media literacy

1. INTRODUCTION TO MIL (PART1)
5
MEDIA AND INFORMATION LITERACY (MIL)

2. LEARNING COMPETENCIES
Learners will be able to…
 define communication and media (SSHS);
 identify and explain the two basic types of
communication (SSHS);
 discuss the elements of communication and
communication models (SSHS);

3. LEARNING COMPETENCIES
Learners will be able to…
 describe how communication is affected by media
and information (MIL11/12IMIL-IIIa-1);
 define Media Literacy, Information Literacy, and
Technology Literacy (SSHS);

4. LEARNING COMPETENCIES
Learners will be able to…
 identify the similarities and differences of Media
Literacy, Information Literacy, and Technology
Literacy (MIL11/12IMIL-IIIa-2); and
 define and explain Media and Information Literacy
(SSHS).

5. TOPICOUTLINE
I.Introduction to Media and Information Literacy
A- Communication
1. Definitions
2. Basic Types
3. Elements
4. Communication Models
B. How Media and Information Affect Communication

6. TOPICOUTLINE
I- Introduction to Media and Information Literacy
(Cont.)
C. Similarities and Differences of Media Literacy,
Information Literacy, and Technology Literacy
D. Media and Information Literacy (MIL)
1. Definitions

7. THE LOW TECH FUTURE

8. WE ARE LIVING IN THE
21ST CENTURY, WHERE
PEOPLE ARE DEPENDENT
ON TECHNOLOGY.

9. IMAGINE WAKING UP ONE DAY TO FIND
NO INTERNET, LIBRARIES, AND CELL
PHONES. NEWSPAPERS, MAGAZINES,
RADIO STATIONS AND TV CHANNELS
HAVE ALSO DISAPPEARED.

10. REFLECTIVE QUESTIONS
1. HOW WOULD YOU BE INFORMED OF ANYTHING NOW?
2. WHAT WAYS WOULD YOU HAVE TO COMMUNICATE WITH ONE
ANOTHER?
3. HOW WOULD YOU SHARE INFORMATION AND COMMUNICATE NEWS
AND EVENTS?
4. WHAT WOULD HAPPEN WITH THE DECISIONS YOU USUALLY MAKE?
5. HOW WOULD IT AFFECT THE WAY YOU LIVE?
6. WHAT WOULD YOU PERSONALLY MISS MOST IN SUCH A SITUATION?
7. WHAT WOULD SOCIETY LOSE IN THIS SITUATION?

11. FORMATIVE ASSESSMENT:RECITATION
• What is
communication?
• Why do we
communicate?
• How do we
communicate?
Photo Credit: https://huddle.eurostarsoftwaretesting.com/lessons-learnt-effective-communication/

12. Communication
the act or process of using words,
sounds, signs, or behaviors to express or
WHAT IS
COMMUNICATION?
exchange information or to express your ideas,
thoughts, feelings, etc., to someone else
(http://www.merriam-webster.com)
the exchange of information and the
expression of feeling that can result in
understanding
(http://dictionary.cambridge.org)

13. WHAT ARE THE TWO BASIC TYPES
OF COMMUNICATIONS?
Photo Credit: http://www.martina-gleissenebner-teskey.com/services/the-power-of-non-verbal-communication/
VERBAL
COMMUNICATION
•Oral
•Written
NON-VERBAL
COMMUNICATION
• Signs
• Symbols
• Colors
• Gestures
• body language
• facial expressions

14. PROCESS OF COMMUNICATION
Photo Credit: http://www.daystar.ac.ke/ilpd-program-DipComm.html

15. TRANSMISSIONMODELS
Who
COMMUNICATOR
Says What
MESSAGE
In Which
Channel
MEDIUM
To Whom
RECEIVER
With what
effect?
EFFECT
Lasswell’s Communication Model (1948)

16. TRANSMISSION MODELS
Shannon-Weaver’s Communication Model
(1948)
Photo Credit: http://communicationtheory.org/shannon-and-weaver-model-of-communication/

17. RECEPTIONMODEL
Osgood- Schramm Model OfCommunication (1954)
Photo Credit: http://communicationtheory.org/osgood-schramm-model-of-communication/

18. TRANSMISSIONMODELS
Westley and MacLean’sModel of Communication (1957)
• Event or Information
(X1, X2, X3 and X4…Xn)
• Feedback (f)
• Advocate (A)
• Channel (C)
• Audience (B)
Photo Credit: http://communicationtheory.org/westley-and-maclean%E2%80%99s-model-of-communication/

19. RECEPTIONMODEL
Berlo’sSMCRModel of Communication (1960)
Photo Credit: http://communicationtheory.org/berlos-smcr-model-of-communication/

20. Formative Assessment:Recitation
• Why is communication a
process?
• What are the important
elements of communication?
• How can we achieve an
effective communication
with other people?
Photo Credit: https://www.pinterest.com/pin/157837161915025462/

21. PICTUREANALYSIS
Photo Credit: http://www.ovrdrv.com/10-levels-of-intimacy-in-todays-communication/

22. PICTUREANALYSIS
Photo Credit:https://www.facebook.com/sarcasmLOL/photos/a.1521463861515726.1073741828.1515871602074952/2049225658739541/?type=3&theater

23. Photo Credit: http://www.quickmeme.com/p/3w26jo

24. VIDEOPRESENTATION
Media Minute Introduction: What is
media anyway?
YouTube Channel: MediaSmarts
Date Uploaded: Oct. 17, 2013
https://www.youtube.com/watch?v=bBP_kswrtrw

25. How is communication affected bymedia
and information?
INFORMATION
 data, knowledge
derived from
study, experience,
or instruction,
signals or symbols
 knowledge of
specific events or
situations
MEDIA
 Communication
Tools
Communication
Photo Credit :https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpg and: http://hallr.com/category/school-communication/

26. FORMATIVE ASSESSMENT:RECITATION
 How do you use Facebook as
a tool or medium for
communication?
 How did Facebook affect or
change the way we
communicate with other
people?

27. SOMETHING TO THINKABOUT!
“The speed of communications is wondrous
to behold. It is also true that speed can
multiply the distribution of information that
we know to be untrue.”
Edward R. Murrow
(April 25, 1908 – April 27, 1965), American broadcast journalist.
Source: http://www.brainyquote.com/quotes/topics/topic_communication2.html

28. TERMS TO UNDERSTAND
• The ability to identify, understand,
interpret, create, communicate and
compute, using printed and written
materials associated with varying
contexts. Literacy involves a continuum
of learning, wherein individuals are able
to achieve their goals, develop their
knowledge and potential, and participate
fully in their community and wider
society.
LITERACY
Information
Literacy
Technology
(Digital) Literacy
Source: MIL Curriculum for Teachers by UNESCO, 2011

29. TERMS TO UNDERSTAND
• A BROAD TERM THAT COVERS
PROCESSED DATA, KNOWLEDGE DERIVED
FROM STUDY, EXPERIENCE,
INSTRUCTION, SIGNS OR SYMBOLS.
INFORMATION
Information
Literacy
Technology
(Digital) Literacy
Source: MIL Curriculum for Teachers by UNESCO, 2011

30. TERMS TO UNDERSTAND
• The ability to read, analyze, evaluate and
produce communication in a variety of
media forms.
Media Literacy
Information
Literacy
• The ability to recognize when information
is needed and to locate, evaluate,
effectively use and communicate
information in its various formats.
• The ability to use digital technology,
communication tools or networks to
locate, evaluate, use, and create
information.
Technology
(Digital) Literacy
Source: MIL Curriculum for Teachers by UNESCO, 2011

31. FORMATIVE ASSESSMENT: 3 Circle VennDiagram
Media Literacy
Information
Literacy
Technology
(Digital)
Literacy

32. CLASS DISCUSSION
Guide Questions
1. What are the basic components of Media and
Information Literacy?
2. What is Media Literacy? Information Literacy?
Digital literacy?
3. How are these literacies connected or related to
each other?

33. Created by Mr.Arniel Ping using Meme Generator: imgflip

34. FORMATIVEASSESSMENT:
Analyze and explain thisillustration.
MEDIA
RECEIVE
INFORMATION
DIGITAL
TRADITIONAL
SHARE
INFORMATION
LOOK FOR
INFORMATION
RECEIVE
INFORMATION
LOOK FOR
INFORMATION
SHARE
INFORMATION

35. MEDIA AND INFORMATION LITERACY (MIL)

36. Media and Information
Literacy (MIL)
refers to the essential competencies
(knowledge, skills and attitude) that
allow citizens to engage with media and
other information providers effectively
and develop critical thinking and life-long
learning skills for socializing and
becoming active citizens
Source:MIL Policy and Strategy Guidelines by UNESCO, 2013

37. Core Subject Title:
MEDIA AND INFORMATION LITERACY
(MIL)
Core Subject Description:
The course introduces the learners to basic
understanding of media and information as
channels of communication and tools for the
development of individuals and societies. It also
aims to develop students to be creative and
critical thinkers as well as responsible users and
competent producers of media and information.
Media And Information Literacy (MIL) Curriculum Guide By DepEd

38. FORMATIVE
ASSESSMENT:
Recitation
Created by Mr.Arniel Ping using Meme Generator: imgflip

39. REFERENCES
 Media and Information Literacy Curriculum Guide by
DepEd
 Media and Information Literacy by Boots C. Liquigan,
Diwa Learning Systems Inc.
 UNESCO Media and Information Literacy Curriculum for
Teachers
 http://communicationtheory.org/category/communicati
on-models/page/2/

40. REFERENCES
 http://communicationtheory.org/types-of-communication/
 http://www.unesco.org/new/en/communication-and-
information/media-development/media-literacy/mil-as-
composite-concept/
 http://unesdoc.unesco.org/images/0022/002246/224655e.
pdf
 http://www.unescobkk.org/fileadmin/user_upload/ict/Wor
kshops/RDTC_15ch/S6D3-Ramon.pdf

41. Direction: Read the questions carefully and select the best answer by writing only the letter of your
choice on a 1/4 sheet of paper.
1.The following are examples of print media except _____.
A. Bill board B. magazine C. television D. tabloid
2._____ is the method of transmitting or receiving data over a
computer network as a steady, continuous flow, allowing playback to
start while the rest of the data is still being received.
A.casting B. streaming C. chatting D. texting
3.All of these services can be provided by Zoom except _____.
A.teleconferencing B. news C. text chat D. video telephony

42. 4_____ is the communication channels through which we disseminate
news, music, movies, education, promotional messages and other
information.
A.services B. mode C. media D. type
5._____ is weighing up acquired information from different sources
and thresh out the truth in it.
A.services C. acknowledge sources of information
B.evaluate D. apply
6._____ is the ability to identify different types of media and the
messages it can handle to store, relay, send, playback, edit, transmit,
etc.
A.Media Literacy C. Technology Literacy

43. 7.Which of these is NOT a Component of Information?
A.identity C. acknowledge sources of information
B.evaluate D. apply
8.Radio broadcast can deliver services such as these listed below
except _____.
A.music B. commentaries C. text chat D. news
9.YouTube provides this service to its users.
A.Microblogging B. video streaming C. text chat
D. phone chat

44. 10._____is the ability of an individual, working independently and with others,
to responsibly, appropriately and effectively use technology tools to access,
manage, integrate, evaluate, create and communicate information.
A.Media Literacy C.Technology Literacy
B.Information Literacy D. Theatre Literacy
11.Type of communication that uses spoken words.
A. Formal Communication C. Oral Communication
B. Non-verbal Communication D. Written Communication
12.Broadly defined as data, knowledge, or instructions through signals or
symbols.
A. Communication C. Media
B. Information D. Technology

45. 13. The most common form of communication being used in business.
A. Formal Communication C. Non-Verbal Communication
B. Informal Communication D. Written Communication
14. Sending or receiving of wordless messages such as gesture, body language,
posture, the tone of voice or facial expressions.
A. Formal Communication C. Informal Communication
B. Non-Verbal Communication D. Written Communication
15.. Mostly takes professional settings practiced in corporate meetings,
conferences, academic seminars, political sessions and juridical proceedings
A. Formal Communication C. Non-Verbal Communication B. Informal Communication
D. Written Communication