Music video production assignment

1. MUSIC VIDEO
ASSIGNMENT 2
YOUR GROUP NAME
HERE

2. GUIDANCE
This template PowerPoint presentation includes all the
relevant elements you need to cover in your Music Video
Assignment
It is suggested you save this PP in a different name and
share it with your group so you always have a copy – some
sections require you to delete the information on the slide
and replace with your own work
Add more pages to each section where necessary [you
should be doing this!]
Add visuals as you see necessary
This document will be added to as you progress through the
pre-production phase.
Delete this slide when complete

3. TASK 1 Idea Generation and
Research

4. RESEARCH & IDEA
GENERATION

5. MR. BRIGHTSIDE
The camera mainly shoots at eye level which shows us, the audience,
what the artist would look like if we were to see them in real life.
Close ups of the artist are also used, which is used during the same
scene in which the artist is singing. The point of the close up being to
show and emphasize the artists emotions.
This type of shot is also the best way to promote the singer to the
audience.
A wide shot is also used in multiple scenes. The wide shot including not
only the artist but also additional people in the background.
The camera is constantly moving, either to look at the artist and/or
additional people in the video.

6. DO I WANNA KNOW?
The video has no camera work, as the video uses animation. (no
camera angles)
The only parts of the video that changes is the animation parts,
in which the video reacts to the beat of the music.
The beat starts slow and gradually increases through out the
video. The animation also matching with the music.
As the chorus starts the animation switches to emphasize the
lyrics of the chorus before switching back to it following the
beat.
The art style is quite simple so it draws your attention more to
the music rather than just watching the animation.

7. FEEL GOOD INC.
The camera either mainly shoots at eye level or it shoots
far from the characters. During the opening of the music
video it starts with a wide shot of the background.
This was probably done to give the audience a sort of
idea as to what they can expect from the music video.
The video also fades in and out to different scenes. The
transitions are fast.
The music includes animation as well as real life artists.
Using animation combined with real life artists is good
because it leaves an impression on the audience as they
wouldn’t have seen anything like it before.
The song is quite simple as the beat and lyrics stay the
same through out the whole video but what draws
attention to it is the animation.
The art style is unique so it is easily recognizable.

8. POTENTIAL SONGS
1. Do I Wanna Know? – Arctic Monkeys
2. Mr. Brightside – The Killers
3. Feel Good Inc. – Gorillaz

9. POTENTIAL TECHNIQUES
When researching other music videos I found that a lot of
them shoot at eye level, meaning that it would be close
to the camera but not as close to it becoming a close up.
Another shot I plan to use is a high angle shot, where the
camera is placed above a person whilst facing
downwards. I would do this to show the instruments that
are being played as the music plays in the background,
to give off the impression that someone is playing to the
beat of the song.
The reason I would do this is to show off something (e.g.
an object or something related to the song).
I must also think about the kind of background I want to
use as well. If I wanted to use a background I didn’t have
access to for my music video, I could use a green screen.
I could also think about the different kinds of transitions
I could use. For my music video I would want the cuts to
be synced to the beat of the song, cutting from one shot
to another.

10. CONVENTIONS YOU PLAN TO
USE• The genre I plan to use for my music video is ‘rock’. By
researching the different music videos related to pop
music, I found that most videos use a wide range of
shots in order to engage their audience.
• ”Do I Wanna Know?” (Arctic Monkeys) is the song I plan
to use for my music video. With this I plan to use close
ups shots as well as high angle shots. I will do this to
show the instruments that are being played in the song.
From this, I could use fast cut motion to cut to another
scene.
• I plan to switch from the close up and high shots of the
instruments to wide shots of a city (either at daytime or
at nighttime).
• If I can’t find a good place to film said scenes I could
potentially think about using a green screen instead.
• I decided to go with the ‘rock’ genre since they are a lot
of music videos similar to what I am doing. From this I

11. MIND MAP OF IDEAS [SUMMARY
OF IDEAS]
Do I Wanna Know? (Arctic Monkeys)
Location
I plan to use location such as
a music room in order to
shoot the close up shots and
the high angle shots. I will
shoot the wide angle shots in
a city (e.g. York). I can then
edit the two together using
fast cut motion to create fast
Colours
I plan to use dark colours for
my music video as they match
with the song (a mix of
greyscale and dark colours).
These choice of colours will
help to set the mood of the
song. The song talking about
love.
Camera
Close ups, fast transitions (using
fast cut motion), slow and fast
shots. I could also use a close up
of the artist as well as close ups
of the various instruments being
played in the song (e.g. guitar,
drums, piano…)
Additional
If I’m unable to find a place to
film in a city (e.g. a city like York)
then I could use a green screen
instead. I would prefer to shoot
the city at night, so that it
matches well with the mood of
the song as well as colour
scheme. The theme of the song
being love and heartbreak.

12. SUMMARY
5 opportunities of your ideas
• With lack of a music video and only using animation for
the official music video this allows me to interpret the
video to how I want.
• By interpreting the music video in my own way I’ll be
able to create a unique video.
• Props would/will be easily to make/buy if needed.
•

13. SUMMARY
5 restrictions to your ideas
• Making/buying props could be time consuming
• ideas may not fit well with the theme/mood of the song
• The lack of colour used may make the audience lose
interest in the music video

14. FINAL IDEA –
ARTIST/TITLE/INFO
‘Do I Wanna Know?’ (Arctic Monkeys)
Arctic Monkeys is an English rock band formed in
Sheffield in 2002. The group consists of Alex Turner
(lead vocals, guitar, piano), Matt Helders (drums, vocals),
Jamie Cook (guitar, keyboards), and Nick O'Malley (bass
guitar, backing vocals).
They have also worked with artists such as Richard
Hawley and Mini Mansions.
The bands main focus of genre is ‘rock’. But also include
aspects of ‘pop’ to some of their songs.

15. The duration of the song is 4 minutes and 26 seconds.
The music video was directed by David Wilson and the
animation was done by Blinkink.
The song ’Do I Wanna Know?’ has similar guitar riffs to
another song from the same band called ‘R U Mine?’
which could mean that the two songs are related. The
song, written by the lead singer Alex Turner, is about a
modern romantic relationship. The slow beat at the start
of the music video is a good way to introduce the video.
The animation used to portray this also fits well with the
music. The video starts with a straight white line that
reacts to each cord being played. I think this is a good
way to open the music video because of how simplistic it
is. And because it is so simplistic it is more likely to draw
more attention from the audience so that they would
want to watch more. The title ‘Do I Wanna Know?” is
often repeated through out the song, which makes you
think if the artist is trying to speak to us as the audience.
Metaphors are also used through out the song which
describes the artists emotions and how they feel about a
FINAL IDEA – TRACK
SUMMARY

16. FINAL IDEA – YOUR IDEA
Your creative concept/video synopsis [describe your
interpretation, use of imagery or narrative, genre
conventions, etc]
By looking at the lyrics you can tell the that song talk
about love and romantic relationships. With this idea I
will try to interpret it into my own music video. I would
also want the colour scheme to match with the theme of
the song. I plan to use a range of close ups and high
angle shots to shoot various instruments that are played
through out the song (e.g. drums, guitar, keyboard…). I
also plan to use wide shots and even close ups when
shooting in a city. I would want to shoot at night so that
it fits with my theme. I plan to use a greyscale theme for
my music video because it fits well with the tone of the
song and fits with the theme. The theme being romantic
relationships and potential heartbreak.

17. TASK 2 Pre-production
Assessment

18. GUIDANCE:
PRE-PRODUCTION
ASSESSMENT
You need to assess the viability of your production and
investigate what is required to enable you to make your
music video
Much of this task is hypothetical, which means you will
need to investigate standard costings for such a
production and apply these to your planned production
considering which equipment you would need and
resources, etc
Resources to support this are in the Pre-production
assessment folder on Blackboard
Delete the questions on each slide and insert your
responses

19. TITLE OF
PRODUCTION/PRODUCTION
OUTLINE
Summary of intended production
Detail here what you are going to make and the intended
outcome
Detailed breakdown of the music track chosen and your
interpretation of it [remember the questions in the
workbook, e.g. pace/mood/tone/structure]
Specific outline your intended technical/equipment
requirements
Include any details that you think [you could use material
from your pitch]

20. LOCATIONS
You need to identify locations and plan a recce.
What are the limitations and risks, eg distance, access,
cost, weather? How will you manage this?
A risk with my music video is that filming in a public
place could cause disturbance as people could get in the
way of the shots. There could be problems with traffic.
Another problem is the location as it may be a long
distance for may actors to travel and could even cost a
lot of money to get there. Yet another problem that
could occur is a change in weather, which could be
unpredictable. If this were to happen, I would re-
schedule to another day where it wouldn’t rain. I must
also think about a place to film that is easily accessible
e.g. college.

21. EQUIPMENT
What do you need? E.g. equipment, resources? Mostly
from college, but who do you need to speak to get this
kit? What is available? When?
Look at equipment hire places, etc
DSLR camera from college, which I am able to book
online.
Tripod borrowed from college.
Potential green screen (if unable to film at specific
location).
Appropriate costumes/clothing
Instruments from the music room.

22. FACILITIES
Where will you edit your video? Do you need any other
specialist facilities…?
I will be editing my video within college since I do not
have the software to be able to do it at home. I may also
need to use a music room and borrow instruments and
use them when filming particular parts of my music
video.

23. PERSONNEL
CREW: I will mainly be doing the filming by myself.
However I may need extras for certain parts in my music
video e.g. I would need someone for close up shots, high
angle shots and wide shots.
CAST: I won’t need an additional performers in my music
video. I will only need the one person.
Other personnel? Is anyone else helping you?

24. PROPS/COSTUME/ETC
I must make sure that I book my props in advance in
order to make sure that I get them when I need it.
I do not need many props, I will only need around three
instruments to play along the my chosen song. (I will
only need a guitar, drums and potentially a keyboard).
I must make sure that my costume matches with my
chosen colour scheme. As well as making sure things like
lanyards are not in the shots.

25. TASK 3.1 Visual Planning

26. PRE-PRODUCTION: VISUAL
PLANNING
This section is concerned with the visual planning of your
music video
You should use this section to develop the sequencing or
your video, establish the relationship between the visuals
and the track itself and create a structure for you to
follow when filming
It is important that you ‘pre-visualise’ the video before
you make it; it will make filming and production a more
streamlined process
The following tasks are part of your visual planning
 Pre-visualisation and concept boards
 Storyboarding
 Shot list

27. PRE-
VISUALISATION/CONCEPT
BOARDS
Tool for exploring the direction and visuals
Provides inspiration and information for the “look & feel”
Presents key moments in your video
A means to sketch/plan ideas
Information on colour/lighting
Defining the “mise-en-scene”
Include as much here as you like, but keep it relevant to the
production, the following slides have been left blank for you
to approach in your own way, add more as you need to
Extension suggestion: edit a short sequence of clips that
have inspired or influenced your video [similar to this:
http://io9.com/5941145/this-directors-video-pitch-for-
hunger-games-might-be-better-than-the-real-movie]

29. RIP-O-MATIC
You should also construct a 15-20second Rip-o-matic
test reel using existing footage to convey the type of
video you want to make.

30. STRUCTURAL BREAKDOWN
Breakdown your track into it basic sections [e.g. intro,
verse, chorus, verse, etc] and apply broad visual ideas to
each section
You can use this as the master template for your
production, then add more shots to each section when
you develop your full visual plan
You should create a slide showing all the sections of the
song, then add a slide for each section with timings,
lyrics, what happens and details on specific shots
You could storyboard and shot list each section as you
go, to break up the process.

31. INTRO
BEFORE THE LYRICS START:
• Starts with a black screen
• Fades in to shot of York (at nighttime) – make the
transition using PremierPro
• Switches to close up of guitar, which is being played in
tune to the music
• Shot of music room (lights turning on)
• Shot of someone walking down a street (at nighttime)

32. MIDDLE
SINGING STARTS:
• Singing starts 30 seconds in
• Shot of someone walking down a street as another
person watches (at nighttime)
• Close up shot of guitar
• Shot of person lip syncing to song
• Wide shot of York (nighttime) moving fast – speed up
footage using PremierPro

33. CHORUS
• Close up of person singing chorus as well as continuing
to play the guitar
• Shot of person continuing to follow other person from a
distance
• Switches back to person lip syncing and playing the
guitar

34. MOOD BOARD

35. STORYBOARDING
Your storyboard should bring your idea to life
Provide an idea of the sequencing of you video
Provides a basis for production
Suggested online storyboard creators are:
 https://www.storyboardthat.com
 http://www.pixton.com [very complicated]
 http://www.storyjumper.com [allows you to insert your own images]
Alternatively, hand draw or photograph your storyboard and
scan or copy to insert it onto your slides
There are lots of tips collected together on Blackboard!

37. SHOT LIST
Your shot list should contain the sequential breakdown
of what you need to shoot for your video
It should work in partnership with your storyboard
It will be your working document when you film
It should contain the shot number, scene number, shot
description, framing and action you will see
It should also have information on performers in the
scene and other props, etc
Shot list template is on Blackboard in the pre-production
folder.

38. TASK 3.2 Organisational
Planning

39. PRODUCTION GROUP INFO
Include names, contact info, and defined roles at
difference stages of production, using a table is
suggested
Name(s) Contact Info Roles
Ben Dix @ben-
dix@student.yorkcollege.ac.
uk
Helping to film
Harriet Smith @harriet-
smith1@student.yorkcollege.
ac.uk
Actor
Laurence Archer @laurence-
archer@student.yorkcollege.
ac.uk
Actor
Bailey Furman @bailey- Actor

40. LOCATION

41. RISK ASSESSMENT
Risk Assess each separate filming location using the
table in the camera H&S PP on Bb as a staring point
Completing a generic filming assessment would be a
start, then you can add specialist/site specific risks as
you progress your production
Remember, a Risk Assessment is an ongoing document,
you should evaluate if anything changes in production
and when you put control measures in place
You should add the table to each call sheet for each
location

42. RISK ASSESSMENT
There aren’t any dangerous risk where I plan on filming.
However there are minor risks such as dripping over
loose wires and/or having lighting overheat. I can solve
these problems

43. CONTINGENCY PLAN

44. PRODUCTION SCHEDULE
Provide an outline of what you will do on which days
during production
You should broadly plan to the following structure:
- 2 weeks pre-production
- 1 week filming [plan for up to 2 days]
- 2 weeks editing [essentially 2 days for every day you
filmed]

45. SCHEDULE
Day (Week 1) -
Filming
What? How?
1 Film parts of my
music video at
college.
Use the studio as
well as the
equipment.
2 Film parts of my
music video outside
of college
Use the equipment
borrowed from
college
3 Film parts of my
music video outside
of college
Use the equipment
borrowed from
college
4 Film parts of my
music video outside
of college
Use the equipment
borrowed from
college
Day (Week 2) -
Editing
What? How?
1 Edit the first parts
of my music video.
Use the computers
to access
PremierPro.
2 Edit the first parts
of my music video.
Use the computers
to access
PremierPro.
3 Edit the first parts Use the computers

46. TASK 4.1 Production
Record/Log

47. PRODUCTION RECORD/LOG
Keep track your filming and production work with the
camera here
You could add stills of your work with annotations
You should include any specific details about how your
filming went and what you did on set to enable you to
complete the work
You should include Call Sheets and relevant production
documents here

48. CALL SHEETS
This links with your schedule
Complete a call sheet for each production activity
Forms are on Blackboard
Insert into Powerpoint here

49. EXPERIMENTS