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Sweet Like Candy Music Video
1. Sweet Like Candy song by Cat Ridgeway
Prospectus by Hannah Gershowitz
April 2020
HOOK
This music video project will promote lesser known work of the Orlando based artist,
Cat Ridgeway, offering new content to be available for her audience to enjoy and share
with friends. People can forget about the quarantine for a few minutes by watching this
touching video that is sure to put a smile on their face. This type of video is trending
currently because people want to be distracted by heartwarming music videos.
CONCEPT
Sweet Like Candy music video will walk you through two story lines of a boy and a girl
growing up together and then meeting each other again after years of no contact, then
finally catching feelings for each other.
LYRICS & SCENES
baby ain’t it the strangest thing
how it’s all in the timing
and how I’ve known you most of my life?
a double take from the corner of my eye
never noticed you before, I’m wondering why
SCENE 1: Candy Store
-Boy and girl are in their late 20s, they run into each other at the candy store they used
to go to as children together
SCENE 2: Candy Store
-Flash back to when they were kids at the candy shop together
baby I’ve been waiting on a moment
oh and I think you know it
you keep smiling at your shoes
SCENE 3: Candy Store
-Back to candy store scene of them in their 20s
2. -Boy and girl are talking and exchanging numbers, making plans for drinks later that
evening
I’ve been mixing you with all of my drinks
and I laugh as you watch me think
of the ways this could play out with you
ohhhhhhh
and it’s you, and it’s you, and it’s you I love
SCENE 4: Apartment
-Boy and girl at apt together drinking and laughing
Cuz you’re sweet like candy
not too demanding
oh remembering you
in the halls of our old school
makes me smile like a damn fool
SCENE 5: Middle School
-Flashback to middle school, passing each other in the hallway
oh yes, you’re sweet like candy
sparkle like a shandy
thinking back feels like a dream
darling you make me want to
take a second look at everything
baby, it’s the prettiest thing
how when the light is shining
the frizz makes a halo in your hair
baby, every time I look at you
I see something brand new
and I can’t help but stare
ohhhhhhh
and it’s you, and it’s you, and it’s you I love
SCENE 6: Apartment
-Back to the scene of the boy and girl together in the apartment
3. -Change to girls perspective looking at boy who is smiling
cuz you’re sweet like candy
not too demanding
just remembering you
in the halls of our old school
makes me smile like a damn fool
oh yes, you’re sweet like candy
sparkle like a shandy
thinking back feels like a dream
darling you make me want to
take a second look at everything
SCENE 7: High School
-Flashback to high school seeing each other in the hallway and talking
love is patient, love it hides
right in plain view in front of your eyes
love is patient, patience, I try
but with youuuuuu… damn did it take its sweet time
CUZ BABE YOU KNOW I LOVE YA CUZ YOU’RE
SCENE 8: Apartment
-Back to apartment scene
sweet like candy
so damn enchanting
I just can’t believe
I missed you first time around
and now you are my everything
yes, now you are my everything
SCENE 9: Candy Store
-Flashback all the way to the beginning (Boy and girl in their 20s), right before the first
scene.
-Boy walks into candy store, girl turns around and sees him
-Boy smiles
4. The End
DIFFERENTIATING FACTOR
Our concept is different from others because it incorporates two different stories, of
their childhood and now currently meeting in a coffee shop. These two stories
intertwine creating a flip-flop like effect switching every scene.
CLOSING
We expect to achieve 40k in views within 1 year by posting on all of the artist’s social
media pages promoting the new video. Since people are stuck indoors all day using the
internet, viewership will be higher than average. The artist already has a following so
this video will be created to increase that audience and give her current fans something
to share with their friends!