1. Proposal
1
Working Title:
Alters
Audience:
The genre of my project is Psychological Horror and this would be an age rating of 14+ because it
wouldn’t be suitable for younger years. My project specifically isn’t aimed at one gender because I
think it is up to the person whether or not they like it, however I also believe that women are more
likely to watch a psychological horror because there isn’t as much violence etc. so I decided to
research some and I read through a theses and it discusses that this is a possibility, and it is backed
up by the psychoanalyst Freud. I have also looked further at similar films and I have found that there
isn’t a specific gender that it is aiming at so I plan to do my project the same and not aim it a specific
genre. Furthermore there isn’t a specific social status group that this is aimed towards because I
can’t put it into a category based on someone’s lifestyle I think that if they enjoy that genre then this
will appeal to them. Starting with the age group I think this would appeal to that sort of age and above
because teenagers like the thrill of being scared and on edge whereas younger children don’t.
Rationale (approx. 100 words)
I think I have made good progress throughout the year as I have become more confident in using the
different software, also I have improved the writing aspect of each rotation. If I look at the first project
I did which was music videos I learned to mask certain areas of the clip in Premier Pro as well as
syncing the music up with the clip and this has helped me come to a decision of doing a trailer
because I enjoy working in video and I realised this the further I went on through the rotations. During
the print rotation I learned how to use Photoshop to a better standard as well as Adobe InDesign and
this has helped me realise that I enjoy creating a poster and creating something that stands out but I
didn’t enjoy the writing aspect hence why I chose not to do a magazine. So I have chosen to not only
do a trailer but also a poster because this will allow it t feel more real and it will also give me the
chance to not only film but capture professional looking photos and this will challenge me because I
will have to work under a timed schedule and still get good quality photos and footage but this is
something I want to do because this will help me learn more about managing my time which is
something I have struggled with in past projects but it is also something that is really important in the
creative industry so it is something I will have to work on to get better at for the future.
Project Concept (approx. 200 words)
The concept of my project is to do a trailer advertising a film and alongside that is to create a poster,
the genre of the trailer is a psychological horror that explores the experiences of a person with
dissociative identity disorder. The trailer is going to show the difference between the personalities
and the aim is to make it gripping for the viewers and get across as much of the story as possible but
without making it boring. I plan to make a short trailer that’s is full of suspense and then a longer
trailer that develops the characters to a better extent, there will be a few posters that are going to be
minimal in terms of their design and I want them to show the character in the middle with faint
pictures of the personalities in the background. The most important research that I will need to do is
looking at people who have this because it is important to portray it correctly however I will dramatize
some of it for the project, additionally I need to do some research on how to frame a scene effectively
and some research on backlighting as I think this will help in the overall quality of the project because
I want lighting to be a key part of this as it will show the difference between each personality so
researching it to the best I can would be beneficial. I plan to use the knowledge that I have gained on
genre conventions and incorporate them into my project, for example psychological horrors use high
key instruments that are typically string instruments or orchestral instruments. I plan to create these
on GarageBand and export them and put them over the top of the trailer because I want it to be non-
diegetic, this will be accompanied by the dialogue of the character because I want all the dialogue to
be over the top of the trailer as well as different foley sounds. Another convention of a psychological
horror is that they are usually set in realistic locations and this is something I plan to incorporate into
my project because I am looking at using a therapist’s room as well as a house and a forest.
Evaluation (approx. 50 words)
When evaluating my work I plan to evaluate every big step whilst making this trailer and poster
because I think this will help when moving onto the next step. When it comes to the final evaluation I
plan to look at what I did well and how I could have improved things because this will help for future
projects. Something I want to evaluate is how I worked using the different software and what new
skills I picked up and what could have been improved because I think this will help when doing other
projects in the future because it will allow me to see what I need to work on the most. Furthermore I
plan to use peer feedback to evaluate because it is important to get people’s opinions from the age
groups I am aiming it towards, I will then use this feedback in future projects because it will help me if
I was to do something similar. Through production I plan to hand in drafts of certain posters etc. so I
2. Proposal
2
can get feedback from those during the process and this will help because it will allow me to alter
certain things in time for the final submission and this will also benefit me in future projects because it
will allow me to know what I should improve for certain aspects of a project. I then plan to do a
summative evaluation where I will compare my final project and the intentions I wanted to create
against a professional example and this will be helpful in future projects because I can see how a
professional would have done things and hopefully try to incorporate some of those into my next
project.
WEEK OVERALL PLAN SPECIFIC TASKS
1 Initial Response +
Proposal
Come up with an idea
and create beneficial
mood boards that
relate to my project
2 Product + Audience
Research
Research beneficial
existing products and
do some research on
the target audience
3 Production Experiments Experiment the
different shots I want
to do and experiment
different lighting in
different rooms
4 Pre-Production and
Planning
Create a clear
schedule to help with
production and create
some storyboards so I
have a clear story to
work with
5 Production Film the trailer
6 Production Put together the
trailer and start on
editing
7 Production Continue editing and
then start on the
poster
8 Production Finish the poster and
put it into different
scenarios e.g. On a
Bus
9 Evaluation Evaluate everything I
have done and
discuss what went
well and what could
be improved.
10 Development +
Contingency
Go over all the work
done and see if I
could improve any of
the written aspects
and make sure all the
production is
completed to a good
standard
3. Proposal
3
Schedule
On the first week I plan to get through the ‘Initial Plans’ PowerPoint, and hopefully by the end of the
week be ready to start the ‘Research’ PowerPoint. For the research I am going to be looking at film
trailers under the genre horror/psychological horror as this is what genre my trailer is going to be, I
plan to look at quite a few so I can gather the different conventions needed for a trailer and I can see
what works and what doesn’t. In the second week I plan to finish the ‘Research’ PowerPoint and
move onto the ‘Production Experiments’ and in this I plan to trial different shots and different editing
effects to see what works best and what I need to work on. I am also going to experiment with the
colour of certain scenes and see if there is a way to colour certain scenes so they are really bright or if
they can get quite dark, I also plan to work on the audio and try out different sounds and change the
pitch of a few things. I plan to get this done within the week which will allow me to move on and work
on the ‘Pre-Production’ PowerPoint and this is where I am going to draw out the story boards and
have a clear idea organised onto a few pieces of paper with a clear idea of what shots I am going to
need. At this point I will also start creating a script which wont consist of a lot of dialogue however I
think it would work better if there was one, I will also create a clear layout for the poster and have few
colour schemes that I am going to work with as well as a few colour schemes for the lighting for the
trailer. This will then lead me onto the production stage and I plan to have finished filming withing 2/3
days because this will give me plenty of time to put it all together with the effects and the dialogue, I
plan to take some photos for the poster however these are as a backup if my idea of having bits of the
trailer on don’t work as well as I want them to. I plan to look at all the footage to see if any of it needs
to be re-filmed and if it does I have enough time to do so.I think the trailer will take approximately 2
weeks to finish which will then give me 2 weeks to focus on the print aspect however I don’t think this
will take too long because I plan to use images from the trailer because I think it will link up nicely and
work well together so if I manage to finish this and have some time left I plan to go back and work on
the trailer to see if anything needs to be improved. Then there is the evaluation stage and this is
where I will weigh up what I have done well and what I think worked but it will also give me the chance
to discuss what could have gone better.
Bibliography
At least 7 sources total and should include books, videos/films/video games, magazines and
newspaper articles etc.
1. Gilbert, Grace. (2020) Target Audience Research Survey (conducted on 25/03/2020)
2. Gilbert, Angela. (2020) Target Audience Interviews (conducted on 27/03/2020)
3. Daltrey, George. (2020) Target Audience Interviews (conducted on 27/03/2020)
4. Daltrey, Matthew. (2020) Target Audience Interviews (conducted on 27/02/2020)
5. Kroll, Naom. (2015) ‘Cinematography tips for Horror Film Makers. Last accessed
25/03/2020. Available at https://www.premiumbeat.com/blog/cinematography-tips-for-
horror-filmmakers/
6. Basel, Pascal. (2019) ‘How to Frame Your Shots? Framing and Composition Tutorial’.
Last Accessed 25/03/2020. Available at
https://www.youtube.com/watch?v=UJSZgd1QOv4
7. Photoshop Training Channel. (2019) ‘Broken Glass Effect on Photoshop!’. Last
Accessed 23/03/2020. Available at https://www.youtube.com/watch?v=zKGfknTggDs
8. Rom, Mir (2017) ‘Creating a Horror Movie Poster Design with Photoshop CC’ Last
Accessed 25/03/2020. Available at https://www.youtube.com/watch?v=LcSkwwAZvK0
9. Bramesco, Charles. (2017) ‘Split is the latest horror film to misunderstand why mental
illness is terrifying’ Last Accessed 25/03/2020. Available at
https://www.theverge.com/2017/1/25/14385948/split-movie-m-night-shyamalan-james-
mcavoy-horror-psycho-hitchcock
10. Novak, Max (2018) ‘Easy Dark / Horror Effects Tutorial! PART 1 - Adobe Premiere
(Color, Effects, Composite)’ Last Accessed 25/03/2020. Available at
https://www.youtube.com/watch?v=MIz31XyJtUA
