3. WHAT IS COMMUNICATION?
According to Cambridge Academic Content
dictionary, Communication is the process
by which messages or information is sent
from one place to another or the message
itself.
4. THE LINEAR MODEL OF
COMMUNICATION
The first major model in communication by
Shannon and Weaver came in 1949.
Sender Channel Receiver
10. A. ACCORDING TO CHANNELS USED:
1. VERBAL COMMUNICATION
- The USE OF SOUNDS AND WORDS to express
yourself.
11. A. ACCORDING TO CHANNELS USED:
Verbal Communication can be subdivided into
two:
1.1. Oral Communication – the process of
expressing information or ideas by WORD OF
MOUTH.
12. A. ACCORDING TO CHANNELS USED:
Verbal Communication can be subdivided into
two:
1.2. Written Communication – involves any
of message that MAKES USE OF THE WRITTEN
WORD.
13. A. ACCORDING TO CHANNELS USED:
2. NON-VERBAL COMMUNICATION
- Communication without the use of spoken
language.
14. A. ACCORDING TO CHANNELS USED:
Nonverbal Communication has the following
three main elements:
2.1. Appearance – when someone speaks, the
way he or she looks can determine how a
message will be received.
15. A. ACCORDING TO CHANNELS USED:
Nonverbal Communication has the following
three elements:
2.2. Body Language – In face-to-face
conversations, words are hardly the one thing
that receivers process. They also take our body
language into account.
16. A. ACCORDING TO CHANNELS USED:
Nonverbal Communication has the following
three elements:
2.3. Sounds– Tone, pace, and volume are
considered in understanding the true meaning of
what someone is saying.
17. B. TYPES OF COMMUNICATION BASED
ON PURPOSE AND STYLE
1. FORMAL COMMUNICATION
- Mostly takes place professional settings. Due to
its formal nature, there is a great emphasis on
observing proper grammar and correct
pronunciation. Slang and foul language are
strongly discouraged.
18. B. TYPES OF COMMUNICATION BASED
ON PURPOSE AND STYLE
2. INFORMAL COMMUNICATION
- The most commonly used form of
communication. It takes place in our daily
interaction with one another.
22. COMMUNICATION PROCESS
In Wilber Schramm’s circular communication
model, both the sender and receiver take
turns in becoming the encoder and decoder.
24. WHAT IS MEDIA LITERACY?
The National Association for Media Literacy
Education (NAMLE USA) defines Media Literacy
as the ability to access, analyze, evaluate, and
communicate information in a variety of forms,
including print and non-print messages.
25. WHAT IS INFORMATION LITERACY?
The Association of College and Research
Libraries (ACRL USA) defined Information
Literacy as a set of abilities requiring
to “recognize when information is needed and
have the ability to locate, evaluate, and use the
needed information effectively.”
26. WHAT IS INFORMATION LITERACY?
While the abundance of information may
have many advantages, verifying its
authenticity, validity, and reliability, remains
a problem for all. Information literacy helps
solve that
27. WHAT IS TECHNOLOGY LITERACY?
The New York State Education Department
(NYSED) defines Technology Literacy as
the understanding of the concepts behind
computing equipment, network
connectivity, and application software.
29. MEDIA AND INFORMATION LITERATE
Through media and information literacy, individuals can
attain the following:
1. Significant improvement in the quality of life
2. Greater political participation
3. Better economic opportunities
4. Improved learning environment
5. Developed and unified social units
31. MIL PRODUCERS AND USERS
Media Producers - those who contribute intellectual
or creative content in both the traditional and media
media platforms (print, radio, TV) and new media
(internet).
Media Users - refer to the audience or consumers
of media. They are the receivers of information
disseminated by media producers.
32. MIL PRODUCERS AND USERS
Media Producers and Users can alternatively
act as both in the process of
communication.
33. MIL PRODUCERS AND USERS
Producers and users of media and information may have the following
purpose:
1. To inform
2. To educate
3. To entertain
4. To advocate
5. To promote business
6. To increase network
35. MEDIA HABITS, LIFESTYLES, AND
PREFERENCES
Media Habits – a person’s normal use of media
Media Lifestyles – refers to a person’s use of
media based on his or her lifestyles. This
includes the styles, interests, and attitudes of
individuals.
Media Preference – pertains to a person’s
choice of media platform.
