This document provides an overview of Bloomingdale Advertising, a full-service communications agency based in Kuala Lumpur, Malaysia. Bloomingdale has over 30 years of experience in advertising, marketing, and communications. It is part of the Worldwide Partners network, giving it access to partner agencies around the world. Bloomingdale provides a wide range of marketing tactics and content creation services to ignite conversations and fuel word-of-mouth. The agency has extensive experience working with both private sector clients and government ministries in Malaysia.

1. Agency Portfolio

2. LOCAL INSIGHTS
GLOBAL DOMINATION

3. ignite
conversations
We are a full-service communications
agency that provides a vast range of
marketing tactics and the creation of
immersive content designed to….
Bloomingdale
Worldwide Partners
fuel word-of-mouth.
&

4. Agency Background

5. The Agency
• Registered as Bloomingdale Adver3sing Sdn Bhd
(Company No: 154611-A)
• Registered Address:
Suite 12.08, 12th Floor, Menara Sentral Vista,
Jalan Sultan Abdul Samad,
50470 Kuala Lumpur, Malaysia
• Date of incorpora3on: 16 July 1986
• All things adver3sing, marke3ng and communica3ons backed by 30 years of
blood, sweat and tears as one of the first independent local agencies in
Malaysia with the ability to take on the world through our partner agencies in
collabora3on with Worldwide Partners inc.

6. The Agency
• Member of the Associa3on of Accredited Adver3sing Agents of Malaysia
(AAAA)
• Member of the Ins3tute of Public Rela3ons Malaysia (IPRM)
• Shareholder and Partner Agency of Worldwide Partners Inc. (WPI) – Global
Network of Independent Marke3ng Agencies

7. Our Worldwide Network

8. 1 Corpora4on
80 Partners
55 Countries
Largest Independent Agency Network In The World

9. The Worldwide Partners Advantage
Bloomingdale is part of Worldwide Partners (WPI), a network of
owner-managed advertising and marketing communication
agencies from around the world.
Through the network, we have access to countries all around the
globe through our partner agencies.
Worldwide Partners allows us to run regional and global
campaigns by working together with partners in localising and
implementing the marketing campaigns. Each agency is a native
of their home-country, making them the real experts in cultural
insights and creative input.
Moreover, as all agencies within the network function as boutique
shops, we have the advantage of being cost-effective when
compared to multinational networks.

10. Agency
Credentials

11. Public Relations

12. Public Rela4ons Accounts
• Malaysia Convention & Exhibition Bureau – MyCEB (Agency on Record: 2016 – Current)
• East Coast Economic Region Development Council (Agency on Record: 2013 - Current)
• Tourism Malaysia (Agency on Record: 2012 - 2014)
• Ministry of International Trade and Industry (Agency on Record: 2010 – 2011)
• Yemen Tourism (Agency on Record: 2010 – 2011)
• Malaysian Dutch Business Council (Ad Hoc)
• Malaysian Society of Engineering and Technology (Ad Hoc)
• Accor Hotels Malaysia (Ad Hoc)
• CPA Australia (Ad Hoc)
• Visit Indonesia (2009) – “Visit Yogyakarta & Bandung”
• Ministry of Youth & Sports (2009) – “Youth Against Crime”
• Ministry of Agriculture (2007) – “Agriculture is Business”
• Putrajaya Holdings (2007) – “Putrajaya Arts Festival”

13. Agency Showreel

14. Find us on YouTube:
http://www.youtube.com/c/BloomingdaleAdvertising

15. CORPORATE VIDEOS
• ISKANDAR MALAYSIA (IRDA)
• CYBERJAYA (CYBERVIEW SDN BHD)
• PLUS
SPECIAL VIDEOS
• BIOTECHCORP – 12 Segment Video on BioSegment & BioNexus Companies
• MALAYSIANS UNITE FOR ROAD SAFETY (MUFORS) – PLUS CSR Campaign
TV COMMERCIALS
• MINISTRY OF DOMESTIC TRADE, CO-
OPERATIVES & CONSUMERISM, MALAYSIA
• MINISTRY OF YOUTH & SPORTS, MALAYSIA
• MINISTRY OF AGRICULTURE
• CITROEN
• ISUZU
• KOTA KEMUNING
• LESTARI PERDANA
• AFFINBANK
• PLUS
• MALAYSIAN PALM OIL BOARD
• UTILITY CONSORTIUM
• TELEKOM MALAYSIA
• MODENAS
• PROTON
• TOURISM MALAYSIA
• FELDA
• TASIK KENYIR
Find us on YouTube:
http://www.youtube.com/c/BloomingdaleAdvertising

16. Design + Campaign
Portfolio

17. Branding

18. Branding

19. Invest Selangor
(formerly known as Selangor State Investment Centre)

20. Invest Selangor Branding Exercise

21. Invest Selangor – Interna4onal Corporate Campaign

22. Iskandar Malaysia

23. 2008 Branding Exercise

24. 2011 Rebranding Exercise

25. Print Ads

26. Thema4c Brochure

27. Putrajaya Holdings

28. Billboard

29. Thematic Print

30. Property Brochures

31. Property Brochures

32. Print Ads

33. Corporate Leaflet

34. Corporate Profile

35. Putrajaya Arts Festival

36. Bandar Raya Developments Berhad
PIKOM ICT MALL CAPSQUARE

37. LAUNCH CAMPAIGN

38. LSSC Development Sdn Bhd
Country Hills Residences

39. Launch Campaign

40. Amalan Setar Sdn Bhd
Semenyih Parklands

41. Launch Campaign

42. PLUS Malaysia Berhad

43. Print Ads

44. Print Ads

45. Festive Travel Time Advisory Ads

46. Merdeka Campaign

47. AFFIN BANK

48. Oh My Goshh (OMG) Campaigns 2010-2012

49. OMG 2 (2011)

50. OMG 3 (2012)

51. Festive Campaign

52. Institute of Bankers Malaysia
(IBBM)

53. Corporate Identity Guideline
Rafizah Abdul Rahman
Manager
Corporate Marketing & Communication
email rafizah@ibbm.org.my
Tel +603 2095 6833
Fax +603 2095 7822
Wisma IBI, 5 Jalan Semantan, Damansara Heights
50490 Kuala Lumpur, Malaysia
www.ibbm.org.my

54. Recruitment Campaign
Great Thinkers
The Foundation of
Our Accomplishments
The Four Pinnacles of IBBM
Training & Learning Certification Information Advisory
The Institute of Bankers Malaysia (IBBM) is a professional and educational body for the banking and financial services industry
that provides industry-focused training programmes and certifications to upcoming financiers.
We aim to be at the forefront in the advancement of financial education and learning services by embarking on a journey of
transformation, which can only be achieved with the right set of passionate thinkers who are inspired to assist us in changing the
landscape and shaping the future. Innovators, creative thinkers who dare to take risks and are willing to challenge the status quo
in the quest to achieve greater heights. Each employee is valued for their skills and is assisted throughout the journey to develop
their knowledge and expertise to its pinnacle. Each employee is valued for their skills and is assisted throughout the journey to
develop their knowledge and expertise to its pinnacle. Through our regional expansion programme, we are taking quantum leaps
of change in order to reshape Asia’s financial education stratum.
If you think you have the right skills, demeanor and a fire in the belly to challenge the status quo and advocate transformation,
share your interest with us by dropping an email to: hra@ibbm.org.my
IBBM is an equal opportunities employer, committed to non-discriminatory practices in all aspects of employment
Do you have the fundamental savoir-faire in any of the following areas of expertise:
(There will be an assortment of managers, executives and specialists positions available)
Impossible
We are looking
for talent who only
see possibilities
The Four Pinnacles of IBBM
Training & Learning Certification Information Advisory
The Institute of Bankers Malaysia (IBBM) is devoted to providing world class education and learning services as part of its mission
to develop talent in the banking and financial services industry
We aim to be at the forefront in the advancement of banking education and learning services by embarking on a journey of
transformation, which can only be achieved with the right set of passionate thinkers and doers who are inspired to change the
learning landscape and shaping the future. Innovators, creative thinkers and high achievers who are willing to challenge the status
quo in the quest to achieve greater heights. Each team member is valued for their contribution and is assisted throughout the
journey to develop their knowledge and expertise to its pinnacle. Through our change programme, we are taking quantum leaps
to reshape the banking and education landscape through innovation in our delivery and value proposition.
If you think you have the right skills, demeanor and a fire in the belly to challenge the status quo and advocate transformation,
share your interest with us by dropping an email to: hra@ibbm.org.my
IBBM is an equal opportunities employer, committed to non-discriminatory practices in all aspects of employment.
We would be keen to have you onboard if you have the following areas of expertise:
(There will be a variety of managerial and specialists roles available)

55. Asian Finance Bank

56. Print Ads

57. MEPS

58. Print

59. Print & Bus Ads

60. SME Bank

61. Print

62. Ambank/AmIslamic

63. Print Ads

64. Print Ads

65. Leaflets

66. Maybank

67. E-POS Campaign

68. Credit Card Ads

69. Maybankard ATM

70. Tourism Malaysia
Visit Malaysia Year 2007
(South Asia Market)

71. Print

72. Print

73. Ministry of Agriculture

74. Thematic Launch Print Ad

75. Corporate/Thematic Print Ads

76. Billboards (Corporate)

77. Testimonial Print Ads

78. Billboards (Testimonials)

79. MPOPC

80. Awareness Campaign

81. BERNAS

82. Corporate
Campaign

83. Felda

84. Corporate Ads

85. KTMB

86. Festive Campaign

87. Region Food Industries

88. Life Sauces (Label Design)

89. Life Sauces (Ads)

90. Publication Portfolio

91. Iskandar Malaysia Investment Kit

92. Iskandar Malaysia Investment Kit

93. Iskandar Malaysia Coffeetable Book

94. Iskandar Malaysia Regional Development
Authority (IRDA)
Annual Report

95. Bina Masyhur Corporate Brochure

96. Johor Land Berhad
2014/2015 Coffeetable Book

97. Kontena Nasional
2012 Coffetable Book

98. Malaysian Timber Council 2010 Annual Report

99. Malaysian Timber Council
- Annual Reports 08/09

100. Malaysian Timber Council - Newsletters

101. MTC Calendar

102. Amanahraya Annual Report (2007)

103. Bank Simpanan Nasional Annual Report (2006)

104. Agensi Anti-Dadah Kebangsaan
Annual Report (2010)

105. Automotive Portfolio

106. Automotive

107. Automotive

108. Automotive

109. Automotive

110. Automotive

111. Automotive

112. Pitch (Spec.) Work
Showcase

113. Pitch Logo Designs

114. AFFINBANK – OMG 2014 Campaign

115. AFFINBANK – World MasterCard Launch

116. PLUS – Corporate Campaign

117. PLUS – Corporate Campaign

118. UEM Sunrise – The Estuary (Launch Ads)

119. Asian Institute of Finance – Corporate Ads

120. Kraftangan Malaysia – International Print Ads

121. TC Euro Cars – Renault Clio RS 200 EDC

122. PNS – Franchise Malaysia Campaign

123. Bata Malaysia – Corporate Profile

124. AFFINBANK – Corporate Customer Kit

125. Cyberview – Cyberjaya City Centre Corporate Kit

126. PNMB – Corporate Ads

127. Tabung Haji – Festive Ads Campaign

128. BiotechCorp – Corporate Ads

129. BiotechCorp – Corporate Ads

130. Friesland Campina – Recruitment Campaign

131. PNMB – Corporate Ads

132. Pitch Annual Reports
C O R P O R AT E A N N U A L R E P O R T | 1
TRADITION OF THE FUTURE
CORPORATE ANNUAL REPORT 2010-14

133. Pitch Publications
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1
PROGRESSIVEDEVELOPMENTTHROUGHOUTTHEYEARS
MALAYSIAN
TIMBER
COUNCIL
PROGRESSIVE DEVELOPMENT
THROUGHOUT THE YEARS
(1992 - 2012)

134. • A Boutique Agency with Direct Involvement of Senior
Agency Personnel on All Accounts.
• 3 Decades and counting as a Glocal Agency that has
worked with SMEs, MNCs, GLCs and other Brands no
matter how Small or Big.
• Part of an International Network of Independent Agencies
known as Worldwide Partners, providing us with access,
insights and the capability to carry out localised
international campaigns in over 55 Countries.
• Strong Connections with the Malaysian Media and ready-
access to International Media at a moment’s notice.
Why Bloomingdale?

135. Immeasurable Experience in Government Relations
and Managing Strategic Communication
Campaigns for Ministries, Agencies and GLCs over
30 glorious years.
Why Bloomingdale?

137. Suite 12.08, 12th Floor,
Menara Sentral Vista,
Jalan Sultan Abdul Samad,
50470 Kuala Lumpur, Malaysia
T: +603 2276 5693
E: gurmeet@bloomingdale.com.my
W: www.bloomingdale.com.my
Y: www.youtube.com/BloomingdaleWPI