This document summarizes the business plans and operations of MASholidays for 2011-2013. It outlines their core tour products, strategies to attract different types of tourists through golf, health, education, and religious tourism. It discusses partnerships, marketing efforts at travel fairs and consumer events, development of corporate travel portals, and internal organization. Key performance indicators like sales volumes and customer commendations are provided to showcase progress.

1. MASholidays 2011-2013 July 2011

2. Our business model is anchored on.. Key Resources Customer Relationships Customer Segments Key Activities Value Proposition Key Partners Distribution Channels Cost Structures Revenue Streams

3. Our plan for 2011-13… MASholidays Corporate Portal Tour packages MICE Charters Targeting ~ $500m in 2013

4. Our four core tour products…

5. The Malaysia Stopover product…

6. Drawing tourists into Malaysia…

7. Converting transit pax to tourists…

9. by the sea

10. in the highlands and forests

11. learning golf

12. corporate golfFormation of Malaysian Golf Tourist Association in March 2011

13. Health tourism – collaboration with Tropicana, 30 Jun And soon with other medical and wellness institutions

14. Sports tourism – Official Air Charter for Chelsea 6 Jul Bringing in players to play and to train, and of course the fans

15. Edu vacation – collaboration with UCSI, 29 Jul …

16. Outbound getaway product…

18. The Chef Wan gourmet packages trail blazing the Muslim Getaways in collabroation with TV9 …

19. This is followed by ‘NasiLemak, Kopi O’ Live Talk Show on TV9 …

20. Working to develop the front end biz …

21. HRH Perlis, corp customers and media on a trip to KIX

22. Putting a link on corporate customers websites

23. An interview by RTM to promote Lambaian Kaabah

24. Lambaian Kaabah - Umrah Pre- departure briefing – open also to staff and public not yet booked In Makkah

25. Our products are now sold on Maybank portal …

26. … and on maybank2u staff portal as well

27. We are aggressively building MASholidays profile Working with Al Rajhi Bank for umrah , cuti-cuti 1Malaysia and muslim tours Printed on Ikhwan credit card statements

28. And for internal stakeholders, collaborating with KSK KSK Loan of RM 20,000 just for MASholidays packages!

29. … and creating a buzz in the facebook

30. Our world map app on the facebook

31. Using social commerce to drive visitors to the site and experience the virtual stopover in Malaysia

32. We will build presence in travel trade fairs … INTL LUXURY TRAVEL MART ATF ITB ITB, ASIA PATA FEB MAY NOV AUG JAN MAR SEP OCT JUN WTM AIME ARABIAN TRAVEL MARKET CIBTM EIBTM

33. .. and drive sales at consumer fairs MASholidays fared 61% better than the top agent (Reliance) at the MATTA fair in September 2010 – MASholidays sales ~ RM685k! MATF in Mar 2011 was double that in Aug 2010 ~ RM1.3M

34. Developing a corporate portal for biz travel

35. Introducing the UATP card for corp customers MASholidays becoming an issuer of the UATP card – saving merchant fees and earning ancillary revenues

36. Getting into the charter biz – Chrismas Island Scuba dive and swim with whale shark Red crab migration Nature walk Bird watching

37. How we are organised internally… Sales and Event Management Product Design and Management Marketing Back office support Purchase and contract Management

39. Offline sales of RM 6.4 mil

40. Repeat corporate customers (e.g. Batuta KBR, LGM, Konsortium Logistics, Qualitas, NSSDC Negeri Sembilan) and FITs

41. Taking customer ownership through relationship marketing

42. Letters of commendation from corporate bodies as well as FITs

43. Highest sales for MAS for MATTA (Sep 2010) – RM 685k

44. Improving individual work behaviours

46. Thank You