that there are a lot of different works out there that would peak my interest,
mainly because of the appealing artworks. I always look into series’ that are most popular and talked
about since I believe that if something is spoken about repeatedly then there must be at least
something appealing about it. In terms of artwork that I find appealing there is a series that was quite
popular last year called ‘Demon Slayer’. I remember the art seeming really simplistic and quite basic
at first but during the last few episodes the art style changed. What went from basic and simplistic to
aesthetic and vibrant, I think that switch in art style is what grabbed the audiences attention the
most.
You mentioned before that it was a shame that you’re unable to buy magazines for manga and
manhwa because they weren’t sold outside of Japan. What is your opinion of a fanzine based
around manga and manhwa, is there anything you’d want to see? Anything you wouldn’t want to
see?
Comment: I like the idea in general. Since I’m unable to purchase or read any of the magazines that I
would like to, I think that this is a good opportunity to show people a variety of different art styles
that exist in the manga community. There are a lot of different ideas that you can come up with with
this concept and a variety of different art styles that you can include. Something I would like to see in
your fanzine is definitely a variety of different art styles rather than just sticking with one particular
style. I think that this would make the product look repetitive and less appealing. As someone who
enjoys manga I would love to see a variety of different works all with unique art styles. You could
even compare art style to authors previous works or even try and re-create the work yourself.
Are there any final comments you would like to make? Anything you would like to add, in terms
of what I plan to create.
Comment: I think that the product will turn out well so long as you include a variety of different
styles to avoid your fanzine looking repetitive. I think it might also be a good idea to match your
pages with what you’re talking about e.g. if you were talking about a particular art style that uses
bright colours then you could also use the same similar colour scheme.
Interview 3
Are you interested in art and illustration? Is there a particular form of illustration you like or
have seen before? (e.g. manga or manhwa).
Comment: I’d say that I’m particularity interested in illustration as a whole. As someone who
studies Art at college I find myself always looking for inspiration especially with new projects. I
have always been interested in the various art styles used in manga and with manhwa especially.
Was there a particular series that you enjoyed? If so, what did you like about it? If you’re able
to go into detail that would be appreciated (e.g. did you like the art styles used? was the plot
interesting? did you like the character(s) and story?)
Comment: A series that is most notable for it’s artwork would be ‘JoJo’s Bizarre Adventure’, I’m
sure that this had been spoken about before because of how popular it has become over the past
year or so. However there is a series that I found myself enjoying more, mainly because it also
has a unique art style. The series’ name is titled ‘Blame!’. Similar to ‘JoJo’s Bizarre Adventure’ the
art style for this series is very unique. An accurate yet non-detailed way to describe it would be
‘bold’ or ‘in-your-face’. This is mainly because of the bright colours in contrast with the heavily
detailed characters and backgrounds.
What do you think about magazines that are published with large amounts of manga included
in them? Is it something you would buy yourself?
Comment: To be honest I would much prefer to see a magazine based around manhwa instead of
manga. This is because I don’t think that manhwa is nearly as popular or even talked about as
much. That being said, I’m still interested in those sorts of magazines because of how much I
enjoy the two. I just find it a shame that despite the fact that the two are so similar in terms of
art style and layouts only manga is the most spoken about.
Are you interested in finding out about different series’? There are a lot of different kinds of
manga and manhwa out there, all with different kinds of artwork.
Comment: I’m always happy to look into different series’. When I first originally found ‘Blame!’ it
then helped me to get into other series’ similar, such as JoJo. I’ve always found myself attracted
toward series’ that have unique art styles rather than the generic styles that you see with most
popular series’ these days. Despite this I think that I would still be interested in looking into other
series’ even if they’re popular or ‘overhyped’ as a lot of people use to describe most mainstream
series’ these days.
What do you think about the idea of having a sort of fanzine based around manga and
manhwa. But instead of just having pages full of art styles I would want to talk about the art in
general. (e.g. how the art helps to portray the story or talk about the different techniques that
they’ve used. i’ve even though about re-creating some of the artwork to see I can create my
own style).
Comment: I think that’s a good idea. I like the idea of a magazine dedicated to talking about the
art styles of the series’ rather than just having pages full of imagery. With this idea I’m sure you’ll
be able to go into a variety of detail regarding the different art styles and how they’re used to
make the audience feel emotion. What I would want to see would be a range of different works
that go into detail about the art styles, why they’re drawn that way, why the artist chose that
specific art style and how that makes the audience feel.
Are there any final comments you would like to make? Anything you would like to add, in terms
of what I plan to create.
Comment: I think that it’s an overall interesting idea that you’re able to do a lot with. Like I said
previously what I would mainly want to see is a variety of products, all that are unique. You could
also include mixture of colour schemes to make the fanzine seem more interesting and appealing.
Interview 4
Are you interested in art and illustration? Is there a particular form of illustration you like or
have seen before? (e.g. manga or manhwa or even web novels).
Comment: I’m quite similar with manga and manhwa, it’s been something that I have been
interested in for a while now. There are a lot of different styles used in a variety of different
series’ so it’s difficult to pick a specific one that I liked the most. However if I had to pick one that
I found interesting in terms of the art style used, I would definitely choose the style of Junji Ito
because of how unique it is. I also like that you mentioned web novels since it’s something I don’t
think that a lot of people are aware of. There is an app that I found rather recently called
‘WebToon’ where up and coming artists can publish their own series’.
Was there a particular series that you enjoyed? If so, what did you like about it? If you’re able
to go into detail that would be appreciated (e.g. did you like the art styles used? was the plot
interesting? did you like the character(s) and story?)
Comment: As I mentioned previously there is an artist by the name of Junji Ito who I like a lot. His
art is one of the most interesting things I’ve ever seen. I can’t fully describe it but it makes me
feel a bit scared at times since he focuses on horror manga mainly. There was one manga series
he drew called Uzumaki which I enjoyed a lot. I don’t think that there are any other manga artists
out there that can compare to the amount of detail he puts into his work. I don’t think that I can
recommend an artist enough for you to look at.
What do you think about magazines that are published with large amounts of manga/manhwa
included in them? Is it something you would buy yourself?
Comment: I’ve heard of them before but I don’t think it’s something that I’m able to buy. I’m sure
that I’m able to buy them somewhere perhaps maybe in London? I’m not too sure. But still I think
it’s something that I would be definitely interested in.
What do you think about the idea of having a sort of fanzine based around manga and
manhwa. But instead of just having pages full of art styles I would want to talk about the art in
general. (e.g. how the art helps to portray the story or talk about the different techniques that
they’ve used. i’ve even thought about re-creating some of the artwork to see I can create my
own style).
Comment: I like that idea a lot. I don’t think I’ve ever heard of an idea like that before so I think
that you’re fully capable of making something entirely unique. I think that this type of magazine is
a lot better than just having a magazine dedicated to showcase manga and manhwa. You could
even include some web novel artists if you’d like. I’m sure that would make the magazine look
even better because you’d have more of a variety. Overall I think that this is a really good
opportunity to talk about a variety of different artists/art styles and go into detail about what
makes them so popular and eye-catching.
Are there any final comments you would like to make? Anything you would like to add, in terms
of what I plan to create.
Comment: I don’t think that there is anything that I would specifically want to see. So long as
there is a variety of different products included I would happily read it. I also like the idea of you
being able to re create these and turn them into your own. It’d be quite interesting to see you try
and replicate any work of Junji Ito, that is if you decide to include him in your fanzine.
Production Research
Publishing
I think that it’s a good idea to see if I’m able to publish my fanzine professionally once I have
finished making it. This will help to make my fanzine look as realistic as possible.
I found a variety of different publishing websites that I could use however they all seem quite
expensive. However I think that this is something that I should definitely consider later on in my
FMP because not only will it help me get used to having work published professionally but it will
also give me good experience for the future if I plan to do this again.
https://www.digitalprinting.co.uk/products/?gclid=CjwKCAjwnPOEBhA0EiwA609ReQiTITZ5AotswLTE-
FWRwdHKFbjpTdwQxKzPcaX4MY9JYBYUeXQYfhoCfnEQAvD_BwE

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Research (final)

  • 2. Project Overview The final piece of my FMP is going to be a fanzine that explores around art and illustration in the animation and book industry, something I found wasn’t talked about as much when researching into fanzines. I plan to create a fanzine similar to already existing magazines such as ‘Weekly Shonen Jump’, an anthology published in Japan by Shueisha (it’s audience being targeted toward young boys due to the amount of action/adventure manga included in the magazine). I believe that talking about art and illustration will prove to be an interesting topic with my audience, since it’s something that can be spoken about whether or not they like it. I could also even try to re-create these various art styles and techniques I see using Photoshop and/or any other software and put them into my fanzine as well. ‘Weekly Shonen Jump’ is a magazine that publishes short stories and other popular series’ that is publishes weekly. I don’t think that I will perfectly replicate this particular magazine as it is just a collection of story boards and not much else. However I could incorporate this into my own and talk about various kinds of styles and techniques used in said story boards and talk about why/how the artist may have drawn a particular panel that way and what they wanted the reader/audience to feel when they saw it. I could then try to replicate those certain kinds of artworks in software such as Photoshop to see the different ways I could change the style into something completely different. I believe that going into detail about what I talk about in my fanzine is also important but I must also make sure not to add too much information or the page of my magazine will become flooded with text. I found that this was a problem I had when creating my fanzine previously.
  • 4. Weekly Shōnen Jump Weekly Shonen Jump is a weekly anthology published in Japan by Shueisha. It is the best-selling manga magazine, as well as one of the longest running with the first issue released August 1st, 1968. With action and comedy manga included, it is a magazine targeted toward younger male readers. The chapters that are included in Weekly Shonen Jump are collected in volumes under “Jump Comics” that imprint every two months. Currently there are twenty manga titles being serialized in Weekly Shonen Jump. Out of all of them, a series titled ‘Hunter x Hunter’ is the most serialized on a regular basis whilst newer titles, such as ‘Burn the Witch’, has yet to have continuation. Jump Next! was originally an offshoot of the Weekly Shonen Magazine that was published during the Japanese holidays. However it became its own independent anthology that is published every other month on March 14th, 2014. Jump Next! doesn’t include as many famous manga series’ but rather includes one-shots from up- and-coming manga artists who get their work(s) published in this magazine. Overall Synopsis
  • 5. Weekly Shōnen Jump – Front Cover The overall cover is quite colourful and packed with imagery. From the front cover you’re clearly able to tell that this type of magazine is directed toward a younger audience (particularly a male audience). Having a cover that is packed with imagery is something that would be good to think about for my own front cover. The characters included in the front cover are all from different artists works, so you’re able to tell them apart quite clearly. The use different characters who all have different colour schemes and styles is good since it makes the magazine look more dynamic and impactful. One of the first things you notice about the front cover is the different illustrations shown, which are more colourful than the main title and any subheadings included despite the main title also using bright colours and bold text. When looking at various other magazines similar to this one I found that all front covers were all rather similar, having it packed with imagery and bright colours (e.g. orange, red). The text in this front cover is very bold and stands out. I think that a more bold title with a mix of bright and vibrant colours appeals well to a younger audience, particularly with a younger male audience due to the appeal of colours and art styles shown with the front cover.
  • 6. Weekly Shōnen Jump – Age Demographic When researching into this particular magazine I learned that the main age demographic is centered around young male readers. This is something that I learned when looking into various websites and sources so, from this, I’m able to accurately state that this particular magazine is catered toward a younger demographic, primarily toward male readers. This is because of the selection of manga shown in the magazine is mainly action based with a fair amounts of comedy included. The age range of these kinds of magazine that are featured in Japan depends on the manga included within the magazine. For example this magazine in particular is targeted toward a primarily older male audience so manga that includes lots of action will most likely appeal to them the most. Or if a magazine was trying to appeal to a female audience then they could potentially include rom-coms or slice-of-life manga. I have not estimated an age range myself for this particular product. I know for a fact, due to the information I’ve found, that the target audience for this magazine is male and is particularly aimed at an older generation. Evidence of this can be seen later on in my research.
  • 8. Weekly Shōnen Jump – Contents Layout: The layout of the contents page for this particular issue that I found is the same with every issue of this magazine. They have the same similar layout in every issue of the magazine. I might use the same or a similar kind of layout in my own fanzine when it comes to my experiments. This will give me the opportunity to see if it will work well or not. Colour Scheme: There is little to no colour scheme in this contents page. This is fitting since the entire magazine has the standard black and white colour scheme because it fits with the idea of manga and various other art styles. The only colour shown in the magazine is the vibrant front cover. Images: The images in the contents page help to indicate what the magazine is talking about e.g. this example I found is talking about a survey done by various members of the general public to see what characters are most popular in their opinion. The images are quite clear and detailed which makes the contents page look more appealing than just having text on it’s own.
  • 9. Weekly Shōnen Jump – Contents Sub-Headings: I think that this magazine handles sub- headings well and I also like how the text is spread out through out the page rather than just having it all crammed onto one space. The reader will clearly be able to read this without getting confused. Target Audience: I think that the target audience of this magazine would be attracted to this as it shows a lot of aspects that a younger audience would like such as; an appealing and eye-catching front cover with a lot of bright and vibrant colours. It also includes a variety of different styles and techniques used that would appeal to a younger male audience because of the action and adventure (as well as comedy aspects) shown in the various short illustrations shown in this magazine. Doing research has allowed me to figure out the actual target audience for this magazine. I know now that this particular magazine is targeted toward an older male audience. Evidence for this information is provided on previous slides.
  • 10. Ribon Ribon is a monthly Japanese magazine published by Shueisha (the same company that also published the Weekly Shonen Magazine) that is released on the third of each month. The magazine was first published in August 1955 and its target audience is for young girls around the ages of 8 to 14 years old. It is one of the best selling shojo magazines having sold over 590 million copies since 1978. Ribon has inspired multiple spin-off magazines including Bessatsu Ribon (1966-1968), Ribon Comics (167-1968), Ribon Deluxe (1975-1978) and Ribon Original (1981-2006). Ribon Original was a Japanese magazine also published by Shueisha. It was a spin-off from the main Ribon magazine and was published in 1981 until 2006. This magazine was dedicated to new and up-and-coming artist who often had their first short stories published in this magazine. Overall Synopsis
  • 11. Ribon – Front Cover This front cover is incredibly bright and vibrant looking. Much like another magazine I’ve researched it’s clear what particular age group this is trying to appeal to. For example this magazine would appeal to a younger audience and would mainly appeal to girls. I think that the illustrations shown in the magazine is colourful and uses an array of bright colours such as pink, red, yellow. In most magazines that mainly target a female audience tend to use brighter colours to appeal to them more. I think that the font of the title is quite unique. It stands out against pastel pink background and other brighter colours. The title is bold and uses various other effects to help highlight it. The front covers depend on the issue. I found when researching that they tend to stick to a similar sort of theme (the theme being the same use of bright and pastel colour schemes). However I found a few covers that were related to events that happen through out the year e.g. there were a few that were seasonal in winter during the Christmas period.
  • 12. Ribon – Age Demographic When researching into this particular magazine I learned that the main age demographic is centered around young female readers (around 8-14 year olds roughly). This is something that I learned when looking into various websites and other sources so, from this, I’m able to accurately state that this particular magazine is catered toward a younger female demographic. This is because the main selection of manga shown in the magazine is mainly romance (rom-com) and slice-of-life (lighthearted and comedy). The age range of these kinds of magazines depends on the manga included within the magazine. For example since this particular magazine is targeted toward young female readers, light-hearted and romance manga would appeal to them the most. Or if it was a magazine trying to appeal to a male audience they would more likely include action and comedy manga. I have not estimated an age range for this magazine. This is something I’ve learned from doing research which has clearly stated the age demographic. Because of this information, I know for a fact that this magazine is aimed toward younger female readers. Evidence of this can be seen later on in my research.
  • 14. Ribon – Contents Layout: The layout of the contents page seems to be the same with every issue of the magazine. I was unable to find many other contents page(s) for this magazine. I like the simplistic layout and how everything bright and colourful not only the images are but also the font as well. I might use the same sort of layout for my own magazine as well as using a similar colour scheme. The colours and images I use will depend on the audience I am trying to appeal to. Colour Scheme: The main colour scheme of the contents is pastel colours (mainly blue and pink). This is a running theme through out the magazine covers for Ribon. The illustrations shown also help brighten up the page since they’re also just as colourful. Images: The images used in the contents page as just as colourful as the background and different texts. The main images are illustrations that are most likely drawn by artists who have had their works published in this magazine. It’s good to include imagery at the beginning to show the audience what to expect.
  • 15. Ribon – Contents Sub-Headings: This contents page is simple and easy to understand compared to previous works I’ve seen in the past. The titles are clear and don’t cover or overlap any of the images shown on the page. These clear parts on the page will help the reader to clearly indicate themselves through the magazine. Target Audience: The target audience of this magazine would be centered around females as the colours are bright and pastel e.g. pink and red. This is something I will take into consideration when thinking about my magazine during my production process as I think this layout is appealing and easy to navigate, something that I found doesn’t happen as much with modern magazine in other countries such as the U.K or the USA. Doing research has allowed me to the actual target audience for this magazine. This particular magazine is aimed toward younger female readers. Evidence to support this is provided in previous slides.
  • 16. Creative Boom Creative Boom is an art, design and visual culture magazine that is aimed at the creative industries and focusing on visual communications. It was launched on 24th July 2009 and the site is run by it’s founder Katy Cowan. The site includes general articles, features, tips and inspiration pieces under art and culture, advertising, film, graphic design, illustration and photography. Creative Boom was created by Boomerang, a UK-based PR agency. On 4th November 2011 Creative Boom became part of The Guardian’s new Culture Professionals Network, one of many professional networks available on the newspaper’s website. The idea for Creative Boom, according to it’s founder, was after she spoke to other freelancers and small businesses on Twitter and realized there was a need for creative support online. Overall Synopsis
  • 17. Creative Boom – Front Page The front page is incredibly simple. I don’t think that this is something I would want to considering doing for my own magazine front cover, due to how simplistic it is. In previous projects I’ve made, I’ve made the mistake of over-simplifying my products so that they don’t look appeal or eye-catching. I think that one of the first things you notice when looking at front page is the main image used in the center. I think that this is good because it’s what the audience will first see when the come onto the website. The dark image contrasts with the use of bright text to make it stand out more. The simpleness of the front page is shown when comparing it to other covers I’ve looked at previously. An over-packed front page and a simplistic and bare front page is something that I should consider during the production phase. There isn’t much to say about this front page since it’s quite simplistic and bare.
  • 18. Creative Boom – Age Demographic When researching into this particular magazine I didn’t find the main age demographic but from the information I found about what their target audience is (e.g. those who are interested in visual culture or are interested in working with that profession) I am able to determine the age demographic, this being roughly toward 19-25 year olds. I think this because Creative Boom is an art, design and visual culture magazine that focuses mainly on visual communications, this being something elder people would more likely be interested in rather than younger people. As stated previously the age range for this magazine would be toward an older audience due to the themes of the magazine. I think that the visual arts appeal more to an older audience rather than a younger one. There is no target audience that has been stated, at least that I haven’t been able to find any information about this during my research. However the website itself helps to support my estimate of the age demographic being toward students or people who are interested in the media industry which is roughly around 19-25.
  • 19. Creative Boom – Contents Layout: The layout of the contents page is rather simplistic, having a background that is all one colour as well as a simplistic font and colour. This is a similar layout I found when looking at many different websites that include more than just one page. This is a good use of a contents page with a website since it’s easy to navigate and use. However I don’t think this is something I’d want to consider doing for my own product. Colour Scheme: There isn’t much of a colour scheme with this page. With websites I don’t think that appealing colours and images are needed since it’s prime use is just to navigate people to other pages on the website. The font is rather standard and white whilst the background is dark and black, contrasting the font onto the background. Images: I found that there weren’t a lot of images included on the front page of the website. There was a few images to help advertise articles that were being shown when I first went onto the website.
  • 20. Creative Boom – Contents Sub-Headings: Some contents pages are hard to navigate when they are crowded with various images and other subheadings. However this contents page is easy and simple to navigate much like other websites I have seen in the past. An easy to understand contents page is essential when making a product such as a magazine or a fanzine. Target Audience: I’d say that this website would be targeted toward those who have an interest in art and illustration e.g. a person who wants to study art and/or illustration or something who is interested in those specific areas. Figuring out who my audience is and how I will able to appeal to them with my own product is something that I must take into consideration. Evidence from the website e.g. how it’s primary use is to help those who are interested in the media/creative industry, help me to estimate a target audience for this website.
  • 22. Observation: I think that this is one of my most important questions in my survey in regards to my product. It shows that the majority of those who answered my survey are between the ages of 18 and 24. Upon doing research I found that the various artists and illustrators I looked into publish works that match with this particular age range. An example of this being a survey I found on an article online that shows an average fan of JoJo's Bizarre Adventure (a work I plan to talk about in my fanzine) is 19-24.9 with 50.2% being male, 48.3% being female and 1.5% being classed as ‘other’. I think that this age range is good for my product because it’s relevant to potential interests and/or experience they may have done it the past. However I also think that not just having one specific age range is good because it will allow me to see what other people think and see their own preferences. I also plan to do interviews. Because of the responses I’ve collected I think it would be best to interview those with the same age range as 18-24 year-olds. I think it will be interesting to see what my audience likes and dislikes.
  • 23. Observation: I don’t think this question is as important as trying to specify the particular age range but it shows that the majority of my audience is male. Now that I’ve established what specific audience is I don’t think it’s as important to establish a gender that I’m trying to appeal to. The gender I would want to appeal to depends on the styles of products I decided to look at in my product e.g. if I wanted to appeal to a female audience I would try and look at art and illustration work that would appeal to a female audience. I would be able to find this out by doing an additional survey and/or doing interviews to specifically ask. I think that I will be able to get most answers from my audience when I do my interviews. This will allow to get and in-depth look as to what they like and dislike, which will then help me to make a better product.
  • 24. Observation: This was another one of my main questions because it allows my audience to express their own interests and expand on any ideas that they may have. I mainly asked this question just to see their own preferences rather than just giving them the option of just one or the other. The majority of my answers seem to prefer bright and vibrant colours rather than darker colours. This is something that I expected because of the overall theme of my fanzine. I don’t think that darker colours would suit my fanzine well. I believe that I have gotten the kind(s) of responses that I wanted from my audience. Other preferences my audience may have will be shown when I do my interviews.
  • 25. Observation: I chose to ask this question because it will help me to see what my audience will be interested to see in terms of imagery, which will help me decided as what kind(s) of content I will add to my magazine. The overall responses are varied, a lot of them spoke about images that were related to the theme of my fanzine. This was something I had planned on doing from the beginning. This shows that audience would prefer large images and related content to my fanzine. This means that this something I’ll have to take into consideration when creating my experiments and then my final product.
  • 26. Observation: For this question I asked my audience if they would buy a fanzine based around various artists and illustrations from various industries. I asked this because this is the key premise to my own fanzine so it will give me an idea as if my audience find my product interesting and would read it. This was a good idea for a question because it has shown me that my audience is in fact interest in my product and would read. In order to keep that attention I must make sure that do everything that my audience has suggested in this survey. I could have improved this question by giving examples of magazines that I’ve found in the past and then ask them which they prefer the most.
  • 27. Observation: I think that this is another important question as it will allow my audience to express what they would specifically want to see in my product. The responses I got from this survey are varied which is good because it means that there is a lot I will be able to adapt into my own fanzine during the experiments and the production phase. I think that the answers I received were fairly simple and a lot of them didn’t go into as much detail as I would have wanted. Despite this I still think that this feedback is helpful and will help me to create a good product in the end.
  • 28. Observation: This question was to see if my audience would purchase/read a magazine and 100% of my audience said that they would. This would also help give me an idea as to what my audiences preferences are. Since I plan to talk about various artists that are international I’m happy that my audience would read something similar to this. All of these questions are helping to give me an idea as to what my audience likes and dislikes. This will then allow me to then implement them into my experiments and then in my final product.
  • 29. Observation: I wanted to know my audiences opinion as to what they believed the type of audience my fanzine would best. The majority of my audience said it would be enjoyed by a younger audience (18-24) or by creative people who have an interest in these specific topics. They also consider that it would be good for those who potentially want to study these at University or in some kind of industry in the future. I like to know what my audience thinks as I try and develop my project so these kinds of answers will help me in the future.
  • 30. Observation: This would allow me to see what my audience wouldn’t like to see in a fanzine. I thought that this would give a good idea as what to not include/do when creating my own fanzine. A lot of the responses I got were good and helped me to see what I can avoid doing to keep my audience engaged. They would not prefer to see a page full of text and hardly any imagery, I can avoid this by making sure I include a mix of text and imagery equally.
  • 31. Lack of Responses I do not think that the lack of responses I got my audience are the fault of the questions or myself but with people not being bothered to answer my survey when I asked, something that I’m not able to control. In my feedback I was told that it could be a good idea to create yet another survey in order to get a more wider range of responses which I agree with. However the problem is that creating a survey (e.g. coming up with questions and then writing about them in this PowerPoint) is quite time consuming which isn’t something I have much of. Although I agree with the feedback and think that it would be a good idea as to get a lot of varied responses from my audience I don’t have the time in order to create a good enough survey to produce a good amount of work due to where I am currently in my project. Instead I have decided to conduct more interviews with a different variety of people who I know specifically show an interest into my fanzine/theme of my fanzine. It’s not the same as creating a survey where I can get a variety of responses however this is the only option that I have at the moment in order to improve my work. I will also make sure that I interview those who will be interested in my product in order to get a detailed response that will help my product and work. If I’m able to interview a variety of people with detailed questions then I will be able to get precise answers that will help me to improve my fanzine/work. I will be able to do this instead of conducting another survey since this will be simpler to do and will require less time.
  • 33. issuu I have mentioned previously that issuu is one of the best ways I can collect information in terms of inspiration and layouts. I was able to look at a variety of different magazines that were all related to art and/or illustration in some way or another. There was a particular series of magazines I liked titled Brightness Magazine. This magazine was created for the purpose of interviewing artists and showcasing various illustrations. Although this magazine may not be similar to what I want to create I still think that learning from the layouts e.g. looking at what sorts of layouts work well/how they’ve been able to create it. I mainly chose this magazine because I liked the different layouts that each page had with each different illustration or artist. I don’t think that there was anything that I learned from the magazine information wise. I think that I will refer back to the magazine at times when I am stuck thinking of layouts and gain some inspiration from them.
  • 34. Age During my research I found a website that shows that a survey was conducted by Shueisha, a large cooperation that publishes magazines in Japan, where it talks about it’s overall circulation numbers and demographic information. This showed overall numbers for both magazine that are catered toward males and then magazines that are catered toward females. Looking at these statistics has helped me to determine what age range my fanzine would best appeal to. From this, I was able to determine that a younger demographic would be the better fit, between 14-19. However this is a rather large age group so it would be better to narrow that down to 16-19 year olds. Magazines I found that fit this demographic include V Jump and Saikyo Jump (two magazines that appeal to older male readers). V Jump having 90% male readers and 10% female readers as well as 25% in high school and 24% in middle school. For Saikyo Jump 58.5% of readers are in high school and 11% in middle school. For female readers these magazines include Bessatsu Margaret and Ribon. Bessatsu Margaret having 56.2% of readers being 24 year olds and 16% are 15-18 year olds. https://www.animenewsnetwork.com/news/2019-04-22/shueisha-reveals-new-circulation-numbers-demographics- for-its-manga- magazines/.145991#:~:text=27.4%25%20of%20readers%20are%2025,%2C%20and%2010%25%20are%20women.
  • 35. These screenshots are from the website where Shueisha listed the different statistics of their magazines including the average prices as well as their average reader per issue. The two lists show the different magazines that Shueisha has published. The two list differ depending on their target audience. The first list is centered to male readers and the second list toward female readers.
  • 36. Gender Previously mentioned I found a survey conducted by a Japanese publishing company Shueisha. The screenshot above is a piece of text I found from the survey that talks about the average gender of those who read magazines from this particular company. Although this survey shows that 67.5% of Shueisha’s readers are male I don’t think it’s a good idea as to subject my fanzine to just one gender. I still think that it’s more fair to keep it neutral. This is because there are overall series’ that are enjoyed by both men and women that could be included into my product. By including these series’ into my product it wouldn’t seem like I’m just subjecting my product to just one gender. By doing this it wouldn’t stop anyone from wanting to see my product. Also a lot of different popular series’ lately have been both enjoyed by men and women e.g. Noblesse (a Korean manhwa published onto an app called WebToon, which was recently adapted into an animated series). Overall I think that appealing to both men and women would be the most effect way to go about my product as it will allow me to talk about a range of different series’ and artists.
  • 40. Why am I making this? I’ve always been fond of the different artists and illustrations (+ the product(s) they create). This is the same with various products such as manga, manhwa, magazines and even animations/comics created by the general public. The various art styles I’ve seen within products is intriguing and seeing how they incorporate their art styles into products like manga and manhwa, which then helps add onto the story they’ve created. From my research I have been able to see a variety of different products and learn about a lot of different artists. I learned about their passions, how they go about creating their art work/styles as well as how their products are manufactured. I think magazines like Ribon are the sort of product I would like to produce. This is because of how the front covers are so eye-catching with it’s bright colour scheme and jam- packed imagery used. Eye-catching products appeal more than just a simplistic cover that doesn’t say much about the product being advertised.
  • 41. Bibliography • Weekly Shōnen Jump, (1968-2021), Shueisha. https://www.viz.com/shonenjump Last accessed: 6th February 2021. • Ribon, (1955-2021), Shueisha. http://ribon.shueisha.co.jp/ Last accessed: 6th February 2021. • Newtype, (1985-2021), Japan. https://en.wikipedia.org/wiki/Newtype Last accessed: 6th February 2021. • Creative Boom, (2009-2021), Boomerang. https://www.creativeboom.com/ Last accessed: 6th February 2021.
  • 43. Interview 1 Are you interested in art and illustration? Is there a particular form of illustration you like or have seen before? (e.g. manga or manhwa). Comment: I’ve seen a lot of types of art however I think that illustration is more interesting. As for the examples of manga and manhwa you mentioned I’ve know a bit about it and have actually read some myself but I haven’t heard of manhwa before. Was there a particular series that you enjoyed? If so, what did you like about it? (e.g. did you like the art styles used? was the plot interesting? did you like the character(s) and story?) Comment: There was a particular manga I read called JoJo’s Bizarre Adventure. I think that it’s quite popular since it’s had an animated adaptation with quite a few seasons. I also think that the manga is still on-going. I liked the overall art style since it was so unique. I’ve heard a lot of people don’t like the art style because they think that it’s ‘ugly’ or ‘too in-your-face’ but it’s something that I enjoy read/watching. I also like the overall storyline and the characters. It’s an action manga so I enjoy those aspects as well as the comedy elements included. What do you think about magazines that are published with large amounts of manga included in them? Is it something you would buy yourself? Comment: I didn’t know that there were magazines that were published with that purpose. I’m not too sure if I would want to spend money on something like that but it does sound interesting overall. I’m assuming that this is something that isn’t sold in the U.K? It sounds like something that would be ‘Japan exclusive’.
  • 44. I did some research into those magazines and I even looked on Amazon to see if you were able to buy them. It seems like it might be ‘Japan exclusive’. Comment: That makes sense. There are a lot of different kinds of products that are exclusive to their country. Such as the number of large buildings that are full of manga. I’m certain you can only find those in Japan. Are you interested in finding out about different series’? There are a lot of different kinds of manga out there, all with different kinds of artwork. Comment: It’s not something I’ve really thought about. I wouldn’t mind looking into other kinds of stories but I’d rather just stick to the certain few that I like. I think that it would be a bit overwhelming to get into so many series’ at once. It might even put me off the idea. That’s understandable. What do you think about the idea of having a sort of fanzine based around manga and manhwa. But instead of just having pages full of artstyles I would want to talk about the art in general. (e.g. how the art helps to portray the story or talk about the different techniques that they’ve used. i’ve even though about re-creating some of the artwork to see I can create my own style). Comment: I think that would be interesting. I’ve never really thought much about how the art style can help portray the story. Now that I think about it though it does make sense. Since manga is more about show rather than tell it makes sense for the art style to be an important part of any manga series. I think that you re-creating those art styles would be good as well. You will be able to get the perspective of the authors point of view rather than the readers. It will help you when you talk about various artists.
  • 45. Is there something that you yourself would want to see with this fanzine? Comment: I would want there to be a mix of series’. Rather than just going with what’s the most popular I think you should include series’ that some people might not know about. This would allow people t potentially even go look into said series’. I would also want there to be a good mix of imagery and text with the pages. I wouldn’t want to read a fanzine that is just plain text and nothing else. Are there any final comments/suggestions you’d like to make? This will help me to create a product that will appeal to my chosen audience. Comment: I can’t really think of anything else I’d like to see. So long as there’s a balance of imagery and text, I’d happily read it. I’m also looking forward to seeing how you re-create those other artstyles and seeing what you can come up with. Overall I think that this is an interesting concept that you’ve come up with.
  • 46. Interview 2 Are you interested in art and illustration? Is there a particular form of illustration you like or have seen before? (e.g. manga or manhwa). Comment: I’ve read and know quite a bit about manga, however I don’t know much about manhwa. I remember reading a popular series called ‘One Piece’ and what I loved about it was the old-school art style and characters. My first initial impression of the series was that it wasn’t very appealing, I didn’t used to be a big fan of older art styles since I was so used to the more modern art styles that you see in other popular series’ at the moment. Was there a particular series that you enjoyed? If so, what did you like about it? (e.g. did you like the art styles used? was the plot interesting? did you like the character(s) and story?) Comment: I enjoy a lot of different art style because of how unique each one is. I guess an example of this would be ‘JoJo’s Bizarre Adventure’ which seems pretty popular at the moment. The art style is pretty unique and the characters are certainly memorable. Another example would probably be some more iconic series’ like ‘Dragon Ball Z’ which also has an older art style. What do you think about magazines that are published with large amounts of manga included in them? Is it something you would buy yourself? Comment: I knew that magazines like that existed but I don’t think that they can be purchased outside of Japan, which is a shame since it’s something that I would be interested in buying. If I was able to buy these magazines however I think that it’s something I would consider depending on the price.
  • 47. There are a lot of different types of series’ out there, all with a variety of different art styles. Would you try and seek out other work(s) that are different from what you’ve seen before? (if you’re able to provide examples and explain why you chose that specific work that would helpful) Comment: Yeah I think that there are a lot of different works out there that would peak my interest, mainly because of the appealing artworks. I always look into series’ that are most popular and talked about since I believe that if something is spoken about repeatedly then there must be at least something appealing about it. In terms of artwork that I find appealing there is a series that was quite popular last year called ‘Demon Slayer’. I remember the art seeming really simplistic and quite basic at first but during the last few episodes the art style changed. What went from basic and simplistic to aesthetic and vibrant, I think that switch in art style is what grabbed the audiences attention the most. You mentioned before that it was a shame that you’re unable to buy magazines for manga and manhwa because they weren’t sold outside of Japan. What is your opinion of a fanzine based around manga and manhwa, is there anything you’d want to see? Anything you wouldn’t want to see? Comment: I like the idea in general. Since I’m unable to purchase or read any of the magazines that I would like to, I think that this is a good opportunity to show people a variety of different art styles that exist in the manga community. There are a lot of different ideas that you can come up with with this concept and a variety of different art styles that you can include. Something I would like to see in your fanzine is definitely a variety of different art styles rather than just sticking with one particular style. I think that this would make the product look repetitive and less appealing. As someone who enjoys manga I would love to see a variety of different works all with unique art styles. You could even compare art style to authors previous works or even try and re-create the work yourself.
  • 48. Are there any final comments you would like to make? Anything you would like to add, in terms of what I plan to create. Comment: I think that the product will turn out well so long as you include a variety of different styles to avoid your fanzine looking repetitive. I think it might also be a good idea to match your pages with what you’re talking about e.g. if you were talking about a particular art style that uses bright colours then you could also use the same similar colour scheme.
  • 49. Interview 3 Are you interested in art and illustration? Is there a particular form of illustration you like or have seen before? (e.g. manga or manhwa). Comment: I’d say that I’m particularity interested in illustration as a whole. As someone who studies Art at college I find myself always looking for inspiration especially with new projects. I have always been interested in the various art styles used in manga and with manhwa especially. Was there a particular series that you enjoyed? If so, what did you like about it? If you’re able to go into detail that would be appreciated (e.g. did you like the art styles used? was the plot interesting? did you like the character(s) and story?) Comment: A series that is most notable for it’s artwork would be ‘JoJo’s Bizarre Adventure’, I’m sure that this had been spoken about before because of how popular it has become over the past year or so. However there is a series that I found myself enjoying more, mainly because it also has a unique art style. The series’ name is titled ‘Blame!’. Similar to ‘JoJo’s Bizarre Adventure’ the art style for this series is very unique. An accurate yet non-detailed way to describe it would be ‘bold’ or ‘in-your-face’. This is mainly because of the bright colours in contrast with the heavily detailed characters and backgrounds.
  • 50. What do you think about magazines that are published with large amounts of manga included in them? Is it something you would buy yourself? Comment: To be honest I would much prefer to see a magazine based around manhwa instead of manga. This is because I don’t think that manhwa is nearly as popular or even talked about as much. That being said, I’m still interested in those sorts of magazines because of how much I enjoy the two. I just find it a shame that despite the fact that the two are so similar in terms of art style and layouts only manga is the most spoken about. Are you interested in finding out about different series’? There are a lot of different kinds of manga and manhwa out there, all with different kinds of artwork. Comment: I’m always happy to look into different series’. When I first originally found ‘Blame!’ it then helped me to get into other series’ similar, such as JoJo. I’ve always found myself attracted toward series’ that have unique art styles rather than the generic styles that you see with most popular series’ these days. Despite this I think that I would still be interested in looking into other series’ even if they’re popular or ‘overhyped’ as a lot of people use to describe most mainstream series’ these days.
  • 51. What do you think about the idea of having a sort of fanzine based around manga and manhwa. But instead of just having pages full of art styles I would want to talk about the art in general. (e.g. how the art helps to portray the story or talk about the different techniques that they’ve used. i’ve even though about re-creating some of the artwork to see I can create my own style). Comment: I think that’s a good idea. I like the idea of a magazine dedicated to talking about the art styles of the series’ rather than just having pages full of imagery. With this idea I’m sure you’ll be able to go into a variety of detail regarding the different art styles and how they’re used to make the audience feel emotion. What I would want to see would be a range of different works that go into detail about the art styles, why they’re drawn that way, why the artist chose that specific art style and how that makes the audience feel. Are there any final comments you would like to make? Anything you would like to add, in terms of what I plan to create. Comment: I think that it’s an overall interesting idea that you’re able to do a lot with. Like I said previously what I would mainly want to see is a variety of products, all that are unique. You could also include mixture of colour schemes to make the fanzine seem more interesting and appealing.
  • 52. Interview 4 Are you interested in art and illustration? Is there a particular form of illustration you like or have seen before? (e.g. manga or manhwa or even web novels). Comment: I’m quite similar with manga and manhwa, it’s been something that I have been interested in for a while now. There are a lot of different styles used in a variety of different series’ so it’s difficult to pick a specific one that I liked the most. However if I had to pick one that I found interesting in terms of the art style used, I would definitely choose the style of Junji Ito because of how unique it is. I also like that you mentioned web novels since it’s something I don’t think that a lot of people are aware of. There is an app that I found rather recently called ‘WebToon’ where up and coming artists can publish their own series’. Was there a particular series that you enjoyed? If so, what did you like about it? If you’re able to go into detail that would be appreciated (e.g. did you like the art styles used? was the plot interesting? did you like the character(s) and story?) Comment: As I mentioned previously there is an artist by the name of Junji Ito who I like a lot. His art is one of the most interesting things I’ve ever seen. I can’t fully describe it but it makes me feel a bit scared at times since he focuses on horror manga mainly. There was one manga series he drew called Uzumaki which I enjoyed a lot. I don’t think that there are any other manga artists out there that can compare to the amount of detail he puts into his work. I don’t think that I can recommend an artist enough for you to look at.
  • 53. What do you think about magazines that are published with large amounts of manga/manhwa included in them? Is it something you would buy yourself? Comment: I’ve heard of them before but I don’t think it’s something that I’m able to buy. I’m sure that I’m able to buy them somewhere perhaps maybe in London? I’m not too sure. But still I think it’s something that I would be definitely interested in. What do you think about the idea of having a sort of fanzine based around manga and manhwa. But instead of just having pages full of art styles I would want to talk about the art in general. (e.g. how the art helps to portray the story or talk about the different techniques that they’ve used. i’ve even thought about re-creating some of the artwork to see I can create my own style). Comment: I like that idea a lot. I don’t think I’ve ever heard of an idea like that before so I think that you’re fully capable of making something entirely unique. I think that this type of magazine is a lot better than just having a magazine dedicated to showcase manga and manhwa. You could even include some web novel artists if you’d like. I’m sure that would make the magazine look even better because you’d have more of a variety. Overall I think that this is a really good opportunity to talk about a variety of different artists/art styles and go into detail about what makes them so popular and eye-catching.
  • 54. Are there any final comments you would like to make? Anything you would like to add, in terms of what I plan to create. Comment: I don’t think that there is anything that I would specifically want to see. So long as there is a variety of different products included I would happily read it. I also like the idea of you being able to re create these and turn them into your own. It’d be quite interesting to see you try and replicate any work of Junji Ito, that is if you decide to include him in your fanzine.
  • 56. Publishing I think that it’s a good idea to see if I’m able to publish my fanzine professionally once I have finished making it. This will help to make my fanzine look as realistic as possible. I found a variety of different publishing websites that I could use however they all seem quite expensive. However I think that this is something that I should definitely consider later on in my FMP because not only will it help me get used to having work published professionally but it will also give me good experience for the future if I plan to do this again. https://www.digitalprinting.co.uk/products/?gclid=CjwKCAjwnPOEBhA0EiwA609ReQiTITZ5AotswLTE- FWRwdHKFbjpTdwQxKzPcaX4MY9JYBYUeXQYfhoCfnEQAvD_BwE