2. Trading under: Pacibrite (Pty) Ltd. Reg No. 2011/120795/07
VAT Registration No: 4420 2598 99
Main Members: Pieter Lubbe, Wayne Potgieter, Michel de Robillard
Johannesburg | Pretoria | Cape Town
Tel: 083 445 0442 | 072 312 2450
Email: info@lightboxled.co.za
Website: www.lightboxled.co.za
3. 1. Background
a. Company History
Established in 2014 by co-founders, Pieter Lubbe, Wayne Potgieter and Michel de Robillard,
LIGHTBOX was founded on the principles of integrity, honesty and quality service. We are the end
destination for anybody looking to save money on electricity.
Since inception we’ve helped businesses and home owners save thousands of rands in electricity
bills while at the same time providing them with superior lighting and solar solutions.
b. What we do
At LIGHTBOX we help industrial, commercial and residential customers save money. We achieve this
by implementing LED lighting technology, Solar Solutions and/or Battery Backup Solutions. At
LIGHTBOX we offer the best possible solutions and our products are of the highest quality.
2. Strategy & Vision
a. Vision statement
To help create a sustainable low energy future for every business and household.
b. Mission statement
To give our customers the best lighting and Energy Saving Solutions and to help them create a more
sustainable future for future generations. We provide this with a dedication to the highest level of
customer satisfaction and with a sense of warmth, friendliness, professionalism, pride, and honesty.
c. Values
A commitment to sustainability and to acting in an environmentally friendly way.
Acting with competence, honesty and integrity.
Committed to change for the good of all humanity and the environment.
d. Business goals & objectives
To become the preferred supplier of LED lighting, Solar and Energy Saving Solutions for
industrial and commercial businesses and home owners.
To have a 100% satisfied customer rating at all time.
To assist the community in creating a better and more sustainable living environment.
To engage with businesses from all sectors and contribute to creating a better future for all
through partnership and co-operation.
e. Growth strategy
Market Segmentation - We will focus on our targeted market and expand our offerings to other
markets when feasible and sustainable.
Leveraging Partnerships – By partnering with the right people we will expand our product and
solution offering. This will enable us to increase market reach while forming mutually beneficial
business relationships at the same time.
Product Diversification - We will expand our solutions offering on an ongoing basis by adding new
Energy Saving products and services through local manufacturing and partnerships with relevant
brands.
Market Penetration - By adding products and solutions for the cost sensitive customer we aim to
provide a viable money saving solution for less fortunate communities and households.
4. 3. Products & Services
a. Products
Industrial spec lighting - LED High bays, Induction High bays, LED Low bays, Induction Low
bays, LED Floodlight, Induction Floodlight, Induction Bulkhead, LED Tubes, Speciality lighting.
Commercial spec lighting – LED Panel lights, Ceiling lights, LED Tubes, LED Down lights, LED
Spot lights.
Residential spec lighting – LED Tubes, LED Down lights, LED Globes, LED Bulbs, LED
Floodlights, LED Spot light, LED Strip light.
Battery Storage - Nickel Zinc Battery, Smart Battery Management System Software
Solar Solutions – Photovoltaic Panels, Inverters, Batteries, Regulators, Grid Tie Limiter, Grid Tie
Inverters.
b. Services
Lighting energy audit
Lighting installations and servicing
Lighting repair (selected lights only)
Solar energy audit for new solar installation
Installation of solar solutions
Inspection and repair of solar installations
Installation of battery backup solutions
c. Business competitiveness
LIGHTBOX’s focus on honesty and integrity makes us unique. We know that when we maintain an
open and transparent relationship with our customers and partners, we can truly work towards a
sustainable future. At LIGHTBOX we pride ourselves on superior product quality, professionalism and
personalised service. Our customers and partners are what drives us and to have respectable, open
relationships. When they succeed, LIGHTBOX succeeds.
d. Quality policies
LIGHTBOX provides quality management, co-ordination, manufacture and installation services
throughout South Africa and abroad. LIGHTBOX have developed its expertise since its establishment
and aim to deliver a high standard of product and service to its customers.
It is the policy of LIGHTBOX to provide the customer with goods and services to the agreed
requirement in accordance with the details and price.
The Directors, Management and Staff are responsible for Quality Control through the Quality
Management System seeking improvement by constant review, with suppliers and sub-contractors
being encouraged to co-operate. The Company is committed to achieving customer satisfaction by
the use of quality procedures which will be operated to meet or exceed the requirements of ISO
9001.
5. 4. Management & Ownership
a. Directors
Pieter Lubbe,
Wayne Potgieter,
Michel de Robillard
b. Managers
Pieter Lubbe – Sales Manager
Wayne Potgieter – Marketing Manager
Thank you for taking the time to read our company profile.
If you have any questions or comments, please feel free to contact us.
