Let’s Make  A Dent   In The Universe
Let’s start  breaking  walls <ul><li>We’ll make the Unthinkable,  Thinkable ; </li></ul><ul><li>the Impossible,  Possible;...
<ul><li>We have a  dream to share  with you. </li></ul><ul><li>Not any dream,  </li></ul><ul><li>but an  extraordinary one...
<ul><li>A dream of engaging & partnering a pool of </li></ul><ul><li>Thinkers,  Igniters,   </li></ul><ul><li>Accelerators...
<ul><li>It’s about a  passionate  team of  </li></ul><ul><li>Talented Malaysians   </li></ul><ul><li>who  believe  that in...
<ul><li>Who  steadfastly  believe in </li></ul>Thinking Differently!
<ul><li>Who believe that  </li></ul><ul><li>every extraordinary business  </li></ul><ul><li>is  driven  </li></ul><ul><li>...
<ul><li>Purpose drives everything.   </li></ul><ul><li>For purpose   </li></ul><ul><li>fosters  visionary ideas  </li></ul...
<ul><li>Purpose contributes </li></ul><ul><li>to a life well-lived! </li></ul>
<ul><li>We’re in the business of </li></ul><ul><li>Igniting Conversational Capital. </li></ul><ul><li>Positive Conversatio...
In  Brutal Simplicity , we’re: <ul><li>Igniters  of Ideas. </li></ul><ul><li>Accelerators  of Ideas.  </li></ul><ul><li>Ex...
<ul><li>Ideas  worthy of conversation </li></ul>
<ul><li>Not just any ideas .  </li></ul><ul><li>But  provocative ideas  that are  </li></ul><ul><li>simple, cost-effective...
impossible
impossible We only see possibilities
<ul><li>Out of this </li></ul><ul><li>wreckage a new </li></ul><ul><li>industry  </li></ul><ul><li>will emerge . </li></ul...
We’re in the business to  connect with the consumers. We’re not here to keep media companies alive.
We’re a full-service communications agency providing clients a blend of digital, social, experiential and traditional mark...
<ul><li>ignite </li></ul><ul><li>conversations </li></ul>fuel word-of-mouth. &
The Agency <ul><li>Date of incorporation: 16 July 1986 </li></ul><ul><li>Authorised and Paid-up Capital: RM1 million </li>...
Bloomingdale Worldwide Partners <ul><li>Largest Global Network of   Owner-Managed Marketing Communications Firms </li></ul>
Bloomingdale Worldwide Partners <ul><li>1 Corporation 97 Partners 144 offices 56 Countries 4,800 People $4.1 Billion in Bi...
360° Communication Promotions Traditional Advertising Trade Show Design Public Relations Brand  Strategies Media Planning ...
We Think Differently <ul><li>We challenge the status quo @ every blink. </li></ul><ul><li>Chief  Igniter of Ideas  - Malke...
It’s simply about  creating great  experiences ,  not great ads! Our Strength
Less about saying things, more about building things. Things that. simply make life. easier  or just.. more fun!...... Our...
STOP Interrupting Directing Shouting High-powered messages Reacting Return on investment Big promises Explaining Engaging ...
Client Portfolio
 
Pullman Lakeside Putrajaya Hotel
Artwork
Print
Accor Group
Press Conference (Announcement of New Hotel) – Press Coverage Malaysian Reserve
Press Conference (Announcement of New Hotel) – Press Coverage Malaysian Nanban The News Strait Times
The Star Press Conference (Announcement of New Hotel) – Press Coverage
Press Conference (Announcement of New Hotel) Press Conference was featured on RTM TV2 Evening News at 7.00pm 29 th  June 2...
Iskandar Regional Development Authority
Print
Reports
General Brochures
Tourism Malaysia  for South Asia Market
‘ Beaches ’ TVC (20s)
‘ Shopping ’ (20s)
‘ Theme Park ’ TVC (20s)
‘ Spectacular ’ TVC (20s)
‘ Kids ’ TVC (40s)
Print
Print
Print
Print
PLUS Berhad
Corporate  TVC (60s) A heartwarming piece of communication designed to  put a face on Malaysia’s largest highway concessio...
‘ Smart ’ TVC (40s) Light-hearted and entertaining, the TVC carries a very relevant and hard-hitting message: smart driver...
‘ Cleaning ’ TVC (30s) A stylish approach to communicate the professionalism of Plus staff; meticulous attention to detail...
‘ Help ’ TVC (30s) Plus is always just a phone call away; when travellers need help during their journey on Plus highways,...
Merdeka Campaign
Road Safety Campaign
Travel Advisory Ads
Putrajaya Holdings Sdn Bhd
Print Ads
Thematic Print
Billboard
Booklet – Semi D & Terrace
Putrajaya Arts Festival
Press Coverage
Telekom Malaysia (Corporate Festive)
Festive TVC –  Raya
Festive TVC –  Deepavali
Ministry of Agriculture
Print
Press Ad - Success Stories
TVC – 90secs & 40secs
Billboards
PR/Editorial Support
Malaysian Palm Oil Board
‘ Baja ’ TVC A TVC to educate target audience about the correct application of fertilisers at the right time, resulting in...
‘ Buah Masak ’ TVC Encouraging the collection of loose fruit to ensure higher productivity and higher income.
‘ Tanah Semula ’ TVC This completes the educational series on higher productivity, higher earnings: spotlighting the repla...
Mayban k
E-Pos – Tactical
E-Pos – Collateral  A crisp campaign extolling the benefits of Maybank’s e-POS facility in a simple, impactful and memorab...
Credit Card Created to support a promotion to increase usage of Maybank credit cards, this campaign reinforces the brand i...
Maybankard – Thematic
Leaflets
Asian Finance Bank
Print Ads
Leaflets
Leaflets
Tourism Indonesia  Visit Year 2009 (Ole! Jogja & Ole! Bandung Event)
Leaflets
Buntings
Region Food
Life Sauces
Life Sauces
Magazine
MEPS
Print
Print Ad & Bus Advertisement
CPA Australia
Print Ad
Audi
Product Ads
Harisons Club
Poster Campaign
Affin Bank
Press Ads
Malaysian Timber Council
Annual Report
We are also currently handling the public relations initiatives for: Ministry of International Trade and Industry, Malaysi...
Our Thought Process – Creative Work Worth Sharing
BATAM INTERNATIONAL EXPO
Print Ad (Magazine) Logo Design
UEM Group (Merdeka & Malaysia Day Print Ads)
Print Ads
RHB BANK (Credit & Debit Card Usage & Contest Campaign)
Print Ads
Print Ads
Halal Innovation Awards Night (Creative Design & Event Management for Halal Development Corporation)
Logo Design
Invitation Card Design
Invitation Card Design
TVC 30 Sec
TVC 30 Sec
So…why Bloomingdale?
Why Us? <ul><li>Suspicious of bigness and glamour </li></ul><ul><li>Celebrate passion </li></ul><ul><li>Plant seeds </li><...
 
Upcoming SlideShare
Loading in …5
×

Bloomingdale Credentials

637 views

Published on

A brief overview of what Bloomingdale Advertising stands for and part &amp; parcel of its creative works

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
637
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Bloomingdale Credentials

  1. 1. Let’s Make A Dent In The Universe
  2. 2. Let’s start breaking walls <ul><li>We’ll make the Unthinkable, Thinkable ; </li></ul><ul><li>the Impossible, Possible; </li></ul><ul><li>the Unconquerable, Conquerable; </li></ul><ul><li>the Unattainable, Attainable . </li></ul><ul><li>If there are no doors or windows, </li></ul><ul><li>we will move forward, even if it means </li></ul><ul><li>walking through walls! </li></ul>
  3. 3. <ul><li>We have a dream to share with you. </li></ul><ul><li>Not any dream, </li></ul><ul><li>but an extraordinary one . </li></ul><ul><li>An amazing but relentless </li></ul><ul><li>Mother-of-All Dreams. </li></ul>
  4. 4. <ul><li>A dream of engaging & partnering a pool of </li></ul><ul><li>Thinkers, Igniters, </li></ul><ul><li>Accelerators , Insurgents, </li></ul><ul><li>Mavericks </li></ul><ul><li>who will challenge </li></ul><ul><li>every barrier to the success </li></ul><ul><li>of your business. </li></ul>
  5. 5. <ul><li>It’s about a passionate team of </li></ul><ul><li>Talented Malaysians </li></ul><ul><li>who believe that in everything we do, to: </li></ul><ul><li>Relentlessly challenge the status quo . </li></ul>
  6. 6. <ul><li>Who steadfastly believe in </li></ul>Thinking Differently!
  7. 7. <ul><li>Who believe that </li></ul><ul><li>every extraordinary business </li></ul><ul><li>is driven </li></ul><ul><li>by purpose. </li></ul>
  8. 8. <ul><li>Purpose drives everything. </li></ul><ul><li>For purpose </li></ul><ul><li>fosters visionary ideas </li></ul><ul><li>& </li></ul><ul><li>meaningful innovation. </li></ul>
  9. 9. <ul><li>Purpose contributes </li></ul><ul><li>to a life well-lived! </li></ul>
  10. 10. <ul><li>We’re in the business of </li></ul><ul><li>Igniting Conversational Capital. </li></ul><ul><li>Positive Conversational Capital </li></ul><ul><li>about you, </li></ul><ul><li>your brand, </li></ul><ul><li>your product, </li></ul><ul><li>your services. </li></ul>
  11. 11. In Brutal Simplicity , we’re: <ul><li>Igniters of Ideas. </li></ul><ul><li>Accelerators of Ideas. </li></ul><ul><li>Executors of Ideas. </li></ul><ul><li>Sculptors of Ideas. </li></ul><ul><li>Monetizers of Ideas </li></ul>
  12. 12. <ul><li>Ideas worthy of conversation </li></ul>
  13. 13. <ul><li>Not just any ideas . </li></ul><ul><li>But provocative ideas that are </li></ul><ul><li>simple, cost-effective, </li></ul><ul><li>meaningful, inspiring </li></ul>
  14. 14. impossible
  15. 15. impossible We only see possibilities
  16. 16. <ul><li>Out of this </li></ul><ul><li>wreckage a new </li></ul><ul><li>industry </li></ul><ul><li>will emerge . </li></ul>– Hugh McLeod
  17. 17. We’re in the business to connect with the consumers. We’re not here to keep media companies alive.
  18. 18. We’re a full-service communications agency providing clients a blend of digital, social, experiential and traditional marketing tactics designed to Bloomingdale Advertising
  19. 19. <ul><li>ignite </li></ul><ul><li>conversations </li></ul>fuel word-of-mouth. &
  20. 20. The Agency <ul><li>Date of incorporation: 16 July 1986 </li></ul><ul><li>Authorised and Paid-up Capital: RM1 million </li></ul><ul><li>A full-service 24-year old Glocal Ad Agency with a proven track record and strong global insights through international collaboration with Worldwide Partners Inc. </li></ul><ul><li>Member of the 4A’s of Malaysia </li></ul><ul><li>Registered with the Ministry of Finance as a Bumiputera Vendor </li></ul><ul><li>(No: 357-00010083) </li></ul><ul><li>Services include: Local and global strategic campaign planning, media, creative, public relations and event management </li></ul>
  21. 21. Bloomingdale Worldwide Partners <ul><li>Largest Global Network of Owner-Managed Marketing Communications Firms </li></ul>
  22. 22. Bloomingdale Worldwide Partners <ul><li>1 Corporation 97 Partners 144 offices 56 Countries 4,800 People $4.1 Billion in Billings* </li></ul>*Capitalized billings from 2008
  23. 23. 360° Communication Promotions Traditional Advertising Trade Show Design Public Relations Brand Strategies Media Planning Buying Sponsoring Market Research Ambient Marketing Ethnic Marketing Events CD/CI Direct Marketing Ambush Marketing Interactive
  24. 24. We Think Differently <ul><li>We challenge the status quo @ every blink. </li></ul><ul><li>Chief Igniter of Ideas - Malkeet Singh </li></ul><ul><li>Media Guru – Balan Andrew Moses </li></ul><ul><li>Creative Insurgent – Ryo </li></ul><ul><li>Thought Shaper – Sharmila </li></ul><ul><li>Accelerator of Ideas – Gurmeet Singh Gill </li></ul><ul><li>Creative Radical – Rhashidi </li></ul><ul><li>Igniter of Ideas – Bob @ Think </li></ul>
  25. 25. It’s simply about creating great experiences , not great ads! Our Strength
  26. 26. Less about saying things, more about building things. Things that. simply make life. easier or just.. more fun!...... Our Mantra
  27. 27. STOP Interrupting Directing Shouting High-powered messages Reacting Return on investment Big promises Explaining Engaging Connecting Enticing Engaging content Interacting Return on involvement Intimate gestures Discovering START
  28. 28. Client Portfolio
  29. 30. Pullman Lakeside Putrajaya Hotel
  30. 31. Artwork
  31. 32. Print
  32. 33. Accor Group
  33. 34. Press Conference (Announcement of New Hotel) – Press Coverage Malaysian Reserve
  34. 35. Press Conference (Announcement of New Hotel) – Press Coverage Malaysian Nanban The News Strait Times
  35. 36. The Star Press Conference (Announcement of New Hotel) – Press Coverage
  36. 37. Press Conference (Announcement of New Hotel) Press Conference was featured on RTM TV2 Evening News at 7.00pm 29 th June 2010
  37. 38. Iskandar Regional Development Authority
  38. 39. Print
  39. 40. Reports
  40. 41. General Brochures
  41. 42. Tourism Malaysia for South Asia Market
  42. 43. ‘ Beaches ’ TVC (20s)
  43. 44. ‘ Shopping ’ (20s)
  44. 45. ‘ Theme Park ’ TVC (20s)
  45. 46. ‘ Spectacular ’ TVC (20s)
  46. 47. ‘ Kids ’ TVC (40s)
  47. 48. Print
  48. 49. Print
  49. 50. Print
  50. 51. Print
  51. 52. PLUS Berhad
  52. 53. Corporate TVC (60s) A heartwarming piece of communication designed to put a face on Malaysia’s largest highway concessionaire.
  53. 54. ‘ Smart ’ TVC (40s) Light-hearted and entertaining, the TVC carries a very relevant and hard-hitting message: smart drivers pay toll using the more efficient and time-saving way.
  54. 55. ‘ Cleaning ’ TVC (30s) A stylish approach to communicate the professionalism of Plus staff; meticulous attention to detail is the key, from a smart uniform to the final touches in the cleaning process.
  55. 56. ‘ Help ’ TVC (30s) Plus is always just a phone call away; when travellers need help during their journey on Plus highways, reinforcing the customer-centered emphasis offered by Plus
  56. 57. Merdeka Campaign
  57. 58. Road Safety Campaign
  58. 59. Travel Advisory Ads
  59. 60. Putrajaya Holdings Sdn Bhd
  60. 61. Print Ads
  61. 62. Thematic Print
  62. 63. Billboard
  63. 64. Booklet – Semi D & Terrace
  64. 65. Putrajaya Arts Festival
  65. 66. Press Coverage
  66. 67. Telekom Malaysia (Corporate Festive)
  67. 68. Festive TVC – Raya
  68. 69. Festive TVC – Deepavali
  69. 70. Ministry of Agriculture
  70. 71. Print
  71. 72. Press Ad - Success Stories
  72. 73. TVC – 90secs & 40secs
  73. 74. Billboards
  74. 75. PR/Editorial Support
  75. 76. Malaysian Palm Oil Board
  76. 77. ‘ Baja ’ TVC A TVC to educate target audience about the correct application of fertilisers at the right time, resulting in higher productivity and higher earnings.
  77. 78. ‘ Buah Masak ’ TVC Encouraging the collection of loose fruit to ensure higher productivity and higher income.
  78. 79. ‘ Tanah Semula ’ TVC This completes the educational series on higher productivity, higher earnings: spotlighting the replanting process.
  79. 80. Mayban k
  80. 81. E-Pos – Tactical
  81. 82. E-Pos – Collateral A crisp campaign extolling the benefits of Maybank’s e-POS facility in a simple, impactful and memorable way.
  82. 83. Credit Card Created to support a promotion to increase usage of Maybank credit cards, this campaign reinforces the brand image as sophisticated, premium and rewarding.
  83. 84. Maybankard – Thematic
  84. 85. Leaflets
  85. 86. Asian Finance Bank
  86. 87. Print Ads
  87. 88. Leaflets
  88. 89. Leaflets
  89. 90. Tourism Indonesia Visit Year 2009 (Ole! Jogja & Ole! Bandung Event)
  90. 91. Leaflets
  91. 92. Buntings
  92. 93. Region Food
  93. 94. Life Sauces
  94. 95. Life Sauces
  95. 96. Magazine
  96. 97. MEPS
  97. 98. Print
  98. 99. Print Ad & Bus Advertisement
  99. 100. CPA Australia
  100. 101. Print Ad
  101. 102. Audi
  102. 103. Product Ads
  103. 104. Harisons Club
  104. 105. Poster Campaign
  105. 106. Affin Bank
  106. 107. Press Ads
  107. 108. Malaysian Timber Council
  108. 109. Annual Report
  109. 110. We are also currently handling the public relations initiatives for: Ministry of International Trade and Industry, Malaysia Yemen Tourism Board for Malaysian and Singaporean Market
  110. 111. Our Thought Process – Creative Work Worth Sharing
  111. 112. BATAM INTERNATIONAL EXPO
  112. 113. Print Ad (Magazine) Logo Design
  113. 114. UEM Group (Merdeka & Malaysia Day Print Ads)
  114. 115. Print Ads
  115. 116. RHB BANK (Credit & Debit Card Usage & Contest Campaign)
  116. 117. Print Ads
  117. 118. Print Ads
  118. 119. Halal Innovation Awards Night (Creative Design & Event Management for Halal Development Corporation)
  119. 120. Logo Design
  120. 121. Invitation Card Design
  121. 122. Invitation Card Design
  122. 123. TVC 30 Sec
  123. 124. TVC 30 Sec
  124. 125. So…why Bloomingdale?
  125. 126. Why Us? <ul><li>Suspicious of bigness and glamour </li></ul><ul><li>Celebrate passion </li></ul><ul><li>Plant seeds </li></ul><ul><li>Long haul survivor </li></ul><ul><li>We’re lean, mean, hungry </li></ul><ul><li>We’re ‘ unique’’ </li></ul>

×