Today's home buyer will search online at some point during the home buying process. When they do it's crucial that your business and contact information show up at the top of the search results. Many people think that it costs thousands of dollars to have your name and business show up as a top search result but in this webinar you will learn a free and easy shortcut to get to the top of Google search results. Learn how to set up a Google Plus page that will appear at the top of local search results when a buyer is searching for homes or a real estate agent in your market.
Winning Listings and Converting Buyers With Google Plus
1. Burke Smith
Founder of YourNetCoach
Chief Communications Officer, HSA Home Warranty
Technology will never replace agents, but agents
using technology will!™
Winning Listings &
Converting Buyers
With Google Plus
2. Audio Issues
• During Todays webinar
attendees will be in listen-only
mode
• If you are experiencing audio
issues please contact:
GoToWebinar: 1-800-263-6317
• Submit questions
@HSAHomeWarranty on Twitter
with #HSAwebinar
3. Audio Issues
• Check to make sure your
computer isn’t muted
• Make sure your Audio
Mode is set to Use Mic &
Speakers if you haven’t
dialed in
4. • Reach out to your local HSA representative for a
recording and slides after today’s webinar
• Find your rep at www.onlinehsa.com
This is Recorded
6. Burke Smith – Career Highlights
• Chief Communications Officer at HSA Home
Warranty
• Founder of YourNetCoach, Founder of ipayOne,
Executive Team at Prudential California Realty
• Licensed California Broker & Real Estate
Coach/Consultant/Trainer
• Personally responsible for over 1000 closed real
estate transactions
• Featured on CNN & in the New York Times
• Nominated 2 years in a row Inman Innovator of the
Year
Clients have closed over $25 billion in residential real estate!
7. “THIS IS WHY
WE STARTED
ZILLOW!”
That’s almost $900 million in closed real estate
transactions without a single lead from Zillow or Trulia!
8. • Featured content writer on RIS Media
• Marketing and Promotions at ESPN Radio
• Social Media Intern at Monona Terrace
• IT and Social Media Consultant at American
Family Insurance
• Social Media Specialist at HSA
Phone: 608-798-6001 ext. 6410
Email: Brian.Geick@onlineHSA.com
Contact:
Brian Geick – Career Highlights
16. Social Media is your FREE platform:
• To share your stories
• To show your knowledge of a market
• To network
• Build your S.O.I.
• Do PR for you and your business
• Recruit and retain
Social Media does NOT replace what you
do, it complements what you do!
17. Help me
find a
house
What is my
house is
worth
Tell me
how the
market is
PROVE TO ME THAT I CAN TRUST YOU
Real Estate 101 vs. Social Media 101
18. Build a brand. You’re not
just an agent, you are a
brand within a brand.
What is your niche?
20. You’re not just an agent, you’re a brand.
What does your brand stand for?
Hint: “Don’t say Loyalty, Integrity and experience”
• 3 Step Branding Exercise:
• Write down 3 – 5 things that you think your brand represents in the
market.
• Ask your family, friends, co-workers and most importantly your past
clients what is the first thing that comes to mind when they think
about you and your brand.
• Compare their responses to yours.
What is your BIG, BOLD, BRANDING statement?
For example:
“The #1 resource for Indiana Real Estate”
24. 40% is knowing your audience
Some Quick Facts About Your Next First Time Home Buyer
• Equal to or Bigger than Baby Boomer Generation , Roughly 26% of the
population
• 3 times the size of Generation X
• Weak on interpersonal skills …why? Technology
• Spending power exceeds $200 billion
• Close to family , so stay in touch with those past clients
25. 40% is the value of what you are offering
Example of Failed Marketing:
Really? I need you for that?
26. Anybody can tell you how much your
home is worth, contact us today and we
will tell you how to make your home
worth MORE!
You don’t need to know how much your
home is worth, you need to know how to
make your home worth MORE!
Example of Successful
Marketing:
27. 20% is the LOOK
What’s wrong with this picture?
What’s wrong with this picture?
Everything you do offline MUST have a
call to action to drive people online!!!
28. Everything you do offline MUST have a
call to action to drive people online.
For example:
5 Most Important things you need to know when
thinking of selling your home in Schererville
29.
30. What Is Google +?
• A social network very similar to Facebook
• Gives a social aspect to all of Google’s services
– Search, Gmail, YouTube, Calendar
31. Why Do I need To Be On It?
Why do I need to
be on another
social network?
33. What We Know
• 90% of today’s consumers search online when
looking for a home
• 33% of people looking for real estate
information on Google are searching for local
agents or brokers
35. What do top positioned Google
pages have in common?
36. Top 5
Factors correlated with a high Google search
ranking
• Number of Google +1
• Facebook Shares
• Backlinks
• Facebook Total
• Facebook Comments
43. Business placed
on the 1st page of
search results
Think of it as the
new Yellow Pages
Just as you had to be in
the Yellow Pages you
NEED to be listed here
44. What About Google Places?
• In 2012 ‘Google Places’ changed to ‘Google+
Local’
45. When your customers search on
Google, the results to the right may
include relevant posts, photos, and
videos from your Google+ page.
Cantera Real Estate
46.
47. • Google Plus pages get
prime real estate in
search results
• Includes relevant contact
information
• Directions to your office
• Reviews
• Recent posts
60. If you already had a Google Plus Page made
or had to claim your page this is where you
can join in
61. Add A Profile Picture
Click here to
upload a profile
picture
62. Add A Profile Picture
• Your profile picture should be professional and
of a high resolution
• It appears in all your posts and in search results
• You may also use a logo if you have one
63. Add A Cover Photo
Click here to
upload a Cover
Photo
Click here to upload
a cover photo
64. Add A Cover Photo
• Your cover photo is very large (1080 x 608 px) so
use a high resolution photo
– Minimum size requirement (480 x 270 px)
• Choose something that catches the eye and
represents your business or market
• This image is only seen when people visit your
page
65. Add Map and Search Photos
• These are the display photos for your business
on Google Maps and in search results
• Use photos of your office, team, and
neighborhoods you service
66. Add Map and Search Photos
Where your photos
appear in search results
67. • Use Dashboard in the upper left hand corner
drop down menu to access to your page’s
Activity center
• From here you can see if you’re missing
information, verify your page, start a G+ chat
with your followers and more
68. Google + Dashboard
• Add Managers
• Delete
• Transfer ownership
• Verify your page
69. Google + Dashboard
• Start a video Hangout
• Edit information about your
business
70. • Complete your page
• Use the progress bar at the top to see what
you’re missing
– Hours of operation
– Upload Photos of your team and building
– Add an introduction
71. Verifying Your Page
• After you’ve filled out
your information you can
Verify your page
73. When the pin arrives, log back into your
Google + Dashboard, enter the pin and your
page will be verified
74. Checklist So Far
Created a page
Uploaded Photos
Filled out basic information
Requested to Verify Page
75. After Verification
• Link your website to your page
• Set a Google Plus URL
Verified Local Business
pages have a check
mark by their photo
76. Link To Your Website
Under the “About” heading look for a section
called Links and hit “Edit” at the bottom
77. Link To Your Website
Enter your website and link to your other social
networks
78. Set A URL
• Requirements
– Your page must be verified
• Can not be changed once set
• Your URL may be preassigned based on the
name of your page and the name of your linked
website.
80. Build Your Brand – Online Reviews
• Setting up a Google Plus business page allows
people to review your business
• Reviews can not be anonymous. They are linked
to the reviewers Google + profile
• Reviews help you show up higher in search
results
81. “We live in social world where now and
for the foreseeable future, the
consumer is in control. They are more
informed than ever and have a choice
of who they work with,”
- Sherry Chris, CEO of Better
Homes and Gardens Real Estate
During Todays webinar attendees will be in listen-only mode.If you are experiencing audio issues please contact:GoToWebinar: 1-800-263-6317Submit questions @HSAHomeWarranty on Twitter or through the Questions box
If you see this pop up. Stop. Make sure you select to use Google
Guide to all things Google +http://www.martinshervington.com/google-plus-posts-the-ultimate-guide/
Google Plus remains a mystery for many small business owners and nonprofits. Why? People feel that there are so many social networks to choose from. They also can’t seem to find the benefit in starting a completely new presence on yet another completely new platform, especially when they don’t know ANYONE else using Google Plus.
Reviews can only be written on Google+ Local business pages, not on personal or on non-local-business Google+ pageSome businesses may still have legacy Google Places pages as Google goes through the migration process. However, these will be moved to the Google+ Local format in the near future - See more at: http://www.thoughtshift.co.uk/google-pages-google-local-google-places-whats-going-on-here/#sthash.kh0EWnAQ.dFrwjBPb.dpuf
Now, when people search for your brand on Google, they can get the latest info straight from your Google+ page, on the righthand side of their search results. And when your followers search for information relevant to your brand, content you've shared may appear in search.Here's how to be eligible:First, create your Google+ page. Then start publishing regular, relevant posts to attract and engage followers.
When a business owner verifies a local Google+ Page, any existing listing for the business is merged with the local Google+ Page to create a single page with a verified checkmark. Verified local Google+ Pages have features of both pages described above–scores and reviews as well as posts from the business owner.After you’ve created your page, follow these steps to request a Personal Identification Number (PIN) to verify your page:Go to https://plus.google.com/dashboard and click Manage this page on the page you’d like to verify.Click Verify your business beneath your address.Check that the contact information is correct. You can also address the postcard to a specific person by adding a name to the Optional contact name field. This name will not appear anywhere else on Google. Note that you can only receive a PIN at the business address you provided when you created your Google+ page for your local business.Click Request postcard. Once your postcard arrives, you can verify your Google+ page by entering your PIN online.