1. ni.com
Delivering growth and innovation through
platform-based system design
Eric Starkloff, EVP of Global Sales and Marketing

2. 2ni.com
NI’s Opportunity Areas
Source: Frost & Sullivan, Prime Data, and NI Estimates
Total Market: $21 Billion Total Market: $36 Billion
Embedded Monitoring and ControlTest and Measurement
Design
Prototype
Deploy
Design
Validation & Verification
Production

3. 3ni.com
NIThrough the Design Flow
Lab/ Research Design/ Validation Mfg & Service
Based upon NI sales to all WW customers in 2013 with a designated “Department Type” ± 2% margin of error
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%%of2013CustomerContacts

4. 4ni.com
NI’s Platform-Based Approach to AutomatedTest
VS.
Traditional Instruments PXI Modular Instruments

5. 5ni.com
NI PXI Advantage
Modular
HW
Driver
SW
Timing and
Sync
PXI Products
600+
Proprietary Device Synchronization
<1 nanoseconds skew out of the box
<30 picoseconds skew with calibration

6. 6ni.com
NI PXI Advantage
Modular
HW
Driver
SW
Timing and
Sync
Application
Software
>70% of PXI Users Program with
NI LabVIEW
LabVIEW is the leading software
for test automation

7. 7ni.com
NI PXI Advantage
Modular
HW
Driver
SW
Timing and
Sync
Application
Software
Sales
Support
Integration
Partners
Ecosystem
Online Members
200,000+
Example Programs
8,000+
Integration Partners
1,300
Applications & Systems Engineers
800

8. 8ni.com

9. 9ni.com
“The global PXI-based instrumentation market in
electronic test applications is expected to experience a
compound annual growth rate of 17.6% from 2013 to 2020.
By 2020, this market is expected to generate over $1,750 million."

10. 10ni.com
Test and Measurement Opportunity
EstimatedTotal MarketSize: $21 Billion
General Purpose
Structural and
Physical Test
Wireless/RF Real-TimeTest Semiconductor
$4.0 Billion $4.0 Billion $6.0 Billion $3.0 Billion $4.0 Billion
Source: Frost & Sullivan, Prime Data and NI Estimates
Estimates include hardware, software and services.

11. 11ni.com
Standalone Instruments vs. Semiconductor ATE
Production Floor Readiness
MeasurementCapability
“Rack & Stack”
“Big Iron ATE”
 Optimized for lab/design use
 Wide availability
 Quick setup time
o Bulky, redundant functionality
o Slow to automate
o No production infrastructure
(handler, STDF, etc.)
 Optimized for test throughput
 ATE infrastructure elements
 Aligned with design tools
o Expensive to buy/maintain
o Limited selection, proprietary
o Difficult to program

12. 12ni.com
PXI’s Unique Approach for Semiconductor
Production Floor Readiness
MeasurementCapability
 High-performance instrumentation
 Easy-to-use software
 Timing and sync built-in
 Small footprint
 Industry-standard I/O
 Adds production infrastructure
 Software suited for ATE
 Open ecosystem
 Ideal for SOC and analog
(Big “A” little “D”)
Same Platform
(PXI)
Measurement
Correlation

13. 13ni.com
NI SemiconductorTest System

14. 14ni.com
Test and Measurement Opportunity
EstimatedTotal MarketSize: $21 Billion
General Purpose
Structural and
Physical Test
Wireless/RF Real-TimeTest Semiconductor
$4.0 Billion $4.0 Billion $6.0 Billion $3.0 Billion $4.0 Billion
Source: Frost & Sullivan, Prime Data and NI Estimates
Estimates include hardware, software and services.

15. 15ni.com
Wireless/RF Opportunity
EstimatedTotal MarketSize: $6 Billion
General RF
Microwave
Mobile Devices
Wireless
Infrastructure
Software-Defined
Radio
Spectral Monitoring
Signal Intelligence
Source: Frost & Sullivan, Prime Data and NI Estimates
Estimates include hardware, software and services.

16. 16ni.com
Technology Leverage inTest & Measurement
Radar Design, Prototype & Test 5G Wireless ResearchRF Integrated Circuit Test
NI LabVIEW RIO Architecture
PXI USRP Device

17. 17ni.com
NI’s Opportunity Areas
Source: Frost & Sullivan, Prime Data, and NI Estimates
Total Market: $21 Billion Total Market: $36 Billion
Embedded Monitoring and ControlTest and Measurement
Design
Prototype
Deploy
Design
Validation & Verification
Production

18. 18ni.com
NI’s Platform-Based Approach to Embedded System Design
VS.
Flexible Off-The-Shelf SolutionTraditional Design Approach

19. 19ni.com
UnitVolume
Source: Worldwide Embedded and Intelligent Systems 2014-2018 Forecast and Analysis (IDC #249414, July 2014) and NI Estimates
• Embedded Processing & Software
• Networking/Cloud/Mobile Access
• Big Data Analytics
Internet of Things
The Internet ofThings Market
$252B
Biotechnology
$2T
Semiconductor
Manufacturing
Smart Grid
Power Plant
Construction &
Agricultural Equipment
Wearables
Smart
Phones
Industrial Internet of Things

20. 20ni.com
UnitVolume
Source: Worldwide Embedded and Intelligent Systems 2014-2018 Forecast and Analysis (IDC #249414, July 2014) and NI Estimates
The Internet ofThings Market
1. High-performance microprocessors
2. High level operating systems
3. IP connectivity
Internet of Things
$252B $36B$2T
Industrial Internet of Things
Biotechnology
Semiconductor
Manufacturing
Smart Grid
Power Plant
Construction &
Agricultural Equipment

21. 21ni.com
Embedded Opportunity in Industrial Internet ofThings
EstimatedTotal MarketSize: $36 Billion
Source: Prime Data and NI Estimates
Smart Machines
$27.5 Billion
Transportation
$2.5 Billion
Energy
$3.5 Billion
Source: NI Estimates
Health
$2.5 Billion

22. 22ni.com
Technology Leverage in Embedded Control & Monitoring
Online Asset Monitoring Factory of the FutureSemiconductor
Pick and Place
NI LabVIEW RIO Architecture
CompactRIO PXI
USRP Device
Single-Board RIO
System on Module

23. ni.com
Examples of CustomerValue
Through the Design Flow
Mike Santori, VP of Product Marketing

24. 24ni.com
NI Customer Design Flow
Embedded Monitoring and ControlTest and Measurement
Design
Prototype
Deploy
Design
Characterization
Production

25. 25ni.com
Test and Measurement: NI andTechShop Partnership
Before, I didn’t have the room or budget to buy a full setup for each bench. I can now park one laptop and a
VirtualBench on each seat, replacing four to five boxes. - Russell Stanphil, Electronics Advisor at TechShop
“ ”
Test and Measurement
Design
Characterization
Production

26. 26ni.com
Test and Measurement: Hardware-in-the-Loop Simulation
By adopting FPGA-based simulation using the NI hardware and software platforms... We reduced test time to 1/20
of the estimated time for equivalent testing on a dynamometer. - Mr. Tomohiro Morita, FUJI Heavy Industries, Ltd.
“ ”
Test and Measurement
Design
Characterization
Production

27. 27ni.com
Test and Measurement:WLAN SemiconductorTest
Using the software-designed NI PXI vector signal transceiver and the NI WLAN Measurement Suite, we improved
test speeds by more than 200 times compared to traditional rack-and-stack instruments while significantly
improving test coverage. - Doug Johnson, Qualcomm Atheros
“ ”
Test and Measurement
Design
Characterization
Production

28. 28ni.com
Test and Measurement: SemiconductorTest System
Test and Measurement
Design
Characterization
Production

29. 29ni.com
Test and Measurement:Wireless Base StationTest
Unlike mobile phones, base stations generate multiple 2G, 3G and 4G signals simultaneously. The Vector
Signal Transceiver can capture multiple cellular bands in one shot. Using traditional instruments this would
easily take 10 times longer.
Test and Measurement
Design
Characterization
Production

30. 30ni.com
Embedded Monitoring: OilWell Fracture Pump Monitoring and Analysis
LabVIEW has made the software development side much quicker than our past experiences in C-based programming.
What most C programmers take two years to do, we can accomplish in a couple of months. We can use that time
savings to get to market quicker.” - Robert Stewart, CEO, Lime Instruments, LLC
“ ”
Embedded Monitoring and Control
Design
Prototype
Deploy

31. 31ni.com
Embedded Monitoring and Control: Smart Factory
The Factory of the Future is a big vision. A platform-based approach using LabVIEW and FPGA hardware can accelerate
productivity and deliver a 10x reduction in development time.
Embedded Monitoring and Control
Design
Prototype
Deploy

32. 32ni.com
NI Customer Design Flow
Embedded Monitoring and ControlTest and Measurement
Design
Prototype
Deploy
Design
Characterization
Production

33. 33ni.com
2014 New Product Impact
Reconfigurable VSA
(26.5 GHz Vector Signal Analyzer)
Semiconductor Test System
InsightCMTM
CompactRIO Controller
CompactDAQ Controller
VirtualBench
Military Aerospace (Spectral Monitoring)
Semiconductor Characterization
Semiconductor ProductionTest
Conditioned Monitoring
Smart Machines
In-Vehicle Datalogging
Benchtop Design

34. 34ni.com
Revenue From New Hardware Products
(Released in the Previous 24 Months)
Millions
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
$-
$20
$40
$60
$80
$100
$120
$140
$160
$180
2011 2012 2013 1H 2014
New Product Revenue % of Annual Revenue

35. ni.com