Social Media Strategies for Small Business

1. Social Media Strategies for Small
Business Budgets
Presented By:
Tatiana Ceresa, Marketing Coordinator

2. Social Media is a MUSTSocial Media is a MUST

4. Bottom LineBottom Line
Remain top of mindRemain top of mind
Attract top talentAttract top talent
Gain customer feedbackGain customer feedback
Increase your relevancyIncrease your relevancy
Set yourself apart from competitionSet yourself apart from competition

5. The StruggleThe Struggle

6. Choose the best platform(s)Choose the best platform(s)
for your businessfor your business

7. Social NetworksSocial Networks

8. You should be on ____You should be on ____
if…if…
• You can afford to spend a little on
advertising
• You don’t mind the competition
• You can push your current customers and
leads to join you from other channels
• You have time to tweet interesting snippets…
very often
• You have ‘sticky’ content to share with a
relevant crowd
• You have highly visual content
• Great for fitness, clothing, and other brands
that tend to cultivate communities/following
• Business oriented
• Great for B2B to find leads & create industry
specific content

9. #1 Optimize every channel#1 Optimize every channel

10. #2: Have set goals#2: Have set goals
Sell a productSell a product
Generate conversationsGenerate conversations
Brand awarenessBrand awareness
More web trafficMore web traffic
Improve search engine optimizationImprove search engine optimization
Build customer loyaltyBuild customer loyalty

11. #3: Choose your hot topics#3: Choose your hot topics
Choose to share what you know about – pickChoose to share what you know about – pick
3 solid topics3 solid topics
Create an editorial calendar with theseCreate an editorial calendar with these
topics & specific poststopics & specific posts
Tactics to find ‘hot topics’Tactics to find ‘hot topics’
Answer frequently asked questionsAnswer frequently asked questions
Do social searchesDo social searches
UseUse RiteTagRiteTag

12. TwitterTwitter

13. FacebookFacebook

14. #3: Listen…then engage#3: Listen…then engage
Use tools to help you listen and eliminateUse tools to help you listen and eliminate
search timesearch time
Listening: MentionListening: Mention
Sharing: FeedlySharing: Feedly

15. #4: Don’t reinvent the#4: Don’t reinvent the
wheelwheel

16. #4: Daily Checklist#4: Daily Checklist
Have a daily plan of action for each platformHave a daily plan of action for each platform
•Facebook:Facebook:
• Comment and/or link on 3 different Facebook pagesComment and/or link on 3 different Facebook pages
• Post 5x/week with variety of content (curated articles, blog posts,Post 5x/week with variety of content (curated articles, blog posts,
team photos, inspirational quotes)team photos, inspirational quotes)
•Twitter:Twitter:
• Tweet & retweet 5-8x/dayTweet & retweet 5-8x/day
• Leave room for real time engagement with influencers, potentialLeave room for real time engagement with influencers, potential
leads, and clientsleads, and clients
•LinkedIn:LinkedIn:
• Share a link on your company pageShare a link on your company page
• Comment in 2 relevant discussions in the groups you participate inComment in 2 relevant discussions in the groups you participate in
•Instagram:Instagram:
• Post one photo/dayPost one photo/day
• Search relevant tags and follow related profilesSearch relevant tags and follow related profiles

17. #5: Boost results with#5: Boost results with
social advertisingsocial advertising

18. #6: Measure & Evaluate#6: Measure & Evaluate
Watch for growth, engagement, and sharingWatch for growth, engagement, and sharing

19. More measuring andMore measuring and
evaluating…evaluating…

20. Instagram ExampleInstagram Example
Blush BotanicalsBlush Botanicals

21. Facebook ExampleFacebook Example
Dirty DogsDirty Dogs

22. Twitter ExampleTwitter Example
Roger Smith HotelRoger Smith Hotel

23. Questions?
Tatiana Ceresa
tatiana@greenrope.com
Our fantastic support team
support@greenrope.com