Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

MiBrand Business Magazine Issue 1


Published on

MiBrand Business Magazine Issue 1
June 2017

Published in: Business
  • Multiple Time Lotto Winner Shocks The System�Reveals All! ➤➤
    Are you sure you want to  Yes  No
    Your message goes here
    Are you sure you want to  Yes  No
    Your message goes here
  • If you want a girl to "chase" you, then you have to use the right "bait". We discovered 4 specific things that FORCE a girl to chase after you and try to win YOU over. copy and visiting... 
    Are you sure you want to  Yes  No
    Your message goes here
    Are you sure you want to  Yes  No
    Your message goes here
  • Just got my check for $500, Sometimes people don't believe me when I tell them about how much you can make taking paid surveys online... So I took a video of myself actually getting paid $500 for paid surveys to finally set the record straight. I'm not going to leave this video up for long, so check it out now before I take it down! 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

MiBrand Business Magazine Issue 1

  1. 1. Build Trust & Win the SaleP9 10 Most Talked About Malaysian Indian Brands P40 12 Best Ways to Generate Good Business Ideas?P53 PP18624/12/2014(034094) RM10.00 | Vol.1 Issue1 Appreciation to Your Brand Founders & Movers Start Something Beautiful Together
  2. 2. STAY TUNED
  3. 3. PUBLISHER MiBrand is published by Biz Zoom Media Malaysia Sdn Bhd Unit 10-01, The Vertical II, Tower B, Avenue 3, Bangsar South City, No.8, Jalan Kerinchi 59200 Kuala Lumpur Tel: 603 2242 0550 Fax: 603-2242 4994 E-mail: PP18624/12/2014(034094) CHAIRMAN Tan Sri S Veerasingam ADVISOR Jaggarao Simancha EDITOR-IN-CHIEF Bhaawaani Visunathan MANAGING EDITOR Arikrishnan Subramanian ASSOCIATE EDITOR R Navaaneetha Krishnan WRITERS Arikrishnan Subramanian R Navaneetha Krishnan Mae-Ziele Nyara Joe Malini S.Rajan Nicholas Raj ADMINISTRATIVE/CIRCULATION OFFICER Ramesh Visunathan DESIGNER TMMEDIA Sdn Bhd PRINTER SKS Print Sdn Bhd No. 5, Jalan Haji Abdul Karim 53, Off Jalan Sungai Jati 41200 Klang, Selangor Whist every effort has been made to ensure that the content of this publication is accurate and up to date and correct in every way, the publishers cannot be held responsible or liable for any inaccuracies or errors with the publication. Copyright & reprint: Information reproduced from this publication is protected under the copyright act.All rights reserved. No material may be reproduced in part or in whole without the prior written consent of the publisher and copyright holder. Permissions may be requested by sending an email to Disclaimer: The views and opinions expresses in Mibrand Magazine are not necessarily the views of the publisher We are proud to present the first ever issue of the MiBrand Magazine; we hope you will find it informative and useful to grow your business. We had a VISION – to create an authentic innovative and inspiring entrepreneurial publication for the growing number of Malaysian Indian businessmen. This has been no small feat, one made easier by an extraordinary team of like-minded passionate game changers who think and do great things for the community and Malaysian Indian businesses. So, what is MiBrand all about? In a world full of imitation and replication, we wanted to do something different, something that would stand out beyond the print. We wanted you to capture the message behind the story; to inspire you by providing the ‘HOW ?’ so that you may attain your own vision and goals in your unique way. This magazine is for you, the people who challenge status quo, who shake things up, who ask ‘WHY ?’ Throughout the sections, you will find featured stories on entrepreneurs, doable business ideas, informative business articles and inspiring insights. The past few months have been really hard times to turn out the first edition of MiBrand Magazine. We had some wonderful moments too, like interviewing Mr. G.Thirumurugan, the MD of Petal Florist, who is such a warm person; he gives away more than his share of care to the society. MiBrand Magazine is testament that anything is possible when you have a clear vision and focus. Prior to launching this print magazine, we already have our online website,‘’ with articles written by writers from across the globe. Do subscribe today. Hopefully there is something for everyone in MiBrand Magazine and; if you do have any questions, suggestions or even complaints for us, please feel free to communicate, you are part of our team now. Thank You for connecting with Mibrand, we look forward to walking the journey with you. Enjoy Growing With MiBrand. Establish A Goal that Scare You EDITOR’S VIEW
  5. 5. Biz Bits FIRST EVER PwC TRUST BULDER CHALLENGE PwC Malaysia declared three teams from locally-based universities as winners of the first PwC Trust Builders Challenge. PwC Malaysia Managing Partner, Sridharan Nair who was one of 5 Judges , said 137 teams of three students each from locally-based universities took part in the challenge. He added,“we believe that we can encourage the next generation of leaders to help influence what trust looks like in the future. Hence, the idea of PwC Trust Builders, a trust building challenge for university students was born.” BIZ BITS TRIPVISS LAUNCH TRIPSHARE Malaysia based global online travel platform and community Tripviss, announced the launch of its new feature,Tripshare. This exciting new feature seeks to revolutionize the way travellers explore the world by providing the means to craft custom itineraries that are open for everyone around the world to join. Initially started as an online platform for travellers to customize their trips, Tripviss now has broadened its focus to offer more savings by connecting travellers worldwide via Tripshare which is now available to everyone. By enabling travellers to create and join Tripshares, travellers get to save more by cost-sharing custom trips made by other travellers. 4
  6. 6. NATIONAL FOOD VALLEY Deputy Prime Minister Datuk Seri Dr Ahmad Zahid Hamidi said a special team will be established to ensure the agriculture and agro-based industry achieves its five per cent contribution to the Gross Domestic Product . Meanwhile, Perak Menteri Besar Datuk Seri Dr Zambry Abd Kadir said the government aspired to make Perak as the national food valley as the state is among the largest producer of agriculture food EUR 100 MILLION SOFTWARE GRANT Global Powerhouse Siemens AG President and CEO, Mr. Joe Kaeser and Siemens Malaysia President and CEO Mr Prakash Chandran made a public announcement to invest EUR100 million worth of software grant to local universities and colleges to boost re-skilling and increase training capability in preparation for the next industrial age in Malaysia. Mr Kaesar mentioned that Siemens can provide first-class help on establishing software tools for the industrial Internet to be applied to areas of manufacturing like Industrie 4.0, and will willingly grant the sum of EUR100mil worth of software to universities and colleges so that the young generation can learn to simulate in the virtual world of manufacturing. The Lorry Founders Listed in Forbes 30 under 30 Asia 2017 Goh Chee Hau and Nadhir Ashafiq Zainal Abidin co-founders of The Lorry that offers on demand cargo transportation services are among top 30 Asian listed in Forbes 30. The start up founded in September 2014, cargo transportation services throughout Malaysia, connecting thousands of lorry and van owners with customers who wish to move anything – from household appliances to commercial cargo TheLorry says it earns through a commission out of every transaction. Coca-Cola Malaysia aim to train 20,000 micro entrepreneurs by 2020 The Domestic Trade, Cooperatives and Consumerism Ministry (KPDNKK) is collaborating with Coca-Cola Malaysia to produce 20,000 micro entrepreneurs by 2020. Coca-Cola Malaysia would provide a training module programme, which covers all aspects on how to start a business, to keep daily records and to manage income and expenses. While, the ministry, on the other hand, would provide consultancy on business regulations and micro credit to the entrepreneurs, KPDNKK Minister Datuk Seri Hamzah Zainuddin told press after launching the programme. BIZ BITS 5
  7. 7. 6 STRATEGY Air Asia sells not just air tickets; they sell a dream What is Your Competitive Advantage? The needs and wants of the market do not differ much. Everyone needs food, clothing, shelter, technology, and so on. How then can businesses shine through all the competition? This is where ‘Competitive Advantage’ comes into play. What do you have to offer which is different from your competitors and beneficial to your customers? That is your competitive advantage. Why would someone buy an iPhone instead of a Samsung Galaxy?
  8. 8. 7 STRATEGY When Do You Identify Your Competitive Advantage? Is competitive advantage accidental? Is it something you cook up at the marketing level? The renowned marketing guru, Michael Porter in his book, Competitive Advantage (1985) defined the two ways in which an organization can achieve competitive advantage over its rivals; cost advantage and differentiation advantage. The cost advantage is when a business provides the same products and services as its competitors, albeit at a lesser cost. Differentiation advantage is when a business provides better products and services than its competitors. In Porter’s view, strategic management should be concerned with building and sustaining competitive advantage. A businesses’ competitive advantage should be spelled out as early as the business plan writing stage. Marketing is only a tool to highlight the competitive advantage to the masses. The answer to the question is that competitive advantage needs to be identified at the product or service development stage itself. How Can a Competitive Advantage Boost Your Business? Competitive advantage gives prospective customers a reason to choose your product or service over another. Competitive advantage, in fact, is not just something for businesses but also for individuals. What sets us apart from others? Why should I get this job as opposed to the other candidate? A competitive advantage will give you and your business a reason to exist. It is your business offer to the market, a promise your business is making and you will be motivated to always keep to that promise. Developing a good competitive advantage automatically creates advocates amongst customers for your business. Happy customers who benefited from your offer are definitely going to speak to others about your product and services. This word-of-mouth marketing aspect will help boost the bottom line. Marketing Your Competitive Advantage Is word-of-mouth alone enough to shout out your competitive advantage? Probably not. Once a competitive advantage is identified, a proper marketing plan needs to be put in place to get the word out there. Various techniques and tactics can and should be used. A business should not shy away from advertising, public relations and below and above the line promotion methods to market its products and services. Businesses often neglect marketing due to budget constraints. However, marketing does not necessarily be an expensive investment, especially this day and age with the presence of powerful tools in the social media network infrastructure. Marketing can be almost free if the selected channels are properly utilized. Based on a reasonable budget allocation, you can easily create an impactful marketing campaign that will work positively in positioning your product and services. Public Relations is another powerful tool to lower the marketing cost but can increase your reach and credibility. Public Relations is a paid-up form of advertising and is a credible source of promotion. Development of the said competitive advantage is extremely important; If it is something that was never done before and something that delivers greater benefits to your customers, you can comfortably talk about it in the mass and social media at no cost at all.
  9. 9. STRATEGY On 2 December 2001, a heavily-indebted airline was bought over and rebranded by former Time Warner executive Tony Fernandes thru his company, Tune Air Sdn Bhd for the token sum of one ringgit (about USD 0.26 at the time) with USD 11 million (over MYR 40 million) worth of debts. AirAsia now operates at the globally lowest unit cost while recording profits in the billions. AirAsia has been recently named the World’s Best Low-Cost Airline at the 2016 Skytrax World Airline Awards. It is also Asia’s Best Low-Cost Airline for the eighth year running. Air Asia has become a household brand in Malaysia and beyond in less than a decade. How did a low-cost carrier which had no market in Malaysia or neighboring regions in 1996 emerge successfully? It was nothing but a mind blowing competitive advantage. Air Asia sold not just air tickets, they sold a dream. Air Asia’s key competitive advantage was the offering of a travel dream with the most affordable pricing. It is not something new. There are thousands of budget airlines around the world, however, Air Asia’s business model is designed to offer the customers almost full-service carrier services within a budget. Air Asia has also managed to add many exciting destinations in their route map and thus enable people to liven up their travel dreams. They also had a competitive advantage of being one of the first low-cost movers in the region. Great leadership is also a big contributor to Air Asia’s success. Air Asia is also big on marketing; they are experts in getting the word out there. They tell common people stories of affordable travel that excites the population. Their competitive advantage: Now Everyone Can Fly! So, if you have a business idea, start thinking about what ‘Competitive Advantage’ you can offer your would be customers. Make it an unique one, learn how to market it and thus win in the business! Air Asia- Competing With an Advantage 8
  10. 10. 9 The importance of trust can be particularly noticed in professional services such as medical, legal, accounting, insurance – you do not share the truth if you do not trust the lawyer and doctors. The best way to increase sales of products and services is to develop trust. Build Trust& Win The Sale SALES
  11. 11. SALES The basic way to be successful in building trust is to sell yourself before you sell the product or service. If your customer trusts as an individual, he shall go on to trust your recommendations. What are you doing to build trust in the minds of your customers? Building trust takes more than making statements, it requires actions specifically designed to grow the feeling of trust that you deserve; you must work to earn the trust. As a professional sales person, you must first understand what is likely to separate you out from the others in the customer’s mind.Trust is an emotional feeling; most purchase decisions are made emotionally when the sales presentation clicks the ‘trust’ button. A sales person can provide good references, talk about how good the company is, reveal the whole clientele list including hard data on performance. However, only trust can win over the customer to make the purchase. When sales person makes statements such as: “We’ll work harder for you”,“We provide better service” and “We’ll be there when you need us”, the customer’s mind is triggered to ask,“Will this really happen?”. Without trust, these statements are meaningless. The truth is, you are asking customers to trust you first,even before they decide on the purchase. Salespeople are often taught to sell value, but can value always be quantified? 10
  12. 12. BE DEPENDABLE - This is perhaps the most important element of trust. If you say you will do something, do it! Your dependability in action will have a significant effect on your customer’s perceptions of, and trust in you. BE SPECIFIC - Use specific language in what you say and do to increase the perception of trust. For example, say “I’ll get back to you before four o’clock tomorrow” instead of just,“I’ll get back to you on that.” Then, do it by calling him before your self-imposed deadline to emphasize your dependability. USE VARIETY - Find ways to demonstrate your quality in various situations, across a variety of issues, even that you think are unimportant. When your customer talks to other people, he will surely mention this. So, now you will get more customers! DO THE UNEXPECTED - Customers often wonder whether we really mean what we say or we are just playing a role. Unexpected actions not directly relate to the sale or some thoughtful action like providing useful information help customers become more trustful. MENTION THE NEGATIVES - Carefully selected minor negatives concerning your product or service can be mentioned to increase the perception of trust. Naturally, the negative that is pointed out should be something that is easily offset by positive features. SHARE SECRETS - Trusted friends share secrets. The “secrets” you provide, of course, should be relevant and should not be common knowledge. Be wary that the customer shares some harmful secret he might have! POINT OUT SIMILARITIES - People tend to trust others who are similar to themselves. These could be similarities in age, education, family, relatives, friends, hobbies, experiences, concerns, preferences, etc. CHOOSE A COMMON ENEMY - As you talk with the customer, find out if you have common dislikes. This could involve politics, foods, ideas or habits. A common enemy is a good topic for discussion! USE HUMOR - People tend to be more trusting of people when they are tickled. Casual jokes and funny situations develops trust; Just be careful not to overdo it. It is important to maintain your image of professionalism. Ultimately, your overall performance will build strong customer trust in you.The above actions can help you get past the threshold of trust needed to clinch the deal. HERE ARE SOME SPECIFIC ACTIONS THAT CAN INCREASE YOUR CUSTOMER’S PERCEPTION OF TRUST IN YOU. SALES 11
  13. 13. SMALL BUSINESS IDEAS IN KUALA LUMPUR We often read articles about how to run a small business, how to start a small business and how to grow a small business, etc. However, how often does someone help pitch potential ideas that accommodate the current market? How often do we get told what are the small business opportunities? The answer is not often if not, not at all. Kuala Lumpur is an innovative city, in the geometrically small country of Malaysia. It is a city thriving with opportunities, international connections and a diverse community to cater too. Today in this article is to address the small business ideas that would be beneficial in the Malaysian community, and more precisely the society of Kuala Lumpur itself. BUSINESS IDEA 12
  14. 14. BUSINESS IDEA Education is a necessity in today society, as certifications have been recognized as the evidence to determine ones ability, therefore the community’s response to an educational opportunity is almost guaranteed. Small businesses tend to market prominently online as it is the most feasible way to go about things, and is certainly effective in the current age. People are no longer just going to school; they are looking for other ways to enhance their skills before entering the working world. Being a part of the rat race has never been an attractive option, but is understood to be the norm. The “Y” generation is aggressively fighting this norm with their persistence, innovation and desire to make side income from young ages and beat the race before they fully commit to it. This evolution of the modern mentality has provided many opportunities to aid of this endeavor. WRITING CONTENT COMPANY A lot of companies have their strengths; marketing, consultancy, research, service, etc. However, outsourcing of freelance writers has become such a go-to solution when it comes to curating content for those industries. A company that is prominently available for the outsourcing of creative and enthusiastic writers would really feed the communities needs, and also build writing profile for the individual employee’s, giving them a chance to work across industries and clients. There are many ways you can make a small business out of the education industry such as: ONLINE TUITION Most adolescents today are drawn to there smart phones or the Internet in some way or another. Therefore, physical books are not as conducive and appealing to them, as they are use to bit size information and it being from the screen. Having an online tuition website, with interactive questions online say can answer online, apps they can download in conjunction to the website and a personalized account on the website so they can monitor their progress individually would add a fun and more realistic approach to the general afterschool tuition. ONLINE EXAMINATION TRAINING Students attend lessons in classes or lecture halls, then normally proceed home and do their assignments. It is as simple as that. However, who prepares them solely for examinations? Exam’s have a certain way of testing a student, starting an online examination training would appeal to the most studios of students and even those who are not very academic but certainly need all the help, coaching and tips necessary to pass. Flare for writing? 13
  15. 15. BUSINESS IDEA Problem Solvers RESUME COMPOSITION, COACHING COMPANY People tend to have a difficulty when composting a resume that would be effective on the international stage. Professionalism, and presentation in this sector is not always taught in school so having a company dedicated to aiding this demand would be appreciated. Coaching on work ethic, preparation and how to be ready for an interview would all be useful skills any fresh graduate, school drop out of career changer needs. EDITING AND PROOF READING BUSINESS Similar to the writing content company, a editing and proof reading business would be equally as appealing. For companies who want to do their writing ‘in house’ but need a professional’s eye to run through the articles before publication is also sought for in the working world. So why not have a business fully dedicated to that aspect? PROBLEM SOLVING APPLICATION Application usage on smart phone has obviously heightened with the usability and commonness of the ‘screen’, Everyone encounters day to day problems, so as google is currently the go-to method, what is there was an app to cater directly to your community, where you can search your problem and get direct solutions and references to nearby services or simply answers to those unasked questions that have been troubling you. ONLINE CONSULTATION As everyone is almost always on the net, having a virtual consultation service rather than a physical one may be more appealing and user friendly to this generation and the ones yet to come. Consultation in general is always needed and required whether personal and work related, therefore the market for this service would be vast and reach demand quite quickly. 14
  16. 16. BUSINESS IDEA Are you an organizer? START AN EVENT PLANNING BUSINESS If you get excited over a well-planned itinerary, you may want to look into starting an event planning business. From weddings to parties to corporate events, if you can rise above the competition, event planning is an ideal small business idea for creative, and unique organizing entrepreneurs. START A PERSONAL ASSISTANT BUSINESS Similarly, if you are great at keeping on task and getting things done efficiently and in an organized manner, starting a personal assistant business might be a good fit for you. Personal assistants are highly sought for by big corporations, and even small ones. A little extra help is always needed. A company to outsource these personnel’s would be a good business scheme and go-to solution for the Malaysian companies. Food and Beverage HAWKER FOOD DELIVERY With food panda at our service, the community has found even more comfort in their homes. One thing Malaysian are known for is there love for food, so why not start a delivery service that partners with favorite hawker delights that to can be delivered to the foot of your home. OFFICE FOOD CATERING BUSINESS Offices can sometimes be very isolated in industrial parks and so forth, offices also do not always give much lunch time to grab a bit and going out and hunting for what to eat and where to eat can take up a lot of that already limited time. Starting a catering business that targets to composition of set meals for major offices and the working environment would be a very beneficial solution to the society I hope this article intrigued you in the possible business scheme that would be easy to start with the right passionate and determination. The Malaysian community is very diverse and has a lot of needs therefore a lot of opportunities.Can not wait to see the new small businesses popping up across Kuala Lumpur to cater to the community and fulfill the “be your own boss” dream. 15
  17. 17. Ethics deals with aspects of human behavior regarding the rightness and wrongness of certain actions and the goodness and badness of the motives and results of such actions. It is a branch of philosophy on values relating to human conduct. Productivity, profit, benefits are no longer goals but consequences and rewards for actions.They measure the progress of the community toward the ultimate goal of improved life conditions for the majority, if not for all but should not be for only a few. Sustainable businesses rely on adequate values and ethical conduct. Six Scopes of Ethics in Business Management ETHICS Business ethics applies to all aspects of business conduct and is relevant to the conduct of individuals and entire organizations. It means doing a legal, transparent and honest business acceptable to normal society. Such business culture generally involves honoring contracts, being accountable, practice honesty with regards to the quality and safety of products and services, may be summed up as honest business practices. Examples of unethical business practice are false advertising, supplying expired goods, selling cigarettes, alcohol or drugs to minors and evading taxes. It is important that businesses create trust with customers, clients and partners in order to grow and sustain their position. 1 BUSINESS ETHICS Workplace ethics are moral guidelines specific to a business environment. This applies to each employee at the workplace, the top management, the salesperson, the administration, the security personnel; all of them. The behavior includes everything from honesty to decency, with customers and colleagues. Knowledge of and adherence to workplace ethics contributes to the individual’s value as an employee or business owner. As such, it leads to greater cohesiveness and longevity of the business. 2 WORKPLACE ETHICS 16
  18. 18. 17 Employee management ethics starts with hiring methods and end with firing practices within the organization. During employment all matters pertaining to the overall treatment of employees is relevant to the proper conduct of the business. Ethical hiring practice entails assessing each candidate according to his or her capabilities and potential value to the company, rather than discriminatory or other superficial considerations. Treat employees with respect and dignity in the workplace and refrain from being abusive or degrading in managing the human resources. 3 EMPLOYEE AND MANAGEMENT ETHICS Criticisms of job performance should be private while positive comments and encouragement may be done a little openly. A guide for the expected job performance should be made clear to the employee from the beginning with a job specification document if feasible. Disputes among employees should be resolved in just, fair and impartial manner. Ethical practice needs to be observed if and when termination of employment is called for. Except in cases of extreme employee misconduct, management should observe due process to resolve the problem before termination is considered. The employer must provide employees with adequate notice and opportunity for redress as stated in the appointment contract or as required by law. This area is quite well spelt out, but actual practice can always be improved. 4 PERFORMANCE ETHICS Employees should be free from unwanted sexual advances or inappropriate comments. This is of particular concern for female employees, but men and individuals with alternative sexual orientation are also subject to this unwarranted behavior. Employees should always treat each other with respect, and management should create an environment where sexual harassment shall not be tolerated. 4 SEXUAL ETHICS Respect for diversity is important, especially in the Malaysian workplace environment. Employees should be free from comments and behavior offensive to their particular ethnic and cultural differences. The human being should not be discriminated by gender, caste, creed, race, ethnicity and religion. Every employee must be treated with dignity and respect. The workplace environment should maintain a policy of tolerance for differences of religion, race, gender, sexuality and culture. Diversity ethics extends to hiring and promotion practices too. We see this breach in the Malaysian context more often than desirable. 5 DIVERSITY ETHICS Business owners, managers and employees should not wantonly disregard environmental concerns. This includes managing air, water and other resources to reduce or avoid all kinds of pollution. Any industrial activity should adhere to set guidelines as well as be made safe for the people concerned. Needless disruption of the surrounding community and nature must be minimized. Environmental ethics also involves incorporating values of environmental sustainability into business practices. With due observance of ethics and values in an organization, we can be assured of harmonious growth and sustained evolution of the business to its fullest potential. 6 ENVIRONMENTAL ETHICS ETHICS
  19. 19. How the “live” Feature on Social Media can Benefit Small Businesses Majority of small businesses would agree that their main agent for business marketing is online. Any businessman would also agree that the main source of revenue for a business is through their marketing tactics. So how do these two factors intertwine? What if there was a relatively new innovative marketing tactic that is based online? Here is a tactic that is able to address customers on a more personal level and make your business seem more accessible all of which is done online. Online marketing is cost efficient, reliable and reaches a markets beyond boarders with more ease than physical methods. So what is this method? The Live feature has been introduced on two major social media platforms – Facebook and Instagram, and it basically allows you to be live in real time with friends, family, followers, and in our case, customers via video. If you are not already using ‘video’ to help promote your products, services, or to simply engage with your customers, it is about time to catch up. Live video is a prominently used feature that brings life to your business and helps give viewers a behind-the-scenes insight into your business. It is also a great tool to help explain, answer and promote new elements of your business. How does “Live” feature directly enhance the online marketing tactic? Tip: You should mostly set up a live event in advance.This gives people a chance to gather and be more ready for when you switch on that button. Educate your audience. Educating your audience is a good indirect way to promote your business and its services.To be the go-to solution, your business needs to aggravate the need and its necessity in the community. Hosting a live video to talk about your businesses industry and the benefits your business contributes to certain issues in real time will create a chance for the public to emote and really feel your businesses message. DIGITAL MARKETING 18
  20. 20. Broadcast an event. Events are tons of fun, and a lot of businesses host at least one, perhaps to celebrate an annual achievement or to celebrate an occasion. Broadcasting the event lets people who are not there celebrate with you, making them feel like they are in the same joyous moment and a part of your ‘toast’. By doing this you are also giving the viewers an insight about how your company is on a fun level, and everybody likes to have fun. This makes you company more human, memorable, and perhaps even makes your company become to topic for the week after that amazing event you hosted. Hold a Q&A session. Customers are human; humans are curious beings making us very inquisitive. Giving customers a chance to throw out questions and have them answered in real time gives them additional confidence and makes me feel assured that you truly care about their satisfaction and their concerns. A Q&A session can and will sometimes go of the topics of your business, but that is okay. Having your company interact with the customers/followers on this feature will make your business resonate with a lot of positive judgements, which is certainly good for business. Word of mouth is very powerful to date even with the amount of technology circulating us. Having customers/followers have a positive outlook about your business, and even having your employee’s or the CEO him/herself engage with everyone will leave the company with knowledge and honest feedback for improvement. We all know that feedback forms are most commonly turned down, so this is a new creative way to get feedback, and to answer those unanswered inquires. Put on a webinar. We all know how‘youtuber’ has actually become a profession if done correctly, and that is because the people of today are willing to learn VIA video. All companies/businesses/organisations have a purpose and motive, using that motive to educate the public will give customers an insight to your companies vision, mission and its ultimate purpose in a further depth than the simple sentences used in the description section of a website. DIGITAL MARKETING 19
  21. 21. Broadcast news about your business. Here you can spontaneously discuss brand new developments or news at the very moment a change has been made to your business (such as new website changes, new product or service announcement, introducing a new employee, etc.) Broadcasting news about your business is a way to announce new elements, ranging from even things you would not find important to the customers, such as a new wall colour, funny joke the CEO found, brainstorming, sit them into a meeting about the next seasons ideas etc. These types of news that happen on the day-to-day of your business are the “real” things, it is the elements that gives your business a personality, which will be easier for your customers to relate, emote and find comfort with. A close customer is a loyal customer. So as you can see the list goes on and on… with this feature you can elaborate and explain something that’s relevant to your industry, or discuss current developments in your industry and/or business. It’s all about making your business up close and personal for your audience, making your business seem like a “friend” someone they want to turn to, and in more professional business terms – the go-to solution. Remember: It doesn't have to be a million dollar video set-up. You can use your smartphone or a webcam to get the job done, in fact this set-up is even more personal, why do you think people watch reality shows? It is all about seeing the usually‘unseen’ aspects. Maybe you don't have anything new and exciting happening, or the desire to host a Q&A session, or any of the above, but you want to give your audience a look behind the curtain of your business. It helps you because connecting with your audience always adds to your businesses reputation as a company that cares about its customers,and is in touch with the customers in real time. DIGITAL MARKETING 20
  22. 22. 21 An online presence has become a modern necessity for any business, even if there is no real intention of e-commerce.The paying customer prefers to search for his needs from local businesses online, while most B2B clients research companies online first. With the many online tools available, it would not be too tough to build one for your enterprise. Whichever software tool you choose, just keep these design principles in mind. 10TIPS for Building an Effective BUSINESSWEBSITE ONLINE BUSINESS
  23. 23. 22 A large number of shoppers use their mobile phones to make purchases; this has escalated to about 90 percent with the millennials comparing prices and reviewing product choices on their smartphones even while inside the retail stores. Further, many consumers will decide to buy from the competitor if they have a less than satisfactory experience at a website. A successful business website must cater to mobile users. 1 MOBILE ACCESS Typically, a customer chooses a product or service at the nearest store; when browsing the internet, he already has a mental picture of what he wants. Your domain name and appearance must describe your business effectively. Your company name should appear on top and be catchy. You may even create multiple domains that point to the main website. Learn more about what makes an effective domain name, ask around to choose an appealing name and design. Make sure they find you first and then you can keep them forever. Visit to discover the best ways to select a powerful domain name and create an attractive website. 2 FINDERS KEEPERS The top of most webpages is a navigation menu – limit these to five clearly labeled tabs with relevant webpages organized under them. Oftentimes, clients can get lost and miss what the need to see to make a decision. You would have lost the sale if he is not steered to the information he is looking for. Remember, the website is not yet a physical presence; virtual imagery and a proper mind guide is required to clinch the deal. The surfer must be given a clear way to get back to the home page no matter where he lands. 4 EASILY NAVIGABLE Strategic communication calls for a presentation of information that consumers need to know. Place only relevant information on the webpage. Too much information will burden the mind, making it difficult to arrive at a quick decision. Balance the text and graphics to present a clean page showing only what the customer wants to see. Cut out the social widgets and feeds that do not support the purpose of your business. 5 UNCLUTTERED PAGES People want to be able to contact you or your sales team. Your business depends on it. That information should be placed where the customer can find it easily. Website visitors would not be pleased to have to search for a phone number or address if they decide to approach or even visit you. If you use social media to connect with customers, then be sure to put links at the header or footer, where they are easily found. 3 CONTACTABLE ONLINE BUSINESS
  24. 24. 23 Potential clients are often turned off by inaccurate information; wrong numbers, outdated information, grammatical errors and spelling mistakes are very common goof-offs. Proof read and check each page before posting it live; some updates may not tally with previous postings. Accurate facts, clear images and no mistakes are what will make your website popular. 6 BULLS’ EYE Slow coaches are never popular and young clients are all the more faster in this internet age. A website that is not fast enough will offer a negative reaction on your brand or company. The customer will then go to the competitor's website if yours takes too much of his valuable time. Make sure your website runs smoothly by keeping the software updated, optimizing videos and images for quicker downloads, and using a website host that can handle your bandwidth demands. 7 SPEED UP Each page on your website should require the customer to perform a simple action – click, link, call, refer, sign-up, download and so on. Ensure the action by having a clear invitation to do just that: a button, a link or a waffle. Make it easy for them so that they do not have to scroll before finding the call to action. Once they do it, there should be a clear result for their effort. 8 ACTION ORIENTED Readable fonts, pastel background colors, dark script and simple language are welcome; animated gifs, unclear imagery and long sentences can reduce focus from the intended sale or purchase. Short paragraphs and bulleted points make the information easier to scan and helps the client arrive at a decision faster. 9 SIMPLE DESIGN Invest time and effort to present your product or service to the potential client. Create a high-quality online experience with a brand perception that the customer will find hard to forget. Virtual window shoppers love to surf websites before even they know what they are looking for. Impulse buying has always been a driver to get more purchases than the other shop. Your website is your storefront, make it a personal invitation. Include a good photograph of yourself or your team to show that there is a real person who is ready to serve them. Creating a seamless and enjoyable online user experience at your website is sure to bring in the benefits. 10 PERSONALIZED WEB EXPERIENCE Those that are making a consistent and agreeable online client experience are receiving the rewards. ONLINE BUSINESS
  25. 25. Would you call yourself a chocolate enthusiast? Perhaps you love the taste or perhaps the production,question is whether or not you want to share this devour with other people? Now, what if I say that you can make a profit from this desire? Chocolate makes us swoon. It arouses our passions and tempts our senses. However, some people take this indulgence a step further, whether a hobby or a business idea, in this article will show you how to transform your bittersweet enthusiasm into a money-making adventure by effectively using the Internet as a marketing platform right from the comfort of your home. INDULGE IN A CREATIVE ONLINE BUSINESS IDEA ECOMMERCE 24
  26. 26. 25 Chocolate business is considered a small business idea, therefore it will need a sufficient amount of networking to get your product across and penetrate the market to your benefit as well as theirs. ECOMMERCE THE FIRST step to any business is to understand the demand of your product, and for chocolate the verdict is in: Chocolate has successfully gone from sinful to unstoppable. In fact, trend-watching firm Datamonitor named chocolate "the new coffee" in a list of the top 10 trends to watch. The market for chocolate is so vast, there is a need for chocolate not only in consumption but even in modern decoration to some extend. So stop drooling and take a bite of the action. Opportunities exist in the demand of the product in chocolate cafes, chocolate fountains and chocolate education, such as tastings. The world of chocolate is wide open for anyone to succeed if they take the right steps. SECONDLY you need to take advantage of the demand and promote your solution and this is where the online business strategy comes in. Starting an Internet business can sound like a dream: work from home, set your own hours, be your own boss. However this article will tell you the brutal truth and explain a reliable way to executing your small business idea – chocolate via the Internet. Start-ups require significant investments of time and money. The promise of big earnings and the ideal work condition is the forefront of this form of business, but nothing comes easy, and you need to have a solid foundation of understanding and persistence. The media swarms with the college-age entrepreneurs turning into Internet zillionaires, therefore the success of this platform has spoken for itself. Starting a home-based business on the Internet has never been easier, with social media and free website and blog creators available at your finger tips, getting your small idea across will be a breeze if executed correctly. The online platform has truly levelled the playing field in the world of business allowing home-based entrepreneurs to have access to the same types of tools and marketing opportunities used by the “big players”. The traditional brick and mortar business is no longer necessary to have a profitable business in today’s age.
  27. 27. ECOMMERCE Imagine being able to operate 24hours without having to pay the fees a physical store requires? Well, the Internet is a store that never closes. It operates 24 hours a day, seven days a week and gives a business with an online presence a global audience. The E-world grows your potential customer numbers and gives your customers greater flexibility and accessibility. It help your company proudly proclaim it’s environmental conscience with it’s decrease in paper waste, and allows you to manage your business from absolutely anywhere in the world, this will allow you to hit the chocolate industry internationally and give your small business idea a global vision. The 21st century customers tend to “google search” their inquiries more than look through the papers for the local directory, they even prefer to visit your website to find out about your products and services, instead of visiting you in person. Due to the introduction of the ever so smart – smart phones, every day people use the internet more and more to find products they want to buy and services they want to hire. The online portal is beneficial for your business because it lessens operation costs (no need for a fancy office, you can work from your garage and nobody cares). Internet marketing is a lot more affordable than traditional marketing and Internet marketing in this era is a lot more effective and targeted than traditional marketing. Since the operation costs are low, the savings can be passed to the customers and customers like saving money. Making your small business idea, a go-to solution for its customers. 26
  28. 28. 3 KEY WAYS TO SELL CHOCOLATE ONLINE: Everyone has a network, and penetrating your own network with your yummy creations will open doors to your friends and families respectful networks as well. ECOMMERCE The other method is to collaborate with community events or fundraising projects that can feature your work during their online campaign. This will give your work some exposure and allow you to receive more orders prior to the day of the event. Back in the day, people make posters. In today’s age, posters are as effective as graffiti - they merely exist. But now with the Internet, you can create a webpage containing your contact information and a simple catalogue featuring your chocolate creations. Promotional work is done through “sharing” link on social platform and allowing them to go viral. Chocolate selling in a small scale will not make you a lot of money,but it can certainly showcase your skills to family and friends, and set that reliable foundation for your future endeavours. (1) Chocolate for YOUR network If you are good at making chocolates, your network is the first place to test the waters. You can start selling your creation to your friends and family, and a good platform to promote this would be through the 2 most common social media platforms: Facebook and Instragram. The people within your network know you personally and targeting them first is a good foundation of your new venture, as word of mouth will spread. Keep in mind that you are not starting a business to penetrate the 7 billion people in the world, a more effective way to look at it, is the penetration of 7 billion worlds. 27
  29. 29. It gets even better.As a small business,you want to be listed in the local directory so that whenever someone searches for “Chocolate shop in Selangor” for example, your shop will show up in their result page. To understand if you are listed all you have to do is type “chocolate shop (your locality)” on Google Search and see what comes up. Sometimes, your business could be featured because some customers have mentioned about it on the web before. However, to get a better control, you as the owner will need to claim the listing by clicking on this tab that says “claim this business” Listing your business on Google offers a lot of advantages such as; customers being able to easily find your website and allow easy access for mobile users. You will be able to share videos and photos for your customers to build trust and confidence in your product, and bring in more traffic to your online store. (3) Chocolate for Reviews What if you don’t own any business, but just like tasting a variety of chocolates? Well, you can write reviews online and still be working from home. All you have to do is find an existing chocolate company on the web that offers such services and provide them with content that recommends them to online readers and when someone makes a purchase through your link, you earn a percentage of the sales. This is called affiliate marketing and believe it or not, there are a lot of chocolate companies that offer lucrative commission for your work. If you can master the technique of bringing good quality traffic to a website, you can earn a pretty decent income as an affiliate marketer, full-time. (2) Chocolate for a Global network Why WordPress? Well, it’s a free publishing platform that comes with a variety of plugins and widgets that can customize a site the way you want. In addition, you can create an online store, which then enables visitors to make orders and have you proceed to ship them directly to the buyers for convenience. The first thing that you need to do is to create a business website and in this article I will be recommending – Wordpress. ECOMMERCE 28
  30. 30. SALES The term ‘small business’ might vary from country to country. Here in Malaysia, SME Corp definite it as businesses that generating annual turnover between RM300,000 up to RM 3.0 million ringgit , employing between 5- 30 workers for the services sector. The New SME Definition adapted since 2013 define manufacturing based small business as those generating annual turnover between RM300,000 up to RM 15 million ringgit, employing 5-75 workers. However, it is a true fact that also 96% of all new business registered in the country falls either under micro or small business classification. As per data from Company Commission of Malaysia, a total of 1,203,319 companies was registered in Malaysia as of 31st December 2016 , with only 4,727 foreign companies. The government aims to push the SMEs sector GDP contribution to 41% by 2020 from current 36% rate. This means that small businesses play a key role in generating and vitalizing economic activities in Malaysia.Small businesses are very important because of the role they play in helping to generate employment and inspire consumer spending. Probably it’s time for people like us to realize that small businesses are really huge engines of growth for the economy. Time has come for us to realize chasing a dream of being own Boss would not be sustainable if we failed to increase our sales and grow the business. This is very, very important. Surely, most of us will not start a business without any prior experience or know how about the business. Some starts a business with technical knowledge, while some get motivated with their sales and marketing skills. Your business growth depends on how well you understand the industry. Share your industry knowledge with your team members so that they aware situations and improve their marketing works. By knowing your Industry small business owners able to identify an unique niche not served or remain in vacuum. Should you have the expertise find a solution and tap the market. Don’t forget to share the goals for your company and what you are aiming for with your employees as well as with your family members. 1 KNOW YOUR INDUSTRY We at have list out some doable tricks to boast your business even with tight budget. Here are some of them: 29
  31. 31. SALES One of most challenging task for a new entrepreneur particularly small business owner is reaching out prospect customer and retaining them. Furthermore, it is costly endeavor that most of time put small business owner down due to lack of result compare to their available resources. Despite the rise of cheaper alternatively online promotions, the usage of promotional leaflets, wristbands largely used to boost your company profile and get your business noticed by potential customers. Leverage e social media channel as one of channel to promote your business and get people talking about you. 2 PROMOTE YOUR BUSINESS There are so many online courses that you can take these days that will really help you in running your company. Check out Free courses available offered by Government agencies in Malaysia such as SEDIC and SEED to either sponsor free trainings or conduct short courses. Some universities in Malaysia do offer weekend classes or part time courses. Taking up courses or attend industry related events will give you the confidence to manage your staff and company successfully, as well as help people take you seriously. 3 TAKE A COURSE As a new entrant to your prime objective should be gaining customer loyalty than profit. A number of small businesses have found great success by making irresistible offer such as bundling their products or services as package. Irresistible offer mostly offered after taking out manpower cost but your business still able progress as it keep winning new customers. 4 IRRESISTIBLE OFFER Again the problem of escalating cost surely running around your mind. However, trust me you cannot go far by working alone or without any team members. You need to become a team player, ask your team for help when you need it. Discuss with your team when an important issue or problem occurs so that you could identify solutions together rather than waiting for the issue to escalate. Asking and listening is vital for a small company to progress. 5 WORK IN A TEAM Gone are the days, where boss act as he knows everything and only that person can make decision. Current, business trend needs friendly and honest leader whom people can work together not someone whom dictate or be in command. Always remembers should you fail to respect people, they won’t respect you. CONCLUSION As more and more people venturing themselves in starting up small business, largely to chase after their passions and dreams. Chances of succeeding in your venture could diminish if the owner simply focus on higher profit making or his/her own development. The simplest way to boast your business is to be known in your local market or industry, make irresistible offer and respect your team. 6 RESPECT YOUR TEAM 30
  32. 32. FOUNDERS & MOVERS START SOMETHING BEAUTIFUL TOGETHER What first drew us to Mr.Thirumurugan was his description of the floral industry –“The Wild Bunch Industry”. A die-hard entrepreneur at heart,Thiru helps people define what true entrepreneurship is and what it takes to be a leader, and helps people dispel the myths of businesses. We are grateful for his valuable time as he shared his successes to inspire other young entrepreneurs around Malaysia. Born in Klang, raised in Dengkil and schooled in Puchong,Thiru got to taste the hardship when he started to help his family make ends meet by working on their little farm. “Just go out and do that; nothing comes without hard work and sacrifice.”, he was told. Mr G Thirumurugan Managing Director Petal Florist Sdn. Bhd 31
  33. 33. FOUNDERS & MOVERS A Glance at Malaysian Floriculture Industry RM 600 million Economic contribution in 2016 Orchids 40% 33% 27% Cut Flowers Ornamental plants 75,000 FLORIST The Wild Bunch Industry Malaysia focuses production primarily on two main floral product groups: temperate flowers (particularly chrysanthemums) grown in the highlands areas of the country and exotics like orchids that thrive in the hot, humid lowlands. The floral industry is one of the higher industries in many developing and underdeveloped countries. Floriculture as an industry began in the late 19th century in the Malaysia, where flowers were grown on a large scale on the vast estates. The present day floral industry is a dynamic, global, fast-growing industry, which has achieved significant growth rates during the past few decades. In the 1950s, the nation flower trade was less than RM 20 million. By 2000, it had grown to appropriately RM380 million. In recent years, the floral industry has grown at six percent annually. It has been estimated that at least 75,000 florists and floral suppliers are involved in the floriculture industry that contributed RM 600 million to the economy in 2016. Orchids contributed 40 percent of total value of production, followed by temperate cut flowers (33 percent) and ornamental plants (27 percent). The floral industry essentially consists of three major components: the growers, who cultivate the flowers, the wholesalers, who is the middleman, and the retailers, who sells you the flowers at the local flower shop. These roles are becoming quite intermingled with recent trends more towards eliminating the intermediaries, the wholesalers so that the flowers are made available at considerably lower prices. Although most of the produce are the bestselling flowers such as roses, tulips, sunflowers, carnations, iris, daisies, orchids, lilacs and lilies, many growers are starting to explore hybrids and other indigenous crops. Floral exports are not a major contributor to the Malaysian economy, but the rapid growth rate exceeds that seen for most other major commodities in recent years. This has caught the eye of policy makers who identified cut flowers as a priority crop group for the country, according to an FAO report. 32
  34. 34. FOUNDERS & MOVERS For instance, highlands such as the Cameron Highlands are the major growing areas of temperate flowers. Other cut flowers adapt better to the hot humid conditions in the lowlands with orchids constituting the major share of the production. Malaysia has the advantage of developing and advancing its floriculture industry which could generate decent income to producers and traders and contribute to the national income. Floriculture production value recorded an increase of 23.3%; from RM 417 million to almost RM 514 million from 2011 to 2015 - MARDI. 33 In general, the area of cultivation of cut flowers in Malaysia is determined by the climate and topography of the land. When flowers are ordered from a wholesaler or a grower, they take various routes to the buyer, depending on the flower type, the area where they are grown, and how they will be sold. Some floriculturists cut and pack flowers right at the nurseries and send them directly to the buyer through mail. Some flowers are sent to a packing company that grades them and organizes them into bunches to deliver through mail or sends directly to supermarkets or flower shops. Some growers grade and sleeve the flowers themselves before selling them to wholesale markets. The wholesalers then sell the flowers to florists who prime and arrange the flowers for their customers. If you know where to go, you can buy flowers at wholesalers even if you aren't a florist.
  35. 35. FOUNDERS & MOVERS What Keeps Thiru Motivated? For Mr.Thirumurugan, mentoring and learning means a lot, he learns from everybody and is always learning. “Forget all your limitations, this is all I can do.Tell your own mind to shut up! We are so scared if we have everything – the talent, the will, so we use that as an excuse and sometimes become lazy.” “Some of the things that have really helped me are that I always seek help. I know I am not perfect so I am shameless about asking for help. And I don’t take myself seriously. We are going to die and go – the question is what are you holding on to?”, he says. Listen to him talk:- “I don’t believe you have to leave something meaningful for generations to remember you. You have one life to live. I haven’t planned out my life and I think that’s why I’ve been so successful. I believe that if you plan your life completely you’re not letting your mind think about other stuff going on around you. I learned and faced a lot, once you pick up something you have to focus on it. Otherwise, you will have a personality crisis because you are trying to do so many things. Something I’ve believed is that we are more scared of our success than of our failure.Forget all your limitations, this is all I can do. Tell your own mind to shut up! We are so scared if we have everything – the talent, the will, so we use that as an excuse and sometimes become lazy. I want to be successful and create a difference. It is not about me, it’s about the jobs I generate and the jobs I can help with.” “From an Indian context, we need more Indian entrepreneurs. It is important not only for economic well-being, and that it makes business sense, but also from a societal perspective. If children have a business family, they treat their families very differently, with a lot of respect.” “It’s better when a Malaysian born Indian can be a role model for their community. It changes a person’s life forever and they have something to look forward to. We have a long way to go for economic empowerment in Malaysia, but it will create a whole generation of citizens who are more inclusive in their thoughts. Right now, we are behind on creating the generation that could be thinking differently forever, so this is very important to me that we are changing lives more and more in that way.” His vision for the Malaysian Indian business scene is summed up as follows:- “First, to do the stuff you want to do, but you have to deliver value and do it consistently, and second, you should be able to have a clarity of thought. A true entrepreneur can explain what they do in any language that his stakeholders need to understand it. You should be able to explain it to yourself and have clarity.” 34
  36. 36. 35 FOUNDERS & MOVERS Should you intend to open your own flower shop, you must enroll under the empowerment program that Thiru has started at Petal Florist Sdn Bhd. It is ideal that you start at an entry-level position and work your way up to the top so you know all the intricacies of running a flower business. He arranges to provide the necessary mentoring and guidance to ensure your success. Blooming Opportunities There are many different kinds of careers open in the flower industry. Among the entry-level occupations are: i. floral shop helpers, who perform various duties in a flower shop ii. delivery people, who deliver flowers right to the home of the customer iii. floral designers, who create floral arrangements for events such as weddings, birthdays or funerals iv. salespersons, who sell fresh cut flowers and other floral related goods at the shop Mid-level occupations include: i. the assistant manager, who is responsible for coordinating sales, design, delivery and the office ii. the owner entrepreneur or manager who is in charge of merchandising, management and operations. • Do the stuff you want • Deliver Value • Do it consistently • Have clarity of thought The Success Mantra
  37. 37. 36 FOUNDERS & MOVERS Thiru describes his start-up:- “My brother was the one who triggered this Florist business idea since he had some working experience in the fresh flower industry”. We wanted to get it started immediately, but I was scared off as it was a purely unknown business for myself. We took the first step, but the next few steps become difficult, especially when we faced challenges to get continuous supply. As newbies, we are very judgmental, even of ourselves, we are self-critical and we tend to carry a lot of baggage.” After a few attempts and lots of counseling, especially with friends, I identified a niche business model. “Without much knowledge or information, my younger brother and I, started this business in Pusat Bandar Puchong. We were about to fail, because of inconsistent customers and limited knowledge but it didn’t take us long for us to find our niche.” “We did some big hotel functions and weddings, we did fail there too but my interest pushed me to learn more”. Business is Always a Bungee Jumping Challenge Coupled with lots of learnings from bad experiences, blessings from my family, friends and partners, we rebranded and energized Petal Florist Sdn Bhd at Taman Tenaga, Puchong Jaya in 2012. “Even the simple stuff like handling documentation, we had to seek external feedback – this made us see what is not good! I don’t know why, we have put on a resolve to be perfect all the time”. I remember Buddha’s quote ‘Look inside yourself and you will find all your answers…You are your own best motivator. Listen to your mind……DREAM.’ At the end of the day, we are just human beings, with one life to live; I decided to reinvent the business model.” Those inspiring words remain the foundation and building blocks for Petal Florist to venture further into the “The Wild Bunch Industry”.
  38. 38. FOUNDERS & MOVERS Direct Answers to Probing Queries Q: Who are your main consumers? A: Malaysian Indians do have a lot of functions, we do business with them on daily basis, but almost 70% of our business is contributed by our Chinese and Malay customers. The main reason is, the amount. Q: Who will be your referral point for good supply? A: It is still hard to find a good and better floral supplier, till now. After a long struggle and with the help and support of my childhood friend, Datuk T. Mohan, we do have 3 branches in central region now. Q: What is your current direction and vision? A: As I told earlier, we had identified our own niche and I always wanted to do something different. To get this started, we are planning around 15 wholesale shops around the nation thru our entrepreneurship program. We will be giving training for them to extend their knowledge and improve delivery; also, how to manage the finance as well. This will add vertical business to the industry. We are also planning to start a flower boutique, to concentrate more on floral arrangement and gift wrapping. Our wholesale network will serve the entire retail chain of between 80 to 150 kiosks located strategically and operated independently by budding entrepreneurs. Q: What is the backbone of your organization? A: Plans will remain as plans, if we have no one to take orders, execute it innovatively and achieve our objectives. After years of struggle, Petal Florist is currently being steered by 20 strong staff members. Our staff are our ambassadors, thanks to them for their support. The company has an ambitious plan to expand staff numbers to 200 in next 3 years to steer our overall Malaysian operations. Q: What makes you proud? A: My primary strengths are self-confidence and knowledge; my shortfall for the time being is lack in marketing activities. After a few years, most of my competitors learned to follow my patent initial business model. That make me proud but, ironically, finding another method will be really helpful for me. Yellow Chrysanthemum is one of most in-demand flower, offered for prayers not only by the Hindus but also by the Buddhists. Scientifically, National Aeronautics and Space Administration (NASA) has found that Chrysanthemum Indicum is able reduce indoor air pollution. 37
  39. 39. 38 Despite, being the food paradise the food service industry especially of those owned and operated by Malaysian Indian continuously face manpower problem. Malaysia has the reputation of being the "food paradise" in the region as it offers a diverse and exotic mix of multicultural cuisines. However, as the country move towards knowledge economy many Malaysian deserted low income and “dirty hand” jobs. Other race restaurant can’t simply take foreigner or local. For foreigner they must pay levies and permit per person is RM3000, let’s say 10 people would be RM30,000.00.The boss must give from his own money. If 1 or 2 workers run away, he must suffered the loses. For local, lets say this small restaurant open in very unpopular area. So the local demanding RM3000 but this restaurant boss can offer RM1.5 with 8 hours working time. Will the local agree? I’m not downgrade locals, but this is the real facts people facing nowadays. Nat Nat (i) Chinese Restaurant operators hire any people to work , locals and foreigners. As long as there is a mutual agreement between the both parties work is carried out. (ii) Chinese Restaurant operators pay well. Even the locals are willing to work. The same pay given to foreigners is a jackpot to them. So it is a long time contract. (iii) Chinese Restaurant operators take good care of the staff welfare. They are willing to absorb many payments as long as they know the ROI by employing these workers. (iv) The working hours are very specific and staff are given day off on certain days of the week according to the schedule Rubi Navaratnam Indian Culture just wanted to invest in restaurants and become boss only. Most of them won’t do the restaurant works. If investors don't like such work, what about other Indians? How many Indians have ambitions to become restaurant workers? Ever since I know 40 years ago Bharathamatha, Mohana Vilas and Jai Hind restaurants in Jalan Tengku Kelana, Klang operates with foreign workers from India. Indian restaurants mostly rely on foreign workers. These operators don't even spend on training their staffs. That is the problem? The only solution is to stop bringing foreign workers into the country that cause unresolvable social problems to our society. Manogaran Vellayan
  40. 40. 39 We seek the public view by posting a question on Facebook... “Chinese restaurants never face labour problem, why?” Commenting and pointing finger is easy but contributing and practicing to a solution is not coming from many of us. Talk is cheap. Let us talk about food industry, it involves food science, food technology and innovation with long term goals. That's reality. Indian entrepreneurs don't invest in food innovation areas to improve their business so stop blaming and comparing others. I have been advising a lot of Indian restaurants to change and move into cook chill and frozen food concept 20 years back but most of them failed to understand.Today frozen food is a way of life and fetches a high commercial value. Indian food is well accepted for its herbs, medicinal values and taste etc. worldwide but other races are manufacturing it and marketing with concept. Whom to be blame? Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable. Batu Cendolah Their business associations and political parties are doing very good training ,development and provide guidance to them to get the foreign workers, even for small stall in Hawker centres they still get the workers true outsourcing company which is managed by their Business Association. But you know how our business association and political party working and there concentrate on how much they can gain from the approval from the allocation given by the government. Ramesh Munasamy They too have the problems, but smart in managing it. Further their working time limited. Mostly work for few hours only while many are does part time. Our Indian operators work 6am to 11pm using same people. Some mamak restaurant worse they operator 24 hours nonstop. Govin Raj Because they respect their labours and giving good salary and accommodation, Indians try to cut as much as possible salary of labour and not giving proper accommodation and not keep their words. Mukuntan Warathan Mostly family orientated. We can easily note their children as young as 10 will be helping their parents. This is one way to cultivate entrepreneurship among the younger generation Janagken Yohayindra Kumar They are very hard working, commitment in every undertaking, self confidence in their ability, family support and no subsidy expectations, besides other merits. Subramaniam Chinnathamby
  41. 41. 10 Most Talked About Malaysian Indian Brands The Malaysian Indian or Indian Malaysian is an individual who may be of complete or fractional Indian descent. They are descendants of the people who came from India amid the British colonization of Malaya. Most were conceived in Malaysia while some have moved into the country since independence. In 2015, there were just over two million individuals distinguished as "Indian" with Malaysian citizenship or permanent residence. Even though they are only the third biggest ethnic group after the Malays and Chinese, they still dominate some sectors and are popular brands in Malaysia. MAXIS COMMUNICATIONS Maxis Communications is part of vast business empire. In 1996, the company launched Malaysia's first three satellites; MEASAT 1, 2 and 3. Maxis is a communications service provider in Malaysia with about 11.6 million subscribers, about a third of the population. Headquartered in Kuala Lumpur, Malaysia, Maxis provides a variety of communication products, applications and value added services for consumers, large enterprises as well as small and medium business owners. The majority company stakeholder is billionaire Ananda Krishnan. He is currently estimated to have a net worth of US$11.3 billion, MYR37.3 billion making him the second wealthiest in Malaysia and number 129 in the world. AK, as he is known is a force to be reckoned with a presence in media, satellite, oil and gas, to telecommunications and leisure; he has made it big in the world of business from his humble beginnings in Brickfields, Kuala Lumpur. Ananda Krishnan shuns public exposure and is known to maintain a low profile for a person of his stature. Several high-profile celebrities like Siti Nurhaliza and Jessy Wong have signed on as spokespersons for Maxis; the Malaysian reality television show, Akademi Fantasia contestants are all on board. Maxis was the first company to launch 4G services in Malaysia on 1 January 2013. Below are the top 10 Malaysian Indian Brands and a little of their history. FEATURED 40
  42. 42. LOTUS GROUP Lotus Group was initially established in 1988 as a restaurant at Jalan Masjid India, Kuala Lumpur. It became a popular eatery for the Malaysian Indians and other ethnic Malaysians alike.The founder of this group, Renah Doraisingam Pillai is a dynamic personality who gained much of his valuable experience and business acumen from his late father Philanthropist N. Rengasamy Pillai. Lotus Group moved to Petaling Jaya in 1990, another dynamic locality, under the name Lotus Family Restaurant Holdings. This grew into a chain of 15 outlets throughout the Klang Valley and beyond. Lotus Group also established convenience stores and went on to be the industrial caterers for leading industry players and government functions. Dorai, meaning “boss” as he is fondly known, remains the CEO of the Lotus Group which include music shops, cinema theatres, star hotels and holiday resorts. He was awarded the Malaysian Indian Entrepreneur of 2005 by Malaysian Associated Indian Chambers of Commerce & Industry. With 13 companies within the group and growing, his current worth is near the half billion mark; the name, Lotus, is on everyone’s lips. AirAsia Berhad AirAsia Berhad is a Malaysian low-cost airline operating from KLIA 2, the second biggest airport in Malaysia. It is the largest airline in Malaysia by fleet size and destinations. AirAsia operates scheduled domestic and international flights to more than 165 destinations in 25 countries. Its affiliate airlines operate from the neighboring countries, while its sister airline, AirAsia X, focuses on long-haul routes. AirAsia's registered office is in Petaling Jaya, Selangor while its head office is at Kuala Lumpur International Airport. AirAsia has managed to hit the best operative figures in the industry and is described "pioneer" of low-cost air travel. Most of this has been made possible by its founder, the flamboyant businessman Anthony Fernandes who bought an ailing and heavily in-debt airline for US$0.27. He declared,“Everyone Can Fly”. That attitude has grown him into a net worth at US$650 million and earned him the award as the world's best low cost carrier for 8 years in a row in international travel and airline awards until 2016. The Air Asia Group stated vision to be the largest low cost airline in Asia and serve the 3 billion people is becoming a reality, truly, now everyone flies Air Asia. WestPorts Malaysia Westports Malaysia is a leading port in the world supported by superior productivity and water depth of 15 to 17.5 meters.This makes it the preferred hub port for the shipping lines in this region.The company vision is to be a successful gateway for the Malaysian trade inventory and become the pride of the nation in terms of employee relations, customer satisfaction and corporate citizenship. FEATURED 41 The mission to achieve 12 million TEUs and 12 million tonnes of cargo by 2020 is at grasping distance, This is translating into excellent returns for the employees, shareholders and customers while making the country proud. G. Gnanalingam is a prominent Malaysian Indian figure known to almost all Malaysian businessmen, nearly all imports and exports have to be thru his WestPort. He is the current executive chairman. Born in Singapore, raised in Port Dickson and Kuala Pilah and of Sri Lankan Tamil ancestry, he was instrumental in steering the port into a leading cargo and freight player in Asia. He stands at number 18 on the list of Malaysia’s richest with almost US$ 1 billion. Although he is a man of few words, he has been praised for his wit and great leadership skills that inspire his team. Similarly, the WestPorts is on a high-rise path to surpass all forecasts.
  43. 43. Petra Group The Petra Group, through its subsidiaries, provides financial and management support for early stage technology businesses. It engages in researching and commercializing in the field of biophotonics for applications in agricultural, medical, food technology, green technology, communication, entertainment events, stage productions and financials. The company is based in Kuala Lumpur, Malaysia with operations around the globe. The Petra Group operates as a subsidiary of The Sekhar Foundation. Vinod B. Sekhar founded Green Rubber in 2001 and later the Petra Group serves as its Chairman and Group Chief Executive and President. He is associated with the Standard Malaysian Rubber Scheme used worldwide among producers and consumers of natural rubber. Sekhar received the Corporate Leader of the Year award for his efforts in the field of corporate responsibility and is a leading entrepreneur and philanthropist in Malaysia. Lowyat.Net Lowyat.Net started in the early 2000s as a simple website publishing the price list of computers and gadgets from Low Yat Plaza founded by Vijandren Ramadass. In 2011, Lowyat Networks obtained MSC status and expanded its portfolio with the launching of, a women lifestyle portal. is the 17th most visited website in Malaysia with over 2.22 million visitors monthly. Vijandren Ramadass is a Malaysian Indian entrepreneur who founded the oldest, largest and most influential online community. He also serves as the CEO of Lowyat Commerce snd Lowyat MSC. He holds a degree in computer science. The domain boasts a lively forum community that hosts a combined of over six million visitors to its sites.,,,, and are some of the booming web operations on the same platform. FEATURED Baba's As the Malaysian Indian premier spice brand BABAS has transcended the cultural and culinary boundaries in the Malaysians multi-cultural, multi-ethnic society over the past 39 years. Its range of over 33 different products in 59 sizes can be found on almost every retail shelf nationwide. R. Pagalavan, now the chairman of Baba Products, Malaysia, started out in the late 70s with his mobile sundry shop; a van full of cooking essentials that catered to multiracial Malaysian customers. Demand escalated but Pagavalan never compromised on the quality of his curry powders perceived and developed from constant customer feedback. Sheer hard work and grit grew the business into a spice empire with a global market presence, wherever Indian food is served. Baba Products, the company, puts the values high, to provide its customers the best products made from finest quality ingredients, at the best possible prices and its vision to become the trusted brand with a definitive mouth-watering edge to all food served on Malaysian plates is almost a reality. The young man in a van has evolved into the BABAS brand! 42
  44. 44. Greater Springfield Greater Springfield Development is a suburb of Ipswich City in Queensland,Australia. It is the first privately built city in Australia and it is the the largest master planned community in the country at nearly 2,860 hectares with a population of 30,000 and growing fast. Maha Sinnathamby is the entrepreneur behind the Greater Springfield Development. Born in Rantau, Negeri Sembilan, Malaysia in 1939, he grew up on a rubber estate during the Japanese occupation of then Malaya. Maha moved to Australia, studied civil engineering, worked as a civil and design engineer in South East Asia before embarking on the multi-billion-dollar project at Greater Springfield. Maha Sinnathamby whose wealth is estimated at US$650 million, has won an award for the design and engineering of his development from University of New South Wales, the world’s best master-planned city at the 61st World Congress of the International Real Estate Federation at Bali and was the award recipient for the Gopio International Renowned Entrepreneur Excellence Award 2010 for his achievement. The developer, who remains passionate about Malaysia, feels that the country has the potential to grow further. He has plans to design a community that can be expanded into a truly Malaysian multi-racial city. The Asian Banker The Asian Banker, established in 1996 provides strategic intelligence on the financial services industry, helping decision makers develop creative solutions around research to achieve tangible business goals. The long list of self-description starts with the statement that they strive to be amongst the best in the world for what they do; it is a proven fact too.A wide range of products and services as laid out in their corporate website are testament to how to add value to your business. Emmanuel Daniel, the chairman and founder of The Asian Banker served as a committee member in the Entrepreneurs Organization, a grouping of young business owners worldwide and is an associate member of The Asia Society, New York He was awarded the prestigious Citibank Excellence in Journalism Award for the Asian region for his work in determining the impact of the Internet on banking. Emmanuel is also a highly regarded speaker and provides consulting advise to leading institutions and government agencies on developments in the finance industry. The above visionaries just got it going by doing what they thought would work. Although most of them were from grassroots, they have created well-known brands that are talked about at international forums. Many more Malaysian Indians who have also ‘made it’ will be featured in later issues of magazine. FEATURED 43
  45. 45. HEALTH The need for treatment can arise from injury at the workplace or business premises. Chiropractors treat conditions such as back and neck pain, headaches and a wide of range ailments in the skeleton and muscular systems of the human body. Should you visit a Chiropractor? 44
  46. 46. HEALTH As a new chiropractic patient, you may be wondering how it will work out.The first spinal, or chiropractic, adjustment may be scary. Many people are anxious because they associate a spinal adjustment with old, painful cracking techniques. While the old fashioned popping technique is not preferred, highly effective methods will surely improve your spinal health and reduce nervous system interference. Because the healing process affects each person differently, there is no proven way to know for sure how your body will respond to your first treatment. But take solace in that the relief and healing effects of chiropractic care are most often felt almost instantaneously after your first chiropractic adjustment. A chiropractor takes note of the medical history, performs a physical examination and may order some lab tests or diagnostic imaging to determine the appropriate treatment for the reported ailment. This may involve one or more manual adjustments in which the joints are manipulated, in some cases by using a controlled sudden force to improve the range and quality of motion. Many chiropractors also incorporate nutritional counseling and exercise into the treatment plan. Chiropractic care includes rehabilitation process to restore the function of the affected part and prevent further damage. Chiropractic care is generally considered a safe, effective treatment for musculoskeletal injury We Malaysians are becoming increasingly sedentary, especially at the workplace. Using computers to do nearly everything makes us ‘sitting ducks’! The modern lifestyle includes less exercise and more eating – sumptuous Malaysian food is available round the clock. Hanging on to the overhead rail everyday while commuting to and back from work can be a major contributor to back pain, that will need the attention of a chiropractor. Long hours in the car, especially in the driver’s seat negotiating the perennial traffic is another reason for the visit to the chiropractor. Chiropractic treatment, physiotherapy and gym training are quite similar. All include regular visits, at least once a week, and the use of specialized equipment while attended to by professionals. The combined beneficial impact is the number one reason one chooses the offered care collaboratively. Proven methods of effective procedures are incorporated into a holistic treatment plan to achieve desired results. Physiotherapy or chiropractic treatment is provided by regulated practitioners, who often work as a multi-disciplinary team in hospitals, clinics, gym centers and sometimes, the workplace. They help improve the health and wellbeing of workers so that they can do their jobs efficiently and effectively. They have a role in proactively promoting health and well-being in the work environment and can improve the safety, comfort and performance of the working population. This reduces accidents and sickness absence, and helps to improve productivity and performance. There are significant benefits for both employers and employees in suitable facilities in the workplace. By tackling problems or potential problems early on, the likelihood of them becoming long lasting is reduced. This improves the health and wellbeing of the working population, helps people stay at work and translates into cost saving for companies. The cost of medical leave sickness absence to businesses and the economy has always been of concern. The Malaysian SOCSO scheme provides coverage and protection for employees who suffers from employment injury. This means that a personal injury to an employee caused by accident or an occupational disease in the course of his employment in an industry is covered. Many medical insurance plans also provide similar but enhanced coverage. It would be a good idea to choose one that applies to chiropractic needs as well. Musculoskeletal pain affects the bones, muscles, ligaments, tendons, and nerves. Many adults seek treatment as a result of aging, repetitive use of limbs or something that may have happened while at work; sometimes it may be due to an injury while on the way to or back home from the workplace. Adults involved in stressful occupations and activities and repetitively strain the spine and its supporting ligaments and muscles. It is noticed that in Malaysia, such need has increased with more people seeking chiropractic care. 45
  47. 47. QUOTES MiBrand: Famous Quotes by Akio Toyoda Everyone says Toyota is the best company in the world, but the customer doesn't care about the world.They care if we are the best in town, or not. That's what I want to be. 46
  48. 48. QUOTES When consumers purchase a Toyota, they are not simply purchasing a car, truck or van. They are placing their trust in our company. “Recalls are not about concealing problems we find. It’s about improving the product and coming up with countermeasures,” “It is getting more and more important to handle recalls by seeing things from our customers’ point of view.” “Now, I think it has become whether the products can assure customers peace of mind.” "What matters to Toyota is that more and more people understand what I do on the roads" I would like to point out here that Toyota's priority has traditionally been the following: First; Safety, Second; Quality, and Third; Volume. These priorities became confused, and we were not able to stop, think, and make improvements as much as we were able to before, and our basic stance to listen to customers' voices to make better products has weakened somewhat. I believe that only by examining the problems on-site, can one make decisions from the customer perspective. One cannot rely on reports or data in a meeting room. Hard Lesson Learned: You can have millions of customers and no one on your side. To me, executives and staff who are my direct reports are like my children, it's the responsibility of a parent to protect his children and, if a child causes problems, it's also a parent's responsibility to apologize. We pursued growth over the speed at which we were able to develop our people and our organization, and we should sincerely be mindful of that. 47
  49. 49. Free Tools to Manage Businesses Doing business does not mean you need to toss cash around. A prudent business supervisor can get some helpful tools and applications with no expense. There are online tools that can handle everything from customer relationship administration to web based business, websites to email accounts, client mailing records to preparing business administration processes. In a thorough study of the internet, we have discovered many free business tools that can help you take care of your businesses. Many involve just Internet get to, a web program, and a couple of minutes of your time for client enlistment. Others oblige you to download and introduce some product to get to their capacities. Most have paid versions that offer extra features and higher limits. All the online tools listed below are free for Malaysian businesses to take advantage. HIGHRISE for Customer Relationship Management Customer Relationship Management [CRM] helps your business to monitor contacts, with intent to change them over into prospects for your business. Going to could be exactly where you have to begin to utilize CRM successfully and keep up with your clients. The virtue of this application lies in its straightforwardness. You can enter client contact data or import existing contact records. After that point, you can make new tasks, set due dates, and allocate tasks to classes. It gives you a chance to unite related contacts and tasks. When you sign in the dashboard shows recent movement and upcoming tasks. You can have a day by day task list to help you remember what you have to finish that day. Highrise is clear and does not offer plenty of add-ons, however, it is a convenient route for you to consummate what your clients need. The free version is constrained to only two clients and 250 contacts; more prominent limits are accessible with paid arrangements. MS OFFICE LIVE BASICS for Web and email Hosting Microsoft Office Live Basics gives an independent venture a chance to build an online presence by providing the means to create a domain with a reasonable size website and a few email accounts. MS Office Live Basics can help you get started on a web only if you don't have a web page; you can't transfer any material from an existing website. Even though it is a restricted format, some convenient segments and up to 500 MB of information can be loaded to the pages. Administration for up to 25 email accounts with 2 GB of capacity each is a bonus! The features make it less demanding to build up a basic web page regardless of the possibility that you know literally nothing about HTML code. Paid releases of MS Office Live offer more noteworthy limits and extra possibilities, for example, transferring information from a current website, record sharing and enhanced contact administration. BUSINESS TOOLS 48
  50. 50. 49 PLANWARE for Business Planning In the event you do not have a plan for your business, you are just waiting to fall flat.An essential piece of a business plan is to estimate your financials.This incorporates both income and expenditure, but not necessarily in that order. Ordinarily, financial projections will demonstrate the presumable future financial consequences of the business. A projection will usually cover the following five years. The main year or two be on a month-by-month premise, while later years may demonstrate just yearly gauges. At an absolute minimum, the financial projection will indicate points of interest for future money streams. An incorporated financial projection will likewise indicate future costs and accounting reports. Many banks and other financial institutions provide financial projection formats or programming applications at no cost to potential clients. On the off chance that you would like a contrasting option to the bank formats, consider for a convenient tool. It offers free layouts for financial projections as well as income and expenditure control. There are additional offers of more complex renditions of these financial models with free and limited trial version of different business applications. AGORACART for your eCommerce Shopping Cart You shall require a shopping cart on the off chance that you offer more than one item or service on your online business webpage.A shopping cart will sort out and show your items to and collect prospective items on request until the customer is prepared to pay for the purchases. The shopping cart software at is an adaptable and profoundly proficient shopping cart. You can set up a straightforward online store that is appropriate for a new business. Additional time and specialized skills will enable you to execute the incorporation of genuinely modern web outlines. The free download can be be installed on your server; if you choose to pay for participation you will get access to additional services and features. MS ACCOUNTING EXPRESS for Business Accounting Every business accountant can make life easier with a computerized method for monitoring those beans. Microsoft Office Accounting Express 2007 is a fundamental bookkeeping program that will help organizations making the move up from manual. MS Accounting Express is the younger sibling to Office Accounting Professional. The free version offers less bookkeeping components and reports than the paid version and is only for a single user; suffice for a new business. The expansive 200MB or more download needs a broadband Internet connection. In spite of these constraints, many organizations will feel comfortable utilizing this attractive and very much outlined application. It is an appealing add-on for users who know some tricks with Microsoft Office applications like Word and Excel. You are offered a chance to connect to online payment portals like eBay, PayPal, Visa, MasterCard, etc with normal expenses. Other higher-end accounting capacities are accessible in Office Accounting Professional, however, you shall have to pay for that. BUSINESS TOOLS
  51. 51. APPOINTLET for online Appointment-Scheduling As mundane as scheduling appointments is, so much time is spent on it. Many CEOs employ full time staff just to keep up with appointments.A new business owner can benefit from a scheduling service available at to keep the calendar organised and be up to date with minimal time spent on the process. The basic idea is to function as a personal assistant, access your calendar and allow clients to book appointments for specific services and thus eliminate double or over bookings. The service can also send customers automated reminders and ase collection via PayPal, freeing up valuable time for your business. Customers are able to book appointments easily by clicking a link on your website or an email campaign. Setting up a free 30-day trial account is very little hassle. Premium services can be added on for a low fee. STOCKPILE for Online Inventory Management Small businesses everywhere are celebrating this application that makes online inventory management quick and easy. Many small businesses track their inventory on a sheet of paper or mostly, not at all. The free and easy-to-use online inventory management for small business is a simple system that can be adapted over time to suit growing business's specific uses and needs. It supports unlimited users, locations, items – all that you need. The future promise is to add customer management modules, barcode scanning and the like. More features will also be available for purchase at a nominal rate. All that being said, what are you waiting for? BUSINESS TOOLS 50